What Living CG does

Living CG (有限会社リビングCG) is a privately held Japanese limited company founded in 2004 and headquartered in Toranomon, Tokyo, that operates as a Value-Added Reseller (VAR) and Digital Transformation (DX) solution provider for the architecture, engineering, and construction (AEC) industry. The company distributes and integrates third-party hardware and software products including Matterport 3D scanners (Pro2, Pro3, Axis), Lumion rendering software, Broomx immersive projection systems, Labpano Pilot 360-degree cameras, and a broader AEC ecosystem (Artlantis, BLK360, PointCab, ArchiTwin, Cloudalize, BIMmTool). It packages these around an integrated "Scan-Design-360° Presentation" workflow spanning point cloud capture, BIM conversion, rendering, and immersive space projection. Living CG claims Japan's exclusive end-to-end AEC workflow and is the country's first and longest-standing authorized Matterport reseller since 2017.

The company generates revenue through three streams: one-time software and hardware resale (Lumion, Matterport, Broomx, Labpano), professional services and consulting for workflow integration and training, and recurring Matterport cloud platform subscriptions. Go-to-market relies on direct enterprise field sales supported by three physical showrooms (Tokyo, Kobe, Okinawa), an online inquiry and quote-request process, recurring product seminars (e.g., Lumion Forum, BIMmTool briefings), and digital content marketing via note.com and a monthly newsletter. Customer segments span AEC firms (primary), entertainment/cultural industries (360° Presentation division), and healthcare/wellness facilities (Wellness Management division), with three named enterprise customers in construction and consulting. Pricing is not publicly disclosed; deals are quote-based with multi-year contracts.

Name

Living CG

Legal name

有限会社リビングCG

Website

https://livingcg.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Living CG is a privately held Japanese Value-Added Reseller and DX solutions provider serving the architecture, engineering, and construction industry with an integrated Matterport-Lumion-Broomx 3D scanning, visualization, and immersive presentation workflow across four service divisions.

Ownership category

akta.pro rank

Product category

3D Visualization & Digital Twin Solutions

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

akta.pro secondary industries

Rendering, Graphics & Simulation Middleware (MPAFAFAB), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• 3D visualization software
• 3D scanning solutions
• Digital twin services
• Architectural rendering tools
• Immersive presentation systems

Headquarters

HQ city

Toranomon

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Licensing and Resale (Lumion, Matterport): Living CG acts as a Value-Added Reseller (VAR) for third-party software and hardware products including Lumion, Matterport, Broomx, and Labpano. Revenue is generated through initial purchase/subscription fees for these products.
2. Professional Services and Consulting: Living CG provides consulting, implementation support, training, and digital transformation services tied to its product offerings, helping customers integrate 3D scanning, visualization, and immersive presentation into their workflows.
3. Matterport Platform and Cloud Services: Matterport cloud platform with optional paid analytics tools. Living CG serves as the Japanese sales and support channel for Matterport's cloud-contract services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Living CG is a Value-Added Reseller (VAR) and first-line support provider in Japan for 3D visualization, scanning, and immersive presentation technologies — primarily Matterport, Lumion, Broomx, and Labpano — serving architecture, engineering, and construction (AEC) firms. The company integrates these resold products with its own four service divisions (Design, Space Data Information/Digital Twin, 360° Presentation, Wellness Management) to deliver an integrated Scan-Design-360 Presentation workflow from point cloud capture through BIM conversion to rendered output and immersive space projection.

Product overview

Living CG operates as a DX (Digital Transformation) solutions provider for the architecture and construction industries, offering a platform centered on 'Scan, Design, and 360° Presentation.' The portfolio includes distributed third-party products (Lumion, Matterport with Pro2/Pro3/Axis hardware, Broomx, Labpano Pilot, Artlantis, BLK360, PointCab, ArchiTwin, Cloudalize, BIMmTool) alongside four internal service divisions: デザイン事業部 (Design), 空間情報事業部 (Space Data Information/Digital Twin), 360°プレゼンテーション事業部 (360° Presentation), and ウェルネス経営事業部 (Wellness Management). The company serves as Japan's first and oldest authorized Matterport distributor since 2017, providing scanning-to-visualization-to-immersive-projection workflow solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumion 3D rendering and visualization software for architects and designers to create photorealistic images and animations from 3D models. Distributed in Japan by Living CG with versions 10 through 2023.
• Matterport Platform 3D scanning and virtual tour creation platform including Pro2 (indoor 3D scanning camera), Pro3 (indoor/outdoor 4K 3D scanning camera), and Axis (rotation mount accessory), along with the Matterport cloud platform and subscription services.
• Broomx 3D projection and live streaming solution that transforms ordinary rooms into immersive VR spaces without VR headsets by projecting 360° panoramic video matched to room geometry. Includes MXLive for 3D live streaming.
• Labpano Pilot 360° camera with real-time in-camera stitching, 8K live streaming, customizable Android OS, automatic stabilization (Pilot Steady), and multiple modes including 360 photo/video, live streaming, virtual tour (PilotTour), Google Street View, and timelapse.
• Artlantis 3D rendering software for architecture and design visualization.
• BLK360 3D imaging laser scanner (by Leica Geosystems) for capturing spatial data and generating point clouds for BIM and digital twin workflows.
• PointCab Point cloud editing software that processes and manages 3D scan data and converts it into usable formats for design workflows.
• ArchiTwin Digital twin solution for architectural applications.
• Cloudalize Cloud-based 3D visualization and rendering platform.
• BIMmTool Point cloud editing software for BIM (Building Information Modeling) applications, with regular product briefings held by Living CG.
• Design Division Services 3D visualization services that quickly convert creative ideas and inspiration into 3D content, helping designers create visualizations and storytelling.
• Space Data Information / Digital Twin Services Digital design services using 3D scanning (Digital Twin / SDI) with optimal scanner selection, point cloud-to-BIM conversion, and design-versus-reality comparison to improve design accuracy.
• 360° Presentation Services Live streaming and immersive content solutions primarily for entertainment and healthcare industries, enabling virtual market entry through 360-degree visual content.
• Wellness Management Services Wellness management solutions as part of the DX (Digital Transformation) framework.

Quantifiable outcome

• Site management labor significantly reduced through remote 3D site sharing
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MatterportcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Living CG is Japan's first authorized Matterport Value-Added Reseller (VAR), distributing Matterport Pro2, Pro3, and Axis hardware, the Matterport Platform cloud service, and related solutions. Living CG also develops additional features and integrations for the Japanese market and provides first-line Japanese-language support, repair coordination, and usage consulting. The partnership dates to 2017.
• Lumion (by Act-3D)coreTechnology or IntegrationLiving CG distributes Lumion 3D rendering software (versions 10 through 2023), hosting an annual Lumion Forum event and seasonal campaigns (e.g., Lumion Spring Campaign). Lumion is a key component of Living CG's 'Design' pillar in its integrated scan-design-present workflow.
• LumioncoreTechnology or IntegrationLumion is highlighted as a core product on Living CG's sitemap alongside other offerings including Artlantis, BLK360, PointCab, ArchiTwin, and Cloudalize — indicating Living CG distributes or supports a broad ecosystem of AEC software tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Matterport: Global leader in 3D scanning and digital twin platforms. Living CG is Matterport's longest-standing Japanese VAR, so Matterport is the closest vendor-side analogue — both sell 3D scanning hardware/cloud to AEC enterprises, though Matterport is also vertically integrated in product development.
• Trimble: Global provider of AEC hardware and software (Tekla, Trimble Connect, scanning). Comparable to Living CG on the construction digitalization value proposition, with deeper enterprise and OEM relationships but a different go-to-market model.
• Autodesk: Dominant AEC software platform (Revit, AutoCAD, Construction Cloud). Autodesk's BIM ecosystem anchors the downstream half of Living CG's scan-to-BIM workflow, and its push into construction cloud solutions creates overlap on integrated AEC digitalization in Japan.
• Topcon Corporation: Major Japanese manufacturer of positioning, surveying, and BIM-related hardware/software for the AEC industry. Topcon overlaps with Living CG's scanning-to-BIM workflow but at much larger scale and with proprietary hardware rather than multi-vendor resale.
• Leica Geosystems (Hexagon AB): Global leader in reality-capture hardware (BLK360) and surveying solutions — a vendor Living CG distributes. Comparable as a provider of laser-scanning-to-BIM hardware/software in Japan, with deeper enterprise reach but less VAR-driven workflow bundling.
• Bentley Systems: Global infrastructure engineering software provider (iTwin, OpenBuildings, ContextCapture). Comparable on BIM/digital-twin positioning for AEC, though Bentley targets larger enterprises and infrastructure owners rather than Japanese SMB/mid-market AEC firms.
• 福井コンピュータ: Japanese CAD/BIM software vendor (ARCH-TREND, TREND-CORE) widely used in Japanese architecture firms. Comparable in serving Japanese AEC digitization with software-led solutions, though without the scanning hardware or immersive-presentation layer Living CG bundles.

Emerging players

• VUILD: Japanese construction-tech startup focused on digital fabrication and design-to-construction workflows. Comparable as a Japan-based AEC digitalization player, though VUILD is product-led and earlier-stage than Living CG's established VAR business.

Regional players

• Esri Japan: GIS and spatial analytics provider in Japan with ArcGIS digital-twin capabilities. Adjacent to Living CG's digital-twin positioning for AEC/infrastructure, though Esri Japan is GIS-centric and serves a broader government/utilities customer base.

Direct peers

• Forum8: Japanese developer of 3D VR/AR/simulation software (UC-win/Road, VR-Design Studio) for AEC, infrastructure, and urban planning. Comparable to Living CG in serving Japanese AEC with 3D visualization and immersive presentation, though Forum8 is product-led rather than a multi-vendor VAR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/-cg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living CG