Syndle

What Syndle does

SYNDLE B.V. is a privately held Dutch advisory and training firm (advies- en opleidingsbureau) headquartered in Prinsenbeek, Netherlands, founded on June 19, 2015, through the merger of Hospitality Factory (ICT-enabled learning support for healthcare organizations) and GUEST (hospitality and food & drink concepts in healthcare). The company serves Dutch healthcare and care organizations — including hospitals, elderly care institutions, and medical centers — across three integrated business units: Food & Hospitality (food concept development, menu development, vision and trend research, Mood Maker hospitality methodology, concept anchoring), Learning & Development (SYNDY WhatsApp-based micro-learning, Lumina Spark and Lumina Culture assessments, e-learning, certified training programs such as 'Medewerker Gastvrijheid in de Zorg' developed with ROC Midden Nederland), and Sustainable & Culture (sustainability and organizational culture transformation, including 'The Friendly World' initiative).

The firm's underlying technology is a portfolio of proprietary tools layered on top of human consulting rather than a unified software platform. SYNDY delivers push-based micro-learnings (text, image, video, quizzes) to operational staff via WhatsApp, covering topics such as dietetics, HACCP, and infection prevention. The Lumina suite provides behavioral (24 traits across three states) and organizational culture assessments used to inform team and culture interventions. SYNDLE Academy hosts the firm's online and certified learning content, including mbo-2 keuzedelen modules. Distribution is direct to B2B clients through on-site consulting, interim management, training, and these digital channels; pricing is quote-based and not publicly disclosed, with interim work billed at documented daily/hourly rates under bi-weekly invoicing.

SYNDLE generates revenue primarily through professional services: consulting/advisory engagements, training/coaching/education programs (including certified qualifications), and interim management assignments. Go-to-market is sales-led, driven by direct outreach, referrals from existing healthcare clients, professional networks, and content marketing (whitepapers, blog articles, trend research) published on syndle.nl. The named customer base spans prominent Dutch hospitals and care providers — Erasmus Medisch Centrum, Elisabeth Tweesteden Ziekenhuis, Medisch Centrum Leeuwarden, Diakonessenhuis, Groene Hart Ziekenhuis, Huisartsenpraktijk Pallion, Woonopmaat, and ZorgOber — concentrated entirely in the Netherlands with no disclosed international expansion.

Name

Syndle

Legal name

SYNDLE B.V.

Website

https://syndle.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SYNDLE B.V. is a Dutch advisory and training firm that develops food, hospitality, and learning programs for hospitals, elderly care, and care organizations in the Netherlands. Its services combine consulting, certified training, the SYNDY WhatsApp micro-learning tool, and Lumina behavioral and culture assessments, delivered through on-site engagement and interim management.

Ownership category

akta.pro rank

Product category

Healthcare Consulting and Training Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Healthcare consulting
• Food concept development
• Hospitality training
• Organizational learning
• Behavioral assessment

Headquarters

HQ city

Prinsenbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: SYNDLE provides advisory services for organizations with complex questions about food & drink, hospitality, and learning. This includes vision development, trend research, concept development, and implementation support for food concepts in healthcare settings.
2. Training, Coaching and Education: The company offers practical training programs, coaching, and digital tools to help employees grow. This includes mbo-2 certified 'keuzedelen' programs, Lumina assessments, and custom training for healthcare organizations.
3. Interim Management: SYNDLE provides interim professionals for projects, charging daily rates as documented in their interim general conditions. Rates are based on expected working days with bi-weekly invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Syndle is a Dutch advisory and training bureau that helps healthcare and care organizations develop future-proof food and drink concepts, build hospitable corporate cultures, and grow their employees through practical training. The firm delivers three integrated service lines: Food & Hospitality consulting (vision development, concept development, menu development, hospitality training, Mood Maker methodology), Learning & Development (training programs, coaching, Lumina Spark and Lumina Culture behavioral assessments, SYNDY WhatsApp-based micro-learning, and SYNDLE Academy online learning), and Sustainable & Culture advisory. Engagements range from consulting and implementation support to interim management assignments at client sites.

Product overview

SYNDLE is a Dutch advisory and training bureau (hét advies- en opleidingsbureau) specializing in food & drink concepts, hospitality, and learning & development for healthcare and hospitality organizations. The company operates three main divisions: Food & Hospitality (developing sustainable food concepts and hospitality cultures), Learning & Development (with tools including SYNDY, Lumina Spark, Lumina Culture, and e-learning), and Sustainable & Culture. SYNDLE does not offer a unified software platform but rather provides consulting services, proprietary methodologies (Mood Maker), assessment tools (Lumina suite), a WhatsApp-based micro-learning tool (SYNDY), and publishes research whitepapers. The portfolio works together as a comprehensive service offering where consultants use the SYNDY platform and Lumina assessments to implement trained concepts within client organizations.

Differentiator

Problem solved

Functional benefit

Brands

• SYNDY: A knowledge management and training platform delivered via WhatsApp for operational healthcare staff, providing micro-learnings and knowledge support.
• Lumina

Products and services

• SYNDY SYNDY is a WhatsApp-based training platform and knowledge retention tool for operational staff that uses push messaging to deliver micro-learnings with images, text, video, and quizzes across topics including dietetics, HACCP, infection prevention, and communication. It is aimed at healthcare and care organizations seeking to embed continuous learning on the job.
• Lumina Spark Lumina Spark is a behavioral assessment instrument that measures 24 different behavioral traits across three levels—instinctive, daily, and overloaded—providing insight into personal strengths, communication styles, and team dynamics without placing people in boxes. It is offered by Syndle to operational and leadership teams in healthcare and care organizations.
• Lumina Culture Lumina Culture is an organizational culture assessment tool that visualizes values, norms, and behavioral patterns within teams and organizations, providing practical guidance for culture improvement and transformation. It supports Syndle's culture change and team development engagements in healthcare and care organizations.
• E-learning E-learning provides digital learning content and modules for staff development within healthcare and care organizations, part of Syndle's Learning & Development service line and delivered through the SYNDLE Academy platform.
• Mood Maker Mood Maker is Syndle's proprietary hospitality approach built on the premise that hospitality is determined by the guest's experience; it focuses on designing the experience so guests perceive it as welcoming, and is applied within Syndle's Food & Hospitality engagements at hospitals, elderly care, and residential care organizations.
• Food & Hospitality Advisory and Concept Development Food & Hospitality is Syndle's flagship consulting and implementation service covering vision development, trend research, food and drink concept development, menu development, implementation support, hospitality training (gastvrijheidstraining), customer journey optimization, and concept anchoring. It targets hospitals, elderly care organizations, residential care facilities, and other healthcare and hospitality operators seeking to improve food, beverage, and hospitality outcomes.
• Learning & Development Training and Coaching Learning & Development training and coaching services include practical training programs, coaching, and digital tools—Lumina assessments, SYNDY, e-learning, and credentialed mbo-2 modules (such as "Medewerker Gastvrijheid in de Zorg" via the ROC Midden Nederland partnership)—customized for healthcare organizations.
• Interim Management Interim Management provides interim professionals for healthcare and care projects, charged at daily/hourly rates per Syndle's interim general conditions, with bi-weekly invoicing and travel/accommodation billed separately where applicable. Engagements are typically project-scoped and tailored to the client's duration and requirements.
• SYNDLE Academy SYNDLE Academy is an online learning platform for training and education programs, supporting mbo-2 certified "keuzedelen" modules and custom training content for healthcare and care organizations.

Quantifiable outcome

• Improved staff skills and certifications in food & hospitality roles
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ROC Midden NederlandcoreStrategic or Co-development PartnerSYNDLE has partnered with ROC Midden Nederland since 2012 for developing and delivering training programs. Together they created the 'Medewerker Gastvrijheid in de Zorg' (Hospitality Professional in Healthcare) qualification, based on the BBL-opleiding Facilitair Dienstverlening and specifically adapted for the healthcare sector. The partnership focuses on developing staff in healthcare through customized educational programs.
• Groene Hart ZiekenhuiscoreStrategic or Co-development PartnerSYNDLE worked with Groene Hart Ziekenhuis on a major food concept transformation project starting from an tender process. The hospital sought to place patients fully at the center of meal times, addressing challenges including an outdated kitchen and a logistics-focused rather than patient-centered concept. This partnership established SYNDLE's role as 'director' coordinating between hospital, suppliers, and caterers.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sodexo Healthcare Netherlands: Global facility services and healthcare hospitality provider active in Dutch hospitals and care institutions. Overlaps with Syndle on healthcare food, hospitality training, and patient-centered meal concepts, but Sodexo delivers these as part of a much broader services portfolio.
• Compass Group / Medirest: International contract caterer with a healthcare division (Medirest) operating in Dutch hospitals and care homes. Competes with Syndle on healthcare food concept development, patient nutrition, and hospitality training at much larger scale.
• NCOI Groep: Large Dutch education and training provider offering certified vocational, professional and corporate training programs. Comparable to Syndle's Learning & Development and SYNDLE Academy offerings, particularly in healthcare-focused certified training.
• Schouten & Nelissen: Established Dutch training and development provider covering leadership, coaching and behavioral programs. Overlaps with Syndle's Lumina-based coaching, behavioral assessments and corporate education consulting.
• Berenschot: Dutch management consulting firm with a strong healthcare and public-sector practice. Comparable to Syndle on the advisory/management consulting side for healthcare organizations, though Berenschot operates across many more domains and at larger scale.
• Visma Roxit (healthcare L&D): Nordic-origin software and learning vendor with a Dutch healthcare footprint offering e-learning, certified training modules and workforce development tools. Comparable to the SYNDLE Academy and e-learning components, though positioned as a software vendor rather than consulting partner.

Regional players

• Vermaat Groep: Major Dutch hospitality and food services provider with strong focus on hospital, elderly care and corporate catering. Comparable to Syndle's Food & Hospitality division in terms of healthcare food concept delivery, though Vermaat operates at significantly larger operational scale.
• Gupta Strategists: Amsterdam-based strategy consulting firm specialized in the Dutch healthcare sector. Comparable to Syndle's healthcare strategy and concept advisory work, particularly around hospital operations, though focused on higher-level strategy than food/hospitality.
• Zorgservice XL / Zorgpartners: Dutch support services and facility management providers active in elderly and care housing. Comparable on food concept and hospitality service delivery in Dutch elderly care, an adjacent service model to Syndle's Food & Hospitality engagements.

Emerging players

• Hospitality Group (Hutspot/MH Way): Dutch hospitality consultancy and training providers active in healthcare and corporate hospitality culture. Comparable to Syndle's Mood Maker hospitality methodology, guest experience training, and culture transformation work in care settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/syndlemoodmakers
• LinkedInlinkedin.com/company/guest

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syndle