Anwaltfinden.at

What Anwaltfinden.at does

Anwaltfinden.at is a free online lawyer directory and legal information portal operated by Finditoo GmbH, a Vienna-based multimedia agency (Gesellschaft mit beschränkter Haftung) under managing director Konstantin Graf. The platform allows Austrian consumers and businesses to search for and contact specialized Rechtsanwälte by legal area and city, with features including lawyer profile pages, peer ratings and reviews, integrated messaging for initial consultations (Erstgespräch), and an Austria-wide coverage footprint spanning Vienna, Graz, Linz, Salzburg, Innsbruck, Klagenfurt, and smaller municipalities.

The product surface is built on a WordPress-based stack and comprises four core components: the Anwaltssuche search directory with filters across 60+ legal specializations and 60+ cities; the Recht Ratgeber content library of expert-authored guides on Austrian legal topics; the Rechtstipps interview series featuring lawyers providing practical legal tips; and the Anwalt-Bewertungen rating and review system. Supporting integrations include Google Maps (geographic search), Google Analytics and Facebook Pixel (analytics and remarketing), MaTelSo call tracking (attribution), Google reCAPTCHA (anti-abuse), and social channels on Facebook, YouTube, and LinkedIn. Charitable partnerships with organizations such as Greenpeace, Vier Pfoten, and St. Anna Kinderkrebsforschung are integrated into testament-related content flows.

The business model is a two-sided affiliate/referral lead-generation model: the consumer side is free, and the company monetizes by selling visibility, profile placement, and qualified leads to Austrian lawyers, with an adjacent paid marketing offering hosted at finditoo-marketing.com. Pricing for lawyers is not publicly disclosed, no revenue figures are reported, and there is no disclosed external funding or investor base, indicating a founder/privately held, bootstrapped operation. The company operates exclusively in Austria, has no mobile app, and shows no evidence of proprietary AI/ML capabilities.

Name

Anwaltfinden.at

Legal name

Finditoo GmbH

Website

https://anwaltfinden.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Anwaltfinden.at, operated by Vienna-based Finditoo GmbH, is a free Austria-wide online directory and legal information portal that connects private individuals and businesses with specialized Rechtsanwälte via searchable listings, ratings, expert legal guides, and integrated lead messaging, monetizing through lawyer-side referral and visibility fees.

Ownership category

akta.pro rank

Product category

Online Legal Directory / Legal Services Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Lawyer search platform
• Legal directory
• Lawyer referral
• Legal information portal
• Lawyer reviews

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform as lead generation for lawyers: Anwaltfinden.at operates as a free information portal for consumers seeking lawyers. The platform monetizes by connecting potential clients with lawyers - lawyers gain new clients through the platform's reach and visibility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Anwaltfinden.at is an Austrian online lawyer directory and search platform that helps private individuals and businesses locate specialized lawyers across Austria by region and legal field. The site offers a free search and review experience to consumers, supported by editorial legal content (Ratgeber and Rechtstipps), and monetizes by routing qualified consumer inquiries to listed lawyers through affiliate/referral lead generation.

Product overview

Anwaltfinden.at is a free online platform operated by Finditoo GmbH that connects individuals and businesses with specialized, vetted lawyers across Austria. The platform consists of a lawyer search engine (Anwaltssuche) allowing filtering by specialization and location, a legal information portal (Recht Ratgeber) with expert articles, expert interview series (Rechtstipps), and a peer review system for lawyer ratings. Users can directly contact lawyers through the platform to request initial consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Anwaltssuche (Lawyer Search)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor.

• Kunsthistorisches MuseumminorOthersCharitable partner for testament donation program. Users can select museum as beneficiary in their testament.
• GreenpeaceminorOthersCharitable partner for testament donation program. Environmental organization available as testament beneficiary.
• St. Anna KinderkrebsforschungminorOthersCharitable partner for testament donation program. Children's cancer research foundation available as testament beneficiary.
• Vier PfotenminorOthersCharitable partner for testament donation program. Animal welfare organization available as testament beneficiary.
• KinderhilfswerkminorOthersCharitable partner for testament donation program. Children's aid organization available as testament beneficiary.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Frag-einen-Anwalt.de: Germany's largest legal Q&A platform where users post legal questions and verified lawyers provide answers; also generates leads and visibility for lawyers. Comparable to Anwaltfinden.at as a consumer-facing legal content and lawyer-discovery platform in the DACH region.
• JuraForum.de: German legal information portal offering articles, forums, lawyer search, and law-related content for consumers. Overlaps with Anwaltfinden.at in combining free legal content (Ratgeber-style) with a lawyer directory and lead-generation model, though it serves Germany rather than Austria.
• Anwalt.de: Germany-focused lawyer directory where users can search for attorneys by specialty and location, and lawyers can publish profile content. Direct functional and business-model peer to Anwaltfinden.at's directory and lead-gen platform.
• Advocado: Germany-based online lawyer directory and lead-generation platform that connects consumers with specialized lawyers by practice area and location. Highly comparable to Anwaltfinden.at in product, business model (referral/lead-gen), and target user, with the main difference being geographic focus on Germany rather than Austria.

Broad incumbents

• Avvo: US-based online lawyer directory with attorney profiles, Q&A, and ratings that historically monetized via lawyer subscriptions and referrals. Comparable to Anwaltfinden.at as a consumer-facing legal directory and review platform, but operating at much larger scale and across the US market.
• Justia: US legal information platform offering free case law, legal guides, and a lawyer directory with profile listings. Comparable to Anwaltfinden.at in combining free legal content (Ratgeber equivalent) with a lawyer directory, but at significantly larger scale.
• FindLaw: Thomson Reuters-owned lawyer directory and legal information portal serving US consumers and attorneys with profile listings and legal content. Comparable to Anwaltfinden.at in combining legal content with a lawyer directory, though part of a much broader legal information business.
• LegalZoom: US online legal services company providing legal document preparation, attorney consultations, and a lawyer directory. Compares to Anwaltfinden.at at the consumer-facing legal services marketplace layer, though operating with a much broader transactional offering.
• Martindale-Hubbell (lawyers.com): Long-established US legal directory owned by Internet Brands that connects consumers with lawyers by practice area and geography, with peer-review ratings. Comparable directory-and-rating model to Anwaltfinden.at, but operating at greater scale in the US.

Regional players

• Recht-so.de / Recht.de: Germany-based legal portal offering lawyer search by specialty and location alongside legal articles and guides. Functional peer to Anwaltfinden.at's directory-plus-content model, serving Germany rather than Austria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ0gQI1R60HQk9PRj1RWX0Q/videos
• Facebookde-de.facebook.com/anwaltfinden.at
• LinkedInlinkedin.com/company/anwaltfinden-at

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anwaltfinden.at