Halo Leisure

What Halo Leisure does

Halo Leisure Services Ltd is a registered charity and social enterprise (founded 2002, headquartered in Leominster, Herefordshire) that operates a network of 33 community leisure centres across 9 regions in England and Wales — including Bridgend County, Herefordshire, Gloucestershire, Merthyr Tydfil, Torfaen, Shropshire, Stratford-upon-Avon, Wiltshire, and Worcestershire. Its core offering is a multi-site physical leisure product comprising gyms, swimming pools, sports halls, racket courts, golf courses, athletics tracks, health suites, and group exercise studios, supported by a consumer mobile app (powered by Innovatise, iOS/Android) and an online bookings platform (Legend Leisure Services Ltd). Adjacent service lines include structured swimming lessons (from 4 months to adults, including autism-friendly and SEN programmes), GP/NHS exercise referral schemes (notably the National Exercise Referral Scheme in Wales), workplace wellbeing programmes sold to employers such as Wye Valley NHS Trust and Sony Tech, facility hire, children's holiday activities, and café services.

Revenue is generated primarily through monthly direct-debit memberships at multiple tiers (e.g., £36/month standard, £12.95/month concessionary, 10% public-sector discount), pay-as-you-go access, recurring swimming lessons, corporate workplace wellbeing contracts, facility hire, and on-site café sales. The organisation segments its audience into general public consumers, concessionary members (under-24s, over-60s, disabled, carers, benefit claimants), healthcare-referred patients, corporate/employer clients, children and families, community groups, and public-sector workers. Notable institutional partnerships include the Welsh Local Government Association, Public Health Wales, Herefordshire Council, and the 318 Education Trust and GLT Group Schools for staff membership schemes. Halo runs two sub-brands — Halo Sport Foundation (providing free memberships to competitive athletes via partnership with GLL Sport Foundation) and Halo@Home (on-demand digital workouts via the mobile app). Underlying technology comprises third-party vendor integrations for membership management (Legend Leisure Services), access control (CCTech face recognition on AWS-hosted EU servers), payments (Access Pay BACS), customer reviews (REVIEWS.io), and AI features (generative AI FAQ chatbot, CoachAI fitness guidance, Boditrax, MYZONE).

The business model is a not-for-profit social enterprise: all surpluses are reinvested into community facilities rather than distributed to shareholders. With 501–1,000 employees and no disclosed revenue or funding rounds, Halo functions as a contract-funded regional leisure trust reliant on a mix of consumer membership fees, local-authority service contracts (e.g., Bridgend, Herefordshire, Torfaen, Shropshire), NHS/public-health grant funding (NERS, Health Horizons), charitable grants (BBC Children In Need, Herefordshire Community Foundation), and employer-paid corporate wellbeing contracts.

Name

Halo Leisure

Legal name

Halo Leisure Services Ltd

Website

https://haloleisure.org.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Halo Leisure Services Ltd is a registered charity and social enterprise operating 33 community leisure centres across England and Wales, serving individual members, concessionary users, NHS-referred patients, and corporate workplace wellbeing clients with gyms, swimming pools, classes, and health programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Leominster

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly direct debit recurring memberships at various tiers including standard, concessionary, and location-specific packages. Members pay monthly for access to gym, swimming, classes, and other facilities at specific centres or across the network.
2. Pay-As-You-Go Access: Non-members pay per activity for swimming, gym sessions, classes, and facility hires on a per-visit basis.
3. Swimming Lessons: Weekly 30-minute swimming lessons payable by monthly direct debit, including children's, adult, and specialized lessons (autism-friendly, SEN).
4. Facility Hire: Hire of sports halls, pools, studios, and other facilities to community groups, sports clubs, and private events.
5. Café Operations: On-site café revenue from food and beverage sales at various centres.
6. Corporate Workplace Wellbeing: Bespoke workplace wellbeing programmes sold to employers including health surveys, fitness testing, group exercise classes, and staff health events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Halo Leisure is a registered charity and social enterprise operating a network of 33 community leisure centres across England and Wales, providing access to gyms, swimming pools, group exercise classes, sports halls, health suites, and outdoor facilities. The organisation sells monthly direct-debit memberships at multiple tiered price points, pay-as-you-go activity access, structured swimming lessons, GP/NHS exercise referral programmes, and bespoke corporate workplace wellbeing packages, reinvesting all profits back into community facilities rather than returning them to shareholders.

Product overview

Halo Leisure is a not-for-profit social enterprise and registered charity operating community leisure facilities across England and Wales. The core product is a network of 35+ leisure centres offering swimming pools, gyms, group exercise classes, racket sports, and health programmes. The product portfolio is unified under the Halo Leisure brand and supported by a consumer mobile app (powered by Innovatise) and an online bookings platform (Legend Leisure Services). Key service modules include swimming lessons (from babies to adults including autism-friendly and SEN programmes), GP/exercise referral schemes, workplace wellbeing packages, and community health initiatives. Additional offerings include facilities hire, birthday parties, children's holiday activities, café services, and the Halo Sport Foundation for elite athlete support. The Halo@Home on-demand workout platform extends services digitally to members via the mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Halo Sport Foundation: A sports foundation programme supporting athletes in Bridgend County Borough Council, Herefordshire and Torfaen regions with free training memberships and facility access.
• Halo@Home

Products and services

• Halo Leisure Centre Network A network of community leisure centres offering gyms, swimming pools, group exercise studios, sports halls, racket sport courts, golf courses, athletics tracks, cycling tracks, and health suites for individuals and families across England and Wales.
• Halo Memberships Monthly subscription memberships granting access to gym, swimming, group exercise, and health suite facilities at specific centres or across the entire Halo network, with concessionary rates for young people, seniors, disabled, carers, and those on means-tested benefits, plus 10% discounts for public sector and key workers.
• Swimming Lessons Programme

Quantifiable outcome

• Reduce risk of dementia and depression by 30%, and risk of heart disease, stroke, type 2 diabetes and cancer by up to 50% through regular exercise
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Wye Valley NHS TrustcoreStrategic or Co-development PartnerPartnership with NHS Trust in Herefordshire for workplace wellbeing programmes supporting staff health. Includes health surveys, fitness testing, group exercise classes, and health events delivered at Halo centres to improve workforce health and reduce absenteeism.
• Sony Tech (Pencoed, South Wales)coreStrategic or Co-development PartnerCorporate partnership delivering workplace wellbeing programmes to Sony technology employees, including health assessments and fitness support tailored for shift workers.
• GLL Sport FoundationcoreStrategic or Co-development PartnerPartnership in Bridgend County Borough for Halo Sport Foundation scheme supporting local athletes with free training memberships. GLL is a co-founder of the GLL Sport Foundation.
• Welsh Local Government Association (WLGA)coreStrategic or Co-development PartnerNational Exercise Referral Scheme (NERS) operated by Halo on behalf of WLGA and Public Health Wales, examining impact of physical activity on health in Welsh centres.
• Public Health WalescoreStrategic or Co-development PartnerPartnership in National Exercise Referral Scheme evaluating physical activity impact on health outcomes for referred patients in Wales.
• Herefordshire CouncilcoreStrategic or Co-development PartnerFunding provider for community health activities including Health Horizons programme for long-term health conditions. Council tracks scheme effectiveness and customer feedback.
• Legend Leisure Services LtdcoreTechnology or IntegrationProvides membership management system (LegendOnlineservices) for bookings, memberships, and customer data. Also provides e-newsletter delivery platform and booking infrastructure.
• 318 Education Trust (Shropshire)coreStrategic or Co-development PartnerEducation trust providing FREE dual-site membership for staff at 9 schools in Shropshire including Bowbrook Primary, Bridgnorth Endowed School, Much Wenlock Primary.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Everyone Active: Everyone Active is a major UK leisure trust operator running 200+ leisure and cultural facilities on behalf of local authorities, offering gyms, swim, classes, and community programmes with very similar membership tiers and concessionary pricing to Halo.
• Places Leisure: Places Leisure is a charitable leisure trust (part of the Places Foundation) running leisure facilities across the UK on behalf of local councils, with a similar product mix of swimming, gyms, classes, and inclusive community programmes.
• Legacy Leisure: Legacy Leisure is a UK-based charitable trust managing multi-site leisure centres with multi-tier memberships and concessionary access — directly comparable to Halo in scale, geography, and charity operating model.
• GLL (Better): GLL operates one of the UK's largest charitable leisure trusts under the 'Better' brand, managing hundreds of leisure centres on behalf of local authorities — directly comparable to Halo Leisure's charity-leisure-trust operating model, multi-site structure, and council contract base.
• Serco Leisure Operating UK: Serco operates a large portfolio of UK leisure centres under contract to local authorities, offering gyms, pools, and classes, functioning as a direct competitor for outsourcing contracts that Halo's charity model also targets.
• Fusion Lifestyle: Fusion Lifestyle is a UK charity that operates leisure, health and community facilities under contract to local authorities — a directly comparable charity operating model and concessionary membership structure to Halo Leisure.
• Better (GLL - restated): Alternative entry; Better by GLL is the consumer-facing brand of GLL and a benchmark multi-site charity leisure operator for Halo on member experience and pricing tiering.

Broad incumbents

• David Lloyd Leisure: David Lloyd Leisure is a large UK and European premium health, fitness, and racquets club operator that competes with Halo for family and concessionary membership budgets at the higher end of the market.
• The Gym Group: The Gym Group is a UK low-cost, multi-site commercial gym chain offering no-contract memberships comparable to Halo's pricing model, but operating on a for-profit basis with a national footprint and no swimming or community provision.
• Nuffield Health: Nuffield Health is a UK charity that runs fitness clubs alongside hospitals and clinical services, overlapping with Halo on charitable status and on exercise-referral and wellbeing offerings, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haloleisure
• YouTubeyoutube.com/@haloleisure/videos
• Facebookfacebook.com/HaloLeisure
• LinkedInuk.linkedin.com/company/halo-leisure
• Instagraminstagram.com/haloleisure/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halo Leisure