LoneStar Wealth Management
LoneStar Wealth Management is a Lubbock, Texas-based SEC-registered RIA that provides retirement, investment, tax, and benefits advisory services to federal employees, retirees, veterans, and Texas educators across ten offices in five states, supported by a proprietary secure document vault and an education-led workshop distribution model.
- Company typePrivate
- Founded2001
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LoneStar Wealth Management does
LoneStar Wealth Management is a privately held, founder-led registered investment advisory firm headquartered in Lubbock, Texas, providing specialized wealth management and retirement planning services to federal employees, retirees, veterans, and Texas educators. The firm operates across ten physical offices in five states — Texas (Lubbock, Dallas, Fort Worth, San Antonio), New Mexico (Albuquerque), Ohio (Beavercreek, Troy, Mentor), Colorado (Denver), and California (Pasadena) — supplemented by national online webinars and quarterly in-person workshops. Its service stack includes Federal Employee Benefits Advisory (CSRS/FERS, TSP, FEGLI, FEHB/Medicare), VA Aid & Attendance Pension consulting, Social Security Maximization, Income Planning, Wealth Management Strategies, Investment Advising, Legacy Planning, and Tax Planning through a CPA alliance with Stovall and Associates.
The firm's proprietary technology asset is the Generational Vault, a 24/7 encrypted client portal (SSL with 2,000-bit public key) that consolidates document storage, financial asset snapshots, and legacy access for family members, layered on top of Orion Advisor custodial feeds. It supports a fee-based advisory model under SEC-registered Lonestar Registered Investment Advisors, PLLC, with insurance commissions flowing through affiliated Texas Alliance Financial Services, PLLC, and M&M Wealth Management, LLC (dba LoneStar Wealth Management). Free workshops/webinars and a Gradient Gives Back community outreach program serve as demand-generation channels.
The firm has expanded via tuck-in acquisitions — most recently integrating The Viable Group (San Antonio, TX) in 2024, plus Lifeguard Financial (Mentor, OH) and former Pinnacle Investment Advisors offices (Beavercreek/Troy, OH) — operating under a multi-entity affiliate structure. Co-founders Michael Jon Byers (CEO/President) and Mark Groom (CFO/Business Partner), both with deep federal benefits expertise since 2001, lead the firm, supported by approximately a dozen licensed advisors and operations staff across the network.
LoneStar Wealth Management firmographics
Firmographics- Name
- LoneStar Wealth Management
- Legal name
- M&M Wealth Management, LLC dba Lonestar Wealth Management
- Website
- https://4lonestar.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoneStar Wealth Management is a Lubbock, Texas-based SEC-registered RIA that provides retirement, investment, tax, and benefits advisory services to federal employees, retirees, veterans, and Texas educators across ten offices in five states, supported by a proprietary secure document vault and an education-led workshop distribution model.
- Ownership category
- akta.pro rank
LoneStar Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
- akta.pro secondary industries
- Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Fee-Only Advisory (FSAEAAAL)
Keywords
Where LoneStar Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
LoneStar Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory & Wealth Management Services: LoneStar Wealth Management generates revenue through fee-only/fee-based investment advisory services via LoneStar Registered Investment Advisors, PLLC (an SEC-registered investment advisor), as well as financial planning and wealth management services. The firm also earns commissions on insurance products sold through affiliated companies Texas Alliance Financial Services, PLLC, and M&M Wealth Management, LLC dba LoneStar Wealth Management.
- Tax Planning & Preparation Services: Through a strategic alliance with Stovall and Associates, LTD (a team of CPAs), LoneStar provides tax planning, preparation, and filing services to clients. This includes Roth conversion analysis, prior-year tax return reviews, year-end tax filing, 1040 optimization reports, and personalized tax reduction reports. Revenue likely flows through professional service fees.
- Social Security Maximization Consulting: The firm offers Social Security Maximization services, generating a Social Security Maximization Report with recommendations on optimal retirement and benefit collection timing. Revenue is generated through advisory fees as part of the overall financial planning engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory engagement — pricing determined per client consultation |
| Other | Multi-year contract | Tax planning and preparation services (via Stovall and Associates) |
| Other | Multi-year contract | Social Security Maximization Report |
| Freemium | Pay-as-you-go | Free workshops and webinars (no charge for registration) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
LoneStar Wealth Management product offering
Product offeringCore offering
LoneStar Wealth Management delivers fee-based investment advisory and financial planning services through its SEC-registered entity, LoneStar Registered Investment Advisors, PLLC, with a deep specialization in federal employee benefits (CSRS/FERS, TSP, FEGLI, FEHB/Medicare, survivor annuities). The firm also sells insurance products through affiliated entities and offers tax planning through a CPA alliance, all delivered via licensed Investment Advisor Representatives operating from offices in five states.
Product overview
LoneStar Wealth Management is a financial advisory firm offering a unified platform of advisory services and digital tools for retirement planning. The core offering centers on Federal Employee Benefits Advisor services, supported by the Generational Vault digital platform for secure document storage and financial tracking. Additional services include VA Benefits Advisor, Income Planning, Wealth Management Strategies, Investment Advising, Tax Planning, Social Security Maximization, and Legacy Planning. The firm also provides educational workshops and webinars as complementary modules to their advisory services. The product portfolio functions as an integrated financial advisory suite rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Federal Employee Benefits Advisor
Quantifiable outcome
- VA Aid and Attendance Pension can help veterans and surviving spouses save between $13,000 and $36,000 per year depending on their situation.
- +1 more outcomes
Companies that use LoneStar Wealth Management
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
LoneStar Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LoneStar Wealth Management partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Gradient Gives Back FoundationcoreLoneStar Wealth Management is a proud partner of the Gradient Gives Back Foundation through its 'Gradient Gives Back Community Outreach Program.' The partnership provides up to 12 months of housing payments to Lubbock-area families experiencing unexpected hardships. This initiative reflects LoneStar's commitment to community service and financial stability support for local families, independent of income requirements.
- Stovall and Associates, LTDcoreLoneStar Wealth Management maintains a strategic alliance with Stovall and Associates, LTD — a team of CPAs providing tax planning, preparation, and filing services for LoneStar clients. Services include Roth conversion analysis, prior-year tax return reviews, year-end tax filing, 1040 optimization reports, and personalized tax reduction reports. The alliance enables LoneStar to deliver comprehensive financial planning that incorporates proactive tax strategy.
- Texas Alliance Financial Services, PLLCcore
- M&M Wealth Management, LLC dba LoneStar Wealth Managementcore
- LoneStar Registered Investment Advisors, PLLCcore
- The Viable Groupcore
- Lifeguard Financial Servicessupporting
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
LoneStar Wealth Management competitors and assessment
Company assessmentBroad incumbents
- Stifel Financial: Diversified wealth management and investment banking firm with a large retail advisor network serving retirement and wealth management clients. Comparable full-service financial advisory platform with SEC-registered entities and multi-state advisor presence.
- Edward Jones: Mass-affluent-focused financial services firm with thousands of branch offices providing investment advisory and retirement planning services. Comparable multi-state physical presence model serving retirement-age clients, though with a generalist (rather than federal-employee niche) focus.
- Carson Group: Wealth management platform serving independent financial advisors with technology, coaching, and back-office support. Comparable focus on enabling advisor productivity and providing integrated wealth management services.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting over 22,000 financial advisors with RIA, brokerage, and insurance infrastructure. Comparable ecosystem model for affiliated advisors, though serving a much broader and more generalist client base.
- Mariner Wealth Advisors: National RIA formed through aggressive roll-up M&A of independent advisory firms. Comparable acquisition-led growth strategy and multi-state registered investment advisor structure, though at significantly larger scale.
- Fisher Investments: Large fee-only RIA managing over $200B primarily for high-net-worth and retirement-focused individuals. Comparable SEC-registered investment advisor structure and fee-based revenue model, though at vastly larger scale and broader market.
- Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management including retirement planning, tax, and estate services. Comparable full-service integrated financial advisory model with SEC-registered RIA structure.
Direct peers
- Cetera Financial Group: Large independent broker-dealer/RIA platform supporting thousands of independent advisors, many of whom serve federal employee clients with retirement and benefits planning. Comparable independent advisory platform structure with affiliated registered investment advisor entities.
- Waddell & Reed Advisors: Long-established financial advisory firm serving individual retirement and wealth management clients through a network of advisors. Comparable fee-based advisory model with focus on retirement income planning and multi-state advisor coverage.
- Cambridge Investment Research: Independent broker-dealer with a large network of financial advisors, including practices focused on retirement income planning, federal benefits, and mass-affluent clients. Similar hybrid model combining RIA, IBD, and insurance offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LoneStar Wealth Management social profiles
Digital presenceLoneStar Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoneStar Wealth Management leadership team
Management profileNumber of profiles
Profiles14 records
LoneStar Wealth Management subsidiaries and ownership
Company hierarchySubsidiaries2 records
LoneStar Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoneStar Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoneStar Wealth Management
What does LoneStar Wealth Management do?
LoneStar Wealth Management delivers fee-based investment advisory and financial planning services through its SEC-registered entity, LoneStar Registered Investment Advisors, PLLC, with a deep specialization in federal employee benefits (CSRS/FERS, TSP, FEGLI, FEHB/Medicare, survivor annuities). The firm also sells insurance products through affiliated entities and offers tax planning through a CPA alliance, all delivered via licensed Investment Advisor Representatives operating from offices in five states.
Is LoneStar Wealth Management a public or private company?
LoneStar Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoneStar Wealth Management founded?
LoneStar Wealth Management was founded in 2001. It employs 11 to 50 people.
Where is LoneStar Wealth Management based?
LoneStar Wealth Management is headquartered in Lubbock, United States, in the North America region.
How does LoneStar Wealth Management make money?
Three revenue lines are on record. Investment Advisory & Wealth Management Services are the primary driver. The others are tax Planning & Preparation Services and social Security Maximization Consulting.
Who are LoneStar Wealth Management's main competitors?
Broad incumbents on record are Stifel Financial, Edward Jones, Carson Group, LPL Financial, Mariner Wealth Advisors, Fisher Investments and Creative Planning. Direct peers are Cetera Financial Group, Waddell & Reed Advisors and Cambridge Investment Research.
Does LoneStar Wealth Management have an API?
No public API is recorded for LoneStar Wealth Management.
What industry is LoneStar Wealth Management in?
LoneStar Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers), with a secondary code of FSAAACAL, Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes). Its NAICS code is 523940 and its SIC code is 6282.