House of Arras

What House of Arras does

House of Arras is an Australian premium sparkling wine producer founded in 1995 in Tasmania, operated by Handpicked Vineyards (Arras) Pty Ltd as a subsidiary of the Handpicked Wines group (also known as DMG Fine Wine). The winery sources exclusively from cool-climate Tasmanian vineyards spanning Pipers River, Derwent Valley, Coal River Valley, East Coast, and Tamar Valley, producing traditional-method sparkling wines under Chief Winemaker Ed Carr, who has led the program for three decades. The product portfolio is tiered across three collections: the non-vintage Brut Elite range (Brut Elite 1801 and Brut Elite Rosé 1901) with 4 years on tirage, the Vintage Collection (Grand Vintage, Blanc de Blancs, Vintage Rosé across multiple years) aged 6-9 years on lees, and the prestige E.J. Carr Late Disgorged and Museum Release tier aged 13-17 years en tirage, with single bottles priced from $68 to $500 AUD.

The company produces wines using the traditional Champagne method with secondary fermentation in bottle, distinguished by an industry-leading extended lees ageing program (4-17 years) and a low-dosage philosophy (1.2-3.9 g/L) designed to express Tasmanian terroir precision. House of Arras has accumulated the most extensive collection of top-tier critic awards among Australian sparkling producers, including a perfect 100-point score from Robert Parker Wine Advocate for the 1998 E.J. Carr Late Disgorged and the IWC Sparkling Winemaker of the Year 2024.

The business model is direct-to-consumer with three integrated channels: a Shopify-powered e-commerce store shipping Australia-wide with free delivery above $300, the E.J. Carr Wine Club annual subscription at $750 per year providing 20% discount, complimentary shipping, and priority access to limited releases, and a cellar door experience venue at 40 Baxters Road, Pipers River offering guided tastings, vineyard walks, and private masterclasses. Sales are restricted in Western Australia and Northern Territory. The company employs 51-100 staff and maintains limited distribution through curated gifting partnerships with The Raconteur (candles) and Waverley Mills (throws, scarves), plus an institutional partnership as Official Sparkling Wine Partner of the Art Gallery of New South Wales. No enterprise, wholesale, or third-party retail distribution channels are reported in the source data.

Name

House of Arras

Legal name

Handpicked Vineyards (Arras) Pty Ltd

Website

https://houseofarras.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

House of Arras is an Australian premium sparkling wine producer crafting traditional-method sparkling wines from cool-climate Tasmanian vineyards under Chief Winemaker Ed Carr, selling directly to affluent consumers via e-commerce, an annual E.J. Carr Wine Club subscription, and cellar door experiences in Pipers River, Tasmania.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Traditional method sparkling
• Premium sparkling wine
• Tasmanian cool climate
• Wine club subscription
• Cellar door tastings

Headquarters

HQ city

Pipers River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales (E-commerce): Online sales of sparkling wines through houseofarras.com.au. Consumers purchase wines directly with delivery across Australia. Prices range from $68 (Brut Elite) to $500 (Museum Release Blanc de Blancs 2006).
2. Wine Club Membership Subscription: Annual subscription to E.J. Carr Wine Club at $750/year providing member benefits including 20% discount on all wines, complimentary shipping, priority access to limited releases, exclusive content, and complimentary cellar door tasting for up to 8 guests.
3. Cellar Door Experiences: Tasting experiences and tours offered at the Pipers River cellar door including guided tastings, Wine Wildlife & Vineyard Walk, Sparkling Wine Masterclass, and private tasting flights featuring E.J. Carr Late Disgorged.
4. Gifting & Merchandise: Curated gift collections pairing wines with lifestyle items (scented candles, throws, scarves, twin flute packs, writers journals) ranging from $70 to $450.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

House of Arras produces and sells premium traditional method sparkling wines crafted exclusively from Tasmania's cool-climate vineyards using Chardonnay, Pinot Noir and Pinot Meunier, distinguished by extended lees ageing of 4 to 17 years. The portfolio spans the Brut Elite Collection (non-vintage), Vintage Collection (Grand Vintage, Blanc de Blancs, Vintage Rosé), and prestige E.J. Carr Late Disgorged and Museum Release tiers, distributed direct-to-consumer through houseofarras.com.au, the E.J. Carr Wine Club subscription, and cellar door experiences at Pipers River, Tasmania, with per-bottle prices ranging from $68 to $500.

Product overview

House of Arras is an Australian sparkling wine producer founded in 1995, crafting wines exclusively from Tasmania's cool-climate vineyards. The product portfolio comprises three main tiers: the non-vintage Brut Elite Collection (Brut Elite 1801 and Brut Elite Rosé 1901) offering accessibility and everyday sophistication; the Vintage Collection including Grand Vintage (2015, 2016, 2017, 2009), Blanc de Blancs (2016, 2017), and Vintage Rosé (2016, 2017) expressing single-vintage expressions with extended tirage aging; and the prestige E.J. Carr Late Disgorged series (2006 Special Release, 2007, 2008, 2009) and Museum Release wines representing the pinnacle of House of Arras craftsmanship with up to 16+ years on lees. The portfolio also extends to curated gift packages pairing wines with lifestyle items (candles, throws, glassware), the E.J. Carr Wine Club subscription, and cellar door tasting experiences. All wines are crafted using traditional method winemaking with Chardonnay, Pinot Noir, and Pinot Meunier from Tasmania's diverse sub-regions including Pipers River, Derwent Valley, Coal River Valley, East Coast, and Tamar Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Brut Elite 1801 Multi-vintage non-vintage Tasmanian sparkling wine aged 4 years on tirage, expressing precision, purity and creamy effervescence from cool-climate vineyards; priced from $68 per 750ml bottle.
• Brut Elite Rosé 1901 Multi-vintage sparkling rosé with 4 years on tirage. Classic blend of premium Tasmanian Pinot Noir, Chardonnay and Pinot Meunier delivering complexity and structural elegance.
• Grand Vintage 2017 Vintage sparkling wine with 6 years on tirage. Blend of Chardonnay 69%, Pinot Noir 31% sourced from Derwent Valley, East Coast, Coal River Valley, Pipers River and Tamar Valley; priced at $125 per bottle.
• Grand Vintage 2015 Vintage sparkling wine expressing Tasmania's cool-climate vineyards through extended lees ageing. Blend of Chardonnay 67%, Pinot Noir 33%.
• Grand Vintage 2009 Vintage sparkling with 9 years on tirage showcasing depth, structure and finesse. Blend of Chardonnay 66%, Pinot Noir 34%.
• Blanc de Blancs 2017 100% Chardonnay sparkling wine with 7 years on tirage and low 2.9 g/L dosage; priced at $136 per bottle. True expression of elegance, purity and refinement from cool-climate Tasmanian fruit.
• Blanc de Blancs 2016 100% Chardonnay sparkling wine expressing elegance and sophistication of Tasmanian Chardonnay paired with meticulous winemaking and extended time on lees.
• Vintage Rosé 2017 Fruit-driven sparkling rosé with richness and definition from cool-climate Tasmanian Pinot Noir. Blend of Pinot Noir 73%, Chardonnay 27%.
• Vintage Rosé 2016 Sophisticated sparkling rosé with balance of red fruits and complexity from extended time in tirage. Blend of Pinot Noir 75%, Chardonnay 25%.
• E.J. Carr Special Release Late Disgorged 2006 (30th Anniversary Edition) 30th Anniversary limited release (1,566 bottles) of E.J. Carr Late Disgorged 2006 vintage with 16 years on tirage. Chardonnay 66%, Pinot Noir 34%.
• E.J. Carr Late Disgorged 2007 Extensively matured Blanc de Blancs from museum stocks showing longevity of Tasmanian Chardonnay. 16 years on tirage with ultra-low 1.2 g/L dosage; priced at $277 per bottle.
• E.J. Carr Late Disgorged 2008 Prestige vintage cuvée disgorged December 2022 after 13 years on tirage. Chardonnay 65%, Pinot Noir 35%.
• E.J. Carr Late Disgorged 2009 Prestige cuvée with extended lees ageing, part of the E.J. Carr Late Disgorged range demonstrating the depth of the House of Arras heritage.
• Museum Release Blanc de Blancs 2006 Carefully selected from museum stocks, showcasing exceptional longevity and character of Tasmanian Chardonnay. Extensively matured on lees (17 years) for immense complexity; priced at $500 per bottle.
• Grand Vintage 2017 + Raconteur Candle Gift Set Curated gift duo pairing Grand Vintage 2017 with a bespoke scented candle by The Raconteur and House of Arras, inspired by Tasmania's wild coastline with notes of lemon myrtle, sea salt, eucalyptus and driftwood; priced at $200.
• Limited Edition Gifting Collection — Brut Elite + Raconteur Candle + Waverley Mills Throw Limited edition gifting collection combining Brut Elite with the bespoke Raconteur Candle and a Waverley Mills throw; priced at $450.
• Limited Edition Gifting Collection — Brut Elite + Twin Flute Pack + Waverley Mills Scarf Limited edition gifting collection pairing Brut Elite sparkling with a twin flute pack and a Waverley Mills scarf; priced at $275.
• The Raconteur Candle by House of Arras Standalone bespoke scented candle collaboration with The Raconteur, inspired by Tasmania's wild coastline with notes of lemon myrtle, sea salt, eucalyptus and driftwood; priced at $100.
• Twin Flute Giftbox Twin flute glass set giftbox for House of Arras sparkling wine service; priced at $70.
• Writers Journal Branded writers journal for wine enthusiasts; priced at $30.
• E.J. Carr Wine Club Membership Annual subscription priced at $750/year (claimed value over $1,000). Members receive a curated annual vintage pack (including E.J. Carr Late Disgorged 2008 Magnum, 2017 vintage wines, Brut Elite NV), 20% discount on all wines, complimentary shipping Australia-wide, priority access to limited releases, exclusive content, and one complimentary private tasting for up to 8 guests.
• Sparkling Wine Tasting Experiences (Cellar Door) Immersive tasting experiences at the House of Arras cellar door at 40 Baxters Road, Pipers River, Tasmania (Thursday–Monday, 10am–5pm, bookings essential). Includes the Wine, Wildlife & Vineyard Walk, the Sparkling Wine Masterclass, and private tasting flights featuring the flagship E.J. Carr Late Disgorged.

Quantifiable outcome

• 100 points from Robert Parker Wine Advocate for 1998 E.J. Carr Late Disgorged
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Art Gallery of New South WalescoreGTM or Marketing PartnerOfficial Sparkling Wine Partner of the Art Gallery of NSW. This sponsorship positions House of Arras at prestigious art events and exhibitions, aligning the luxury wine brand with cultural sophistication and high-end Australian institutions.
• Waverley MillsminorGTM or Marketing PartnerCollaboration for limited edition gift sets pairing House of Arras wines with Waverley Mills throws and scarves. Products include Brut Elite + Raconteur Candle + Waverley Mills Throw ($450) and Brut Elite + Twin Flute Pack + Waverley Mills Scarf ($275).
• The RaconteurminorGTM or Marketing PartnerPartnership for curated gift collections featuring House of Arras sparkling wines with bespoke candles by The Raconteur, inspired by Tasmania's wild coastline with notes of lemon myrtle, sea salt, eucalyptus and driftwood.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine Chandon Australia: Moët Hennessy-owned Australian sparkling house (Yarra Valley) producing traditional-method sparkling wines. Direct competitor in the premium Australian sparkling category with significantly larger distribution and LVMH parent backing.
• Josef Chromy Wines: Tasmanian winery producing cool-climate sparkling wines alongside still wines, with a cellar door and DTC operations. Comparable in regional positioning, premium pricing, and experience-led GTM.
• Clover Hill: Tasmanian cool-climate sparkling specialist in the Pipers River region, producing traditional-method sparkling from Chardonnay, Pinot Noir and Pinot Meunier. Direct regional and stylistic competitor to House of Arras.
• Frogmore Creek: Tasmanian premium wine producer with a cellar door and DTC model in southern Tasmania. Comparable in regional positioning, premium positioning, and experience-led GTM though at smaller scale.
• Jansz Tasmania: Tasmanian traditional-method sparkling wine producer, the closest Australian analog. Competes directly in the premium Tasmanian sparkling category with overlapping varietal mix (Chardonnay, Pinot Noir, Pinot Meunier) and similar DTC and cellar door model.
• Pipers Brook Vineyard: Iconic Pipers River, Tasmania producer with a sparkling wine program and cellar door in the same region as House of Arras. Direct local competitor for Tasmanian wine tourism and premium DTC consumers.

Broad incumbents

• Brown Brothers: Larger multi-region Australian family winery with a sparkling wine portfolio. Competes at lower price points and broader distribution, but overlaps in traditional-method sparkling category and premium retail channel.
• De Bortoli: Established Australian wine group producing premium sparkling wines including the iconic Noble One range. Wider portfolio and national distribution, but competes in premium and ultra-premium sparkling with traditional-method expertise.

Regional players

• Nyetimber: England's leading traditional-method sparkling wine producer, leveraging cool-climate English terroir. Strong analog for cool-climate, traditional-method sparkling at the luxury price tier, though geographically distinct from House of Arras.
• No.1 Family Estate: New Zealand Méthode Traditionnelle sparkling wine producer focused on premium and luxury tiers. Comparable traditional-method production, premium positioning, and small-lot luxury pricing, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HouseofArras
• Facebookfacebook.com/HouseOfArrasSparkling
• Instagraminstagram.com/houseofarras
• Xx.com/houseofarras
• LinkedInlinkedin.com/company/house-of-arras

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Arras