Cliovana
Cliovana licenses a patented, non-invasive sound wave procedure to a network of 60+ certified medical practitioners across North America for enhancing women's sexual responsiveness, generating revenue through 20% royalties on treatment fees, recurring monthly service subscriptions, and bundled equipment sales.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cliovana does
Cliovana is a Toronto-based private healthcare company that licenses a patented, non-invasive sound wave (acoustic wave) procedure designed to enhance women's sexual responsiveness by stimulating clitoral tissue. The technology, adapted from decades of proven clinical use in penile tissue for erectile dysfunction, creates long-term neovascularization and neurogenesis through four sessions of approximately ten minutes each over two weeks, with effects that intensify over three months and last up to a year or more. The treatment is administered using FDA and Health Canada cleared devices manufactured in Switzerland.
The company operates an asset-light licensing business model, recruiting and certifying licensed medical practitioners—primarily OBGYNs, urogynecologists, medical spas, and plastic surgeons—who pay a 20% royalty on treatment revenue plus recurring monthly fees ($400 for marketing support and $500 for national PR). Practitioners receive branded equipment, hands-on training, marketing materials, ongoing corporate marketing support, and in some cases exclusive territory rights. With 60+ certified practitioners across the US (California, Texas, Arizona, Florida and others) and Canadian provinces (Alberta, British Columbia, Quebec), Cliovana distributes exclusively through this network, supported by a website-based "Find a Certified Cliovana Practitioner" tool that drives patient acquisition to licensees.
Cliovana is founder-led, with Dr. Robert Gordon serving as inventor and returning to direct the company in 2023 alongside CEO Greg MacDonald. The company operates with a small team (1-10 employees) and has no disclosed external institutional funding. Revenue figures are not publicly disclosed; 37,000+ monthly Google searches for the brand indicate active consumer demand.
Cliovana firmographics
Firmographics- Name
- Cliovana
- Legal name
- Cliovana Ltd.
- Website
- https://cliovana.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cliovana licenses a patented, non-invasive sound wave procedure to a network of 60+ certified medical practitioners across North America for enhancing women's sexual responsiveness, generating revenue through 20% royalties on treatment fees, recurring monthly service subscriptions, and bundled equipment sales.
- Ownership category
- akta.pro rank
Where Cliovana is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cliovana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Practitioner Licensing and Royalties: Practitioners pay royalties of 20% of treatment revenue to license the Cliovana procedure. This is the primary revenue stream, with practitioners collecting treatment fees from patients and remitting royalties to Cliovana.
- Monthly Service Fees: Practitioners pay $400/month marketing support fee and $500/month for corporate national marketing/PR, creating recurring monthly revenue. Includes free 90-day social media package for practice launch.
- Equipment Sales: Full hands-on training and approved, branded soundwave device included with each license purchase. Revenue generated from device sales to licensed practitioners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Practitioner licensing with royalty-based revenue sharing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cliovana product offering
Product offeringCore offering
Cliovana licenses a patented, non-invasive sound wave (acoustic wave) medical procedure to certified healthcare practitioners who perform it on female patients to improve clitoral arousal, sensitivity, and orgasm frequency/intensity. Licensed practitioners pay royalty fees (20% of treatment revenue) and recurring monthly marketing/PR subscriptions, and receive the proprietary FDA-cleared branded device, training, marketing materials, and ongoing practice support.
Product overview
Cliovana™ is a single, unified medical procedure offering rather than a platform with multiple modules. The company offers one core product: the Cliovana™ sound wave procedure for enhancing women's sexual satisfaction. The procedure is administered by certified practitioners at partner clinics and medical spas. There are no add-on modules, sub-products, or related SaaS offerings—the company provides the patented treatment protocol, certified practitioner training, and branded equipment to licensed healthcare providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cliovana Sound Wave Procedure Patented, non-invasive, FDA- and Health Canada-cleared sound wave procedure administered by licensed practitioners to improve clitoral sensitivity, arousal levels, and orgasm frequency and intensity in women. Treatment consists of four sessions of under 10 minutes each over two weeks, with results felt immediately, intensifying over 3 months, and lasting a year or more with annual revitalization sessions.
- Cliovana Practitioner Licensing Program License offering that allows certified medical practitioners to administer the patented Cliovana procedure in their practices. Includes hands-on training, the branded FDA-cleared sound wave device, marketing/PR support, and a listing on the Cliovana website for patient acquisition. Practitioners pay a 20% royalty on treatment revenue plus monthly marketing/PR subscription fees.
- Branded Cliovana Sound Wave Device FDA- and Health Canada-cleared proprietary branded acoustic wave device bundled with each Cliovana practitioner license, manufactured in Switzerland, used to deliver the Cliovana sound wave procedure to female patients.
Quantifiable outcome
- Results felt immediately and intensify over 3 months as body generates new vascular tissue
- +2 more outcomes
Companies that use Cliovana
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Cliovana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cliovana partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights5 records
Cliovana competitors and assessment
Company assessmentEmerging players
- Joylux: Women's intimate wellness company selling at-home LED/red-light devices (vFit, vSculpt). Adjacent competitor addressing the same consumer demand for sexual wellness, but via consumer-grade products rather than clinic-administered procedures.
- GainsWave: Network of practitioners offering low-intensity shockwave/acoustic wave therapy for male erectile dysfunction — using the same underlying modality as Cliovana. Direct technology analog in the opposite gender; signals both validation of acoustic wave efficacy and competitive IP/clinical precedent.
Broad incumbents
- Cynosure: Aesthetic device maker (now part of Hologic) whose Mona Lisa Touch CO2 laser is a flagship women's intimate wellness product. Competes for the same practitioner relationships and consumer demand but as part of a broader aesthetics portfolio.
- Hologic: Large women's health medical device company that owns the Cynosure aesthetics platform (including Mona Lisa Touch CO2 laser). Competes in the same women's intimate wellness category as part of a much broader diagnostics and surgical portfolio.
Direct peers
- InMode: Medical aesthetics device maker with a women's intimate wellness portfolio (Morpheus8V, EmpowerRF, VTone) sold to OBGYNs, med-spas, and plastic surgeons. Directly comparable customer base and non-invasive positioning, though InMode uses RF/microneedling rather than acoustic waves.
- BTL: Global medical aesthetics company offering women's intimate wellness devices including Protégé Intima (radiofrequency). Targets the same OBGYN/med-spa/urogynecology customer base and competes for practitioner wallet share in the same procedure category.
- Thermi (an Alma Lasers brand): Brand behind the ThermiVa radiofrequency treatment for women's intimate wellness and vaginal rejuvenation. Comparable procedure category, practitioner targeting, and patient outcome positioning.
- Alma Lasers: Developer of the FemiLift CO2 laser system for women's intimate wellness and vaginal rejuvenation. Competes for the same clinical specialty customers and patient demand for non-invasive women's sexual health treatments.
- Sciton: Aesthetic laser manufacturer whose diVa laser targets the same women's intimate wellness category. Competes on practitioner accounts and consumer awareness in non-invasive feminine rejuvenation.
- Viveve: Medical device company historically focused on non-invasive vaginal rejuvenation using radiofrequency technology. Directly comparable business model (selling devices and treatments to practitioners) and patient outcome claims around sexual function improvement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cliovana social profiles
Digital presenceCliovana compliance and trust
Trust signalCompliance1 record
Cliovana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cliovana leadership team
Management profileNumber of profiles
Profiles2 records
Cliovana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cliovana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cliovana
What does Cliovana do?
Cliovana licenses a patented, non-invasive sound wave (acoustic wave) medical procedure to certified healthcare practitioners who perform it on female patients to improve clitoral arousal, sensitivity, and orgasm frequency/intensity. Licensed practitioners pay royalty fees (20% of treatment revenue) and recurring monthly marketing/PR subscriptions, and receive the proprietary FDA-cleared branded device, training, marketing materials, and ongoing practice support.
Is Cliovana a public or private company?
Cliovana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cliovana founded?
Cliovana was founded in 2018. It employs 1 to 10 people.
Where is Cliovana based?
Cliovana is headquartered in Toronto, Canada, in the North America region.
How does Cliovana make money?
Three revenue lines are on record. Practitioner Licensing and Royalties are the primary driver. The others are monthly Service Fees and equipment Sales.
Who are Cliovana's main competitors?
Emerging players on record are Joylux and GainsWave. Broad incumbents are Cynosure and Hologic. Direct peers are InMode, BTL, Thermi (an Alma Lasers brand), Alma Lasers, Sciton and Viveve.
Does Cliovana have an API?
No public API is recorded for Cliovana.