Lease Plan Espana
Ayvens España (formerly LeasePlan España) is a Spanish vehicle leasing and mobility platform offering flexible renting, traditional leasing, fleet management, and used vehicle sales to businesses, self-employed professionals, and consumers, operating as part of the global Ayvens Group (Société Générale).
- Company typePrivate
- Founded1963
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Lease Plan Espana does
LeasePlan España, now operating as Ayvens España (legal entity: Ayvens Spain Mobility Solutions, S.A.U.), is a Spanish vehicle leasing and integrated mobility solutions provider serving corporate clients, self-employed professionals, and individual consumers. Formed through the 2023 merger of ALD Automotive and LeasePlan under Société Générale, the Spanish subsidiary is part of a globally integrated platform managing 3.2 million vehicles across 42 countries with 14,000+ employees worldwide. The company's product stack includes Ayvens Flex (a flexible leasing product with contracts starting from 3 months targeting businesses and individuals needing adaptable mobility), ReDrive (a 12–24 month renting product for pre-owned vehicles with purchase options aimed at individual consumers), Renting Empresas, Renting Particulares, and Ayvens Fleet Management for corporate fleet clients.
The underlying business model bundles vehicle financing, maintenance, insurance, and roadside assistance into fixed monthly recurring payments, with vehicle remarketing handled through the Ayvens Carmarket auction and consumer sales platforms. Pricing on the public-facing configurator ranges from approximately €275/month (pre-owned ReDrive offers) to €456/month (compact new vehicles like the Seat León) for individual contracts, with enterprise light commercial vehicle offers starting from €289/month. Go-to-market is hybrid: direct enterprise sales for fleet accounts, online self-service configurators for SMBs and individuals, and a global account network for multinational clients. Distribution leverages the parent group's 42-country network, providing international fleet management continuity for cross-border corporate clients. The platform's technology layer covers digital contract origination, vehicle tracking, maintenance coordination, and driver support services.
Revenue is generated primarily through recurring monthly rental payments on operating lease/renting contracts (subscription model), supplemented by managed services revenue from fleet management engagements and transactional revenue from used vehicle sales at end of contract. The customer mix is horizontally segmented across enterprise (largest contracts by value), self-employed professionals (mid-value), and individual consumers (volume). There are no specific large named enterprise logos disclosed in the available data, suggesting a distributed rather than concentrated customer base. The Spanish operation is headquartered in Majadahonda (Madrid) and is wholly owned by Ayvens Group, which itself sits within the Société Générale financial conglomerate, providing capital intensity and balance-sheet backing that most pure-play leasing competitors cannot match.
Lease Plan Espana firmographics
Firmographics- Name
- Lease Plan Espana
- Legal name
- Ayvens Spain Mobility Solutions, S.A.U
- Website
- https://leaseplan.es
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ayvens España (formerly LeasePlan España) is a Spanish vehicle leasing and mobility platform offering flexible renting, traditional leasing, fleet management, and used vehicle sales to businesses, self-employed professionals, and consumers, operating as part of the global Ayvens Group (Société Générale).
- Ownership category
- akta.pro rank
Lease Plan Espana industry classification
Industry- Product category
- Vehicle Leasing and Fleet Management
- NAICS
- Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)
Keywords
Where Lease Plan Espana is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lease Plan Espana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Leasing/Renting: Monthly rental payments for vehicles over contracted periods (3-72 months). Revenue generated from monthly fees that include vehicle financing, maintenance, insurance, and road assistance services.
- Fleet Management Services: Comprehensive fleet management solutions including vehicle financing, maintenance coordination, accident handling, and driver services for corporate clients.
- Used Vehicle Sales: Sale of pre-owned vehicles from returned leasing contracts through auctions for professionals and sales platforms for individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level urban vehicle (e.g., Citroën C3) |
| Subscription | Monthly | Compact vehicle (e.g., Seat León) |
| Subscription | Monthly | Light commercial vehicle (e.g., Kangoo Express) |
| Subscription | Monthly | KIA Stonic (new 2026 model) |
| Subscription | Monthly | ReDrive pre-owned vehicles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lease Plan Espana product offering
Product offeringCore offering
LeasePlan España, operating as Ayvens España, provides vehicle leasing, renting, and fleet management services across Spain. The company offers flexible leasing contracts (Ayvens Flex) starting from 3 months, traditional renting for businesses and individuals (36-72 months), and comprehensive fleet management solutions including financing, maintenance, insurance, and road assistance. It also disposes of returned lease vehicles through professional auctions and consumer sales platforms.
Product overview
Ayvens Spain Mobility Solutions operates as a multi-brand mobility platform offering integrated vehicle leasing and fleet management solutions. The core offerings include Ayvens Flex (flexible renting from 3 months), Renting ReDrive (used vehicle leasing for individuals), and standard renting for both businesses and individuals. The platform also includes fleet management services (Ayvens Fleet Management) and vehicle marketplace solutions through Ayvens Carmarket, which offers both professional auctions and individual used vehicle sales. The company resulted from the merger between ALD Automotive and LeasePlan, combining both legacies under the unified Ayvens brand.
Differentiator
Problem solved
Functional benefit
Brands
- Ayvens Flex: Flexible leasing product with contracts starting from 3 months duration, available for individuals and businesses.
- ReDrive
Products and services
- Ayvens Flex
Quantifiable outcome
- Fleet electrification support through extensive EV fleet
Companies that use Lease Plan Espana
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lease Plan Espana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lease Plan Espana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ALD AutomotivecoreALD and LeasePlan merged in 2023 to form Ayvens, creating one of the world's largest sustainable mobility players. The merger combined ALD's presence in 43 countries with LeasePlan's operations to create a global leader managing 3.5 million vehicles.
- LeasePlancoreLeasePlan merged with ALD Automotive to form Ayvens in 2023, combining two major leasing companies' operations and expertise.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Lease Plan Espana competitors and assessment
Company assessmentEmerging players
- Bipi: Spanish-founded car subscription startup offering monthly all-inclusive vehicle subscriptions. Direct emerging competitor to Ayvens Flex's consumer subscription offering, focused on urban Spanish consumers seeking short-term mobility without ownership.
Others
- ALD Automotive: Former direct competitor that merged with LeasePlan in 2023 to form Ayvens. Included as historical peer reference for understanding the combined entity's pre-merger scale and competitive positioning in the European fleet leasing market.
Direct peers
- Element Fleet Management: World's largest pure-play corporate fleet management company managing ~1.4 million vehicles globally. Competes directly with Ayvens Fleet Management for multinational corporate fleet outsourcing contracts, especially for clients requiring multi-country fleet management services.
- Europcar Mobility Group: Major European vehicle rental and leasing provider operating in Spain, offering short-term rental, long-term leasing, and subscription services. Overlaps with Ayvens' full-service leasing and mobility solutions offerings for both businesses and individuals.
- Northgate (Traton/Volkswagen): Flexible vehicle rental and leasing company in Spain and Europe, owned by Traton/Volkswagen. Northgate directly competes with Ayvens Flex on short-to-medium-term vehicle rental for businesses and individuals, including light commercial vehicles in the Spanish market.
- Sixt SE: German mobility company offering integrated rental, leasing, and subscription services across Europe. Sixt's leasing arm (Sixt Leasing, now part of Hyundai partnership) directly competes with Ayvens' corporate fleet and consumer subscription products in the Spanish market.
- KBC Autolease: Belgian banking group's full-service leasing and fleet management subsidiary operating across multiple European countries. Direct competitor in European multi-country corporate fleet management, comparable business model to Ayvens' enterprise offerings.
- Arval: BNP Paribas's vehicle leasing and fleet management subsidiary, operating in 30+ countries with a fleet of ~1.7 million vehicles. Arval is the closest direct competitor to Ayvens España in the European corporate fleet leasing market, offering the same multi-brand leasing model and managed services to enterprise clients.
Broad incumbents
- Volkswagen Financial Services: Captive finance and leasing arm of Volkswagen Group, offering leasing for VW, Audi, SEAT, Škoda, and other group brands. Competes in the Spanish market with single-brand captive leasing, often with structural residual value advantages versus multi-brand lessors like Ayvens.
- Mercedes-Benz Mobility: Daimler's captive financing and leasing arm operating globally including Spain. Offers premium vehicle leasing for Mercedes-Benz and smart brands, competing in the upper end of the Spanish leasing market where Ayvens also serves premium and corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Lease Plan Espana social profiles
Digital presenceLease Plan Espana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lease Plan Espana leadership team
Management profileNumber of profiles
Lease Plan Espana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lease Plan Espana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lease Plan Espana
What does Lease Plan Espana do?
LeasePlan España, operating as Ayvens España, provides vehicle leasing, renting, and fleet management services across Spain. The company offers flexible leasing contracts (Ayvens Flex) starting from 3 months, traditional renting for businesses and individuals (36-72 months), and comprehensive fleet management solutions including financing, maintenance, insurance, and road assistance. It also disposes of returned lease vehicles through professional auctions and consumer sales platforms.
Is Lease Plan Espana a public or private company?
Lease Plan Espana is a private company. It is classified as corporate owned and is currently operating.
When was Lease Plan Espana founded?
Lease Plan Espana was founded in 1963. It employs 5,001 to 10,000 people.
Where is Lease Plan Espana based?
Lease Plan Espana is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lease Plan Espana make money?
Three revenue lines are on record. Vehicle Leasing/Renting is the primary driver. The others are fleet Management Services and used Vehicle Sales.
Who are Lease Plan Espana's main competitors?
Bipi is listed as an emerging player. ALD Automotive is listed as an others. Direct peers are Element Fleet Management, Europcar Mobility Group, Northgate (Traton/Volkswagen), Sixt SE, KBC Autolease and Arval. Broad incumbents are Volkswagen Financial Services and Mercedes-Benz Mobility.
Does Lease Plan Espana have an API?
No public API is recorded for Lease Plan Espana.
What industry is Lease Plan Espana in?
Lease Plan Espana's product category is Vehicle Leasing and Fleet Management. Its primary akta.pro industry code is TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 532112 and its SIC code is 7510.