Murano

What Murano does

Murano S.p.A. is an Italian producer and marketer of dried fruit and nut products, founded in 1944 and headquartered at Via Nazionale delle Puglie 287, Pomigliano d'Arco (Naples), Italy. The company operates two production facilities: a 50,000-square-meter main industrial complex in Pomigliano d'Arco positioned as a European reference for applied technology and quality, and a second facility in Agropoli (Salerno) dedicated to specialty products including soft dried fruit, dehydrated fruit, and chocolate-covered dried fruit. Production is built on Industry 4.0 automated and integrated lines governed by a Manufacturing Execution System (MES) that captures flow and quality data across every processing phase; the Pomigliano d'Arco site has obtained major international quality certifications with maximum scores, and nearly all energy needs are met from renewable sources under an EU/Italian State/Campania Region co-financed efficiency program.

The company sells under the FATINA consumer brand — the first in the Italian dried fruit sector to receive the 'Marchio Storico di Interesse Nazionale' (Historic Brand of National Interest) recognition — across an 11-SKU portfolio spanning toasted nuts, party-line, kitchen-line, nuts in shell, prunes, figs, dates, chocolate-covered products, organic (Bio), Sapori d'Italia specialties, and Christmas gift packaging. Distribution is direct-to-consumer via the murano.eu e-commerce site and through Italian retail and supermarket chains; additional reach is built through Instagram and Facebook brand channels, a recipe/wellness blog, and event partnerships such as Nucis Italia's 'Frutta Secca è Benessere' activation at fitness exhibitions.

Revenue is generated almost entirely through physical product sales of packaged dried fruit and nuts, with no subscription, licensing, or service streams disclosed; pricing is not publicly itemized. End customers are primarily Italian consumers segmented into health-conscious buyers, sports and fitness enthusiasts, and gift purchasers — a horizontal segmentation across persona rather than enterprise/vertical use cases. The company is privately held under Italian corporate law (P.IVA IT 00652400631), with no disclosed parent, subsidiary, M&A, or external investor.

Name

Murano

Legal name

Murano S.p.A.

Website

https://murano.eu

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Murano is an Italian producer of premium dried fruits and nuts, founded in 1944 and operating under the historic FATINA brand across two production facilities in Campania, serving Italian health-conscious, fitness, and gift-giving consumers through e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Dried Fruit and Nuts (Packaged Foods)

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Dried fruit products
• Packaged nuts snacks
• Organic dried fruits
• Chocolate covered fruits
• Italian confectionery

Headquarters

HQ city

Pomigliano D'arco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dried Fruit and Nut Products: Sale of dried fruit and nuts including roasted nuts, party line products, kitchen line, nuts in shell, plums, figs, dates, chocolate-covered products, Christmas gift boxes, Bio line, and Sapori d'Italia specialty products. Revenue is generated through direct consumer sales via website and through retail distribution channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Murano S.p.A. manufactures and sells packaged dried fruit and nut products under its FATINA brand, including toasted nuts, nuts in shells, plums, figs, dates, chocolate-covered fruits, organic dried fruit, Christmas gift packages, and the Sapori d'Italia specialty line. Products are produced at two Italian facilities (Pomigliano d'Arco and Agropoli) using 4.0 automated production lines and sold through its own e-commerce site and retail channels in Italy.

Product overview

Murano S.p.A. is an Italian dried fruit and nut company founded in 1944, operating under the Fatina consumer brand. The company operates two production facilities (Pomigliano d'Arco and Agropoli) and offers a comprehensive portfolio of dried fruit products including toasted nuts, nuts in shells, dried plums, figs, dates, chocolate-covered products, and specialty lines such as Organic (Linea Bio), Party (Linea Party), Kitchen (Linea Cucina), Sapori d'Italia, and festive Christmas packages. The flagship Fatina brand is recognized as the first in the Italian dried fruit sector to receive the 'Marchio Storico di Interesse Nazionale' (Historic Brand of National Interest) designation.

Differentiator

Problem solved

Functional benefit

Products and services

• Toasted Dried Nuts (Frutta secca tostata) Toasted dried nut products sold under the FATINA brand for consumer snacking and culinary use.
• Party Line (Linea Party) Dried nuts packaged for parties, events, and gatherings.
• Kitchen Line (Linea Cucina) Dried nuts sized and packaged for cooking and recipe applications.
• Nuts in Shells (Frutta secca in guscio) Whole nuts sold in their natural shell for traditional consumption.
• Dried Plums (Prugne) Packaged dried plums/prunes sold under the FATINA brand.
• Dried Figs (Fichi) Packaged dried figs sold under the FATINA brand.
• Dates (Datteri) Packaged dates sold under the FATINA brand.
• Chocolate-Covered Dried Fruit (Prodotti al cioccolato) Chocolate-covered dried fruit and nut confections produced primarily at the Agropoli facility.
• Organic Bio Line (Linea Bio) Certified organic dried fruit and nut products line under the FATINA brand.
• Christmas Gift Packages (Confezioni Natalizie) Festive seasonal gift packages of dried fruits and nuts sold during the Christmas period.
• Sapori d'Italia Specialty Line Specialty line featuring dried fruits and nuts with authentic Italian flavor profiles.

Quantifiable outcome

• Energy needs are almost entirely met from renewable energy sources

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valbona S.p.A. Italian branded producer of dried fruits, nuts, and seeds sold through Italian retail and private-label channels. Compares to Murano on basic dried-fruit/nut category, premium positioning, and channel mix.
• Besana Group: Italian family-owned company producing dried fruits, nuts, seeds, and chocolate-coated snacks for retail and private-label. Directly comparable on product mix, Italian manufacturing footprint, and premium-snack positioning.
• Noberasco S.p.A. Long-established Italian dried-fruit manufacturer (founded 1908) specializing in prunes, dried fruit, and nuts, with similar premium positioning and direct presence in Italian retail and supermarkets. Closest domestic comparable to Murano's dried-fruit core.
• Elah Dufour (Elah Silvano Chiapparoli): Italian confectionery and snack manufacturer producing chocolate bars, pralines, and chocolate-covered nuts/dried fruit. Overlaps with Murano's chocolate-covered product line and Italian retail presence.

Broad incumbents

• Cloetta AB: Swedish-listed confectionery and snacks group operating across Northern Europe with branded nut, chocolate, and snack portfolios. Comparable on packaged snacking, retail channel relationships, and seasonal gifting.
• ofi (Olam Food Ingredients): Global B2B ingredient supplier of nuts, dried fruit, and cocoa serving food manufacturers and retailers. Comparable as an upstream supplier and competitor in private-label dried fruit and nut categories.
• Ferrero Group: Global Italian-headquartered confectionery and packaged-food conglomerate with chocolate, spreads, and nut-based snacking. Indirect overlap with Murano via chocolate-covered and premium snack occasions and as a large Italian retailer competitor.

Others

• Nucis Italia: Italian non-profit consortium representing the dried-fruit and nut sector, of which Murano is a member. Relevant as an industry-body peer and as a strategic partner in co-marketing (e.g., 'Frutta Secca è Benessere').

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fatinafruttasecca/?locale=it_IT
• Instagraminstagram.com/fatinafruttasecca/?hl=it
• LinkedInlinkedin.com/company/murano-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murano