Noor Takaful
Noor Takaful is a Dubai-based Shari'ah-compliant Islamic Insurance (Takaful) provider listed on the Dubai Financial Market (WATANIA), serving individuals, families, businesses, and SMEs in the UAE with a broad multi-line portfolio distributed via digital portals and enterprise sales.
- Company typePublic
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Noor Takaful does
Noor Takaful is a Dubai-headquartered Shari'ah-compliant Islamic Insurance (Takaful) provider operating under the legal entity Watania International Holding PJSC (formerly Dar Al Takaful PJSC), which is publicly listed on the Dubai Financial Market under the ticker WATANIA. The company obtained its commercial license on 23 July 2008 and commenced operations on 1 September 2008, and serves individual/family and business/enterprise customers in the UAE with a secondary focus on SMEs.
The company operates two primary product lines: Individual Takaful (Motor, Medical, Family, Personal Accident, Travel, Home, and Marine) and Business Takaful (Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office). The portfolio is supported by a digital customer self-service portal (myconnect.watania.ae) for quotes, policy management, and claims submission, a partner portal (connect.watania.ae), a Wekaya Disease Management Program as a value-added health service, and a Data Lake infrastructure being implemented with Solution BI Middle East to enhance operational and financial efficiency.
Revenue is generated through recurring insurance premiums across individual and business lines, with quote-based pricing and monthly billing cadence. Distribution combines direct-to-consumer digital channels, a 7-day call center (800WATANIA), and enterprise field sales for business Takaful products. Recent strategic activity includes a partnership with High-Tech Aura Platform (October 2025) to extend SME health coverage into global markets, and a CEO transition with Mr. Anuj Agarwal appointed effective 20 April 2026.
Noor Takaful firmographics
Firmographics- Name
- Noor Takaful
- Legal name
- Watania International Holding PJSC
- Website
- https://noortakaful.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Noor Takaful is a Dubai-based Shari'ah-compliant Islamic Insurance (Takaful) provider listed on the Dubai Financial Market (WATANIA), serving individuals, families, businesses, and SMEs in the UAE with a broad multi-line portfolio distributed via digital portals and enterprise sales.
- Ownership category
- akta.pro rank
Noor Takaful industry classification
Industry- Product category
- Takaful Islamic Insurance
- NAICS
- Insurance Carriers and Related Activities (524)
- akta.pro primary industry
- Takaful Bancassurance (Islamic Insurance Distribution) (FSABAGAM)
- akta.pro secondary industry
- Full-Coverage Personal Auto Insurance (FSAJAAAF)
Keywords
Where Noor Takaful is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Noor Takaful business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Takaful Products: Recurring insurance premiums from individual customers for Motor, Medical, Family, Personal Accident, Travel, Home, and Marine Takaful coverage.
- Business Takaful Products: Insurance premiums from business customers for Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office Takaful coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized Takaful plans based on individual or business needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Noor Takaful product offering
Product offeringCore offering
Noor Takaful provides Shari'ah-compliant Takaful (Islamic Insurance) products and services across two main lines: Individual Takaful (Motor, Medical, Family, Personal Accident, Travel, Home, Marine) for individuals and families, and Business Takaful (Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, Office) for enterprises. The offering is supported by digital self-service portals, a call center, and the Wekaya disease management program.
Product overview
Watania Takaful (Watania International Holding PJSC, formerly Dar Al Takaful PJSC) is a Shari'ah-compliant Islamic Insurance (Takaful) company listed on the Dubai Financial Market. The company operates a multi-channel platform offering two main product lines: Individual Takaful (covering Motor, Medical, Family, Personal Accident, Travel, Home, and Marine) and Business Takaful (covering Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office). The portfolio is supported by digital customer portals (myconnect for policyholders, connect for partners), the Wekaya disease management program, and a Data Lake infrastructure for operational efficiency. The company obtained its commercial license on 23 July 2008 and commenced operations on 1 September 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Takaful - Motor Shari'ah-compliant motor insurance coverage providing affordable plans and a fast, hassle-free claims process for vehicle owners.
- Individual Takaful - Medical Comprehensive health insurance coverage designed to protect individuals and families with Shari'ah-compliant plans for peace of mind.
- Individual Takaful - Family Shari'ah-compliant family Takaful plan providing security and comfort, supporting families through every stage of life.
- Individual Takaful - Personal Accident Shari'ah-compliant personal accident coverage protecting against unexpected events for individuals living actively.
- Individual Takaful - Travel Shari'ah-compliant travel insurance coverage for protection during domestic and international travel.
- Individual Takaful - Home Shari'ah-compliant home insurance coverage protecting residential property and belongings.
- Individual Takaful - Marine Shari'ah-compliant marine insurance coverage for vessels and maritime activities for individual customers.
- Business Takaful - Engineering Shari'ah-compliant engineering insurance providing comprehensive protection against engineering and construction-related risks to support long-term growth.
- Business Takaful - Property Shari'ah-compliant property insurance providing reliable coverage for business assets against fire and related risks.
- Business Takaful - Marine Shari'ah-compliant business marine insurance providing broad coverage for hull, machinery, and all types of vessels.
- Business Takaful - General Accident Shari'ah-compliant general accident insurance providing essential protection against a wide range of business risks, damages, and financial losses.
- Business Takaful - Casualty & Liability Shari'ah-compliant casualty and liability insurance for business risk coverage.
- Business Takaful - Fleet Shari'ah-compliant fleet insurance coverage for multiple business vehicles.
- Business Takaful - Office Shari'ah-compliant office insurance coverage for business premises and contents.
- Wekaya Disease Management Program Free disease management program offering by Watania Takaful designed to support better health and peace of mind for policyholders.
Companies that use Noor Takaful
Customer profileSegments3 records
Ideal customer profiles3 records
Noor Takaful technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Noor Takaful partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- High-Tech Aura PlatformcoreStrategic partnership to deliver tailored health coverage offerings for SMEs in the UAE and globally. Watania Takaful Family PJSC announced this partnership to provide specialized SME-focused health coverage solutions.
- Solution BI Middle EastcoreData Lake partnership aimed at enhancing operational and financial efficiencies while delivering accurate and fast customer service. Part of Watania International Holding's digital transformation initiatives.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Noor Takaful competitors and assessment
Company assessmentBroad incumbents
- Abu Dhabi National Insurance Company (ADNIC): One of the largest listed UAE composite insurers (ADX: ADNIC) offering motor, medical, property, marine, and life lines. Comparable as a UAE general insurer serving both individual and enterprise customers, though broader in scope than Watania.
- Dubai Insurance: DFM-listed UAE insurance company offering general and life insurance. Comparable as a UAE-listed multi-line insurer competing for individual and corporate customers in the same Dubai market.
- Orient Insurance: Major UAE/GCC composite insurer offering P&C, medical, motor, and specialty lines. Comparable as an established UAE insurance carrier with multi-line offerings, though conventional rather than Takaful.
- AXA Insurance Gulf: Global insurer's UAE subsidiary offering motor, medical, home, and travel insurance. Comparable as a UAE-based multi-line carrier competing for individual and SME customers, though conventional and part of a global group.
Direct peers
- Takaful Emarat: UAE-listed Takaful insurance operator (DFM: TAKAFUL) offering family, motor, medical, and general insurance. Directly comparable as a Shari'ah-compliant public Takaful competitor serving the same UAE individual and business segments.
- AMAN Insurance (Alpha Star Holding): UAE-listed insurance company offering motor, medical, and general insurance lines. Comparable as a Dubai-listed multi-line insurer serving similar retail and SME segments in the UAE.
- Methaq Takaful Insurance: UAE-based Takaful insurance provider offering family, motor, medical, and general lines. Comparable as a UAE Takaful-focused insurer competing for similar retail and SME customers.
- Salama Cooperative Insurance (Islamic Arab Insurance Company): UAE-listed Shari'ah-compliant cooperative insurance company offering family and general Takaful lines. Directly competes with Watania across individual and corporate Takaful products in the UAE.
Regional players
- QIC Group (Qatar Insurance Company): Qatar-headquartered GCC insurance group with UAE operations offering P&C, life, and reinsurance. Comparable as a regional multi-line insurer with similar product breadth and corporate client focus, though headquartered outside the UAE.
- Al Etihad Cooperative Insurance: Saudi-listed cooperative insurance company offering motor, medical, property, and engineering lines. Comparable as a regional GCC multi-line insurer, though based in Saudi Arabia rather than the UAE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Noor Takaful social profiles
Digital presenceNoor Takaful compliance and trust
Trust signalCompliance1 record
Noor Takaful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noor Takaful leadership team
Management profileNumber of profiles
Profiles2 records
Noor Takaful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noor Takaful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noor Takaful
What does Noor Takaful do?
Noor Takaful provides Shari'ah-compliant Takaful (Islamic Insurance) products and services across two main lines: Individual Takaful (Motor, Medical, Family, Personal Accident, Travel, Home, Marine) for individuals and families, and Business Takaful (Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, Office) for enterprises. The offering is supported by digital self-service portals, a call center, and the Wekaya disease management program.
Is Noor Takaful a public or private company?
Noor Takaful is a public company. It is classified as public and is currently operating.
When was Noor Takaful founded?
Noor Takaful was founded in 2008. It employs 101 to 250 people.
Where is Noor Takaful based?
Noor Takaful is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Noor Takaful make money?
Two revenue lines are on record. Individual Takaful Products are the primary driver. The others are business Takaful Products.
Who are Noor Takaful's main competitors?
Broad incumbents on record are Abu Dhabi National Insurance Company (ADNIC), Dubai Insurance, Orient Insurance and AXA Insurance Gulf. Direct peers are Takaful Emarat, AMAN Insurance (Alpha Star Holding), Methaq Takaful Insurance and Salama Cooperative Insurance (Islamic Arab Insurance Company). Regional players are QIC Group (Qatar Insurance Company) and Al Etihad Cooperative Insurance.
Does Noor Takaful have an API?
No public API is recorded for Noor Takaful.
What industry is Noor Takaful in?
Noor Takaful's product category is Takaful Islamic Insurance. Its primary akta.pro industry code is FSABAGAM, Takaful Bancassurance (Islamic Insurance Distribution), with a secondary code of FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 524.