Co-opportunity Market

What Co-opportunity Market does

Co-opportunity Market is a member-owned retail grocery cooperative operating primarily from a single Santa Monica storefront at 1525 Broadway, with a secondary Culver City location established in 2020. Founded in 1974 and incorporated as CO+OPPORTUNITY, Inc., it explicitly positions itself as LA County's only organic food cooperative open to the public, with a ~51–100 employee footprint. The core offering is a multi-department natural and organic grocery store spanning produce, meat and seafood, dairy and cheese, prepared foods, grocery, wine and beer, health and body care, and bulk goods. Revenue mechanics blend transactional grocery sales with a recurring membership/ownership stream ($200 for 8 shares, or four yearly installments of $50) that confers monthly 10% rewards, Owner Extras discounts, patronage dividends in profitable years, and voting rights including board elections.

Go-to-market is community-rooted direct-to-consumer retail: in-store shopping, curbside pickup via a dedicated Santa Monica ordering portal, third-party delivery through Instacart, and a catering vertical at catering.coopportunity.com for events and holidays. Customer segments are broad-based — health-conscious consumers, member-owners, families (with a free-fruit program for children under 12), and catering buyers — with no enterprise/B2B concentration. The business is supported by a formalized loyalty layer (C.O.R.E. Benefits), a Round Up at the Register charitable giving program rotating among local non-profits, and a community partners discount network. The model is member-financed: there are no external funding rounds, no parent company, no subsidiaries, and no AI/ML capability disclosed — the technology stack is standard retail e-commerce plus Instacart integration. The cooperative's competitive identity rests on member ownership, community giving, sustainability positioning (1% for the Planet, Climate Collaborative Brands, B-Corp products), and a 50-year heritage rather than on proprietary technology or scale economics.

Name

Co-opportunity Market

Legal name

CO+OPPORTUNITY, Inc.

Website

https://coopportunity.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Co-opportunity Market is a member-owned organic food cooperative operating in Santa Monica (and Culver City), serving LA County consumers with full-department grocery retail, membership ownership, catering, and Instacart delivery.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ)

akta.pro secondary industries

Member-Owned Food Cooperatives (CRAHALAA), Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH), Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)

Keywords

• Organic grocery store
• Food cooperative
• Natural food retail
• Grocery delivery service
• Event catering services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from selling organic, natural, and conventional grocery products across multiple departments including produce, meat & seafood, dairy & cheese, prepared foods, grocery, wine & beer, health & body care, and bulk items.
2. Membership/Ownership Program: Members pay $200 for 8 shares (or 4 yearly payments) to become owners. Members receive benefits including monthly 10% reward, owner extras discounts, patronage dividends, and voting rights.
3. Catering Services: Catering division provides holiday catering and event catering services with mix-and-match dishes made with fresh, local ingredients including vegan and gluten-free options.
4. Curbside & Delivery: Online ordering with curbside pickup and delivery services through Instacart partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Co-opportunity Market is a member-owned organic food cooperative operating a single retail grocery store in Santa Monica, California, with departments including Produce, Meat & Seafood, Dairy & Cheese, Prepared Foods, Grocery, Wine & Beer, Health & Body Care, and Bulk. The cooperative offers ownership shares ($200 for 8 shares or 4 yearly payments) with member benefits such as voting rights, monthly 10% rewards, owner extras, community partner discounts, and patronage dividends, and complements in-store shopping with curbside pickup, Instacart home delivery, and event catering.

Product overview

Co-opportunity Market is LA County's only organic food cooperative, operating as a single retail location with multiple service offerings. The core business is an organic grocery store with departments spanning Produce, Meat & Seafood, Dairy & Cheese, Prepared Foods, Grocery, Wine & Beer, Health & Body Care, and Bulk. Supporting services include Curbside & Delivery (via Instacart partnership), Catering services, and an Owner/Membership program. The company operates a loyalty program called C.O.R.E. Benefits featuring Core Points, Owner Extras, Owner Juice Program, Community Partners Discounts, and Monthly 10% Reward. Community engagement includes Round Up at the Register charitable giving program. The company also showcases new products through its New Arrivals section.

Differentiator

Problem solved

Functional benefit

Brands

• Co-opportunity Catering: Catering service operated by the co-op for events and holiday catering

Quantifiable outcome

• Over $4,924 raised for Food Forward in 2021, enabling 49,246 lbs of produce recovery
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• InstacartcoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order groceries online through Instacart for home delivery. Provides additional distribution channel for the co-op's products.
• Food ForwardminorStrategic or Co-development PartnerFood Forward fights hunger and prevents food waste by rescuing fresh surplus produce. The co-op's Round Up at the Register program has supported Food Forward, with $4,924.61 raised in 2021 enabling 49,246 lbs of produce recovery for Southern California hunger relief.
• Crop Swap LAminorStrategic or Co-development PartnerUrban farming organization growing food on unused spaces in Los Angeles. Supported through Round Up at the Register program. Founded by Jamiah Hargins in 2018, focuses on food sovereignty and equitable food distribution.
• LA CompostminorStrategic or Co-development PartnerCommunity-based non-profit creating access to compost for all communities in LA County. In 2021, diverted 804,159 lbs of organics from landfills. Round Up at the Register recipient.
• Community Partner Program BusinessesminorStrategic or Co-development PartnerLocal businesses that offer discounts to Co-opportunity owners. Part of the C.O.R.E. Benefits program providing owner extras and community engagement.
• spcaLAminorStrategic or Co-development PartnerSociety for the Prevention of Cruelty to Animals Los Angeles. Round Up at the Register recipient dedicated to animal welfare through education, law enforcement, intervention, and advocacy.
• Twin Pines Cooperative FoundationminorStrategic or Co-development PartnerCooperative foundation that established the Cooperative Community Fund (CCF) endowment. Owners can donate patronage dividends to this fund which supports community non-profits and cooperatives.
• Stronger Together (Cooperative Grocer)minorStrategic or Co-development PartnerContent partnership providing recipes and food education content. Article on healthy kids lunches was authored by Mandy Makinen for StrongerTogether.coop and reprinted with permission.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trader Joe's: Trader Joe's is a national specialty grocer with deep LA penetration offering organic and natural products at value pricing. It is a frequent alternative for the same health-conscious consumer Co-opportunity targets.
• Whole Foods Market: Whole Foods is the dominant national organic/natural grocery incumbent. It competes with Co-opportunity across produce, prepared foods, and bulk categories but operates at vastly larger scale with broader assortment and stronger digital/Prime delivery integration.
• Sprouts Farmers Market: Sprouts is a fast-growing natural and organic grocery chain with a strong SoCal presence. It overlaps with Co-opportunity's departments but competes primarily on value pricing rather than co-op/community positioning.
• Natural Grocers (Vitamin Cottage): Natural Grocers is a publicly traded natural and organic grocery chain focused strictly on natural/organic products with no conventional groceries. It is a broad-incumbent comparable for assortment and customer base, though it is not a co-op.

Direct peers

• Lazy Acres Natural Market: Lazy Acres is a Southern California natural and organic grocery chain offering full-service departments (produce, meat, dairy, bulk) very similar to Co-opportunity's mix. It is the closest direct retail competitor in the SoCal organic grocery category.
• Wheatsville Food Co-op: Wheatsville is a member-owned food cooperative in Austin, TX operating a comparable organic/natural grocery format with similar departments and a community-giving ethos. Useful benchmark for single-region co-op economics and growth.
• PCC Community Markets: PCC is the largest community-owned food cooperative in the US, operating multiple stores in the Seattle area. It is the closest co-op-format peer — same member-ownership model, same organic focus, similar patronage dividend system — making it a direct comparison for Co-opportunity's governance and unit economics.
• Erewhon Market: Erewhon is a premium natural and organic grocery chain based in LA County with multiple locations, directly competing with Co-opportunity for the same health-conscious, organic-focused shopper in Santa Monica and surrounding neighborhoods. Both operate curated organic assortments with strong community/sustainability branding.

Emerging players

• Misfits Market: Misfits Market is an online organic and sustainable food delivery company that competes for the same health-conscious organic shopper as Co-opportunity through home delivery rather than physical retail. It represents an emerging channel that could erode Co-opportunity's Instacart-mediated delivery economics.

Regional players

• Lassens Natural Foods & Vitamins: Lassens is a Southern California-based natural foods retailer with multiple locations. It competes in the same regional organic grocery market as Co-opportunity but is not co-op-owned and tends to be positioned as a value natural grocer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coopportunity
• Facebookfacebook.com/Coopportunitymarketdeli
• LinkedInlinkedin.com/company/co-opportunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-opportunity Market