Greenpeace
Greenpeace is an independent global environmental campaigning organization operating through approximately 40 national and regional offices, funded by individual donations and using peaceful protest, investigative journalism, and direct action to pressure governments and corporations on climate, biodiversity, and environmental accountability issues.
- Company typePrivate
- Founded1971
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Greenpeace does
Greenpeace is an independent global campaigning organization that uses peaceful protest, creative confrontation, and investigative journalism to expose environmental problems and pressure governments and corporations toward sustainable solutions. Founded in 1971 in Vancouver, Canada, and now coordinated by Greenpeace International from Amsterdam, it operates through a federated network of approximately 40 national and regional offices spanning Europe, the Americas, Asia-Pacific, Africa, and MENA. The organization's core offerings are not products in a commercial sense but rather campaigns, advocacy publications, investigative reports, documentaries (including the Gaslit film with Jane Fonda and the Animales en Peligro series), and direct-action operations conducted via the Rainbow Warrior and Arctic Sunrise ships.
Greenpeace's business model is funded almost exclusively through individual donations, monthly recurring giving programs, and legacy bequests, with explicit independence from government and corporate funding. Its go-to-market is community-led: mobilizing millions of supporters through online petitions, volunteer platforms, protests, media engagement, and participation in international forums such as UNFCCC climate conferences and Global Plastics Treaty negotiations. The organization targets three primary constituencies—individual supporters who fund and amplify campaigns, governments and policymakers subject to advocacy pressure, and corporations (particularly in fossil fuels and consumer goods) subject to accountability campaigns and legal challenges. Greenpeace does not sell products or services; revenue mechanics operate as a subscription-recurring donation model scaled through national office fundraising operations.
The underlying technology footprint is modest and operationally oriented: the Planet4 open-source publishing platform (publicly available on GitHub), a media library service, and standard digital organizing tools rather than proprietary AI/ML systems or technology products. Greenpeace's competitive differentiation is built on five decades of brand recognition, the federated global office network, physical direct-action assets (ships), a published EPIC accountability framework, and an extensive investigative journalism and documentary production capability. The organization faces ongoing legal exposure, evidenced by the reported $345 million Dakota Access lawsuit judgment against Greenpeace USA.
Greenpeace firmographics
Firmographics- Name
- Greenpeace
- Legal name
- Greenpeace International
- Website
- https://greenpeace.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Greenpeace is an independent global environmental campaigning organization operating through approximately 40 national and regional offices, funded by individual donations and using peaceful protest, investigative journalism, and direct action to pressure governments and corporations on climate, biodiversity, and environmental accountability issues.
- Ownership category
- akta.pro rank
Greenpeace industry classification
Industry- Product category
- Environmental Advocacy Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Policy, Advocacy & Litigation (BPAGAGAG)
- akta.pro secondary industries
- Environmental Education & Outreach (BPAGAGAH), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)
Keywords
Where Greenpeace is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices48 records
Markets served
Greenpeace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Greenpeace is funded primarily through donations from individuals who support its environmental campaigns. The organization emphasizes independence from governments and corporations.
- Member Support: Greenpeace USA engages supporters through monthly giving programs, one-time donations, and legacy giving (bequests).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Greenpeace product offering
Product offeringCore offering
Greenpeace runs global environmental campaigns using peaceful protest, creative confrontation, and investigative reporting to expose climate, biodiversity, ocean, forest, and pollution issues, pressuring governments and corporations for policy and behavioural change. Its sellable offerings include environmental advocacy campaigns, investigative publications and reports, the Gaslit and Animales en Peligro documentaries, and a Media Library service providing archival photo and video assets to journalists and partners.
Product overview
Greenpeace is a global network of independent national and regional Greenpeace organisations coordinated by Greenpeace International. The organization's offerings consist primarily of environmental campaigns, advocacy publications, documentaries, and media resources rather than a unified technology product platform. The main offerings include the Gaslit documentary, various environmental reports and publications, a media library service for archival content, and campaign activism resources. The organization publishes stories, press releases, podcasts, and campaigns across multiple issue areas including Climate & Energy, Biodiversity, and Social & Economic systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Gaslit Documentary
Companies that use Greenpeace
Customer profileSegments3 records
Ideal customer profiles3 records
Greenpeace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenpeace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- WoodsideminorWoodside and Greenpeace Australia Pacific reached a settlement in an emissions lawsuit dismissed in the Federal Court of Australia on April 24, 2026, with both parties agreeing to bear their own costs. Greenpeace filed the lawsuit in December 2023 challenging Woodside's climate strategy representations. Woodside changed how it presented carbon emissions plans during proceedings.
- FonterraminorNew Zealand's Fonterra settled a lawsuit with Greenpeace Aotearoa by admitting that the '100% New Zealand grass-fed' label on its Anchor butter was likely misleading consumers, as cows' diet included palm kernel sourced from rainforests. Fonterra removed the labeling from its Anchor butter packaging.
- Green Planet EnergycoreGreen Planet Energy customers funded a €218,000 heating system project in Trostianets, Ukraine. The Greenpeace Environmental Foundation served as a funding partner. The project combined geothermal energy, heat pumps, and solar power for a 60-apartment building damaged during Russian occupation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Greenpeace competitors and assessment
Company assessmentDirect peers
- World Wildlife Fund (WWF): The closest peer to Greenpeace: a global, brand-led environmental NGO with a federated national-office structure, individual-donor funding model, and overlapping campaign portfolio (climate, oceans, forests, wildlife). WWF differs primarily by leaning on conservation partnerships and scientific fieldwork rather than direct confrontation.
- Sierra Club: One of the largest U.S.-based environmental advocacy organizations, similarly funded by individual donors and focused on climate, public lands, and fossil-fuel opposition. Directly comparable as a membership-driven campaigning NGO in the same advocacy space, with comparable litigation history.
- Friends of the Earth International: A federated global network of autonomous national environmental groups (member groups in 70+ countries), explicitly modeled on grassroots activism and direct action — directly comparable in structure, mission, and tactics to Greenpeace.
- Natural Resources Defense Council (NRDC): Major U.S. environmental advocacy organization combining scientific research, policy advocacy, and litigation against corporate polluters — directly comparable to Greenpeace's litigation-driven accountability work but with a more science/legal-center rather than protest-led approach.
- 350.org: Globally networked grassroots climate organization focused on fossil-fuel divestment and rapid climate mobilization. Comparable as a climate-activism NGO competing for the same donor base and movement participants, though more digitally native and decentralized than Greenpeace's federated structure.
- Rainforest Action Network: A U.S.-based environmental advocacy organization focused on forests, fossil fuels, and corporate accountability through direct action and campaigns — directly comparable to Greenpeace's campaign tactics and target industries.
Emerging players
- Extinction Rebellion: A direct-action, civil-disobedience climate movement using public disruption tactics similar to Greenpeace's confrontational style, but decentralized and with lower fundraising overhead. Comparable as a competitor for activist attention and younger supporters.
- Earthjustice: The largest nonprofit environmental law organization in the U.S., litigating against polluters and for stronger environmental regulation. Comparable in the litigation-and-accountability dimension where Greenpeace has demonstrated recent wins (Woodside, Fonterra).
- ClientEarth: An environmental law charity using litigation to enforce environmental law against governments and corporations across Europe and beyond. Comparable to Greenpeace's recent litigation-led wins against Woodside and Fonterra, representing the same strategy-professionalized.
Broad incumbents
- Conservation International: A large, established global environmental organization focused on biodiversity, oceans, and climate. Comparable as a peer in the international environmental-NGO landscape, though with a more corporate-partnership and field-conservation orientation than Greenpeace's confrontation-led model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenpeace social profiles
Digital presenceGreenpeace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpeace leadership team
Management profileNumber of profiles
Profiles3 records
Greenpeace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpeace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpeace
What does Greenpeace do?
Greenpeace runs global environmental campaigns using peaceful protest, creative confrontation, and investigative reporting to expose climate, biodiversity, ocean, forest, and pollution issues, pressuring governments and corporations for policy and behavioural change. Its sellable offerings include environmental advocacy campaigns, investigative publications and reports, the Gaslit and Animales en Peligro documentaries, and a Media Library service providing archival photo and video assets to journalists and partners.
Is Greenpeace a public or private company?
Greenpeace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenpeace founded?
Greenpeace was founded in 1971. It employs 1,001 to 5,000 people.
Where is Greenpeace based?
Greenpeace is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Greenpeace make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are member Support.
Who are Greenpeace's main competitors?
Direct peers on record are World Wildlife Fund (WWF), Sierra Club, Friends of the Earth International, Natural Resources Defense Council (NRDC), 350.org and Rainforest Action Network. Emerging players are Extinction Rebellion, Earthjustice and ClientEarth. Conservation International is listed as a broad incumbent.
Does Greenpeace have an API?
No public API is recorded for Greenpeace.
What industry is Greenpeace in?
Greenpeace's product category is Environmental Advocacy Services. Its primary akta.pro industry code is BPAGAGAG, Environmental Policy, Advocacy & Litigation, with a secondary code of BPAGAGAH, Environmental Education & Outreach. Its NAICS code is 813312 and its SIC code is 8600.