Broadcast Technology
Broadcast Technology is a B2B online media portal operated by Ochre Media Private Limited that connects broadcast technology suppliers with global buyers through advertising, supplier listings, email marketing, news, press releases, events, and project content.
- Company typePrivate
- Founded2002
- HeadquartersSecunderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Broadcast Technology does
Broadcast Technology is a niche B2B online media portal serving the global broadcast technology industry, operated as a brand under Ochre Media Private Limited, an Indian private limited company headquartered in Secunderabad/Hyderabad. Founded in 2002, the platform aggregates and publishes industry news, press releases, white papers, expert interviews, project and tender listings, events, and articles targeted at broadcast equipment suppliers, manufacturers, distributors, and buyers. The core technology is a content management and distribution web portal with an integrated supplier directory and self-service registration system. Commercial operations span content modules covering suppliers, news, press releases, events, projects, white papers, interviews, articles, and webinars, supplemented by add-on services including paid email newsletters and the Get Listed supplier registration program.
The business model is advertising- and marketing-led: the company generates revenue through banner advertising, profile listings, email marketing promotions, event promotions, and online branding services for broadcast technology suppliers seeking global reach and qualified B2B leads. Distribution partnerships with multiple newswire services (GlobalData, Business Wire India, PR Newswire, GlobeNewswire, Nasdaq, Newsvoir) and an official media partnership with ANGA COM (announced 2023-05-23) extend content syndication reach. The company claims 60,000+ subscribers, 35,000+ registered buyers, and 220,000+ monthly visitors as scale signals. Ochre Media's broader portfolio of industry-specific portals (plant automation, pulp and paper, hospitals management) suggests Broadcast Technology operates within a diversified parent group rather than as a standalone venture-backed entity, with no disclosed external funding rounds or public listing.
Broadcast Technology firmographics
Firmographics- Name
- Broadcast Technology
- Legal name
- Ochre Media Private Limited
- Website
- https://broadcast-technology.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Broadcast Technology is a B2B online media portal operated by Ochre Media Private Limited that connects broadcast technology suppliers with global buyers through advertising, supplier listings, email marketing, news, press releases, events, and project content.
- Ownership category
- akta.pro rank
Broadcast Technology industry classification
Industry- Product category
- B2B Media & Advertising Portal
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Broadcast Technology is headquartered
LocationHeadquarters
- HQ city
- Secunderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Broadcast Technology business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D
Revenue model
- Advertising and Marketing Services: The company generates revenue through multiple B2B marketing and advertising services including email promotions, event promotions, profile listings, online branding, and banner advertising. The platform serves as an intermediary connecting broadcast technology suppliers with buyers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Broadcast Technology product offering
Product offeringCore offering
Broadcast Technology operates a B2B online media portal serving the global broadcast technology industry. The platform aggregates industry news, press releases, events, projects, white papers, interviews, and articles, and monetizes this audience through advertising services including email promotions, banner advertising, profile listings, event promotions, and online branding sold to broadcast technology suppliers and manufacturers seeking global reach and qualified B2B leads.
Product overview
Broadcast Technology is a B2B online media resource platform operated by Ochre Media Pvt Ltd, established in 2002. The platform provides a content aggregation portal featuring news, press releases, events, projects, white papers, interviews, and articles for the broadcast technology industry. The platform operates a supplier directory for manufacturers and distributors, offers email newsletter subscriptions (monthly and events-focused), and provides supplier registration services with profile listings for brand augmentation and B2B lead generation. The site connects broadcast technology buyers with suppliers through content-driven marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast Technology B2B Portal
Quantifiable outcome
- 60,000+ subscribers and 35,000+ registered buyers provide significant reach for supplier promotions
- +1 more outcomes
Companies that use Broadcast Technology
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Broadcast Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadcast Technology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ANGA COMcoreOfficial media/event partner for ANGA COM 2023, Europe's leading Exhibition and Conference for Broadband, Television & Online. ANGA COM is a major industry event serving network operators, vendors, and content providers in broadcast and broadband sectors with 390+ exhibitors and 18,000+ participants from 82 countries
- GlobalDataminorMedia partnership providing broadcast industry intelligence and analytics content integration on the platform
- Business Wire IndiaminorPress release distribution partnership enabling global newswire dissemination of broadcast industry announcements
- PR NewswireminorPress release distribution partnership for reaching broadcast industry audiences globally
- GlobeNewswireminorNewswire distribution partnership for broadcast industry press releases
- NasdaqminorCorporate news distribution partnership for financial and industry announcements
- NewsvoirminorNews distribution partnership for broadcast industry content dissemination
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Broadcast Technology competitors and assessment
Company assessmentBroad incumbents
- Alibaba.com: Largest global B2B marketplace serving manufacturers and wholesale buyers. Competes for the same advertising dollars and supplier mindshare, though at vastly greater scale and breadth.
- ThomasNet: Long-established North American industrial B2B platform with supplier directories and content for manufacturers. Same product/market fit but broader industrial scope and deeper resources.
- TV Tech: Established broadcast industry trade publication covering technology, regulation, and business news for TV/broadcast professionals. Comparable broadcast-vertical content-and-advertising model with deeper editorial heritage.
- Global Sources: Hong Kong-headquartered B2B sourcing platform combining online supplier directories with trade shows and media. Overlaps in B2B advertising and supplier-buyer matchmaking, but at materially larger scale.
Direct peers
- Plant Automation Technology: Sister portal of Ochre Media targeting the plant automation vertical. Identical template, revenue model, and operator, demonstrating the company's replicable vertical B2B media playbook.
- EC21: Global B2B marketplace with supplier listings, product catalogs, and premium membership tiers for industrial buyers and sellers. Operates on the same directory-plus-advertising logic as Broadcast Technology.
- TradeIndia: Indian B2B marketplace serving manufacturers and buyers with directory listings, product catalogs, and promotional packages. Directly comparable operating model and Indian origin to Broadcast Technology.
- IndiaMART: India's largest B2B marketplace connecting suppliers with buyers across multiple verticals. Same self-serve listing, subscription, and advertising revenue model, with similar Indian-headquartered, global-reach positioning.
- Broadcast Bridge: Online broadcast industry publication with technical articles, news, and supplier-focused content. Directly competes for the same broadcast technology supplier advertising and reader attention.
- ExportHub: B2B portal offering supplier directory listings and advertising packages for industrial and technology product manufacturers. Closely aligned marketplace-and-advertising model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Broadcast Technology social profiles
Digital presenceBroadcast Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadcast Technology leadership team
Management profileNumber of profiles
Profiles1 record
Broadcast Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadcast Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadcast Technology
What does Broadcast Technology do?
Broadcast Technology operates a B2B online media portal serving the global broadcast technology industry. The platform aggregates industry news, press releases, events, projects, white papers, interviews, and articles, and monetizes this audience through advertising services including email promotions, banner advertising, profile listings, event promotions, and online branding sold to broadcast technology suppliers and manufacturers seeking global reach and qualified B2B leads.
Is Broadcast Technology a public or private company?
Broadcast Technology is a private company. It is classified as corporate owned and is currently operating.
When was Broadcast Technology founded?
Broadcast Technology was founded in 2002. It employs 51 to 100 people.
Where is Broadcast Technology based?
Broadcast Technology is headquartered in Secunderabad, India, in the Asia region.
How does Broadcast Technology make money?
One revenue line is on record: advertising and Marketing Services.
Who are Broadcast Technology's main competitors?
Broad incumbents on record are Alibaba.com, ThomasNet, TV Tech and Global Sources. Direct peers are Plant Automation Technology, EC21, TradeIndia, IndiaMART, Broadcast Bridge and ExportHub.
Does Broadcast Technology have an API?
No public API is recorded for Broadcast Technology.
What industry is Broadcast Technology in?
Broadcast Technology's product category is B2B Media & Advertising Portal. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 516210 and its SIC code is 7310.