Key Health

What Key Health does

Key Health is a Sydney-based private network of general practitioner medical centres operating seven clinics across the Sydney metropolitan area (CBD South, Bondi Junction, St Leonards, Pagewood, Redfern, Castle Hill, and Circular Quay). Founded in 2021 by Dr Anthony Yap (skin cancer medicine) and Dr Naheed Kanji (women's health), the company delivers primary care through a mixed billing structure — bulk billing for Medicare cardholders at selected sites (Bondi Junction, Redfern) and mixed billing elsewhere — alongside specialised sub-brands including Key Health Works (occupational health), the ADHD Continuation Clinic, the Respiratory Clinic, the Sexual Health Clinic, the Skin Cancer Clinic, and True Skin by Key Health (cosmetic medicine).

The company runs on an integrated but largely third-party technology stack: Best Practice for clinical record management, AutoMed and HotDoc for online booking and SMS reminders, and a QR-code-based digital patient registration flow using the Google Maps API. Beyond consumer-facing primary care, Key Health operates an in-house Clinical Research Unit (Key CRU) that conducts Phase I-III clinical trials across therapeutic areas spanning respiratory health, cardiometabolic conditions, women's health, mental health, neurology, and infectious diseases, serving pharmaceutical sponsors and contract research organisations.

Revenue is generated across four streams: GP consultations (Medicare bulk billing plus private fees for first-time and lapsed patients), clinical procedures (minor surgery, cryotherapy, cosmetic procedures), clinical trial professional services for pharma sponsors, and corporate occupational health contracts through Key Health Works. Pricing on the cash-pay side includes ADHD consultations at A$205-A$285, specialist consultations at A$150-A$300, and Haytox from A$250. Distribution is direct-to-consumer across the physical clinic network plus outbound to enterprise clients in occupational health and to pharmaceutical sponsors for trial delivery.

Name

Key Health

Legal name

Key Health CBD South Pty Ltd ACN 648 893 930

Website

https://keyhealth.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Key Health is a Sydney-based private network of seven GP medical centres founded in 2021, offering mixed and bulk-billed primary care plus clinical trials, occupational health, and cosmetic medicine sub-brands to individual patients, corporate employers, and pharmaceutical sponsors.

Ownership category

akta.pro rank

Product category

Primary Healthcare and General Practice Clinics

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ), Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)

Keywords

• General practice services
• Primary healthcare clinics
• Occupational health services
• Clinical trial research
• Cosmetic skin medicine

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. GP Consultations: Bulk billing for Medicare cardholders at selected clinics (Bondi Junction, Redfern); Mixed billing at other locations with private fees for first-time visits and patients not seen within 6 months; Specialist consultations with private fees
2. Clinical Procedures: Minor surgeries, cosmetic procedures, cryotherapy, and other medical procedures with associated fees
3. Clinical Trials: Revenue from conducting clinical research trials for pharmaceutical sponsors across Phase I-III studies

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Key Health operates a network of seven General Practice medical centres across Sydney providing primary healthcare services including GP consultations, immunisations, mental health care, women's and men's health, paediatrics, chronic disease management, and minor procedures. Beyond primary care, it runs dedicated service lines: Key Health Works (occupational health for businesses), Key Health Clinical Research Unit (Phase I-III clinical trials for pharmaceutical sponsors), True Skin by Key Health (cosmetic and skin medicine), and condition-specific clinics (ADHD Continuation, Respiratory, Sexual Health, Skin Cancer).

Product overview

Key Health is a network of GP medical centres across Sydney offering comprehensive primary healthcare services through a multi-location clinic model. The core offering consists of Key Health Medical Centres providing GP consultations, immunisations, and preventative care, supplemented by specialised sub-brands including Key Health Works (occupational health), the ADHD Continuation Clinic, Respiratory Clinic, Sexual Health Clinic, Skin Cancer Clinic, True Skin (cosmetic medicine), and the Clinical Research Unit (clinical trials). Additional services include psychology, physiotherapy, pathology, minor surgery, cryotherapy, cosmetic injectables, vitamin infusions, medical cannabis, and Haytox treatment. Appointments are managed through Best Practice (medical records), Automed, and HotDoc platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Key Health Works: Occupational health services brand providing workplace health solutions for businesses and employees including pre-employment assessments, workplace injury management, return-to-work support, and health surveillance and compliance checks.
• True Skin by Key Health

Products and services

• Key Health Medical Centres A network of seven GP medical centres across Sydney providing comprehensive primary healthcare services including consultations, immunisations, mental health support, women's and men's health, paediatrics, preventative care, and chronic disease management for individual patients and families.
• Key Health Works An occupational health division simplifying workplace health services including pre-employment assessments, workers compensation management, and health surveillance for businesses across Sydney.
• Key Health Clinical Research Unit A clinical trial site conducting Phase I, II, and III trials across multiple therapeutic areas (chronic disease, infectious diseases, women's health, neurology) for pharmaceutical sponsors and CROs, executed in accordance with ICH-GCP, NHMRC and TGA frameworks.
• True Skin by Key Health A dedicated skin health and cosmetic medicine platform offering skin consultations, cosmetic treatments, preventative skin care, skin assessments, and personalised treatment plans for self-pay patients.
• Respiratory Clinic A dedicated clinic for patients with cold, flu, COVID-19, RSV and other upper respiratory symptoms offering same-day appointments, rapid testing and streamlined care.
• Sexual Health Clinic Bulk-billed sexual health services including STI testing and treatment, PrEP prescriptions, and contraception advice provided in a confidential, judgement-free environment.
• Skin Cancer Clinic Skin cancer screening, biopsies and treatment services performed by trained GPs with expertise in skin cancer medicine.
• ADHD Continuation Clinic A GP-run continuation care clinic for patients aged 6+ with an existing ADHD diagnosis who are stable on current medication, offering ongoing prescriptions, symptom monitoring, and required annual investigations (blood tests, ECG).

Quantifiable outcome

• Bulk billing for Medicare cardholders at selected clinics reduces out-of-pocket costs
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Australian Clinical LabscoreTechnology or IntegrationPathology services partnership for diagnostic testing including blood tests, breath tests, and biopsies. Australian Clinical Labs conducts essential tests for diagnosis and preventative health at Key Health clinics.
• AutoMed SystemscoreTechnology or IntegrationOnline bookings and SMS reminder services. AutoMed provides the practice management system for appointment scheduling and patient communications.
• HotDoccoreChannel Partner/ Reseller/ DistributorOnline appointment booking platform transition. HotDoc provides faster, easier, and more convenient booking experience across the clinic network with mobile booking and improved notifications.
• 13SICK National Home DoctorsupportingStrategic or Co-development PartnerAfter-hours medical care partnership providing home doctor services for patients when Key Health clinics are closed.
• Chris O'Brien LifehouseminorStrategic or Co-development PartnerPartnership focused on cancer care awareness and early detection. Dr Anthony Yap and team collaborate on promoting general medical check-ups to ensure earlier cancer diagnosis.
• Skin Cancer College AustralasiaminorStrategic or Co-development PartnerTraining and certification partnership. Dr Arevik Gazarjan holds Advanced Certificate of Skin Cancer Medicine from Skin Cancer College Australasia.
• Central and Eastern Sydney PHNminorGTM or Marketing PartnerSupported Key Health's Sydney CBD clinic during World Pride 2023, enabling extended hours and rapid access sexual health services.
• Translator Interpreter Services (TIS)supportingTechnology or IntegrationProfessional medical translation services for patients not proficient in English, supporting multilingual healthcare delivery.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Myhealth Medical Centre: One of Australia's largest GP clinic networks with dozens of multi-location sites including in Sydney. Directly comparable to Key Health's model of distributed, mixed-billing urban GP centres targeting the same Medicare-funded primary care patient base.
• Australian Skin Cancer Clinics / SunDoctors: Network of skin cancer screening and treatment clinics across Australia, including Sydney. Comparable to Key Health's Skin Cancer Clinic sub-brand, offering the same screening, biopsy and minor procedure services in a multi-site model.
• IPN Medical Centres: Sonic Healthcare-owned GP clinic network with extensive Sydney metro coverage. Closest scaled competitor in the same multi-site, mixed/bulk-billing urban GP segment that Key Health operates in.
• Recover Partners / Jobfit Health Group: Australian occupational health providers delivering pre-employment assessments, injury management and workplace health surveillance. Directly comparable to Key Health Works' B2B occupational health offering.

Broad incumbents

• Sonic Healthcare: Major Australian diagnostics and primary care group (parent of IPN). Comparable as a vertically-integrated operator combining GP clinics with pathology services that Key Health delivers through ACL and 4Cyte partnerships.
• Bupa Health Services: Vertically integrated Australian health insurer that also operates dental and optical clinics. Comparable as an incumbent player moving into community health delivery, though with a different ownership model (insurer-owned).
• Ramsay Health Care: ASX-listed private hospital operator with growing primary care exposure. Provides a comparable scaled Australian healthcare services footprint but at inpatient and broader-portfolio level rather than community GP.
• Healius Limited (formerly Primary Health Care): ASX-listed operator of large-scale primary care clinics, pathology and imaging across Australia. Overlaps with Key Health's GP and pathology-adjacent model but operates at national scale with broader service portfolio.

Others

• George Clinical: Australia-based CRO with significant clinical trial operations across Asia-Pacific. Relevant peer for Key Health's trial unit given overlap in therapeutic areas and biopharma sponsor relationships.
• Novotech (Novotech Health Holdings): Asia-Pacific focused CRO that runs clinical trials across multiple therapeutic areas. Comparable to Key Health Clinical Research Unit on the trial execution side, although Novotech is a sponsor-facing CRO rather than a site.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keyhealth
• Facebookfacebook.com/KeyhealthSydneyCBD

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key Health