My Healthcare Federal Credit Union

What My Healthcare Federal Credit Union does

My Healthcare Federal Credit Union, doing business as FiCare Federal Credit Union, is a federally chartered, member-owned credit union serving healthcare workers and their families. Founded in 1974 and headquartered in Gainesville, Florida, the institution operates with a stated 1-10 employee footprint and a branch presence that includes a Gainesville location and a North branch referenced in member testimonials. Membership eligibility extends to healthcare workers across Florida and North Carolina, anchoring the institution in a defined vertical rather than a geographic community.

The credit union offers a comprehensive retail banking product set: deposit products (Pulse Checking, savings, share certificates at up to 4.00% APY on 15-month terms, IRAs, youth accounts, Holiday Club), and a lending portfolio spanning new and used auto loans (as low as 3.95% APR promotional), specialty vehicle loans (boat/RV at 6.99%, ATV/jet ski at 7.24%), mortgages priced 0.5% below the 30-year fixed benchmark, credit cards, personal and vacation loans, student loans, and credit-builder and payday-alternative loans. Ancillary services include free credit-score access via Credit Sense, the uChoose Rewards debit/credit card program, The Family Security Plan insurance distribution, GAP coverage, and auto extended warranties. The technology stack is built on Fiserv infrastructure: the Originate platform powers online account opening and Financial-Net handles internet loan applications, with online and mobile banking completing the digital distribution layer.

The business model is a cooperative net-interest-margin franchise: revenue is generated primarily from interest income on loans, with the spread between loan yields and deposit rates as the principal economic engine, supplemented by fee-based services (skip-a-payment, credit insurance) and insurance distribution economics through The Family Security Plan. Pricing is promotional and credit-qualified across both lending and deposit products. Marketing and member acquisition rely on a direct-to-consumer mix of website, member testimonials, social channels (Facebook, LinkedIn, Instagram, YouTube), the Love My Credit Union Rewards program, and Auto Advisors for bundled vehicle purchasing. The institution is regulated by the NCUA, holds NMLS ID 2039934, and is an Equal Housing Lender, with federally insured deposits up to $250,000 per member.

Name

My Healthcare Federal Credit Union

Legal name

FiCare Federal Credit Union

Website

https://myhcfcu.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

FiCare Federal Credit Union (formerly My Healthcare Federal Credit Union) is a federally chartered, member-owned cooperative credit union serving healthcare workers in Florida and North Carolina, offering checking, savings, loans, mortgages, and insurance through Fiserv-powered digital banking and branch locations.

Ownership category

akta.pro rank

Product category

Credit Union Consumer Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro industry

PRIMARYFSABAEAA

Community Credit Unions (Retail/Consumer Focus)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSABAAAC

Credit Cards & Revolving Credit

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking

Keywords

• Consumer banking services
• Credit union lending
• Mortgage and auto loans
• Deposit and savings accounts
• Healthcare worker financial services

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income - Loans: The credit union generates revenue primarily through interest earned on various loan products including auto loans, mortgages, personal loans, credit cards, and specialty vehicle loans. Interest rates range from approximately 3.95% APR for promotional auto loans to 8% APR for vacation loans.
2. Deposit Interest Spread: The credit union accepts member deposits (checking, savings, share certificates, IRAs) and pays interest (APY) to members while using those funds to generate higher-yielding loan income. Current share certificate rates up to 4.00% APY.
3. Fee-Based Services: Various financial services including credit insurance, skip-a-payment options, and other member service fees contribute to revenue.
4. Insurance Products: The Family Security Plan insurance products offered through partnerships generate revenue through insurance product distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FiCare Federal Credit Union offers consumer banking and lending products to healthcare workers and their families, including checking (Pulse Checking), savings, share certificates, IRAs, youth accounts, auto loans, mortgages, personal loans, credit cards, and specialty loans (boat/RV, motorcycle, credit builder, payday alternative). The credit union distributes these via physical branches in Florida and North Carolina alongside Fiserv-powered online and mobile banking channels, with NCUA-insured deposits up to $250,000.

Product overview

FiCare Federal Credit Union offers a comprehensive suite of financial products and services primarily serving healthcare workers and their families. The core banking platform includes checking (Pulse Checking), savings, share certificates, IRA, and youth accounts. The credit union provides diverse lending products spanning auto loans, mortgages, personal loans, student loans, credit cards, and specialty loans including Credit Builder and Payday Alternative Loans (PAL). Member benefits include credit monitoring tools (Credit Sense), debit/credit card rewards (uChoose Rewards), insurance products through The Family Security Plan partnership, and financial counseling services. Additional protection products include GAP coverage and auto extended warranties. The portfolio operates through online and mobile banking channels with competitive promotional rates on various loan and savings products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulse Checking A checking account product marketed as innovative and different from traditional checking accounts, available with rewards and features through online and mobile banking, targeted at healthcare workers and their families.
• Savings Accounts Basic savings account products for members to deposit and grow their money with competitive rates, available to credit union members.
• Share Certificates

Quantifiable outcome

• Auto loan rates as low as 3.95% APR for qualified borrowers
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Love My Credit Union RewardsminorGTM or Marketing PartnerMarketing partnership through the Love My Credit Union Rewards program network. FiCare participates in this credit union rewards program that provides member benefits and discounts through the network.
• Auto AdvisorsminorChannel Partner/ Reseller/ DistributorAuto Advisors partnership provides haggle-free car-buying services for FiCare members. This partnership offers members discounted or negotiated vehicle purchasing services as part of the auto loan offering.
• The Family Security PlancoreChannel Partner/ Reseller/ DistributorThe Family Security Plan (FSP) is an insurance program offered through FiCare, providing members with insurance coverage options including life insurance, accidental death and dismemberment, and other protective products. The partnership integrates insurance distribution into FiCare's product lineup.
• Fiserv / Financial-NetcoreTechnology or IntegrationFiserv provides the core digital banking infrastructure powering FiCare's online banking, mobile banking, and loan application platforms. The Originate platform by Fiserv handles online account opening, and Financial-Net manages the internet loan application system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Suncoast Credit Union: Florida-based credit union with full-service banking products (checking, lending, mortgages, credit cards). Comparable as a regional credit union operating in FiCare's geography with a similar product set, though serving a much broader membership base.
• Alliant Credit Union: Large national digital-first credit union offering checking, savings, lending, and credit cards. Comparable as a credit-union competitor using digital channels to serve defined membership groups nationwide, with greater scale and digital maturity.
• Coastal Federal Credit Union: North Carolina-based federal credit union offering consumer banking, loans, and digital services. Comparable geographic peer operating in NC with overlapping member demographics including healthcare-adjacent professionals.
• Grow Financial Federal Credit Union: Florida-headquartered federal credit union serving a defined membership base with full banking services. Comparable as a regional federal credit union with a membership-defined charter and similar product breadth.
• Fairwinds Credit Union: Florida-based credit union offering consumer and small business banking, lending, and digital channels. Comparable regional competitor with overlapping Florida footprint and similar consumer-product focus.
• PenFed (Pentagon Federal Credit Union): Large federally chartered credit union serving a defined membership community with full banking, lending, and digital services. Comparable as a federally chartered, membership-defined credit union leveraging scale and digital channels—though with a defense-community rather than healthcare focus.
• VyStar Credit Union: Large Florida-headquartered credit union serving a broad membership including healthcare workers. Comparable as a regional depository institution offering similar deposit and loan products, but with materially greater scale and geographic reach.
• State Employees' Credit Union (SECU): One of the largest credit unions in North Carolina offering a comprehensive suite of deposit, lending, and digital banking services. Directly comparable as a NC-based credit union competing for similar members, with vastly greater scale.

Direct peers

• Self-Help Federal Credit Union: North Carolina-headquartered federal credit union serving defined membership groups including healthcare workers, with community-development lending focus. Comparable as a NC-based federal credit union targeting healthcare-adjacent members.
• Healthcare Federal Credit Union: Healthcare-industry-focused credit union offering banking and lending products tailored to healthcare professionals. The most direct comparable—same vertical specialization (healthcare workers), same credit-union structure, and similar product menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLqiwP5yd982RaloRLk4mGA
• Facebookfacebook.com/FiCareFCU
• LinkedInlinkedin.com/company/ficare-federal-credit-union
• Instagraminstagram.com/ficarefcu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Healthcare Federal Credit Union