Movi

What Movi does

Movi is a privately held, Bogotá-based software development firm founded in 2013 (legal name Movi Technology Software & Services, doing business as Movi / MoviMedia) that builds custom AI-powered software, interactive video platforms, and digital platform solutions for enterprise clients primarily in Colombia. The company's core technical asset is a proprietary "AI Brain" — a trained model used for optimization, process automation, and recommendation-style use cases (e.g., churn-rate analysis, customer-centric action programming, product/quality classification), with the company claiming MAP (Mean Average Precision) reliability above 85%. The offering is structured into three modular service tiers: a Producto Mínimo Viable (MVP) tier starting at $8,000 USD over six months (standard parametrization, HubSpot CRM Free included); a "Mejoramiento" add-on with 8 validation cycles and 8 AI training routines; and a fully custom "Desarrollo a la Medida" tier with 12-month cloud hosting, integrations, and training. Pricing uses hourly partial-dedication rates with a 19% Colombian VAT added on top.

The firm operates a sales-led, direct-engagement GTM targeting enterprise clients across Marketing & Customer Service and Food Production verticals, and counts logos including Visa, Grupo Vanti, Chocolate Luker, Clic Salud, Ventanas Inteligentes, Nonita, and Susana y Elvira across Colombian cities (Bogotá, Bucaramanga, Cali, Barranquilla, Cartagena, Armenia, Pereira, Ibagué). Distribution is supported by a small content footprint (LinkedIn, YouTube, a Movi Media blog) and a marketplace listing on ConnectAmericas for regional lead generation, plus a Core technology partnership with HubSpot. The company is founder-controlled (CEO Alejandro Figueroa, CTO Nestor Romero), operates with 11–50 employees, has no disclosed funding rounds, no M&A, no patents, and no public financial figures.

Name

Movi

Legal name

Movi Technology Software & Services

Website

https://movimedia.mov.com.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Movi is a Bogotá-based software development firm that builds custom AI-powered software, interactive video platforms, and digital platforms for enterprise clients in Colombia, structured across MVP ($8,000+), Improvement, and fully custom engagements.

Ownership category

akta.pro rank

Product category

Custom AI Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• Artificial intelligence solutions
• Interactive video marketing
• Digital platform development
• Enterprise software integration

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Movi creates custom software using AI to improve products, reduce costs, attract, retain, and recruit customers. Services include interactive videos, digital platforms, and enterprise software integrations. Revenue is generated through project-based engagements with pricing starting at $8,000 USD for MVP development.
2. AI Solution Services: Quality control and product classification services using AI, including 8 validation cycles, cloud processing, 8 AI training routines, and reliability reports. Custom a la carte production services for food products and marketing/customer service sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Movi builds custom AI-powered software solutions for enterprise clients, leveraging a proprietary "AI brain" trained to detect patterns and organize data automatically, with documented reliability above 85% MAP. Its portfolio consists of three service tiers — a parametrized MVP package starting at $8,000 USD, a Quality Improvement (Mejoramiento) module for AI validation and training, and a fully Custom Development (Desarrollo a la Medida) production tier — delivered through interactive videos, digital platforms, and integrations with the client's enterprise software.

Product overview

Movi is a Colombian software company (MarTech) with 8 years of experience that creates custom AI-powered solutions. Their portfolio consists of three main service tiers: (1) Producto Mínimo Viables (MVP) - a standard parametrized MVP development service at $8,000 USD over 6 months; (2) Mejoramiento (Improvement) - quality control and AI training add-on; and (3) Desarrollo a la Medida - fully custom production for specific verticals. These services leverage their core AI brain trained for optimization, process automation, and recommendation capabilities, delivered through interactive videos and digital platforms. All services include cloud hosting, HubSpot CRM integration, and are priced on a per-hour partial dedication basis plus 19% VAT.

Differentiator

Problem solved

Functional benefit

Products and services

• Producto Mínimo Viable (MVP)

Quantifiable outcome

• 85%+ MAP (Mean Average Precision) reliability in AI performance results
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot CRM integration partnership offering free CRM for marketing and sales managers. Movi offers HubSpot CRM Free as part of their MVP and service packages for client marketing and sales operations.
• ConnectAmericasminorGTM or Marketing PartnerMovi is listed on ConnectAmericas platform, a business network platform for Latin American companies, providing visibility and lead generation opportunities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tata Consultancy Services: Massive IT services provider with global AI and digital transformation capabilities; competes for enterprise custom AI development and integration work that Movi also targets.
• Accenture: Global consulting and digital services giant with extensive AI transformation practice; a broad incumbent competing for the same enterprise AI integration and customer experience engagements as Movi.
• SoftServe: Large IT services firm with deep AI/ML capabilities serving enterprise clients globally; comparable as an incumbent offering AI application enablement and integration services that overlap Movi's core offering.

Direct peers

• BairesDev: Argentine-founded software outsourcing and AI/ML engineering firm operating across the Americas; closely comparable as a LatAm nearshore custom software and AI development shop targeting enterprise and growth-stage clients.
• Globant: Large LatAm-headquartered digital consultancy offering custom AI and software engineering services to enterprise clients globally; directly comparable as a Latin American AI/software services firm, though at substantially greater scale.
• Belatrix Software: LatAm-based nearshore software development firm with delivery centers in Argentina and Peru offering custom enterprise software and AI work to international clients; comparable as a regional custom development peer.

Regional players

• Ceiba Software: Colombian software factory with offices in Bogotá delivering custom enterprise software, data, and AI solutions to local and regional clients; directly comparable Colombian-headquartered software services peer.
• Rootstack: Panama/LatAm-rooted software development company providing custom enterprise software, AI, and cloud services; comparable as a smaller LatAm-focused custom software services peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/movitvco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movi