Countryside Feed
Countryside Feed is a Kansas-based regional animal feed manufacturer and retailer serving livestock producers, equestrian owners, and pet owners across five Midwestern states through a 40+ dealer network and a company-owned retail store, offering proprietary and Purina-brand feeds with custom nutrition formulation.
- Company typePrivate
- Founded1997
- HeadquartersHillsboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Countryside Feed does
Countryside Feed, LLC is a regional animal nutrition manufacturer and retailer headquartered in Hillsboro, Kansas, operating since 1997. The company produces and distributes complete feeds, supplements, minerals, milk replacers, tubs, and blocks for commercial beef and dairy cattle, sheep, goats, swine, poultry, horses, show animals, and pets. Its product portfolio spans multiple physical forms (pellets, crumbles, textured, meal, cubes, tubs, and blocks) and is sold in standard 50 lb bags, bulk, and special-order configurations.
The company operates a feed mill in Hillsboro, KS (constructed in 1998, production beginning November 1, 1999, with major enhancements completed in 2020) where in-house nutritionists customize formulations for specific livestock life stages and where products are tested daily for consistency. Manufacturing is supplemented by a Purina (Land O'Lakes) dealer and manufacturer relationship, enabling distribution of Purina's full product line alongside proprietary Countryside Builder and SteakMaker brands.
Commercially, Countryside Feed serves SMB livestock producers, hobby farmers, and pet owners through a dual-channel model: a company-owned retail storefront in Hillsboro and a network of 40+ independent dealers (cooperatives, feed stores, and grain companies) across Kansas, Oklahoma, Missouri, Colorado, and Nebraska. Pricing is transactional and quote-based rather than subscription, with custom feed formulation as a distinct service offering. The company is owned by three Kansas agricultural cooperatives (Cooperative Grain & Supply, Agri Trails Incorporated, and Farmers Cooperative Elevator Company), and is not venture-backed.
Countryside Feed firmographics
Firmographics- Name
- Countryside Feed
- Legal name
- Countryside Feed, LLC
- Website
- https://countrysidefeed.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Countryside Feed is a Kansas-based regional animal feed manufacturer and retailer serving livestock producers, equestrian owners, and pet owners across five Midwestern states through a 40+ dealer network and a company-owned retail store, offering proprietary and Purina-brand feeds with custom nutrition formulation.
- Ownership category
- akta.pro rank
Countryside Feed industry classification
Industry- Product category
- Animal Feed and Nutrition Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Pelleted & Crumbled Feed Manufacturing (AFADAIAD), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where Countryside Feed is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Countryside Feed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Animal Feed and Nutrition Products: Sale of complete feeds, supplements, mineral products, milk replacers, and specialty feeds for various livestock species including beef cattle, dairy, sheep, goats, horses, swine, poultry, and pets. Products sold in various forms (pellets, crumbles, textured, meal, cubes, tubs, blocks) in 50 lb bags or bulk.
- Custom Feed Solutions: Customized feed solutions tailored to specific needs of livestock species, ensuring animal well-being and optimal health.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bagged products |
| Unit Pricing | Pay-as-you-go | Special order products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Countryside Feed product offering
Product offeringCore offering
Countryside Feed manufactures and supplies a comprehensive portfolio of animal nutrition products for livestock (beef cattle, dairy, swine, sheep, goats, horses, poultry) and pets from its feed mill in Hillsboro, KS. Products are offered in multiple forms — pellets, crumbles, textured feeds, meal feeds, cubes, tubs, and blocks — including proprietary Builder lines and partner Purina, Vitalix, Rangeland, Rancher's Choice, and Colostrx brands. The company also provides custom feed solutions formulated by in-house nutritionists to meet species- and life-stage-specific nutritional needs.
Product overview
Countryside Feed is a regional animal nutrition company serving areas of Kansas, Oklahoma, Colorado, Missouri, and Nebraska since 1997. The company operates as a diversified feed retailer and manufacturer offering a comprehensive portfolio of animal nutrition products organized into distinct product lines: Beef Cattle Feed (featuring SteakMaker supplements, Summer Stocker Minerals, Beef Builder 6 Line, and Rangeland Pro Minerals), Poultry Feed (Purina and Chick Builder crumbles, pellets, and meals), Swine Feed (Pork Builder and Purina ProBuild products), Horse Feed (Purina Impact Pro Senior, mini horse pellets), Goat Feed (Goat Builder mini-pellets and textured feeds), Sheep Feed (Purina Lamb Grower and Sheep Builder products), Show Feed (Purina High Octane supplements and Builder Show Feed Line), Pet Food (Country Acres and Red Flannel dog and cat foods), Milk Replacers (LOL, Purina, and Colostrx products for calves, lambs, and kids), and Tubs & Blocks (Purina Stress Tub, Rangeland, Vitalix, and Rancher's Choice products). The company also offers custom feed solutions tailored to specific livestock needs. As a Purina dealer, Countryside Feed provides both proprietary and partner brand products through its dealer network across multiple states.
Differentiator
Problem solved
Functional benefit
Products and services
- SteakMaker Beef Cattle Supplement Line A family of pelleted and meal supplements (SteakMaker Grower 36-0 Pellet, SteakMaker Finisher 40-20 Pellet, SteakMaker Finisher 40-20 R400, SteakMaker BP Formulator R1500 Meal) designed for grower and finisher feedlot cattle, with medicated versions containing Rumensin to improve feed efficiency and maximize gain.
- Countryside Beef Cattle Mineral Line Mineral supplements for beef cattle on pasture and wheat pasture, including Summer Stocker Minerals (4% phosphorus), Beef Builder 6 Line (6% phosphorus), Rangeland Pro Wheat Pasture Minerals, Rangeland Pro Mineral 8, and Rangeland Pro Mineral 12 to balance forage-based diets.
- Poultry Feeds Crumble, pellet, and meal feeds for layers and gamebirds, including Purina Home Grown 18 AMP Crumble (medicated with Amprolium), Chick Builder Gamebird Start/Breed 28 Crumble, and Chick Builder Layer 16% Pellet for complete egg-production and growth programs.
- Swine Feeds Complete meal feeds for growing and finishing pigs, including Pork Builder Show Grower + BMD/DBZ Meal (with Bacitracin and Clarifly) and Purina ProBuild Early Finisher Meal for steady growth from early stages through market.
- Goat Feeds Complete pelleted feeds and supplements for growing, finishing, breeding, and show goats, including Goat Builder 17-5 DX13.6 Mini-Pellet (with Deccox for coccidiosis prevention) and Countryside 16% Goat R20 Pellet (with Rumensin).
- Sheep Feeds Complete pelleted feeds and supplements for growing and show lambs, including Purina Lamb Grower B30 Complete Pellet with Bovatec for coccidiosis prevention.
- Horse Feeds Complete pelleted horse feeds including Purina Impact Pro Senior Horse (built-in high-quality forage for senior horses) and Purina Mini Horse & Pony products for maintenance, performance, and senior horses.
- Show Feed and Supplements Performance supplements and complete show feeds for cattle, pigs, sheep, and goats, including Purina High Octane concentrated products (Ultra Full, Depth Charge, Champion Drive, Fitter 35, Fitter 52, Heavy Weight) and Builder Show Feed Line (Pork Builder, Beef Builder, Sheep Builder, Goat Builder show feeds).
- Pet Foods Dog, cat, fish, and rabbit feeds including Country Acres Achiever Hi-Pro Dog (high-protein for active dogs), Red Flannel Adult Dog (omega fatty acids and antioxidants), and Country Acres Farm Cat (maintenance formula for outdoor/farm cats).
- Milk Replacers Full-potential milk replacers for dairy and beef calves, lambs, and goat kids, including LOL Cows Match ColdFront BOV (calves), Purina Lamb Milk Replacer, and Purina Goat Kid Milk Replacer to support immunity, gut health, and early development.
- Tubs and Blocks Low-moisture protein tubs and specialty performance tubs for pasture and confinement cattle, including Purina Stress Tub 2.0 (12% protein for stressed cattle), Rangeland 25 Tub (25% protein for forage-based diets), Vitalix Kickstart Weaning Tub (with NaturSafe and Availa 4), and Vitalix Breedback #10 Tub (18% protein, 9% fat with Omega-3).
- Custom Feed Solutions Customized feed solutions tailored to the specific needs of livestock species and life stages to ensure animal well-being, optimal health, and operation profitability. Formulas are tailored by skilled in-house nutritionists to address specific challenges.
Quantifiable outcome
- Trusted by producers since 1997 with over 25 years supporting Kansas agricultural associations
Companies that use Countryside Feed
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles4 records
Countryside Feed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Countryside Feed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Purina (Land O'Lakes)coreCountryside Feed is a proud Purina dealer and manufacturer. Offers full range of Purina products including horse feeds (Impact Pro Senior, Mini Horse & Pony), poultry feeds (Home Grown line), sheep feeds (Lamb Grower), goat feeds (Supermix), dog/cat food, and aquaculture feeds (Catfish 32%).
Scale indicators5 records
Recent moves8 records
Expansion highlights3 records
Countryside Feed competitors and assessment
Company assessmentBroad incumbents
- CHS Inc. Large U.S. agricultural cooperative offering animal nutrition alongside energy, grain, and agronomy services. Overlaps with Countryside Feed on the feed/nutrition category but operates at vastly greater scale and broader scope.
- Cargill Animal Nutrition: Global animal nutrition and feed manufacturer producing complete feeds, premixes, and additives across all major livestock species. Overlaps with Countryside Feed's product categories but at national and global scale.
- ADM Animal Nutrition (ADM Alliance Nutrition): Large-scale animal feed manufacturer with branded lines (e.g., MoorMan's, GROFAST) serving livestock producers across the U.S. Comparable product breadth and species coverage to Countryside Feed at substantially greater scale.
- Land O'Lakes (Purina Animal Nutrition): National animal nutrition brand and the parent supplier to Countryside Feed as a Purina dealer. Sells broadly across species and geographies, with overlapping product lines in equine, poultry, pet, and livestock feed.
Direct peers
- Southern States Cooperative: Member-owned regional farm supply cooperative offering complete feed lines and nutrition products across the Mid-Atlantic and Southeast. Comparable cooperative ownership and integrated retail/dealer distribution model.
- Hi-Pro Feeds: Regional feed manufacturer producing complete livestock feeds (cattle, equine, swine, sheep, goat, poultry) sold through a dealer network in the Plains and Southwest. Closely matches Countryside Feed's species breadth and dealer-channel structure.
- MFA Incorporated: Regional farm cooperative serving the Midwest and Mid-South with animal nutrition products (including proprietary MFA feed lines), agronomy, and farm supply through a large dealer network. Closely matches Countryside Feed's cooperative-owned, dealer-distributed multi-species feed model.
- Kent Nutrition Group: Regional feed manufacturer producing complete feeds, supplements, and specialty nutrition for livestock and pets across the Midwest. Operates its own mills with a dealer-driven distribution model directly comparable to Countryside Feed.
- Ridley Inc. (Ridley Feeds): Feed manufacturer producing complete feeds, premixes, and supplements for livestock, poultry, and companion animals, distributed through dealer and direct channels. Comparable multi-species, multi-format manufacturer with similar customer segments.
Emerging players
- Vitalix: Regional manufacturer of low-moisture protein tubs and blocks (already a partner/supplier brand carried by Countryside Feed). Comparable specialty/specialty-complement product line serving the same Plains-region cattle producers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Countryside Feed social profiles
Digital presenceCountryside Feed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countryside Feed leadership team
Management profileNumber of profiles
Profiles12 records
Countryside Feed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countryside Feed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countryside Feed
What does Countryside Feed do?
Countryside Feed manufactures and supplies a comprehensive portfolio of animal nutrition products for livestock (beef cattle, dairy, swine, sheep, goats, horses, poultry) and pets from its feed mill in Hillsboro, KS. Products are offered in multiple forms — pellets, crumbles, textured feeds, meal feeds, cubes, tubs, and blocks — including proprietary Builder lines and partner Purina, Vitalix, Rangeland, Rancher's Choice, and Colostrx brands. The company also provides custom feed solutions formulated by in-house nutritionists to meet species- and life-stage-specific nutritional needs.
Is Countryside Feed a public or private company?
Countryside Feed is a private company. It is classified as management employee owned and is currently operating.
When was Countryside Feed founded?
Countryside Feed was founded in 1997. It employs 11 to 50 people.
Where is Countryside Feed based?
Countryside Feed is headquartered in Hillsboro, United States, in the North America region.
How does Countryside Feed make money?
Two revenue lines are on record. Animal Feed and Nutrition Products are the primary driver. The others are custom Feed Solutions.
Who are Countryside Feed's main competitors?
Broad incumbents on record are CHS Inc., Cargill Animal Nutrition, ADM Animal Nutrition (ADM Alliance Nutrition) and Land O'Lakes (Purina Animal Nutrition). Direct peers are Southern States Cooperative, Hi-Pro Feeds, MFA Incorporated, Kent Nutrition Group and Ridley Inc. (Ridley Feeds). Vitalix is listed as an emerging player.
Does Countryside Feed have an API?
No public API is recorded for Countryside Feed.
What industry is Countryside Feed in?
Countryside Feed's product category is Animal Feed and Nutrition Manufacturing. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of AFADAIAD, Pelleted & Crumbled Feed Manufacturing. Its NAICS code is 311119 and its SIC code is 700.