Project Phoenix

What Project Phoenix does

Project Phoenix LLC operates under the brand Devii and is a developer-tooling platform that automatically transforms SQL databases (MySQL, PostgreSQL, Oracle, SQL Server) into production-ready GraphQL APIs. The product connects to a customer's database, discovers the schema, and generates a complete GraphQL API with queries, mutations, resolvers, filtering, sorting, pagination, and CRUD operations, with policy-based access control providing deny-by-default security. The company claims a productivity uplift that reduces typical API development from 160 hours to 5 minutes per project.

Devii serves three primary customer segments: (i) individual developers and engineers adopting the platform through a self-serve, product-led growth motion; (ii) government agencies in Defense, Health, and Weather and Climate verticals accessed via direct field sales; and (iii) commercial enterprises building data-driven SaaS and AI-enabled applications. The business model is freemium, with a free tier for developers and paid subscription plans for production workloads, billed monthly. Distribution is hybrid: a self-serve web portal (portal.devii.io) for developers and direct enterprise/government engagement for larger accounts. The company is headquartered at 1854 NDSU Research Circle N in Fargo, North Dakota, with 1–10 employees and operates as a privately held LLC with no disclosed outside funding.

Notable technical and commercial components include universal SQL dialect translation, instant schema-to-API generation, policy-based access control with SQL-injection protection, automatic scaling, and a developer ecosystem anchored on docs.devii.io and a Slack community. No patents, trademarks, certifications, third-party partnerships, named leadership, or institutional investors are disclosed in the source data, and the company is explicit that Devii is not an AI product but rather infrastructure intended to accelerate AI-application development.

Name

Project Phoenix

Legal name

Project Phoenix LLC

Website

https://projectphoenix.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Devii (Project Phoenix LLC) is a Fargo-based developer platform that automatically converts SQL databases into production-ready GraphQL APIs in minutes, serving individual developers via a freemium self-serve model and government/commercial customers via direct sales.

Ownership category

akta.pro rank

Product category

API Development Platform

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• GraphQL API platform
• SQL to API
• Database API generator
• Developer backend tools
• API development platform

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Platform Subscription: Devii offers a free tier for developers to get started, with paid plans for production usage. The platform uses a subscription model with tiered pricing based on usage and features. The 'Get Started For Free' CTA indicates a freemium approach where initial usage is complimentary with paid upgrades for advanced features or higher usage limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Devii is a GraphQL API development platform that automatically transforms SQL databases (MySQL, PostgreSQL, Oracle, SQL Server) into production-ready GraphQL APIs in minutes. The platform provides automatic schema discovery, policy-based access control (PBAC), and built-in security including SQL injection protection, enabling developers and organizations to skip weeks of manual REST API development.

Product overview

Devii is a single unified platform that enables developers to transform any SQL database into a production-ready GraphQL API in minutes. The product works by connecting to a user's database, automatically discovering the schema, generating a complete GraphQL API with queries, mutations, and resolvers, and providing policy-based security controls. Devii positions itself as AI-ready infrastructure that helps developers build AI products faster, though Devii itself is not an AI product. The platform serves both commercial and government sectors including defense, health, and weather/climate industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Devii Devii is a cloud-based GraphQL API development platform that connects to SQL databases (MySQL, PostgreSQL, Oracle, SQL Server) and automatically generates a complete GraphQL API with queries, mutations, and resolvers. It includes policy-based access control (PBAC) for security, automatic scaling, and supports filtering, sorting, pagination, and CRUD operations. The product is used by government agencies (Defense, Health, Weather/Climate), commercial enterprises, and developers building AI-enabled applications.

Quantifiable outcome

• Reduces typical API development from 160 hours to 5 minutes per project

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Expansion highlights4 records

Emerging players

• Neon: Neon is a serverless Postgres DBaaS with branching and autoscaling — adjacent to Devii because it provides the underlying managed Postgres foundation that Devii often fronts in its single-engine deployments.

Broad incumbents

• Firebase: Google's Firebase is a comprehensive backend-as-a-service platform including database and API capabilities; competes for the same developer-first backend workloads that Devii addresses with its SQL-to-GraphQL platform.
• AWS AppSync: AppSync is Amazon's managed GraphQL service that auto-generates APIs from data sources and provides security, caching, and real-time — a broad incumbent competing for the same enterprise workloads Devii targets.

Direct peers

• PostGraphile: PostGraphile is an open-source tool that exposes a PostgreSQL database as a high-performance GraphQL API — overlapping significantly with Devii's PostgreSQL-to-GraphQL translation in the free/open-source segment.
• Hasura: Hasura is the leading GraphQL API generation platform that auto-builds GraphQL APIs from databases (primarily PostgreSQL). Direct competitor to Devii in the auto-generated GraphQL space, with significantly more funding and a broader enterprise footprint.
• Supabase: Supabase is an open-source Firebase alternative providing Postgres-backed APIs including GraphQL via pg_graphql, positioning it as a backend-as-a-service with database-to-API generation similar to Devii.
• Prisma: Prisma is a database toolkit and ORM that includes Prisma GraphQL integrations; competes with Devii for the developer workflow around database-to-API transformation and schema management.
• StepZen: StepZen (now part of IBM) builds a GraphQL API layer that stitches together REST, databases, and other backends with declarative configuration — closely analogous to Devii's 'configure, not code' approach to API assembly.
• Hygraph: Hygraph (formerly GraphCMS) is a GraphQL-native headless CMS and content platform — competing in adjacent GraphQL-first developer tooling with API generation and managed schemas.
• Apollo GraphQL: Apollo is the de facto GraphQL platform with Apollo Server, Federation, and Studio. Competes with Devii for developer mindshare and provides tooling across the GraphQL lifecycle, including auto-generation features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Phoenix