BBV Service Versicherungsmakler

What BBV Service Versicherungsmakler does

BBV Service Versicherungsmakler GmbH is a Munich-based independent insurance broker (Versicherungsmakler) founded in 1993 as a wholly-owned subsidiary of the Bayerischer Bauernverband (Bavarian Farmers' Association). The firm specializes in insurance and asset-planning products for Bavarian farmers, agricultural operations, and farm-connected individuals, operating through a regional Bezirksleiter (district manager) network that physically covers all seven Bavarian administrative districts from a headquarters at Albrechtstraße 14, Munich. Approximately 65 employees staff the broker, which is also 25.2%-owned (indirectly) by R+V Service Holding GmbH, a subsidiary of R+V Allgemeine Versicherung AG.

The product portfolio spans three pillars: Betriebsversicherungen (agricultural business insurance covering Haftpflicht, Gebäude/Inventar, Maschinenbruch, Tierertragsschadenversicherung, Biogasanlagen, Mehrgefahrenversicherung, Waldbrand, Cyber, D&O, and others); Personenversicherungen (personal lines including BU, Grundfähigkeit, Risikoleben, Basis-Rente/Rürup, Riester, Pflege, and Kranken); and Vermögensplan (asset planning with Investmentfonds, Pflegeimmobilien, and Bausparen, offered as a vertraglich gebundener Vermittler of Fürst Fugger Privatbank). Specialty online products — forest (AXA), bicycle (Barmenia), travel health (HanseMerkur), hunting liability (Gothaer), and seasonal-worker packages (HanseMerkur + Techniker Krankenkasse) — are delivered through partner-carrier portals. Technology consists of a self-developed online damage-reporting and policy-change portal, the NAFI comparison engine for 300+ offers, and standard web/social integrations.

The business model is commission-based brokerage on placed insurance and fee-based investment advisory under KWG regulation, with revenue tied to agricultural policy risk transfer and farm-household financial planning across Bavaria. The supervisory board is chaired by BBV President Günther Felßner; managing director since 2008 is Martin Engelmayr, a trained farmer and business-administration graduate who joined the firm in 1994 as a Schwaben district manager. The company holds a §34d GewO Versicherungsmakler license (registration D-K5UZ-1XITH-83) under IHK München und Oberbayern supervision and participates in mandatory dispute resolution via the Schlichtungsstelle für gewerbliche Versicherungen.

Name

BBV Service Versicherungsmakler

Legal name

BBV Service Versicherungsmakler GmbH

Website

https://bbv-service.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

BBV Service Versicherungsmakler GmbH is a Munich-based independent insurance broker and subsidiary of the Bavarian Farmers' Association, providing agricultural business insurance, personal insurance, and asset planning to Bavarian farmers and farm-connected individuals through a 16-office Bezirksleiter network.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: BBV Service acts as an independent insurance broker (Versicherungsmakler) representing customer interests, earning commissions from insurance companies for policies placed. They are independent from insurance companies and neutral in their recommendations.
2. Financial Advisory Services: Provides investment advice and brokerage services in partnership with Fürst Fugger Privatbank for investment products, earning fees for advisory and brokerage services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BBV Service Versicherungsmakler GmbH is an independent insurance broker and subsidiary of the Bayerischer Bauernverband (Bavarian Farmers' Association), providing specialized insurance brokerage and asset planning services for agricultural businesses and private individuals across Bavaria. The core offerings are organized into three pillars: Betriebsversicherungen (commercial/farm insurance covering property, liability, machinery, livestock, crop, and cyber risks), Personenversicherungen (personal insurance covering disability, life, health, and pension products), and Vermögensplan (asset planning through investment funds, care home properties, and Bausparen products). The company also operates online self-service platforms for policy management, damage reporting, and partner-led specialty products (forest, bicycle, hunting, travel health, and seasonal worker insurance).

Product overview

BBV Service Versicherungsmakler GmbH is a Versicherungsmakler (insurance broker) and subsidiary of the Bayerischer Bauernverband (Bavarian Farmers' Association) providing specialized insurance and asset planning products for agricultural operations and private individuals in Bavaria. The core offering is built on three pillars: Betriebsversicherungen (business/agricultural insurance) covering risks specific to farms and agricultural enterprises, Personenversicherungen (personal insurance) covering individual risks like disability, health, and retirement, and Vermögensplan (asset planning) covering investment funds, care home properties, and building society savings. These core products are supplemented by an online purchase platform (Online abschließen) offering specialty insurance products through partner providers (AXA for forest insurance, Barmenia for bicycle insurance, HanseMerkur for travel health insurance, Gothaer for hunting liability insurance), an online comparison calculator platform (Online-Rechner via NAFI), and an online damage reporting portal. The company serves as a branch specialist with advisors covering all Bavarian administrative districts, operating from its Munich headquarters with approximately 65 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Betriebsversicherungen (Commercial Insurance for Agricultural Operations) Comprehensive business insurance products tailored for agricultural operations in Bavaria, including liability, building and inventory insurance, machinery breakdown, commercial vehicle, animal income loss, biogas plant, crop protection/hail/multi-peril, legal protection, electronics/photovoltaic, transport, forest fire/storm, cyber, and D&O coverage.
• Personenversicherungen (Personal Insurance) Personal insurance products for individuals and families, covering occupational disability, critical illness, basic abilities, accident, death benefit/term life, Basis-Rente/Rürup-Rente, Riester pension, endowment life, children's pension, long-term care, and health insurance.
• Vermögensplan (Asset Planning) Asset planning and wealth management services covering investment funds (Investmentfonds), care home investments (Pflegeimmobilien), and building society savings (Bausparen) to help clients achieve security, profitability, and liquidity goals.
• Waldversicherung (Forest Insurance via AXA) Forest insurance product offered through AXA partner covering forest fire, forest storm, and forest owner liability for forest owners up to 10 hectares.
• Fahrradversicherung (Bicycle/E-bike Insurance via Barmenia) Bicycle and e-bike insurance through Barmenia partner covering theft, accident damage, vandalism, repairs, and damage to battery, motor, or electronics for e-bikes.
• Reisekrankenversicherung (Travel Health Insurance via HanseMerkur) Annual travel health insurance through HanseMerkur covering unlimited trips abroad up to 56 days, business trips up to 10 days, worldwide coverage, private patient treatment abroad, medical repatriation, and family tariffs.
• Jagdhaftpflichtversicherung (Hunting Liability Insurance via Gothaer) Hunting liability insurance through Gothaer partner providing reliable and cost-effective coverage for risks related to hunting activities.
• Erntehelfer Versicherung (Seasonal Worker Insurance Package via HanseMerkur/TK) Seasonal worker insurance package combining voluntary health and accident insurance from HanseMerkur and mandatory insurance through Techniker Krankenkasse for up to 123 days, covering foreign seasonal workers on agricultural operations.
• Mehrgefahrenversicherung (Multi-Peril Crop Insurance) Multi-peril crop insurance subsidized by Bavarian state up to 50% of annual premium, covering hail, storm, heavy rain, frost, drought, and grazing damage across arable, grassland, and permanent crop operations. Application via iBALIS.
• Elementar Versicherungsschutz (Natural Hazard Insurance Coverage) Natural hazard insurance coverage including fire, residential buildings, farm buildings, household contents, inventory, pipe water, storm/hail, elemental damage, and business interruption protection.
• Tierertragsschadenversicherung (Animal Income Loss Insurance) Animal income loss insurance covering notifiable animal diseases (e.g., MKS, Schweinepest, Vogelgrippe), accidents, theft, and contamination of feed by pollutants, including Betriebssperre (farm closure) and Vermarktungsverbot (marketing ban) coverage for up to 24 months.
• Basis-Rente (Basic Pension / Rürup-Rente) State-tax-advantaged basic pension (Rürup-Rente) product fully deductible as special expenses since 2023, particularly suitable for self-employed, freelancers, farmers, and higher earners, offering one-time or monthly/annual payment options.
• Online-Rechner (Online Insurance Comparison Calculator) Online comparison platform powered by NAFI providing free comparisons of over 300 insurance offers for motor, household contents, liability, building, accident, legal protection, and animal insurance, with selection based on quality standards and price-performance ratio.
• Online abschließen (Online Policy Purchase Platform) Self-service online purchase platform for specialty insurance products including seasonal worker, travel health, hunting liability, bicycle, and forest insurance through partner insurance providers.
• Schadensmeldung Portal (Online Damage Reporting Portal) Online damage reporting portal enabling customers to report losses, upload receipts, provide bank details, and track claim status through a multi-step digital process.
• Angebotsanfrage (Quote Request Portal) Online quote request platform covering 22 insurance product categories including disability, accident, pension, health, liability, building, animal income loss, biogas plant, cyber, and others.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bayerischer BauernverbandcoreStrategic or Co-development PartnerBBV Service is a wholly-owned subsidiary service company of the Bayerischer Bauernverband (Bavarian Farmers Association), a public-law corporation. The parent organization provides BBV Service with its market position, credibility in the agricultural community, and access to the farming customer base across Bavaria.
• Fürst Fugger Privatbank AktiengesellschaftminorStrategic or Co-development PartnerBBV Service offers investment consultation and brokerage services as a contractually bound agent (vertraglich gebundener Vermittler) on behalf of Fürst Fugger Privatbank according to KWG regulations. BBV Service advisors provide investment advice and brokerage for investment products under the bank's supervision.
• AXAminorChannel Partner/ Reseller/ DistributorAXA partnership for Waldversicherung (forest insurance) products. BBV Service directs customers to AXA's online portal for Waldbesitzer (forest owners up to 10 ha) insurance including Waldbrand, Waldsturm, and Waldbesitzer-Haftpflicht coverage.
• Barmenia VersicherungenminorChannel Partner/ Reseller/ DistributorBarmenia partnership for Fahrradversicherung (bicycle insurance) products. BBV Service directs customers to Barmenia's online portal for bicycle and e-bike insurance coverage including theft, damage, and electronic component protection.
• HanseMerkur VersicherungminorChannel Partner/ Reseller/ DistributorHanseMerkur partnership for Reisekrankenversicherung (travel health insurance) products. BBV Service offers HanseMerkur's annual travel health insurance and travel insurance for foreign guests on farms.
• Techniker KrankenkasseminorChannel Partner/ Reseller/ DistributorTechniker Krankenkasse partnership for mandatory health insurance of seasonal workers (Saisonarbeitskräfte) on farms during harvest periods, in combination with HanseMerkur accident insurance.
• Gothaer VersicherungminorChannel Partner/ Reseller/ DistributorGothaer partnership for Jagdhaftpflichtversicherung (hunting liability insurance) products. BBV Service directs hunters to Gothaer's online portal for hunting liability coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LVM Versicherung: Münster-based mutual insurer with a strong agricultural and rural customer focus, comparable in its specialization on farming and SME clients in a defined German region. LVM offers the same mix of personal, business, and asset-planning products through a regional field-sales model similar to BBV Service's Bezirksleiter network.
• Concordia Versicherung: Hannover-based mutual insurer with a traditional focus on tradespeople, SMEs, and agricultural clients, comparable to BBV Service in target segments and regional mutual-insurance heritage. Sells personal, commercial, and agricultural lines through regional field agents in a similar multi-carrier, advisory-led distribution model.
• Vereinigte Hagelversicherung: Germany's specialist crop-hail and multi-peril crop insurance carrier, directly competing with BBV Service's Mehrgefahrenversicherung and Ernteschutz offerings. Operates across Germany with deep agricultural expertise, providing a direct specialist alternative to BBV Service's broker-mediated crop insurance placement.
• Versicherungsdienst Landwirtschaft (VDL): Specialist agricultural insurance broker organized as a registered cooperative (eingetragene Genossenschaft), focused exclusively on placing insurance for German farmers. Most directly comparable to BBV Service in mission, customer segment, and broker-vs-carrier positioning.

Broad incumbents

• SV SparkassenVersicherung: Stuttgart-based public insurer affiliated with the Sparkassen banking group, offering personal, property, and agricultural lines across southern Germany. Overlaps with BBV Service geographically in Bavaria and Baden-Württemberg but distributes primarily through Sparkassen bank branches rather than dedicated agricultural advisors.
• HDI Versicherung: Hannover-based insurer (part of Talanx Group) offering commercial and agricultural lines across Germany, including farm property and liability coverage. Competes with BBV Service for mid-market agricultural accounts but operates at much larger scale and without regional-farmer-association affiliation.
• HUK-COBURG: Large German mutual insurer with strong distribution in Bavaria and a broad product portfolio including Kfz, Haftpflicht, and property lines that overlap with BBV Service's standard personal and business insurance offerings. Competes on price and digital convenience rather than agricultural specialization.
• Debeka Versicherung: Germany's largest mutual insurer with a strong Bavarian agent network and broad personal/commercial product range. Competes with BBV Service for the personal insurance wallet of Bavarian families but lacks agricultural specialization and farmer-association affiliation.
• Allianz Deutschland: Germany's largest insurer with broad agricultural product offerings including crop, livestock, and farm property coverage. As a broad-line incumbent with deep pockets and national scale, it competes with BBV Service across multiple lines but without BBV Service's regional specialization or farmer-association affiliation.
• R+V Versicherung: One of Germany's largest cooperative insurers with a major agricultural book of business and the indirect owner of a 25.2% stake in BBV Service. Competes with BBV Service in the same Bavarian agricultural segment but as an underwriter rather than a broker, and operates as a broad-line insurer across Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBV Service Versicherungsmakler