spcaLA
spcaLA is a Los Angeles-based 501(c)(3) nonprofit founded in 1877 that delivers animal adoption, cruelty prevention, disaster response, and violence-prevention programming across three regional centers. It serves individual pet adopters, donors, youth, domestic violence survivors, and institutional partners.
- Company typePrivate
- Founded1877
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What spcaLA does
spcaLA (The Los Angeles Society for the Prevention of Cruelty to Animals) is an independent 501(c)(3) nonprofit organization founded in 1877 and headquartered in Los Angeles, California. It is the oldest continuously operating animal welfare organization in the region and operates without affiliation to any other SPCA or humane society. The organization delivers animal welfare, cruelty prevention, and violence-prevention services across Los Angeles County and Southern California, primarily through three physical adoption centers (Los Angeles, Hawthorne, Long Beach), an online adoption portal, mobile low-cost vaccine clinics, and community-based programming.
Its core offerings include pet adoption services, animal cruelty investigations, disaster response (DART), a dog training program, low-cost vaccine clinics, and a retail marketplace. Differentiated proprietary programs include the Animal Safety Net (ASN), which has provided temporary emergency housing for pets of domestic violence survivors and individuals experiencing homelessness since 1998; Teaching Love & Compassion (TLC), a four-week violence-prevention curriculum pairing middle school students with shelter dogs; the Youth Diversion Program delivered in partnership with the Los Angeles County District Attorney; and the Friends for Life Summer and Spring Camps for youth ages 9–15. The organization operates without significant proprietary technology, relying on standard third-party platforms (Convio for donations, Volgistics for volunteer management, MindBody Online for class scheduling) and a branded e-commerce site.
Revenue is generated primarily through donations and contributions (one-time gifts, monthly giving, memorial/honor donations, wills and estates, tribute funds, vehicle donations), adoption and program fees (adoption specials, dog training, summer/spring camp), merchandise sales via the spcaLA Marketplace, event fundraising (Pet Adoption Day, dine-and-donate partners, charity concerts), and grants (notably Petco Love for free vaccines at community clinics). Go-to-market is community-led and event-driven, with adoption and supporter acquisition concentrated in adoption events, fundraisers, foster training classes, and partnerships with local businesses; direct-to-consumer engagement occurs through the three physical centers, the online portal, and walk-in services. Customer segments span the general public (pet adopters, owners, donors), domestic violence survivors and homeless individuals, youth and families, and institutional partners including school districts, the LA County District Attorney, and corporate sponsors (VCA Animal Hospitals, Petco Love, KLOS Radio).
spcaLA firmographics
Firmographics- Name
- spcaLA
- Legal name
- The Los Angeles Society for the Prevention of Cruelty to Animals
- Website
- https://spcala.com
- Company type
- Private
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- spcaLA is a Los Angeles-based 501(c)(3) nonprofit founded in 1877 that delivers animal adoption, cruelty prevention, disaster response, and violence-prevention programming across three regional centers. It serves individual pet adopters, donors, youth, domestic violence survivors, and institutional partners.
- Ownership category
- akta.pro rank
spcaLA industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where spcaLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
spcaLA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Primary revenue source including one-time donations, monthly giving programs, memorial/honor donations, wills and estates planned giving, and tribute funds. Individual donors contribute directly through the organization's donation portal.
- Adoption and Program Fees: Fees from pet adoptions, dog training classes, summer camp registrations, and humane education programs. Adoption fees vary by special event; dog training requires payment 72 hours prior to class start.
- Merchandise Sales: Revenue from spcaLA Marketplace retail store, online merchandise, and t-shirt fundraisers. Includes pet supplies and branded merchandise.
- Event Fundraising: Community fundraising events including dine-and-donate programs (25% of check donations), charity concerts, round-up programs, and corporate sponsorships. Petco Love grants support vaccine clinics.
- Vehicle and Property Donations: Vehicle donation program allowing donors to contribute cars, boats, and other vehicles. Managed through third-party partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Adoption Fee - varies by event |
| One time/ perpetual license | Pay-as-you-go | Dog Training Classes |
| One time/ perpetual license | Pay-as-you-go | Friends for Life Summer Camp |
| Unit Pricing | Pay-as-you-go | Low Cost Vaccine Clinic |
| Other | Monthly | Donation Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
spcaLA product offering
Product offeringCore offering
spcaLA is a nonprofit animal welfare organization that operates three pet adoption centers and delivers a broad portfolio of programs including pet adoption services, the Animal Safety Net (ASN) emergency pet housing program for domestic violence survivors and homeless individuals, Disaster Response (DART), dog training classes, low-cost vaccine clinics, and humane education programs such as Teaching Love & Compassion (TLC) violence prevention curriculum and Friends for Life Summer Camp. The organization generates revenue through adoption fees, service fees, grants, retail merchandise, and donations while serving the greater Los Angeles region.
Product overview
spcaLA is a nonprofit animal welfare organization offering a comprehensive suite of programs and services centered on animal welfare and violence prevention. Core offerings include pet adoption services across multiple adoption centers, the Animal Safety Net (ASN) program for temporary pet housing during family crises, Disaster Response (DART) for emergency situations, and dog training classes. The organization operates extensive humane education programs including the Teaching Love & Compassion (TLC) violence prevention curriculum, Friends for Life Summer Camp for youth, and the Youth Diversion Program for juvenile offenders. Supporting services include low-cost vaccine clinics, an Animal Resource Library, lost pet services, volunteer programs, and retail operations through the spcaLA Marketplace. The organization also offers software products including Paw Trax and Paw Palace, though these are non-refundable digital offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Teaching Love and Compassion (TLC): A violence-prevention program that works with students and shelter animals to help break the cycle of violence.
- Animal Safety Net (ASN)
- Disaster Response (DART)
- Friends for Life Summer Camp
Products and services
- Pet Adoption Services
Quantifiable outcome
- 2,808 pets placed in homes in 2025
- +1 more outcomes
Companies that use spcaLA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
spcaLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
spcaLA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- VCA Animal HospitalsflagshipVCA Animal Hospitals is the presenting sponsor of the 20th Annual Pet Adoption Day, providing support for the organization's largest adoption event of the year. VCA provides goodie bags for adopters and brand visibility at the event.
- Petco LovecorePetco Love provides grant funding that enables free vaccines (FVRCP for cats, DHPP for dogs) at spcaLA's low-cost vaccine clinics, expanding access to affordable pet care in the community.
- Get Together FoundationminorGet Together Foundation's charity concert at Orpheum Theatre donates a portion of proceeds to spcaLA along with other nonprofit beneficiaries including The Midnight Mission, Guitar Center Music Foundation, and Didi Hirsch Mental Health Services.
- Corner BakeryminorCorner Bakery Redondo Beach location participates in dine-and-donate program, donating 25% of customer checks to spcaLA when customers mention the organization at checkout.
- See's CandiesminorSee's Candies Spring Yumraiser campaign allows customers to purchase candy with spcaLA receiving 20-50% of sales as a fundraising partnership.
- Cooportunity MarketminorRound Up at the Register program at Cooportunity Markets in Santa Monica allows shoppers to round up their grocery bill to the nearest dollar with the difference donated to spcaLA.
- 33 Tapsminor33 Taps Culver City restaurant hosts fundraising brunch events where a percentage of proceeds during specific hours are donated to spcaLA. Event is dog-friendly at the patio.
- Ruth AkemiminorArtist Ruth Akemi provides custom digital pet portraits as prizes for the Pet Photo Contest. Shopping partner contributing to adoption day celebrations.
- KLOS RadiocoreKLOS radio is the presenting media sponsor for Pet Adoption Day, providing promotional support and brand visibility for the annual event.
- Los Angeles County District AttorneycorePartnership to operate spcaLA's Court Diversion Program for Youth, a two-day intensive program modeled after TLC that is a condition of probation for juvenile offenders.
- BonfireminorT-shirt fundraising platform used for pre-selling event merchandise like Pet Adoption Day 2026 t-shirts with portion of sales benefiting spcaLA.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
spcaLA competitors and assessment
Company assessmentOthers
- PetSmart Charities: Corporate-affiliated foundation funding adoption, spay/neuter, and pet welfare grants. Provides grants to spcaLA-aligned programs and competes as a national fundraising/grant channel.
- Maddie's Fund: Family-founded animal welfare philanthropy that provides grants to shelters and adoption programs nationwide. Acts as a peer funder rather than operator, comparable as a capital source for shelters like spcaLA.
Regional players
- San Diego Humane Society: Large regional animal shelter operating adoption, veterinary, cruelty investigation, and education programs in San Diego County. Comparable multi-program nonprofit model and similar scale of adoptions and vet procedures.
- Orange County Animal Care: Public-private animal shelter serving Orange County, CA with adoption, lost-and-found, and low-cost clinic services. Closely comparable geographic and operational scope within the broader LA/Southern California market.
- Pasadena Humane Society: Another established Southern California animal welfare nonprofit operating a shelter, adoption, and humane education programs in the immediate LA-adjacent market. Directly comparable in mission, scale, and regional fundraising competition.
- Helen Woodward Animal Center: San Diego County-based nonprofit animal welfare organization running adoption, humane education, and therapy animal programs. Comparable multi-program nonprofit model in Southern California.
- Sacramento SPCA: Independently chartered California SPCA offering adoption, veterinary, training, and humane education. Most directly comparable governance structure (independent SPCA, not ASPCA affiliate) and programmatic mix.
Broad incumbents
- Humane Society of the United States (HSUS): Largest U.S. animal protection organization, primarily advocacy and policy-driven, but runs direct shelter and rescue pilots. Competes with spcaLA for national donor attention and grant funding.
- ASPCA: National animal welfare organization with shelter, adoption, veterinary, cruelty response, and national fundraising operations. Competes for donor dollars and policy influence but operates at vastly greater scale and geography than spcaLA.
- Best Friends Animal Society: National no-kill advocacy and shelter-support organization running sanctuary, adoption, and grant programs across the U.S. Comparable mission and adoption-focused operating model, with national reach that dwarfs regional players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
spcaLA social profiles
Digital presencespcaLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
spcaLA leadership team
Management profileNumber of profiles
spcaLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
spcaLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about spcaLA
What does spcaLA do?
spcaLA is a nonprofit animal welfare organization that operates three pet adoption centers and delivers a broad portfolio of programs including pet adoption services, the Animal Safety Net (ASN) emergency pet housing program for domestic violence survivors and homeless individuals, Disaster Response (DART), dog training classes, low-cost vaccine clinics, and humane education programs such as Teaching Love & Compassion (TLC) violence prevention curriculum and Friends for Life Summer Camp. The organization generates revenue through adoption fees, service fees, grants, retail merchandise, and donations while serving the greater Los Angeles region.
Is spcaLA a public or private company?
spcaLA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was spcaLA founded?
spcaLA was founded in 1877. It employs 51 to 100 people.
Where is spcaLA based?
spcaLA is headquartered in Los Angeles, United States, in the North America region.
How does spcaLA make money?
Five revenue lines are on record. Donations and Contributions are the primary driver. The others are adoption and Program Fees, merchandise Sales, event Fundraising and vehicle and Property Donations.
Who are spcaLA's main competitors?
Others on record are PetSmart Charities and Maddie's Fund. Regional players are San Diego Humane Society, Orange County Animal Care, Pasadena Humane Society, Helen Woodward Animal Center and Sacramento SPCA. Broad incumbents are Humane Society of the United States (HSUS), ASPCA and Best Friends Animal Society.
Does spcaLA have an API?
No public API is recorded for spcaLA.
What industry is spcaLA in?
spcaLA's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare). Its NAICS code is 813312 and its SIC code is 8300.