What Dermatología Integral does

Dermatología Integral (operating as GMI) is a private, single-location dermatology clinic founded in 2009 and led by Dr. Carlos Bravo Rojas from its headquarters in Barrio Otoya, San José, Costa Rica. The practice delivers an integrated offering that combines medical dermatology (diagnosis and treatment of skin, hair, and nail conditions including acne, skin cancer, psoriasis, vitiligo, melasma, allergies, and scars) with minimally invasive aesthetic dermatology (laser rejuvenation, botulinum toxin, dermal fillers, platelet-rich plasma, hair removal, and body contouring).

The clinic operates a differentiated equipment stack headlined by the Fotona StarWalker PQX picosecond laser — claimed by the company to be unique in all of Latin America — alongside Endolifting subdermal laser, Theraclear acne system, Lumenis M22 modular platform, Thermi radiofrequency systems (ThermiSmooth, ThermiTight, ThermiVa), Ultherapy, the Reveal Imager diagnostic platform, and Excimer 308 UVB therapy. This device portfolio underwrites the ability to treat medical dermatological conditions and a wide range of aesthetic indications under one roof.

Dermatología Integral monetizes through three primary streams: (1) in-clinic professional services for medical and aesthetic consultations and procedures, (2) in-clinic retail of dermatological skincare products, and (3) a direct-to-consumer e-commerce storefront on gmi.cr offering branded and curated skincare items (sunscreens, BB creams, cleansers, moisturizers, fillers) with free home delivery across the Greater Metropolitan Area. Procedures are quote-based; product prices are publicly listed in Costa Rican colones (₡17,290 to ₡42,480 per item). Marketing is concentrated on the clinic website, blog content, social media, and promotional offers. The business is bootstrapped with no disclosed external funding, supports 11-50 employees, and has accumulated a base of more than 10,000 patients.

Name

Dermatología Integral

Legal name

Dermatología Integral

Website

https://gmi.cr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dermatología Integral is a private Costa Rican dermatology clinic in San José offering integrated medical and aesthetic dermatology, laser treatments, and physician-grade skincare products, serving 10,000+ individual patients through a single-clinic and e-commerce model.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Pigmentary Disorders (Vitiligo/Melasma) (HLAKACAM), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology services
• Aesthetic laser treatments
• Cosmetic dermatology procedures
• Skincare product retail
• Dermatology clinic services

Headquarters

HQ city

Cristo

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Consultations and Procedures: Revenue from clinical consultations and medical procedures for skin, hair, and nail conditions in both children and adults, including treatments for acne, skin cancer, psoriasis, vitiligo, allergies, moles, and scars.
2. Aesthetic Treatments and Procedures: Revenue from minimally invasive aesthetic procedures including laser treatments, botulinum toxin (Xeomin), dermal fillers (Belotero, Radiesse), platelet-rich plasma, hair removal, skin rejuvenation, and body contouring treatments.
3. Online Product Sales: E-commerce revenue from selling skincare products including sunscreens, BB creams, moisturizers, cleansers, and specialty dermatological creams through the online store with home delivery.
4. Skin Care Product Sales at Clinic: In-person sales of dermatological and cosmetic skincare products during clinic visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dermatología Integral (GMI) operates an integrated dermatology clinic in San José, Costa Rica providing diagnosis and treatment of medical skin, hair, and nail conditions for adults and children, alongside non-invasive and minimally invasive aesthetic procedures such as laser treatments, botulinum toxin, dermal fillers, and skin rejuvenation. The clinic is supported by an online storefront selling dermatological skincare products with free home delivery across the Greater Metropolitan Area (GAM).

Product overview

Dermatología Integral (GMI) operates as an integrated dermatology clinic offering a unified portfolio of medical and aesthetic dermatology services. The company provides medical treatment services for skin conditions (acne, skin cancer, moles, spots, allergies, vitiligo, psoriasis, scars, hair/nail problems) and aesthetic treatments (wrinkle treatment, skin tightening, pigmentation correction, laser hair removal, scar treatment, tattoo removal). The service offering is supported by an online shopping platform selling skincare products (Bloqueador Solar Facial Siliconado, BB Cream Melasblock, Quickfiller, Hidrotone Light, Cleaner Gel Limpiador). The company distinguishes itself through advanced laser and energy-based technologies including Fotona StarWalker PQX/MaQX, Lumenis M22, Theraclear, Ultherapy, Thermi systems (ThermiSmooth, ThermiTight, ThermiVa), Excimer 308, and Reveal Imager diagnostic imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloqueador Solar Facial Siliconado Silicone-based facial sunscreen sold directly to consumers via the online store for ₡25,990.00 per unit, used for daily skin protection and care.
• BB Cream Melasblock Corrector Facial con Color y Bloqueador Solar Color-correcting BB cream with integrated sunscreen sold directly to consumers via the online store for ₡28,250.00 per unit.
• Quickfiller Skin rejuvenation filler product sold directly to consumers via the online store for ₡42,480.00 per unit.
• Hidrotone Light Crema Hidrante Facial Lightweight hydrating facial cream sold directly to consumers via the online store for ₡17,290.00 per unit.
• Cleaner Gel Limpiador + Gránulos Cleansing gel with granules for facial cleaning sold directly to consumers via the online store for ₡19,436.00 per unit.
• Padecimientos Médicos (Medical Dermatology Treatment) Diagnosis and treatment of skin, hair, and nail diseases in adults and children, covering acne, skin cancer, moles, spots, skin allergies, vitiligo, psoriasis, scars, and hair/nail problems. Includes dermatological surgery including Mohs surgery. Delivered at the Barrio Otoya clinic.
• Tratamientos Estéticos (Aesthetic Treatments) Non-invasive and minimally invasive aesthetic procedures including laser wrinkle treatment, botulinum toxin (Xeomin), dermal fillers (Belotero, Radiesse), platelet-rich plasma, skin tightening, pigmentation treatment, laser hair removal, tattoo removal, scar treatment, and hand/neck/chest rejuvenation. Delivered at the Barrio Otoya clinic.

Quantifiable outcome

• 10,000+ patients served with exponential growth

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ideal Image: National US aesthetic services chain focused on laser hair removal, Botox and fillers. Comparable device-heavy aesthetic procedure mix and direct-to-consumer marketing approach.
• Advanced Dermatology and Cosmetic Surgery: Large US dermatology group combining medical, surgical and cosmetic services with in-house pathology. Comparable full-spectrum dermatology model with multiple subspecialists under one corporate umbrella.
• LaserAway: Largest US aesthetic dermatology chain offering laser hair removal, skin rejuvenation, injectables and body contouring across 100+ locations. Comparable aesthetic procedure mix and energy-based device portfolio at greater scale.

Direct peers

• Centro Estético DELASER Costa Rica: Costa Rican aesthetic/dermatology center where Dr. Bravo previously worked as a dermatology specialist. Overlapping medical-aesthetic dermatology services and laser-based procedures in the same geography.
• Clínica CMI (Costa Rica): Costa Rican outpatient clinic where Dr. Jhairo López served as Medical Assistant in Dermatopathology. Comparable integrated clinical and dermatopathology service model in the same local market.
• ALOA Skin Center: Costa Rica-based dermatology and aesthetic clinic (Plaza Atlantis, Escazú) where founder Dr. Carlos Bravo previously served as Medical Director. Directly comparable specialty dermatology and aesthetic offering in the same San José market.

Emerging players

• SkinSpirit: US aesthetic clinic chain offering Botox, fillers, lasers and skin treatments with medical-grade skincare retail. Comparable consumer-facing aesthetic positioning and skincare product revenue stream.

Regional players

• Hispano Americano Medical Center (Costa Rica): Private hospital in San José offering multi-specialty outpatient services including dermatology. Comparable Costa Rican private healthcare provider with overlapping medical dermatology patients.
• Hospital Calderón Guardia Dermatology Service: Public hospital dermatology department in Costa Rica where multiple Dermatología Integral physicians trained or worked. Comparable medical dermatology scope but as part of a public health system rather than private practice.

Others

• Sesderma: Spanish dermocosmetics manufacturer with strong Latin American distribution of medical-grade skincare. Comparable medical-grade skincare product category sold through the clinic's e-commerce channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dermatologiaintegralcr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermatología Integral