Lorenz & Lorenz, L.L.P.

Name

Lorenz & Lorenz, L.L.P.

Legal name

Lorenz & Lorenz Accident & Injury Lawyers PLLC

Website

https://lorenzandlorenz.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Accident legal services
• Vehicle accident attorney
• Wrongful death claims
• Contingency fee representation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront fees or costs. The firm only collects a fee (percentage of settlement or award) if they successfully recover compensation for the client. This eliminates financial risk for clients seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lorenz & Lorenz, L.L.P. is a Texas personal injury law firm that provides legal representation for individuals injured by the negligence of others, with primary emphasis on motor vehicle accidents (car, truck, motorcycle, rideshare, pedestrian, bicycle, and boating). The firm handles related claims such as wrongful death, premises liability, defective products, dog bites, nursing home abuse, and catastrophic brain and spinal cord injuries, operating on a contingency-fee basis where clients pay no fees unless a recovery is obtained.

Product overview

Lorenz & Lorenz, L.L.P. is a personal injury law firm (operating as Lorenz & Lorenz Accident & Injury Lawyers PLLC) offering comprehensive legal services for accident victims. The firm operates as a single unified practice focused exclusively on personal injury law since 2001. The core offering consists of legal representation services across multiple practice areas, with primary emphasis on motor vehicle accidents (car, truck, and motorcycle accidents) and catastrophic injuries. Additional specialized services include wrongful death, premises liability, defective products, nursing home abuse, and various roadway/pedestrian accident claims. The firm serves clients in Austin and Waco, Texas, operating on a contingency fee basis where clients pay nothing unless the firm wins their case.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for victims of car accidents, handling injury claims, property damage claims, and negotiations with insurance companies. Targeted at drivers, passengers, and family members injured in passenger vehicle collisions in Central Texas.
• Truck Accident Legal Services Specialized legal representation for victims of commercial truck accidents, addressing complex federal trucking regulations and multiple liable parties including motor carriers and their insurers. Targeted at victims of 18-wheeler and commercial vehicle collisions.
• Motorcycle Accident Legal Services Legal services for motorcycle accident victims, including representation for injuries, lost wages, and property damage claims. Targeted at injured motorcyclists and their families.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims, seeking compensation for economic and non-economic damages after fatal accidents. Targeted at surviving spouses, dependents, and estate representatives of fatal-accident victims.
• Premises Liability Legal Services Legal representation for injuries occurring on someone else's property, including slip and fall accidents and inadequate security claims. Targeted at individuals injured on residential, commercial, or public property due to owner negligence.
• Drunk Driving Accident Legal Services Legal representation for victims of accidents caused by intoxicated drivers, pursuing damages under the Texas Dram Shop Act and personal liability claims. Targeted at victims of DWI-related collisions and their families.
• Defective Products Legal Services Legal representation for injuries caused by defective consumer products, pursuing claims against manufacturers and sellers. Targeted at consumers injured by unsafe or poorly designed products.
• Spinal Cord Injury Legal Services Legal representation for spinal cord injury victims, seeking comprehensive compensation for medical expenses, rehabilitation, and long-term care. Targeted at individuals suffering catastrophic spinal injuries from accidents.
• Brain Injury Legal Services Legal representation for traumatic brain injury victims, pursuing damages for medical treatment, lost earning capacity, and long-term care needs. Targeted at TBI victims and their families.
• Dog Bite Legal Services Legal representation for dog bite victims, pursuing claims against negligent pet owners under Texas liability laws. Targeted at individuals attacked or injured by dogs.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents, seeking compensation from negligent drivers and other responsible parties. Targeted at injured bicyclists in Texas.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured by vehicles, pursuing claims for medical expenses, lost wages, and pain and suffering. Targeted at injured pedestrians and their families.
• Boating Accident Legal Services Legal representation for victims of boating accidents, including cases involving boating while intoxicated and navigation rule violations. Targeted at injured boaters, passengers, and swimmers.
• Rideshare Accident Legal Services Legal representation for victims of Uber and Lyft accidents, navigating complex insurance coverage issues involving multiple parties. Targeted at passengers, pedestrians, and other drivers injured in rideshare collisions.
• Nursing Home Abuse Legal Services Legal representation for victims of nursing home abuse and neglect, pursuing claims against facilities and caregivers. Targeted at injured elderly residents and their families.

Quantifiable outcome

• Over $500 Million recovered in settlements for clients

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Academy of Truck Accident Attorneys (ATAA)coreOthersLorenz & Lorenz maintains membership in the Academy of Truck Accident Attorneys, an organization dedicated to promoting excellence and expertise in truck accident litigation. The ATAA is a professional network supporting attorneys in representing victims of trucking accidents. This membership reflects the firm's commitment to ongoing education and expertise in truck accident law.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cellino Law: High-volume New York-area personal injury firm known for brand-led lead generation and contingency-fee representation. Comparable on the marketing-and-volume PI model, though regional to the Northeast rather than Texas.
• Steinger, Greene & Feiner: Large contingency-fee personal injury firm based in Florida with offices across the Southeast. Comparable in practice mix and contingency economics but regional to Florida rather than Texas — useful as a benchmark for PI firm growth and unit economics.

Direct peers

• Jim Adler & Associates: Texas personal injury firm ('The Texas Hammer') based in Houston with offices statewide, operating on contingency and concentrating on motor vehicle, truck, and product liability cases. Comparable as a Texas PI practitioner with strong advertising-driven lead generation and similar contingency economics.
• Abraham Watkins: Houston-based personal injury and accident law firm handling catastrophic injury, commercial vehicle, and wrongful death cases. Directly comparable on practice-area mix, contingency-fee economics, and Texas regional focus.
• Simmons and Fletcher, P.C. Houston personal injury firm representing victims of car, truck, and motorcycle accidents on contingency. Comparable on Texas geographic focus, contingency-fee model, and motor-vehicle PI specialization.
• The Button Law Firm: Texas-based personal injury firm headquartered in Dallas with a focus on motor vehicle and truck accident cases on contingency. Comparable as a multi-attorney Texas PI firm competing for similar trucking/motor-vehicle case mix.
• Thomas J. Henry Injury Attorneys: One of the largest Texas-based personal injury law firms with offices in San Antonio, Austin, Houston, Corpus Christi and other cities. Directly comparable to Lorenz & Lorenz as a contingency-fee PI firm focused on motor vehicle, trucking, and catastrophic injury cases with heavy TV advertising across Texas.
• Galfand Berger: Mid-Atlantic personal injury firm handling motor vehicle, premises liability, and product liability cases on contingency. Comparable on contingency-fee model, plaintiff-side PI focus, and multi-attorney practice structure.
• Zinda Law Group: Austin-origin personal injury firm that has scaled into a multi-city Texas PI platform handling car, truck, and wrongful death cases on contingency. Comparable on geography, practice mix, and growth-stage profile.

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the U.S. with national reach and an expanding Texas presence. A broader incumbent that competes for the same PI caseload in Texas and especially on high-value TV/digital lead generation against which Lorenz & Lorenz's regional marketing is benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lorenzandlorenz
• Instagraminstagram.com/lorenzandlorenz
• Xx.com/LorenzLorenzLLP

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenz & Lorenz, L.L.P.