Metropolitan Models
Metropolitan Models is a Paris-based international modeling agency founded in 1986, operating four boards (Metropolitan, Makers, M Management, Urban) to represent models for luxury fashion, editorial, commercial, and men's fashion clients worldwide.
- Company typePrivate
- Founded1986
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
Metropolitan Models firmographics
Firmographics- Name
- Metropolitan Models
- Legal name
- Metropolitan Models Group
- Website
- https://metropolitanmodels.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Metropolitan Models is a Paris-based international modeling agency founded in 1986, operating four boards (Metropolitan, Makers, M Management, Urban) to represent models for luxury fashion, editorial, commercial, and men's fashion clients worldwide.
- Ownership category
- akta.pro rank
Metropolitan Models industry classification
Industry- Product category
- Modeling Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- akta.pro primary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where Metropolitan Models is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Metropolitan Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Model Representation and Commission: The agency earns revenue by representing models and connecting them with fashion brands, magazines, and luxury houses for runway shows, advertising campaigns, and editorial work. Revenue is generated through commissions on bookings secured for models.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Metropolitan Models product offering
Product offeringCore offering
Metropolitan Models Group is an international modeling agency that represents fashion models and connects them with luxury brands, fashion publications, and commercial clients for runway shows, advertising campaigns, editorial shoots, and commercial work. The agency operates through four specialized divisions: Metropolitan (flagship women's fashion board), Makers (emerging talent and new faces), M Management (men's fashion, established 2013), and Urban (commercial, advertising, and acting, established 2005). Revenue is generated through commissions on model bookings secured for clients.
Product overview
Metropolitan Models Group is a platform of four distinct modeling agencies — Metropolitan (flagship fashion board), Makers (emerging talent/new faces), M Management (men's division), and Urban (commercial/diverse talents) — offering tailored management services for models across editorial, runway, commercial, and acting segments. Founded in 1986 by Michel Levaton, the Paris-based agency connects models with international fashion opportunities through personalized agent management.
Differentiator
Problem solved
Functional benefit
Products and services
- Metropolitan The flagship board of Metropolitan Models Group, representing established and rising fashion models for editorial, runway, and campaign work worldwide. Features sub-boards for Mainboard, Image, Development, Women, and Timeless (established models).
- Makers A dynamic division focused on nurturing emerging talents and new faces, working with prestigious global brands such as Saint Laurent, Chanel, Louis Vuitton, Givenchy, Balenciaga, and Prada. Features sub-boards for Image, New Faces, Management, and Women.
- M Management The men's division of Metropolitan Models Group, established in 2013, representing top-tier male talents for fashion campaigns, editorial work, and global runway shows. Features sub-boards for Main, Image, Development, and Talents.
- Urban A division representing diverse models and talents for advertising campaigns, commercial work, feature films, and showrooms, partnering with prestigious brands in France and internationally since 2005. Features Women, Men, and Actors boards.
Quantifiable outcome
- Established in 1986, operating for over 40 years in fashion industry
- +2 more outcomes
Companies that use Metropolitan Models
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Metropolitan Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Metropolitan Models partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Metropolitan Models competitors and assessment
Company assessmentDirect peers
- Women Management: Women Management is a leading New York and Paris-based modeling agency focused on women's high-fashion editorial and runway representation. It competes head-to-head with Metropolitan Models' flagship Metropolitan board for couture, ready-to-wear runway, and luxury campaign placements.
- Elite Model Management: Elite Model Management is a Paris-founded international modeling agency with a comparable mix of women's, men's, and development boards serving luxury fashion brands. Like Metropolitan Models, it has multi-decade heritage (founded 1972), a Paris headquarters, and works with the same enterprise client set (Chanel, Dior, Prada) on runway and campaigns.
- Ford Models: Ford Models is a US-founded, globally distributed modeling agency with historic placement at the same major fashion publications and luxury houses that Metropolitan Models serves. Both agencies operate with multi-board structures spanning women's, men's, and development divisions and compete for established editorial talent.
- Storm Model Management: Storm Model Management is a London-based boutique modeling agency known for high-fashion editorial and discovery of supermodels. It is comparable to Metropolitan Models in scale, heritage, and luxury/fashion media client overlap, including Vogue covers and couture runway.
- The Society Management: The Society Management is a New York-headquartered modeling agency that, alongside Women Management, represents top-tier editorial and high-fashion talent globally. It directly competes with Metropolitan Models for couture and luxury runway placements and serves a similar luxury house client roster.
- DNA Model Management: DNA Model Management is a New York-based modeling agency with operations in Paris and other fashion capitals. It represents editorial and emerging talent - directly comparable to Metropolitan Models' Makers division - and frequently places new faces with the same luxury brands (Bottega Veneta, Prada).
- Next Management: Next Management is a globally distributed modeling agency founded in the late 1980s with offices in New York, London, Paris, and Milan. It serves the same luxury and fashion media clients as Metropolitan Models (Louis Vuitton, Saint Laurent, Vogue covers) and divides its roster into multiple boards with editorial and commercial divisions.
Broad incumbents
- IMG Models: IMG Models is part of Endeavor/Talent agency WME and is one of the largest and most globally diversified modeling agencies, representing top editorial and commercial talent. It competes with Metropolitan Models for placements with the same set of luxury houses (Chanel, Dior, Louis Vuitton) and operates at significantly greater scale across both women's, men's, and development divisions.
Emerging players
- Viva Model Management: Viva Model Management is a Paris-based agency founded in 2012 that has rapidly grown to compete in the luxury and fashion media space. It directly competes with Metropolitan Models' Metropolitan and Makers boards for emerging and editorial talent bookings with brands like Chanel, Dior, and Saint Laurent.
- Supreme Management: Supreme Management is a Paris and international modeling agency representing editorial and commercial talent with a comparable client set of European luxury houses. It overlaps with Metropolitan Models' flagship and men's divisions (M Management) and competes for the same runway and campaign placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Metropolitan Models social profiles
Digital presenceMetropolitan Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolitan Models leadership team
Management profileNumber of profiles
Profiles1 record
Metropolitan Models subsidiaries and ownership
Company hierarchySubsidiaries4 records
Metropolitan Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolitan Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolitan Models
What does Metropolitan Models do?
Metropolitan Models Group is an international modeling agency that represents fashion models and connects them with luxury brands, fashion publications, and commercial clients for runway shows, advertising campaigns, editorial shoots, and commercial work. The agency operates through four specialized divisions: Metropolitan (flagship women's fashion board), Makers (emerging talent and new faces), M Management (men's fashion, established 2013), and Urban (commercial, advertising, and acting, established 2005). Revenue is generated through commissions on model bookings secured for clients.
Is Metropolitan Models a public or private company?
Metropolitan Models is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metropolitan Models founded?
Metropolitan Models was founded in 1986. It employs 101 to 250 people.
Where is Metropolitan Models based?
Metropolitan Models is headquartered in Paris, France, in the Europe region.
How does Metropolitan Models make money?
One revenue line is on record: model Representation and Commission.
Who are Metropolitan Models's main competitors?
Direct peers on record are Women Management, Elite Model Management, Ford Models, Storm Model Management, The Society Management, DNA Model Management and Next Management. IMG Models is listed as a broad incumbent. Emerging players are Viva Model Management and Supreme Management.
Does Metropolitan Models have an API?
No public API is recorded for Metropolitan Models.
What industry is Metropolitan Models in?
Metropolitan Models's product category is Modeling Agency Services. Its primary akta.pro industry code is HSACAHAN, Tour & Artist Management Services. Its NAICS code is 71141.