What Jim Burke Ford does

Jim Burke Ford is a family-owned Ford franchised automotive dealership headquartered in Bakersfield, California, operating continuously since 1913. The company retails the full Ford lineup across two physical showrooms (Downtown at 2001 Oak St and the Bakersfield Automall at 5300 Gasoline Alley Dr), spanning trucks (F-150, F-150 Lightning, F-150 Hybrid, Maverick, Ranger, Super Duty F-250 through F-650), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Edge, Escape, Mustang Mach-E), the Mustang sports car, and commercial vans (Transit, E-Transit). It also operates an affiliated Lincoln franchise (Jim Burke Ford Lincoln) for luxury vehicle sales and service. The core technology of the business is the Ford OEM product platform (SYNC infotainment, Co-Pilot360, BlueCruise) which the dealership retails and services; the dealership itself does not develop proprietary technology, but runs multi-channel digital retailing through its website, active social media on Facebook/Instagram/TikTok/YouTube/LinkedIn, and an SEO-driven blog.

Name

Jim Burke Ford

Legal name

Jim Burke Ford

Website

https://jimburkeford.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned Ford dealership in Bakersfield, CA operating since 1913, with two showrooms selling new, used, and certified pre-owned Ford vehicles alongside financing, service, parts, collision care, and a Ford Pro commercial service center.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Ford vehicle sales
• Automotive dealership services
• Vehicle financing solutions
• Vehicle maintenance repair
• Commercial fleet sales

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Jim Burke Ford is a family-owned Ford franchise dealership in Bakersfield, CA selling new Ford vehicles across the full model lineup (including trucks, SUVs, EVs, hybrids, sports cars, and commercial vans), certified pre-owned and used vehicles, and a complete fixed-ops offering including Ford-certified service and repair, Quick Lane express maintenance, Ford Mobile Service, Ford Pickup & Delivery, collision repair, and a parts department. It complements vehicle sales with in-house financing (including ITIN lending and commercial credit) and a dedicated Ford Pro commercial service center for fleet and work-truck customers.

Product overview

Jim Burke Ford is a Ford dealership in Bakersfield, CA operating two showrooms (Downtown and Automall) since 1913. The dealership offers a comprehensive portfolio of Ford vehicles including trucks (F-150, F-150 Lightning, F-Series Super Duty including F-250 through F-650, Maverick, Ranger), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Edge, Escape, Mustang Mach-E), sports cars (Mustang including Shelby GT500), and vans (Transit, E-Transit). The product portfolio is complemented by used vehicle sales, Ford Blue Advantage certified pre-owned vehicles, vehicle financing services, comprehensive maintenance and repair services including Ford Mobile Service and Quick Lane, collision care, Ford Pickup & Delivery, parts department, vehicle rentals, and work truck/commercial services through Ford Pro. The dealership emphasizes hybrid and electric vehicle options and provides Spanish-language sales support through a dedicated bilingual team.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Complete lineup of new Ford vehicles including trucks (F-150, F-150 Lightning, F-Series Super Duty F-250 through F-650, Maverick, Ranger), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Edge, Escape, Mustang Mach-E), sports cars (Mustang including Shelby GT500), and vans (Transit, E-Transit), sold through the Downtown and Automall showrooms.
• Used Vehicles Pre-owned vehicle inventory including Ford trucks and crossovers, plus Ford Blue Advantage certified pre-owned (CPO) vehicles with multipoint inspections, warranty coverage, and additional benefits.
• Vehicle Financing Auto loan and lease financing through online applications, a network of lenders, payment calculators, the Flex Buy program, ITIN financing for buyers without a Social Security number, and commercial credit options.
• Vehicle Service & Maintenance Routine maintenance, complex repairs, and other service work performed by Ford-certified technicians using original equipment manufacturer Ford parts, with online reservation scheduling and service lane access.
• Quick Lane Service Quick Lane service center offering expedited vehicle maintenance and repairs with efficient turnaround times for routine needs.
• Ford Mobile Service Mobile service van that brings vehicle maintenance to the customer's location for added convenience.
• Ford Pickup & Delivery Vehicle pickup and delivery service for maintenance appointments, allowing customers to have their vehicles serviced without visiting the dealership.
• Collision Care Collision repair services for vehicles damaged in accidents, provided through the affiliated Jim Burke Collision Care center.
• Parts Department Genuine Ford parts and accessories available for purchase, with online ordering, a tire finder, and a Ford accessories store.
• Vehicle Rentals Certified rental vehicles available while a customer's vehicle is being serviced, including Ford rental options.
• Work Trucks / Commercial Fleet Sales Commercial-grade work trucks including new and used options, with a Ford Pro Elite Commercial Service Center for fleet and commercial vehicle needs, supported by a dedicated Fleet sales department and commercial credit application process.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US auto retailer with multi-brand franchised dealerships nationwide; directly comparable to Jim Burke Ford on the new-vehicle franchise, F&I, and service-center model, but at vastly greater scale and brand breadth.
• Group 1 Automotive: Major US/UK franchised automotive retailer with similar dealership economics (new cars, used cars, finance, service, parts); comparable to Jim Burke Ford's revenue mix though operating far more rooftops.
• Lithia Motors: One of the largest US dealership groups operating franchised stores across many states; comparable business model (new/used vehicle sales, F&I, service, parts) with a similar OEM-mix focus but on a national, multi-brand platform.
• Penske Automotive Group: International franchised automotive and commercial truck retailer; comparable on franchised new-vehicle, finance, and service operations to a Ford dealership like Jim Burke Ford, though diversified into premium brands.
• Sonic Automotive: US franchised dealer group (EchoPark used-car banner plus traditional dealerships); directly comparable new-vehicle franchise and F&I model to Jim Burke Ford, with stronger used-car standalone positioning.
• Berkshire Hathaway Automotive: Dealership subsidiary of Berkshire Hathaway operating franchised stores across the US (including Texas/Oklahoma/etc.); directly comparable franchised-dealer economics to Jim Burke Ford's model.
• Asbury Automotive Group: Large US franchised automotive retailer with new/used vehicle, finance, and service operations; comparable to Jim Burke Ford on franchise dealer economics, though at multi-state scale.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and vending-machine pickup; competes with the used-car and finance portions of Jim Burke Ford's business via a fully digital model.
• CarMax: Largest US used-vehicle retailer with national footprint, reconditioning centers, and in-house financing; overlaps with Jim Burke Ford's used-car and F&I business lines under a different operating model.

Regional players

• FleetPride / Velocity Vehicle Group (commercial truck dealers): Commercial-focused truck dealer networks that, like Jim Burke Ford's Ford Pro / work-truck division, sell and service medium- and heavy-duty commercial vehicles for fleet operators, though typically multi-OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZGu22pV1KvnaDIUuOhbYtQ
• Facebookfacebook.com/jimburkeford
• LinkedInlinkedin.com/company/jim-burke-ford-lincoln
• Instagraminstagram.com/jimburkefordbakersfield
• TikToktiktok.com/@jimburkeford?is_from_webapp=1&sender_device=pc
• Xx.com/jimburkeford

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Burke Ford