What Applecrest Farm Orchards does

Applecrest Farm Orchards is a fourth-generation family-owned farm operating on a 250-acre property in Hampton Falls, New Hampshire, established under its current name in 1913 by Walter Baldwin Farmer and continuously operated by the Wagner family since 1954. The company functions as an integrated direct-to-consumer agritourism and farm-retail operation, generating revenue through a year-round Farm Market, seasonal Pick-Your-Own fields for strawberries, blueberries, peaches, flowers, and apples, a scratch Bakery producing pies, breads, and cider donuts, a seasonal Creamery producing ice cream from Richardson Farms dairy and farm-grown fruit, a MarketShare CSA subscription program with four tiers ($200-$800, 5-20% bonus), and weekend harvest festivals running for over 50 years.

The farm grows more than 40 apple varieties alongside peaches, nectarines, strawberries, blueberries, raspberries, sweet corn, pumpkins, and summer vegetables, applying integrated pest management practices adopted over 30 years ago, cover cropping, composted manure fertility, hand weeding, and strategic crop rotation. Distribution is concentrated at the single Hampton Falls site, supplemented by a Square-based online pre-order channel and free on-site admission and parking. Customer segments are local families, CSA members, and school groups, with no enterprise or wholesale distribution disclosed.

Ownership remains entirely within the Wagner family: Peter Wagner holds proprietary title after purchasing the farm outright in 2006, and operates it with his wife Linda and son Todd as a fourth-generation farming enterprise with no external investors or parent company. Revenue is not publicly disclosed.

Name

Applecrest Farm Orchards

Legal name

Applecrest Farm Orchards

Website

https://applecrest.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Applecrest Farm Orchards is a fourth-generation, family-owned 250-acre farm in Hampton Falls, NH, operating a year-round Farm Market, seasonal Pick-Your-Own fields, a scratch Bakery, a Creamery, harvest festivals, and a MarketShare CSA subscription program serving local families and CSA members.

Ownership category

akta.pro rank

Product category

Orchard Farming & Direct-to-Consumer Farm Market

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Pick your own fruit
• Apple orchard farming
• Farm market retail
• Artisan bakery products
• Agritourism experiences

Headquarters

HQ city

Hampton Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Farm Market Retail Sales: Year-round retail sales of produce, baked goods, local dairy, meat, seafood, honey, maple syrup, jams, and pantry staples. Open daily 8AM-6PM.
2. Pick-Your-Own Operations: Customers harvest their own fruit directly from fields and orchards, paying per pound or per item. Seasonal offerings include strawberries, blueberries, peaches, flowers, and apples.
3. Bakery: Scratch-made baked goods including pies, breads, crisps, biscuits, cookies, bars, and famous cider donuts, baked fresh daily using farm-grown ingredients where possible.
4. Creamery/Ice Cream Stand: Seasonal ice cream sales featuring homemade ice cream made from Richardson Farms dairy blended with farm-grown fruits. Open daily 12PM-9PM.
5. MarketShare CSA: Subscription-based house account model giving members access to all farm market goods with tiered discount levels (5-20%). Members receive credit balances with increasing purchasing power at higher tiers.
6. Events & Festivals: Free admission festivals featuring live music, pick-your-own, corn maze, tractor rides, food vendors, and farm activities. Revenue generated through PYO, food sales, and ancillary purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Applecrest Farm Orchards operates a 250-acre family-owned farm in Hampton Falls, New Hampshire, founded in 1913. It grows apples, peaches, berries, pumpkins, and vegetables, and sells them through an on-site farm market, pick-your-own fields, a CSA program, an artisan bakery, and a creamery, while running seasonal festivals and school tours.

Product overview

Applecrest Farm Orchards is a fourth-generation family-owned farm operating as New Hampshire's oldest and largest apple orchard (founded 1913, continuous operation since). The operation offers a diversified portfolio of products and services centered around sustainable fruit and vegetable cultivation. The core offering is the Farm Market (year-round retail), complemented by Pick Your Own harvesting experiences (seasonal), an on-farm Scratch Bakery producing pies, breads, and famous cider donuts, and a seasonal Creamery serving handcrafted ice cream from Richardson Farms dairy blended with farm-grown fruits. Additional offerings include Seasonal Festivals (52+ years running) with live music and corn maze, a MarketShare CSA subscription program with tiered membership discounts, and School Tours. The company also operates online ordering via Square with farmstand pickup. All offerings are grounded in the farm's 250-acre property in Hampton Falls, NH, and emphasize locally grown, hand-crafted products.

Differentiator

Problem solved

Functional benefit

Brands

• The Creamery at Applecrest Farm Orchards: Old-style New England creamery housed in the farm's 1804 post-and-beam barn, offering ice cream made with Richardson Farms dairy and farm-grown fruits.

Products and services

• Farm Market On-site retail store selling the farm's own apples, peaches, berries, pumpkins, vegetables, and other locally grown produce directly to visiting consumers.
• Pick Your Own Seasonal pick-your-own fields where consumers visit the orchard to harvest their own apples, peaches, berries, pumpkins, and other crops.
• Bakery On-site artisan bakery producing pies, pastries, and other baked goods made from the farm's own fruit, sold directly to consumers at the farm.
• Creamery On-site creamery producing and selling farm-made ice cream and frozen dairy treats to consumers visiting the farm.
• CSA Program Community Supported Agriculture subscription in which members receive regular shares of the farm's seasonal produce throughout the growing season.
• Seasonal Festivals Seasonal festivals hosted on the farm grounds (e.g., harvest and fall events) that draw visitors to experience the orchard and on-site food offerings.
• School Tours Guided educational tours of the farm for school groups, providing hands-on exposure to orchard farming and food production.

Quantifiable outcome

• Over 50 years of consecutive harvest festivals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Richardson FarmscoreOthersRichardson Farms, a local institution located near Applecrest Farm, provides dairy products for the Creamery's ice cream. Their high-quality dairy is combined with Applecrest's farm-grown fruits to create custom ice cream flavors exclusive to the Applecrest Creamery. Richardson Farms has a strong local reputation and shares Applecrest's commitment to quality ingredients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smolak Farms: North Andover, MA family farm combining PYO fruit, farmstand, bakery, ice cream, and seasonal festivals. Highly comparable diversified agritourism business in the same regional market.
• Cider Hill Farm: Amesbury, MA family farm offering PYO berries and apples, farm store, bakery, and seasonal events. Closely comparable multi-revenue agritourism model operating in the same New England seacoast region.
• Belltown Hill Orchards: South Glastonbury, CT family orchard offering PYO apples, peaches, blueberries, and a farm market. Comparable mid-sized multi-crop orchard with on-site retail.
• Lyman Orchards: Middlefield, CT multi-generation orchard with PYO, farm market, bakery, and championship golf. Comparable in scale, heritage (since 1741), and diversified farm-direct revenue model.
• Bolton Spring Farm: Bolton, CT PYO orchard and farm market offering apples, berries, and vegetables. Comparable family-run pick-your-own operation in the broader New England market.
• Red Apple Farm: Phillipston, MA fourth-generation family orchard with PYO, farm store, hard cider, and farm-to-table events. Comparable heritage-driven New England orchard with multi-channel revenue.
• Honey Pot Hill Orchards: Stow, MA third-generation orchard with PYO apples, pears, blueberries, and a farm store. Direct competitor in the pick-your-own orchard and farm market category.

Broad incumbents

• Whole Foods Market: Large national retailer that competes for local/organic produce and bakery spend and could partner as a wholesale channel for Applecrest. Overlaps in fresh, local, and sustainably produced food but does not offer agritourism or PYO experiences.

Regional players

• Champlain Orchards: Shoreham, VT certified-organic orchard producing apples, peaches, berries, and hard cider. Comparable ecologically-managed orchard, though primarily wholesale-distributed rather than direct-to-consumer focused.
• Carleton Orchards: Stowe, VT family orchard with PYO and farm store. Comparable regional family-run orchard offering direct retail, but in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApplecrestFarm
• Instagraminstagram.com/ApplecrestFarm
• Xx.com/ApplecrestFarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applecrest Farm Orchards