Legacy Wealth Advisors

What Legacy Wealth Advisors does

Legacy Wealth Advisors is an independent fiduciary financial planning and wealth management firm founded in 2022 by Eric Sandowsky and Jay Gilston, headquartered in Manalapan, New Jersey. The firm operates as a fee-based registered investment adviser serving 500+ families primarily across Monmouth County and the greater New Jersey area, with a target client base of high-net-worth individuals and families, pre-retirees, retirees, business owners, and executives at major New Jersey corporations. Its service portfolio spans individual and family financial planning, 401(k) planning, retirement planning, estate and legacy planning, tax planning, insurance planning, investment management, and specialized business services including succession planning and executive benefits. The firm also runs a focused enterprise channel targeting employees of major NJ corporations (Johnson & Johnson, Prudential, Hackensack Meridian, Atlantic Health, Bristol-Myers Squibb, Wakefern) for 401(k) rollover second-opinion engagements.

The firm's core technology stack consists of the AdviceWorks cloud-based financial planning platform and Albridge client account portal, both provided through its strategic partner Cetera. The firm overlays these third-party platforms with its proprietary 4-Step Fiduciary Financial Planning Process (Identify Current Status & Goals, Deliver Recommendations, Implement, Review & Adjust) and a structured semi-annual review cadence. The firm has built a content-driven marketing engine including a resource library, video library, SEO-optimized location-specific landing pages for Monmouth County and NY-to-NJ relocation content, and a quarterly Cetera Market Perspectives newsletter.

The business model is fee-based advisory, with advisory fees calculated on assets under management. Clients with $500,000 or more in investable assets receive ongoing comprehensive financial planning included at no additional cost; fee-only planning is available on a one-time or hourly basis but is utilized by only ~1% of clients. Securities are offered through Cetera Advisors LLC (member FINRA/SIPC) and advisory services through Cetera Investment Advisers LLC, with the firm maintaining a fiduciary standard of care. Revenue is derived primarily from AUM-based advisory fees, with the firm employing a 7-person core team led by the two founding partners.

Name

Legacy Wealth Advisors

Legal name

Legacy Wealth Advisors

Website

https://lwanj.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Legacy Wealth Advisors is an independent fiduciary financial planning and wealth management firm in Manalapan, NJ, serving 500+ high-net-worth families, pre-retirees, retirees, business owners, and executives with comprehensive wealth, retirement, tax, and estate planning services.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Estate & Legacy Planning Advisory (FSAEAAAG), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial planning services
• Retirement planning
• Wealth management
• Investment advisory
• Estate planning

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Wealth Management (AUM): The firm operates on a fee-based advisory model. For clients who entrust $500,000 or more in investable assets, comprehensive ongoing financial planning is included as part of wealth management services at no additional cost. Advisory fees are calculated based on the value of assets under management.
2. Fee-Only Financial Planning (Hourly/One-Time): Fee-only financial planning available through either a one-time financial planning engagement or an hourly consulting arrangement. While fee-only planning is offered, 99% of clients prefer an ongoing advisory relationship. Exceptions to minimum asset requirements may be considered based on overall financial situation.
3. Securities and Brokerage Services: Securities offered through Cetera Advisors LLC, member FINRA/SIPC. The firm receives compensation from advisory fees on managed assets. While the firm is fee-based (not fee-only), it is committed to fiduciary standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Legacy Wealth Advisors is an independent fiduciary financial planning firm that delivers personalized wealth management and comprehensive financial planning to high-net-worth individuals, families, pre-retirees, retirees, and business owners in New Jersey. Services integrate investment management, retirement planning, tax strategy, insurance planning, estate and legacy planning, and 401(k) planning into one cohesive plan with structured semi-annual reviews, delivered under a fee-based advisory model.

Product overview

Legacy Wealth Advisors offers a unified financial advisory service rather than a modular software platform. The firm provides comprehensive financial planning and wealth management services through a team of advisors led by Managing Partner Jay Gilston and Partner Eric D. Sandowsky. The core service is personalized financial planning encompassing individual and family services, business services, retirement planning, estate and legacy planning, tax planning, insurance planning, and investment management. Additional specialized services include 401(k) planning, Social Security planning, education planning, pension rollover services, and 529 college savings management. For business clients, the firm offers executive benefit plans, employee benefits, retirement plan consulting, succession planning, and exit strategies. The advisory relationship is fee-based with fiduciary commitment, and the firm leverages the AdviceWorks client portal platform for client access to their financial information.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Financial Planning Services

Quantifiable outcome

• 65+ years of combined advisory experience serving 500+ families
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Cetera Advisors LLCcoreGTM or Marketing PartnerSecurities offered through Cetera Advisors LLC, member FINRA/SIPC. Cetera provides the regulatory infrastructure, brokerage platform, and compliance framework through which Legacy Wealth Advisors delivers its advisory services. The partnership enables the firm to offer securities products alongside investment advisory services.
• Cetera Investment Advisers LLCcoreTechnology or IntegrationAdvisory services offered through Cetera Investment Advisers LLC, a Registered Investment Adviser. This partnership provides the RIA infrastructure, compliance oversight, and investment advisory platform enabling Legacy Wealth Advisors to operate as a fiduciary advisory firm.
• Cetera Advanced Planning TeamcoreImplementation/ SI/ Consulting PartnerCetera's advanced planning resources provide tax strategies, estate planning, and legacy protection solutions to support the comprehensive planning capabilities of Legacy Wealth Advisors' advisors.
• Cetera Investment Management TeamcoreTechnology or IntegrationProvides unbiased, research-backed investment insights and portfolio guidance to help Legacy Wealth Advisors create investment strategies tailored to client goals.
• Cetera Financial Plan Design TeamcoreImplementation/ SI/ Consulting PartnerAssists in crafting holistic financial plans that integrate all aspects of a client's wealth, ensuring seamless coordination and empowerment in pursuing financial goals.
• AdviceWorkscoreTechnology or IntegrationAdviceWorks is an all-in-one cloud-based financial planning platform provided through Cetera, offering clients secure account aggregation, goal tracking, document storage, and real-time collaboration tools. Available via web and mobile app (iOS and Android).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ameriprise Financial: Diversified financial services company offering wealth management, retirement planning, and insurance through a national advisor network. Targets similar client segments including HNW individuals, families, and business owners with comprehensive planning needs.
• Edward Jones: National full-service brokerage with extensive NJ branch coverage serving individuals, families, and retirees with investment and retirement planning. Competes directly for the same HNW and pre-retiree clientele Legacy Wealth targets.
• Northwestern Mutual: Large national financial services firm with strong NJ presence offering wealth management, retirement planning, and insurance products to HNW individuals and business owners. Comparable customer segments and integrated financial planning model, though Northwestern Mutual uses a captive advisor structure.
• Cetera Advisor Networks: Legacy Wealth's parent broker-dealer and RIA platform. Cetera provides the regulatory, technology, and compliance infrastructure underpinning Legacy Wealth's advisory business, and other Cetera-affiliated RIAs serve identical HNW and retirement-focused clients with similar fee structures.
• Fidelity Wealth Services: Fidelity's wealth advisory arm offers personalized financial planning and investment management to HNW clients with substantial investable assets, with strong NJ presence. Competes for the same retirement and wealth management clientele, with deeper technology resources.
• Schwab Wealth Advisory: Charles Schwab's discretionary and advisory wealth management service offering personalized financial planning and portfolio management. Targets HNW clients seeking fiduciary advice, with broader scale and lower cost structure than independent RIAs.
• Vanguard Personal Advisor: Vanguard's hybrid robo-advisor service providing ongoing financial planning and investment management at low fees. Represents a fee-compression threat and alternative for cost-sensitive HNW and retirement-focused clients in Legacy Wealth's market.

Direct peers

• Monarch Wealth Advisors: Independent fiduciary RIA offering comprehensive financial planning and wealth management to HNW clients. Operates a similar fee-based model with focus on retirement income planning, tax strategy, and estate planning comparable to Legacy Wealth's service mix.
• Mercer Advisors: National RIA specializing in holistic wealth management, retirement planning, and tax strategy for HNW individuals, families, and business owners. Operates a similar fee-based fiduciary model with comprehensive planning across investments, retirement, estate, and tax domains.

Others

• Focus Financial Partners: Wealth management holding company partnering with independent RIAs and advisory firms for capital, technology, and operational support. Represents a potential acquirer or strategic partner for firms like Legacy Wealth seeking scale and succession planning solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/legacy_nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Wealth Advisors