heureka

What heureka does

heureka GmbH – Agentur für Design + Kommunikation is a privately held digital agency headquartered in Essen, Germany, founded in 1993 and led by managing directors Gorden Koschel and Cornelia Springer. The firm operates with approximately 24 employees ('two dozen thinkers') and delivers project-based design and communication services to enterprise clients across Germany and Europe. Service offerings span three core disciplines — corporate communication (Unternehmenskommunikation), financial communication (Finanzkommunikation), and brand communication (Markenkommunikation) — covering corporate design systems, annual and sustainability reports, brand campaigns, microsites, UX and styleguide development, motion design, 3D visualization, augmented reality / WebXR experiences, and AI-generated content.

Technically, heureka builds interactive digital reports using WebGL, 3D navigation systems (e.g., Gewobag's point-and-click 3D world with themed islands), WebXR-based AR experiences accessible via QR code without app installation, real-time particle systems, and modular graphic systems for technical visualization. The agency integrates generative AI into production workflows through KI Promptografie (AI-generated imagery blended with real photography), AI-generated audio (XMAS24 playlist of 20+ tracks), and AI-assisted text generation for client publications such as NATIONAL-BANK's KI-Studien.

Commercially, heureka runs a B2B project-based professional services model with quote-based pricing, no publicly disclosed rates, and no self-serve or productized offering. Distribution is direct enterprise sales with long engagement cycles, evidenced by 12+ year partnerships with Giesecke+Devrient, multi-year accounts with Gewobag (2021-2023) and NATIONAL-BANK (since 2018), and a logo roster that includes Vorwerk (Thermomix), BOSCH, Hilti, Porsche, thyssenkrupp, BYK, Telefonica, and Hochtief. The company is independently operated with no external investors, no parent entity, and no disclosed subsidiaries; recognition includes reddot 2023, IF Design Award 2023, German Design Award Gold 2024, German Design Award Special 2023, and ADC 2023.

Name

heureka

Legal name

heureka GmbH – Agentur für Design + Kommunikation

Website

https://heureka.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

heureka is a privately held German digital agency in Essen with ~24 employees, providing enterprise design, brand, and financial communication services including interactive 3D reports, AR/WebXR experiences, motion design, and AI-generated content for major corporate clients across Europe.

Ownership category

akta.pro rank

Product category

Digital Agency Services (Corporate Design and Communication)

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Digital agency services
• Corporate design communication
• Brand communication campaigns
• Interactive digital reporting
• Augmented reality experiences

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Full-service design agency providing corporate design, brand communication, financial communication, employee communication, and digital marketing services to enterprise clients. Revenue derived from project-based professional services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

heureka is a digital agency providing corporate design, brand communication, and financial communication services to enterprise clients. Deliverables include annual and sustainability reports (print and digital interactive), marketing campaigns, microsites, corporate identity and styleguide systems, animated and 3D content, WebXR/AR experiences, and AI-generated creative assets, all executed as bespoke project-based engagements.

Product overview

heureka is a prize-winning digital agency (Digital-Agentur) based in Essen, Germany, providing design and communication services rather than a unified software product. The agency offers a broad portfolio of service offerings organized around three main communication disciplines: corporate communication (Unternehmenskommunikation), financial communication (Finanzkommunikation), and brand communication (Markenkommunikation). Their service offerings span interactive digital reports and sustainability publications, marketing campaigns and microsites, corporate identity and design systems, animation and video production, augmented reality experiences, and AI-generated content. Key service offerings include UX & Styleguide Development for financial platforms, annual/sustainability reports for companies like Gewobag, Vorwerk, and Giesecke+Devrient, and brand campaigns for Thermomix, BYK-Gardner, and Stadtwerke Essen. The agency also demonstrates AI capabilities through generative AI applications including KI Promptografie for image generation in marketing campaigns and AI-generated music for the XMAS24 project.

Differentiator

Problem solved

Functional benefit

Products and services

• Augmented Reality Showreel Service WebXR-based augmented reality experiences delivered to enterprise clients for immersive brand activations, triggered by QR code without requiring app installation ('No App – Just Web').
• Animation Showreel Service Motion design and explainer animation service producing CGI videos, animated graphics, and campaign films to communicate complex products for enterprise audiences.
• UX and Digital Styleguide Development End-to-end UX design and digital styleguide construction service that creates consistent structure and design systems across brands and platforms, including modular dashboard solutions and navigation concepts (e.g., for vwd group).
• Corporate & Sustainability Reporting (Annual / Nachhaltigkeit) Multi-year recurring reporting service producing annual reports and sustainability reports as digital publications and premium print editions for major enterprise clients (e.g., Giesecke+Devrient since 2012; Gewobag 2021/2022/2023; Vorwerk 2021; NHW 2021–2023).
• Interactive Digital Annual Report (e.g., Vorwerk Geschäftsbericht 2021) Concept, design, and implementation of digital-first annual reports combining interactive 3D, particle systems, video, and responsive storytelling, with optional premium print editions.
• Brand Campaign (e.g., Stadtwerke Essen 'Dröppies' Kampagne) Multi-channel brand campaign service for enterprise clients, covering strategy, key visuals, mascots/characters, cinema/TV spots, direct mail, landing pages, and guerrilla marketing executions.
• Product Welcome / Coffee-Table Book (e.g., Thermomix TM7 Welcome-Buch) Premium product launch collateral service producing coffee-table books and welcome publications combining real photography, AI-generated imagery (KI Promptografie), and multi-language adaptations for enterprise product launches.
• Multi-Stage Product Launch Campaign (e.g., BYK-Gardner 'spectro2guide') End-to-end product launch campaign service for B2B/industrial brands, covering teaser phases, microsite launch, key visuals, and how-to video series with 3D product renderings.
• Modular Graphic System (e.g., BYK 'Grafiksystem Toolbox') Design system service producing modular, reusable graphic systems for systematic visualization of technical/scientific content such as chemical formulas, compounds, and processes.
• Corporate Design Manual (e.g., SCHMIDT.Gruppe) Corporate identity service producing comprehensive CD manuals documenting logo, typography, imagery, and other visual identity guidelines for enterprise clients.
• Corporate Design Refresh (e.g., N3 Engine Overhaul Services) Brand refresh service delivering updated corporate identity systems (logos, identification marks, supporting graphic toolkits) for industrial and B2B clients.
• Interactive Microsite / Digital Campaign Hub (e.g., Thermomix 'Go green – feel good') Interactive microsite design and build service for campaign hubs, featuring bespoke layout systems (e.g., Bento-Box), animated components, interactive quizzes, and embedded video.
• Editorial Publication / Whitepaper (e.g., NATIONAL-BANK 'Ausblick Weltwirtschaft') Recurring editorial publication service combining financial/economic content with editorial design and layout for institutional clients (e.g., NATIONAL-BANK 'Ausblick Weltwirtschaft' since 2018).
• Themed Study Publication (e.g., NATIONAL-BANK KI-Studien) Themed study and whitepaper publication service providing design and editorial production for institutional clients on topics such as artificial intelligence.
• Brand Claim & Key Visual Development (e.g., BYK-Gardner) Brand claim and key visual service that translates product attributes into a unified verbal+visual communication platform for B2B/industrial brands.
• Multimedia Image Campaign (e.g., Thermomix 'Von A bis Wow') Multimedia image campaign service for enterprise consumer brands, producing scalable visual systems to showcase product feature breadth across formats and channel updates.
• 360° Campaign (e.g., Thermomix 'Alles. Immer. Überall.') 360-degree image campaign service producing colorful, scalable key visuals and supporting assets to showcase product range across channels and audiences.
• Seasonal Campaign (e.g., Thermomix 'Fit mit Thermomix') Seasonal campaign service combining AI-generated (KI Promptografie) and real imagery for time-bound, theme-driven customer communications.
• AI-Generated Creative Audio/Playlist (e.g., XMAS24 KI-Playlist) Generative-AI music/audio production service (demonstrated via the XMAS24 KI playlist of 20+ AI-generated tracks) showcasing creative AI capabilities for marketing applications.
• Premium Cookbook / Publication Production (e.g., Thermomix 'Made by me') Premium print publication service producing multi-language, bespoke cookbooks and lifestyle publications with embedded packaging/die-cut elements for enterprise consumer brands.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Largest independent German agency group offering integrated brand, digital, content, and media services across DACH and Europe. Comparable on enterprise and brand communication scope but materially larger and broader.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency, now part of Accenture Song, with strong UX, digital experience, and mobile capabilities for European enterprise clients. Comparable on digital experience scope but now embedded in a global network.

Direct peers

• Scholz & Friends: Major German independent creative agency offering brand strategy, campaigns, design, and digital experiences to enterprise clients in DACH. Directly comparable on full-service creative scope and German enterprise client base.
• denkwerk: Cologne-based digital agency with strong UX, digital experience, and interactive technology capabilities for enterprise clients. Closely comparable on digital-first creative + technical execution mix.
• KMS Team: Munich-based creative agency with corporate design, brand communication, and digital work for major German enterprises. Closely comparable on corporate design + brand + digital campaign mix.
• Jung von Matt: Award-winning German creative agency group with strong digital, brand, and content practices serving large German and European brands. Comparable on creative ambition, award profile, and German enterprise focus.
• Antoni: Berlin-based creative agency known for integrated brand campaigns and digital content for FMCG and consumer brands. Comparable on award-winning creative campaigns and brand storytelling for German enterprises.
• Kolle Rebbe: Hamburg-based creative agency with brand strategy, campaign, and digital experience work for major German corporates. Comparable on award-winning creative output and brand/digital campaign scope.
• UID: German UX and user-centered design agency serving enterprise clients with digital products, interfaces, and brand experiences. Comparable on UX/styleguide expertise and DAX-enterprise client roster.

Emerging players

• Moccu: Berlin-based digital agency specializing in UX, design systems, and digital products for enterprise clients. Comparable on digital experience design and styleguide development for large organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heureka-gmbh
• Instagraminstagram.com/heurekaessen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heureka