MACq 01 Hotel
- Company typePrivate
- Founded2017
- HeadquartersHobart, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
MACq 01 Hotel firmographics
Firmographics- Name
- MACq 01 Hotel
- Legal name
- MACq 01 Hotel
- Website
- https://macq01.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MACq 01 Hotel industry classification
Industry- Product category
- Luxury Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Beachfront & Coastal Full-Service Hotels (THAGAAAI), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where MACq 01 Hotel is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MACq 01 Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Accommodation Revenue: The primary revenue stream comes from 114 luxury rooms and suites, with rates ranging from approximately 360 AUD to 950 AUD per night depending on room type and season. Revenue is generated through direct bookings, OTAs, and group bookings.
- Food and Beverage: Multiple dining outlets including Old Wharf Restaurant (showcasing Tasmanian produce), The Story Bar (cocktails and Tasmanian spirits), Evolve Spirits Bar (rare spirits and whisky tastings), and The Lounge. Room service available 24/7.
- Packages and Experiences: Bundled packages including Stay and Spa (featuring Lavada), Stay Longer (20% off for 3+ nights), Book Early Enjoy More (15% off advance bookings), Winter Written in Luxury, and experience add-ons like Gin Tales, whisky tastings, and seaplane adventures.
- Gift Cards: Hotel gift cards available for purchase, redeemable for accommodation, dining at Old Wharf Restaurant, or drinks at The Story Bar.
- Event Venue Rental: The Promenade Room offers waterfront event space for corporate conferences, cocktail events, and private celebrations, with premium conferencing facilities and curated food and beverage experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hunter Street Room - Historic room with colonial heritage views |
| Unit Pricing | Pay-as-you-go | Superior Hunter Street Room - Step-up room with more space |
| Unit Pricing | Pay-as-you-go | Superior Waterfront Room - Prime waterfront location |
| Unit Pricing | Pay-as-you-go | Superior Corner Suite - Large suite with unique architecture |
| Unit Pricing | Pay-as-you-go | Executive Corner Suite - Partial water views with fireplace |
| Unit Pricing | Pay-as-you-go | Premium Waterfront Suite - Third floor with private terrace |
| Unit Pricing | Pay-as-you-go | Accessible Superior Hunter Street Room |
| Unit Pricing | Pay-as-you-go | Accessible Premium Waterfront Suite |
| Unit Pricing | Pay-as-you-go | Luxury Waterfront Suite - Largest suites with full waterfront |
| Unit Pricing | Pay-as-you-go | Direct Perks Package - Enhanced stay with F&B credit |
| Unit Pricing | Pay-as-you-go | Stay and Spa Package |
| Unit Pricing | Pay-as-you-go | Storytelling Tours |
| Unit Pricing | Multi-year contract | Winter Written in Luxury |
| Unit Pricing | Pay-as-you-go | Arras in the City |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MACq 01 Hotel product offering
Product offeringCore offering
MACq 01 Hotel operates a 114-room luxury waterfront hotel in Hobart, Tasmania, themed around Tasmanian historical characters. The hotel sells accommodation, four food and beverage outlets, five complimentary storytelling tours, an event venue (The Promenade Room), and a portfolio of curated experience packages. It is positioned as Australia's first "storytelling hotel" with rooms, dining, and tours built around narrative-driven hospitality.
Product overview
MACq 01 Hotel is a luxury storytelling hotel on Hobart's waterfront, featuring 114 rooms and suites themed around Tasmanian historical characters. The hotel operates a portfolio of dining venues including Old Wharf Restaurant, The Story Bar, and Evolve Spirits Bar. It offers curated experiences such as Storytelling Tours, Gin Tales, Drinks with the Distiller, Lavada Day Spa, and various outdoor adventures including eBike tours, Maria Island walks, Port Davey cruises, and seaplane experiences. The hotel also features event venue The Promenade Room and multiple stay packages combining accommodation with local experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- MACq 01 Hotel Accommodation Luxury waterfront hotel in Hobart, Tasmania featuring 114 rooms and suites each themed around Tasmanian historical characters across five character traits. The hotel is marketed as Australia's first storytelling hotel.
- Old Wharf Restaurant Waterfront dining restaurant showcasing local Tasmanian produce with seasonal menus and one of Hobart's standout hotel breakfasts.
- The Story Bar Waterfront bar inspired by Tasmania's characters, offering character-led cocktails, local wines, and Tasmanian spirits with storytelling themes.
- Evolve Spirits Bar Intimate bar featuring an exceptional collection of rare spirits and ancient fossils, named Australia's Best Hotel Bar (Bartender Magazine 2021).
- The Lounge Open fireplace lounge serving as the storytelling nucleus, adorned with Tasmanian Aboriginal toolkit artifacts and First Tasmanian cultural tributes.
- Storytelling Tours Five unique guided walking and hotel tours (Hidden Hobart: The Viewfinder Tour, Sticky Stones & Secrets, 114 Doors, Henry Jones Art Tour, Gin Tales) covering Tasmania's history and Palawa culture. Complimentary for hotel guests.
- Gin Tales Immersive gin tasting experience partnering MACq 01 Hotel with McHenry Distillery, featuring five exclusive gins inspired by Tasmanian character traits.
- Drinks with the Distiller Whisky tasting experience hosted by Overeem Distillery distillers at Evolve Spirits Bar every Friday at 4:30pm, featuring three core range single malt whiskies plus a mystery work-in-progress whisky.
- The Promenade Room Waterfront event venue on the edge of the Derwent River with uninterrupted harbour views and Mount Wellington backdrop, suitable for cocktail events, conferences, and private celebrations.
- Sunday Sessions Weekly live music event at The Story Bar featuring local musicians every Sunday afternoon from 4-7pm.
- Stay and Spa Package Two-night accommodation package including 10% off, breakfast for two, couple's Lavada massage treatments, and Subtle Energies wellness kit.
- Stay Longer Package Three-night minimum stay package offering 20% off Best Flexible Rate for Hunter Room, Superior Hunter Room, Waterfront Room or Superior Waterfront Room, with complimentary Wi-Fi and In-Room Movies.
- Book Early, Enjoy More Early booking discount offering up to 15% off best available rate when booking at least 30 days before arrival.
- Direct Perks Package Direct booking package including $50 food and beverage credit per night, breakfast for two in suite bookings, Wi-Fi, Foxtel/movies, gym access and flexible cancellation.
- Arras in the City Sparkling wine experience partnership with House of Arras featuring four vintage tastings paired with premium canapes at The Story Bar, available daily 3-6pm for $95 per person.
- Hotel Gift Cards Hotel gift cards available for purchase, redeemable for accommodation, dining at Old Wharf Restaurant, or drinks at The Story Bar.
Companies that use MACq 01 Hotel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MACq 01 Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MACq 01 Hotel partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- McHenry DistillerycoreMACq 01 partnered with McHenry Distillery to create five bespoke gins inspired by the 114 Tasmanian characters featured throughout the hotel. Each gin captures a distinct character trait including Curious & Creative, Grounded Yet Exceptional, Colourful & Quirky, Hearty & Resilient, and Fighting Believer. The gins are available at The Story Bar and for purchase as takeaway bottles.
- Overeem DistillerycoreOvereem Distillery hosts weekly whisky tasting experiences every Friday at 4:30pm in Evolve Spirits Bar. The experience includes tasting of three core range single malt whiskies plus a secret work-in-progress whisky. Casey Overeem began crafting Tasmanian whisky in 2007, and the brand is now continued by his daughter Jane Overeem and husband Mark Sawford.
- Lavada Day SpacoreLavada is a boutique wellness destination located on Hobart's iconic waterfront at IXL Courtyard. The partnership offers MACq 01 guests exclusive Stay and Spa packages featuring massage treatments, Lavada Signature Experience, and take-home Subtle Energies wellness products. Lavada also offers Tasmania's first purpose-built IV nutrient therapy lounge.
- House of ArrassecondaryMACq 01 partnered with The House of Arras to bring world-class sparkling wine experiences to Hobart's waterfront. The Arras in the City experience offers four House of Arras vintages paired with canapes at The Story Bar for $95 per person, available daily 3-6pm.
- The Henry Jones Art HotelcoreThe Henry Jones Art Hotel is MACq 01's sister property, also owned by Federal Group. Both hotels share complimentary storytelling tours and offer guests access to experiences at each property. The Henry Jones Art Hotel features over 400 artworks and hosts the John Glover Art Prize.
- Saffire FreycinetminorSaffire Freycinet is another Federal Group property on Tasmania's East Coast, complementing the MACq 01 experience. The properties can be combined for guests exploring different regions of Tasmania.
- Above & Beyond (Seaplane Tours)minorAbove & Beyond operates Tasmania's only seaplane, conducting scenic flights and charters from Kings Pier Marina directly outside MACq 01. Experiences range from 10-minute amphibious flights to extended wilderness explorations.
- On Board ExpeditionsminorOn Board Expeditions offers bespoke expedition cruises through southwest Tasmania's UNESCO-listed wilderness to Port Davey and Bathurst Harbour. MACq 01 serves as the gateway and pre/post accommodation for these 5 or 7-day expeditions.
- Tasmanian eBike AdventuresminorTasmanian eBike Adventures offers private customized day trips using pedal-assisted electric mountain bikes to Maria Island National Park and Bangor. Experiences include On Country Adventure with Tasmanian Aboriginal guide Sheldon Thomas and Summer Snorkel/Ride Adventure.
- Maria Island WalkminorThe Maria Island Walk is a four-day guided walking tour recognized as one of Australia's outstanding guided walks. MACq 01 provides pre and post-accommodation for guests undertaking this wilderness experience on Tasmania's East Coast.
- Federal GroupcoreMACq 01 Hotel is a property of the Federal Group, recognized as Tasmania's leading tourism, entertainment, accommodation and gambling services provider. The second and third Farrell generation operate the portfolio of hotel and tourism experiences including MACq 01, Saffire Freycinet, and The Henry Jones Art Hotel.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MACq 01 Hotel competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MACq 01 Hotel social profiles
Digital presenceMACq 01 Hotel compliance and trust
Trust signalCompliance3 records
MACq 01 Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACq 01 Hotel leadership team
Management profileNumber of profiles
Profiles1 record
MACq 01 Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACq 01 Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACq 01 Hotel
What does MACq 01 Hotel do?
MACq 01 Hotel operates a 114-room luxury waterfront hotel in Hobart, Tasmania, themed around Tasmanian historical characters. The hotel sells accommodation, four food and beverage outlets, five complimentary storytelling tours, an event venue (The Promenade Room), and a portfolio of curated experience packages. It is positioned as Australia's first "storytelling hotel" with rooms, dining, and tours built around narrative-driven hospitality.
Is MACq 01 Hotel a public or private company?
MACq 01 Hotel is a private company. It is classified as corporate owned and is currently operating.
When was MACq 01 Hotel founded?
MACq 01 Hotel was founded in 2017. It employs 101 to 250 people.
Where is MACq 01 Hotel based?
MACq 01 Hotel is headquartered in Hobart, Australia, in the Oceania region.
How does MACq 01 Hotel make money?
Five revenue lines are on record. Accommodation Revenue is the primary driver. The others are food and Beverage, packages and Experiences, gift Cards and event Venue Rental.
Does MACq 01 Hotel have an API?
No public API is recorded for MACq 01 Hotel.
What industry is MACq 01 Hotel in?
MACq 01 Hotel's product category is Luxury Hotel Accommodation. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.