Chetana's Institute of Management and Studies

What Chetana's Institute of Management and Studies does

Chetana's Institute of Management and Research (CIMR), branded as Chetana's Institute of Management and Studies, is a private, trust-owned educational institution established in 1996 under the Chetana Trust (founded 1969 by Late Shri Madhukarrao Chaudhari). Headquartered in Bandra East, Mumbai, the institute delivers AICTE-approved Post Graduate Diploma in Management (PGDM), PGDM Marketing, and a doctoral-level Fellow Program in Management (FPM). It serves fresh graduates and early-career professionals seeking management education, as well as a smaller cohort of doctoral research scholars. The institute is consistently ranked among the Top-50 Private B-schools in India (ranked #22 All India Private Institutes by Times B-School 2025-26, #2 PGDM in Mumbai, and #1 in Mumbai for placements by Mid-Day 2025).

CIMR generates revenue primarily through PGDM tuition fees (recurring, multi-year student subscriptions), supplemented by FPM tuition and short-term executive education delivered through Chetana's Centre of Excellence. The Centre of Excellence offers Management Development Programs (MDPs) priced between Rs. 5,900 and Rs. 25,000 per program, covering leadership development, regulatory compliance, sales leadership, and specialized training, delivered both on-campus and at corporate client sites (e.g., DSP Pension Fund, RD Group, ARCON, Adam Exports). The institute also runs an annual International Research Conference (9th edition in March 2026) in partnership with University of Roehampton and other international academic bodies, and maintains partnerships with ISTD, Bombay Industries Association, and SalesPro for joint executive programs.

The business model is a hybrid of consumer (B2C tuition from individual students admitted via CAT/XAT/MAT/CMAT scores) and enterprise (B2B corporate training through MDPs). Distribution is direct-institutional with no intermediaries. GTM is sales-led through a dedicated placement cell, MDP corporate outreach, and alumni referrals. The institute has no disclosed VC/PE funding, no AI/ML capabilities, and operates as a non-profit educational trust rather than a venture-backed entity, structurally limiting capital-led expansion but providing mission-aligned stability.

Name

Chetana's Institute of Management and Studies

Legal name

Chetana's Institute of Management and Research

Website

https://cimr.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Chetana's Institute of Management and Research (CIMR) is an AICTE-approved, NBA-accredited private B-school in Mumbai offering PGDM, PGDM Marketing, and Fellow Program in Management to graduates, alongside corporate executive education programs.

Ownership category

akta.pro rank

Product category

Management Education (Business School)

NAICS

Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAHAB

Program & Portfolio Management (PPM)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Management education
• Postgraduate diploma programs
• Executive development training
• Doctoral management research
• Leadership development programs

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. PGDM/PGDM Marketing Tuition Fees: Revenue from Post Graduate Diploma in Management programs (AICTE approved, NBA Accredited) including PGDM and PGDM Marketing specializations. Programs target fresh graduates and early-career professionals seeking management education.
2. Fellow Program in Management (FPM): Doctoral-level fellowship program linked with industry-oriented projects, supporting research publications and career advancement for scholars.
3. Management Development Programs (MDP): Short-term executive education programs for working professionals. Programs include leadership development, regulatory compliance, sales leadership, and specialized技能 training. Fees range from Rs. 5,900 to Rs. 25,000 per program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chetana's Institute of Management and Research (CIMR) delivers AICTE-approved and NBA-accredited management education including two-year full-time PGDM and PGDM Marketing programs, a doctoral-level Fellow Program in Management (FPM), and short-term Management Development Programs (MDPs) for working professionals and corporate clients. Revenue is generated primarily from tuition fees for degree programs and fees for executive MDPs offered through the Centre of Excellence.

Product overview

Chetana's Institute of Management and Research (CIMR) operates as a multi-product educational institution offering AICTE-approved management programs at multiple levels. The core portfolio consists of three main academic programs: the flagship PGDM (Post Graduate Diploma in Management), the specialized PGDM Marketing, and the doctoral-level Fellow Program in Management (FPM). Supporting these academic offerings are several enrichment pillars: the Centre of Excellence, which delivers Management Development Programs (MDPs) and consulting services; an organized Alumni Network; and an annual International Research Conference. The MDP offerings include specialized short courses such as the Regulatory Labour Law Compliances program, FEEL Leadership Development Program, Sales Leadership Program, and the First Time Manager Leadership Capability Program. Together, these products form a comprehensive educational ecosystem spanning degree programs, executive education, research, and student support services.

Differentiator

Problem solved

Functional benefit

Brands

• PGDM: Post Graduate Diploma in Management - AICTE approved flagship program
• PGDM Marketing
• FPM
• Chetana's Centre of Excellence (CoE)
• International Research Conference

Products and services

• PGDM (Post Graduate Diploma in Management) AICTE-approved, NBA-accredited two-year full-time Post Graduate Diploma in Management program serving as CIMR's flagship management education offering, designed for fresh graduates and early-career professionals pursuing careers in business management, finance, marketing, HR, and operations.
• PGDM Marketing AICTE-approved specialized two-year full-time PGDM program in marketing management, focused on developing expertise in marketing strategy, consumer behavior, and digital marketing for students targeting marketing careers.
• FPM (Fellow Program in Management) AICTE-approved doctoral-level Fellow Program in Management offering specializations in Marketing, Finance, HR, Operations, and General Management, with industry-oriented research projects targeting Master's degree holders seeking advanced research capabilities.
• Management Development Programs (MDPs) Short-term executive education programs offered through Chetana's Centre of Excellence covering leadership development, regulatory labour law compliance, sales leadership, investment management, digital marketing, project management, and wellness for working professionals and corporate teams. Programs are delivered both as open enrollment and customized corporate training.
• FEEL Leadership Development Program A four-day experiential leadership program developed jointly with the Indian Society for Training & Development (ISTD), designed for first-line managers covering leading self, leading others, and leading business through contemporary frameworks and tools; priced at Rs. 25,000 all-inclusive.
• Sales Leadership Program A three-day program developed in collaboration with SalesPro (Saleskool), India's only professional sales institute, designed to enable transition of individual contributors in sales roles to sales leader positions; covers understanding the leadership paradigm, driving performance, and agile sales leadership, priced at Rs. 15,000 + GST per participant.
• First Time Manager (FTM) Leadership Capability Program A two-day program (plus CPD follow-up session) conducted in association with Bombay Industries Association (BIA) and Sales, aimed at empowering first-time managers with leadership skills, team management, and performance development; priced at Rs. 5,900 inclusive of GST, refreshments, follow-up session and certification.
• Regulatory Labour Law Compliances (RLLC) MDP A two-day intensive program covering Indian labour laws, contract labour management, disciplinary procedures, provident fund law, and PoSH Act compliance, designed for HR professionals, compliance officers, legal teams, and business leaders; priced at Rs. 12,500 inclusive of reading materials, course materials, lunch and refreshments, with 10% discount for groups of 5 or more.

Quantifiable outcome

• Ranked #1 Top Institute in Mumbai for Placement by Mid-Day B-School Survey 2025
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of RoehamptoncoreStrategic or Co-development Partner · 13 March 2026International academic partner for CIMR's 9th International Research Conference 2026. The conference theme is 'Sustainable Futures: Leveraging Innovation in Business Practices and Social Enterprises' scheduled for 13th & 14th March 2026. Prof. Stephen Drinkwater, Deputy Dean, Research and Knowledge Exchange, delivered online address representing the university.
• Universitas Negeri Makassar (UNM)coreStrategic or Co-development PartnerMOU signed for student and faculty exchange programs, collaborative research and discovery, and academic projects. Part of CIMR's E-internationalisation program. Dr. Chairil Korompot, Chair ELEPE from UNM has participated in conferences. CIMR conducted an International FDP on Developing Cross Competency for faculty members.
• Madhesh University, NepalminorStrategic or Co-development PartnerRepresented on the Conference Advisory Committee for 9th International Research Conference 2026. Prof. Dr. Deepak Shakya, Vice Chancellor serves on the advisory board.
• Azteca University, MexicominorStrategic or Co-development PartnerInternational partner for 9th International Research Conference 2026. Dr. Mustafa Kayyali, Hon. Professor from Azteca University serves as International Keynote Speaker. International Journal of Applied Science & Engineering (Azteca University) is a publication partner.
• International Association of Technology and Management (IATM), USAminorStrategic or Co-development PartnerDr Nripendra Singh, Fulbright Professor and President of IATM, serves on the Conference Advisory Committee for international conferences.
• Manipal UniversityminorStrategic or Co-development PartnerAcademic partner for previous International Conference (2021-2022 era) on 'Harnessing India's Resources to make India Self-Reliant in collaboration with ASEAN countries'.
• SICCI (Singapore Indian Chamber of Commerce and Industry)minorStrategic or Co-development PartnerSupporting partner for International Conference 2021. Mr. George Abraham from SICCI served as Chief Guest for conference sessions on India-ASEAN collaboration.
• Bombay Industries Association (BIA)minorStrategic or Co-development PartnerAssociation partner for FTM Leadership Capability Program targeting first-time managers in member companies. Collaboration through Chetana's Centre of Excellence.
• SalesPro (Saleskool)minorStrategic or Co-development PartnerIndia's only professional sales institute collaboration to develop individual contributors in sales roles to leadership positions. Joint Sales Leadership Program delivered at CIMR campus.
• Indian Society for Training & Development (ISTD)minorStrategic or Co-development PartnerNational professional society affiliated to International Federation of Training and Development Organizations (IFTDO). Collaborated on FEEL - Foundation for Evolved & Empowered Leaders program for first-line managers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MICA Ahmedabad: Private B-school with specialisation in marketing and communications management. Directly comparable to CIMR's PGDM Marketing specialisation on niche focus and admissions model.
• Symbiosis Institute of Business Management (SIBM Pune): Top-tier private Indian B-school offering MBA/PGDM with strong placements and corporate partnerships. Comparable on program structure, admissions via national entrance exams, and scale of corporate training programs.
• Narsee Monjee Institute of Management Studies (NMIMS): Mumbai-headquartered private university offering MBA/PGDM programs with strong corporate recruiter networks. Direct comparable on geography, program mix, target student segment, and placement rankings.
• T. A. Pai Management Institute (TAPMI) Manipal: Private AICTE-approved B-school offering PGDM and executive programs. Comparable on accreditation, program portfolio, and B-school ranking tier.
• K J Somaiya Institute of Management: Mumbai-based private management institute offering PGDM, MBA-equivalent, and executive programs. Comparable on geography, scale, AICTE approval, and B-school rankings tier.
• XLRI Jamshedpur: India's premier private B-school offering PGDM (BM and HRM) and executive education. Comparable on PGDM portfolio, corporate training via XLRI-XLRi, and rankings tier.
• SPJIMR (S.P. Jain Institute of Management and Research): Mumbai-based private B-school offering PGDM and executive education. Directly comparable on Mumbai geography, PGDM focus, AICTE equivalence, and corporate training offerings.
• Prin. L. N. Welingkar Institute of Management (WeSchool): Mumbai-headquartered private B-school offering PGDM and management development programs. Comparable on location, target segments, AICTE/NBA accreditations, and corporate MDP offerings.

Broad incumbents

• Amity Business School: Large private Indian B-school network with multiple campuses and broad program portfolio including PGDM. Overlaps with CIMR on private AICTE-approved PGDM and MDP offerings but at significantly larger scale.
• IIM Mumbai (formerly NITIE): Government-backed premier management institute in Mumbai offering flagship MBA/PGDM. Overlaps with CIMR on geography and program type but operates at a higher prestige tier with public-institution resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/cimr-mumbai

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chetana's Institute of Management and Studies