Elegant Landscape and Design

What Elegant Landscape and Design does

Elegant Landscape and Design (also operating as Juniper Landscaping) is a Florida-based, privately held full-service landscape services company that delivers an integrated Design-Build-Maintain offering to HOA communities, commercial properties, developers, healthcare facilities, and government clients. The company operates 19 branch locations across Florida, employs nearly 2,000 people, and is ranked the 17th largest landscaping company in the United States by Lawn and Landscape, with seven consecutive years on the Top 100 list. Core service lines include landscape architecture and 3D design visualization, landscape and irrigation construction (including HDPE pipe welding), and recurring maintenance encompassing mowing, pruning, tree trimming, pest control, fertilization, and irrigation water management. The company markets recurring maintenance contracts as its primary revenue stream and one-time construction projects as a secondary stream, with quote-based pricing delivered through dedicated client relations managers and regional directors.

Under CEO Brandon Duke, who purchased the company from his father in 2016, Elegant has scaled from a single 20-employee operation to 19 branches and nearly 2,000 employees, completing 8 acquisitions totaling over $40 million in deal value during 2022-2023. The company invested in Juniper Sync, a proprietary CRM platform for client account management and service requests, and operates Juniper Farms as an integrated nursery/sod operation in Estero, FL. Strategic partnerships announced in November 2024 with Houston-based Shooter & Lindsey, Davis Landscape, Yohe's, and LMP indicate a multi-state platform consolidation strategy. The company has no disclosed proprietary AI/ML capabilities and runs a labor-intensive, relationship-driven B2B sales motion targeting property managers and HOA boards through its 19-branch network across Florida. Revenue is not publicly disclosed; the company achieved 38.6% revenue growth during the COVID-19 pandemic and was recognized as the Business Observer's 2022 Entrepreneur of the Year.

Name

Elegant Landscape and Design

Legal name

Elegant

Website

https://elegantlandscape.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Elegant Landscape and Design (also known as Juniper Landscaping) is a Florida-based full-service landscape company providing integrated Design-Build-Maintain services to HOA communities, commercial properties, developers, and government clients across 19 branch locations statewide.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (56173), Landscaping Services (561730), Landscape Architectural Services (54132), Landscape Architectural Services (541320)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Lighting Design & Layout (HSAIAHAA)

Keywords

• Landscape maintenance services
• Landscape design services
• Landscape construction services
• HOA landscape management
• Commercial landscaping services

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Maintenance Services: Recurring landscape maintenance contracts for HOA communities and commercial properties, including mowing, edging, pruning, tree trimming, irrigation management, pest control, and fertilization services
2. Landscape Construction and Design: One-time landscape construction projects including pre-construction planning, landscape construction, irrigation construction, and design services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elegant Landscape and Design (also operating as Juniper Landscaping) is a Florida-based full-service landscape management company delivering integrated Design, Build, and Maintain services to HOA communities, commercial property owners, healthcare facilities, and government clients. The company operates 19 branch locations across Florida with nearly 2,000 employees and offers landscape architecture, construction, irrigation, and recurring maintenance services. Quote-based custom contracts billed monthly with dedicated Client Relations Managers and Regional Directors managing enterprise accounts.

Product overview

Elegant Landscape and Design is a landscape services company offering three integrated service lines: Design (full-service landscape architecture), Build (construction and irrigation), and Maintain (ongoing landscape maintenance). The company operates primarily in Florida, servicing residential communities, HOAs, commercial properties, and government clients through multiple branch locations across the state.

Differentiator

Problem solved

Functional benefit

Brands

• Juniper Sync: Customer relationship management platform for clients to access services and manage accounts.
• Juniper Cares
• Juniper Farms

Products and services

• Design Services

Quantifiable outcome

• 38.6% revenue growth during COVID-19 pandemic

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Shooter and Lindsey, LLCcoreStrategic or Co-development Partner · 1 November 2024One of Houston's oldest and most respected commercial landscaping contractors. Founded more than 30 years ago, Shooter and Lindsey provides landscape, irrigation and landscape maintenance services for hundreds of significant properties throughout the greater Houston area.
• Davis Landscape Ltd.coreStrategic or Co-development Partner · 1 November 2024Committed to delivering the highest quality work from initial concept to finished product while maintaining a superior image and reputation for being one of the industry's strongest contractors for on-time premier service.
• Yohe'scoreStrategic or Co-development Partner · 1 November 2024A Palm Beach Island and Coastal West Palm Beach staple for the last 19 years, providing maintenance, enhancement, and installation services to over 140 customers. Brought Juniper to 18 branch locations throughout Florida.
• LMPcoreStrategic or Co-development Partner · 1 November 2024For over 30 years, LMP has established strong partnerships by delivering exceptional service built on trust and integrity. One of Florida's leading landscape maintenance companies since 1991.
• AJC GreenminorStrategic or Co-development Partner · 1 November 2024Partner company displayed on partnerships page
• Juniper Cares Employee Relief FundcoreOthers · 1 November 2024Established in partnership with Helping Hands Inc., a 501c3 public charity. This fund assists qualified employees and Business Partner Associates who may need assistance due to medical or financial situations, as well as unforeseen emergencies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariani Landscape: Mariani is a premium Midwest-based residential and commercial landscape design, build, and maintenance firm — directly comparable Design-Build-Maintain DBM offering with similar client quality focus.
• U.S. Lawns: U.S. Lawns is a franchise-based commercial landscape maintenance network serving HOAs, commercial properties, and multi-family — comparable recurring maintenance model with franchise-distributed branch footprint.
• Ruppert Landscape: Ruppert is a large East Coast full-service landscape contractor providing design, installation, and maintenance to commercial and HOA customers — directly comparable DBM offering and customer base to Elegant/Juniper.
• Yellowstone Landscape: Yellowstone is a Southeast-based full-service commercial landscape company serving HOAs, multifamily, and commercial clients across multiple states — same Design-Build-Maintain DBM model, overlapping Florida/Southeast geography.
• The Grounds Guys: The Grounds Guys is a Neighborly-branded franchise network providing commercial and residential landscape, lawn care, and snow/ice management — overlapping service lines and franchise-style regional branch expansion model.

Broad incumbents

• TruGreen: TruGreen is the largest US lawn care company offering fertilization, weed/pest control, and maintenance primarily to residential and commercial customers — overlaps with Elegant/Juniper's pest control, fertilization, and lawn maintenance lines.
• BrightView Landscapes: BrightView is the largest commercial landscaping company in the US, offering full-service design, build, and maintenance to HOAs, commercial properties, and municipalities — directly comparable to Elegant/Juniper's full-service DBM model, but at national scale.
• Davey Tree Expert Company: Davey Tree is a national tree care, landscape, and environmental services company serving commercial and residential customers — broader portfolio, but overlaps with Elegant/Juniper on commercial grounds maintenance and tree care services.

Emerging players

• Bartlett Tree Experts: Bartlett is a national tree care and arborist services company serving residential, commercial, and utility clients — comparable to Elegant/Juniper's arboriculture, tree trimming, and tree risk services for HOA and commercial properties.

Regional players

• Clintar Groundword Solutions: Clintar is a Canadian commercial grounds care franchise offering landscape maintenance, snow removal, and design-build — comparable DBM service lines for commercial/HOA clients, but primarily serves Canadian geographies rather than the US Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/@JuniperLandscaping
• Facebookfacebook.com/people/Shooter-and-Lindsey/61566269973735
• LinkedInlinkedin.com/company/elegant-landscape-and-design-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elegant Landscape and Design