Tennessee National

What Tennessee National does

Tennessee National operates a 1,492-acre gated lakefront residential community in Loudon, Tennessee, combining real estate development with a resort-style amenity portfolio. The company sells lakefront lots (from $79,900), Lake Villa packages (from $199,900), Marina District townhomes, and custom-built homes (3,072-3,795 sq ft), while also operating Stay & Play rental cottages at peak rates of approximately $680-$850 per night. The community is anchored by a Greg Norman Signature Golf Course (ranked in the Top 10 in Tennessee), a private 140+ slip marina on Watts Bar Lake, and a 25,000 sq ft clubhouse housing the upscale Kendalls restaurant, the Sunset Saloon with Toptracer driving range, and Silos bar and grill.

Revenue is generated across five streams: one-time real estate sales (lots, homes, townhomes), recurring golf memberships (with reciprocal access to 700+ private clubs worldwide), marina slip rentals and boat rentals (including a Freedom Boat Club franchise with 400+ reciprocal locations), short-term cottage rentals, and dining/events revenue from restaurants and event hosting for weddings and corporate functions. Go-to-market is sales-led, anchored on private tours, a Typeform lead capture funnel, and event-driven marketing (Tennessee State Amateur Championship 2024, 2027 NCAA Regionals). The company employs 11-50 staff and serves affluent individuals and families seeking luxury lakefront living, secondary homeowners, golf and boating enthusiasts, and short-stay resort guests.

Name

Tennessee National

Legal name

Tennessee National

Website

https://tennesseenational.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

Golf Courses and Country Clubs (713910), Marinas (713930), Hotels (except Casino Hotels) and Motels (721110)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Gated residential community
• Luxury real estate
• Marina services
• Golf course memberships
• Resort amenities

Headquarters

HQ city

Loudon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Sales: Sale of lots, move-in ready homes, custom builds, and townhomes within the gated community. Lakefront lots start at $79,900; Lake Villa Packages at $199,900
2. Golf Memberships: Golf club memberships providing access to championship course, practice facilities, reciprocal club benefits to 700+ clubs worldwide, and exclusive member events
3. Marina Services: Boat slip rentals (130 covered slips, 72 uncovered slips), daily boat rentals (pontoons, kayaks, paddleboards), and Freedom Boat Club membership
4. Stay & Play Cottage Rentals: Short-term rental of fully furnished cottages near golf course and marina. Peak season rates around $680/night (Sun-Thu) and $850/night (Fri-Sat) plus $300 cleaning fee
5. Dining & Events: Revenue from restaurant operations (Kendalls, Sunset Saloon, Silos), and event hosting for weddings, corporate events, and private celebrations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tennessee National develops and operates a 1,492-acre gated lakefront residential community in Loudon, TN, selling lakefront lots, custom homes, and Marina District townhomes. The community bundles residential ownership with a Greg Norman Signature Golf Course, a private 140+ slip marina on Watts Bar Lake, multiple dining venues, recreational amenities, and short-term Stay & Play cottage rentals. Recurring revenue is generated through golf memberships, marina slip rentals, Freedom Boat Club membership, dining, and hosted events.

Product overview

Tennessee National is a gated lakefront residential community offering a unified resort lifestyle experience. The core product portfolio centers on the 1,492-acre gated community in Loudon, TN with the Greg Norman Signature Golf Course, private 140+ slip marina on Watts Bar Lake, and a 25,000 sq. ft. clubhouse. Residents and guests can choose from multiple accommodation options: Marina District townhomes (3-4 bedrooms, low-maintenance, marina access), custom homes on waterfront or golf course lots, Stay & Play rental cottages (vacation rentals sleeping up to 16), and waterside cottage rentals. Dining is offered through Kendalls restaurant (upscale clubhouse dining), Sunset Saloon with Toptracer driving range (plays virtual courses like Pebble Beach), and Silos Bar & Grill. Additional offerings include Freedom Boat Club membership (400+ reciprocal locations), reciprocal golf club access (700+ clubs worldwide), event/wedding venue hosting, and over 18 social clubs with 180+ annual member events. The community also features recreational amenities including nature trails, pickleball, saltwater pool, fitness center, kayak/paddleboard rentals, and an amphitheater.

Differentiator

Problem solved

Functional benefit

Brands

• Tennessee National Marina: Private marina offering 140+ boat slips, pontoon rentals, kayaks, paddleboards, waterfront dining, and ship store on Watts Bar Lake.
• Marina District Townhomes
• Stay & Play Cottages
• Sunset Saloon
• Kendalls Restaurant
• The Patio
• Silos
• Freedom Boat Club

Products and services

• Tennessee National Gated Community A 1,492-acre gated lakefront residential community in Loudon, TN, with 24-hour staffed security and access to championship golf, private marina, and resort amenities; the primary purchase channel is through the on-site developer team.
• Greg Norman Signature Golf Course Championship golf course ranked in the Top 10 in Tennessee, featuring scenic fairways along the Tennessee River and Watts Bar Lake; offered as a core amenity for residents and a membership product for outside golfers.
• Private Marina & Waterfront Private marina offering 130 covered slips (26-40 ft) and 72 uncovered slips (26-60 ft), pontoon/kayak/paddleboard rentals, floating Shipstore, fuel dock, and waterfront dining access on Watts Bar Lake.
• Clubhouse 25,000 sq ft clubhouse housing locker rooms, a pro shop, a social lounge, and Kendalls restaurant; serves as the central social and dining hub for residents and members.
• Sunset Saloon & Toptracer Driving Range Lakeside bar and restaurant adjacent to the Toptracer Range, offering craft beer, chef-prepared food, games, and the ability to play virtual famous courses with shot tracking and skill-based games.
• Kendalls Restaurant Upscale dining venue inside the clubhouse offering hearty favorites and fresh flavors for casual lunch, dinner with friends, and special occasions.
• Stay & Play Rental Cottages Vacation rental cottages accommodating up to 16 guests with 4 bedrooms, 4 bathrooms, kitchenettes, sunset views, proximity to Toptracer Range and Sunset Saloon, marina access, and golf cart parking; booked online via thinkreservations.com.
• Marina District Townhomes Resort-style townhomes in the Marina District offering low-maintenance, lock-and-leave living with 3-4 bedroom options, open-concept layouts, private patios/balconies, attached garages, and direct marina access.
• Custom Homes Custom-built homes on available homesites ranging from 3,072-3,795 sq ft with 4 bedrooms, featuring premium outdoor kitchens, spa-like primary suites, game rooms, and lakefront or golf course views.
• Waterside Cottages Short-stay cottage rentals on the waterfront offering lake views, private entrance, resort access, outdoor dining area, and BBQ grill.
• Freedom Boat Club Membership Boat membership program operated as a Freedom Boat Club franchise at Tennessee National Marina, offering reciprocal access to 400+ locations across the US, Canada, and Europe; FBC handles maintenance, cleaning, repair, insurance, and storage and provides bowriders, pontoons, fishing boats, deck boats, and wake boats.
• Waterfront Homesites & Lots Residential homesites for sale starting at $79,900 for lakefront lots, including waterfront lots with covered boat slips from $64,900 and sunset-view waterfront lots.
• Event & Wedding Venue Hosting Event hosting services for corporate events, weddings, and celebrations with indoor/outdoor spaces, customized catering menus from a professional culinary team, and event coordination.
• Social Clubs & Member Events Over 18 social clubs including Wine Club, Bourbon Club, and Women's Golf, plus 180+ member events annually, offering exclusive dining and social experiences for residents.
• Recreational Amenities Outdoor amenities including scenic nature trails, a spacious dog park, pickleball courts, a saltwater pool, a fitness center, kayak and paddleboard activities, and an amphitheater.
• Reciprocal Golf Club Benefits Membership benefit providing access to 700+ private golf clubs worldwide through reciprocal partnerships, including championship courses, private dining, practice facilities, and club events at partner locations.

Quantifiable outcome

• Top 10 ranked golf course in Tennessee
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• Freedom Boat ClubcoreChannel Partner/ Reseller/ DistributorFreedom Boat Club operates a franchise location at Tennessee National Marina. The world's oldest and largest membership boat club (30+ years) with 400+ locations provides reciprocal access for members. FBC handles maintenance, cleaning, repair, insurance, and storage. Fleet includes bowriders, pontoons, fishing boats, deck boats, and wake boats. Jason Evans serves as Membership Executive for local membership sales.
• Toptracer RangecoreTechnology or IntegrationToptracer Range technology powers the Sunset Saloon driving range experience. Provides shot tracking, virtual course play (Pebble Beach, St. Andrews), skill-based games, and performance analytics. Attracts golfers seeking advanced practice technology not available elsewhere in region.
• 700+ Private Golf Clubs (Reciprocal Network)majorStrategic or Co-development PartnerReciprocal club network providing Tennessee National members access to play at 700+ private clubs worldwide. Allows reservation of tee times at partner clubs using TN membership. Includes access to practice facilities, private dining, and club events at partner locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oldfield Golf Club: Private golf and waterfront residential community in Okatie, SC featuring a Greg Norman-designed course, river access, and member amenities. Highly comparable given its shared Greg Norman design heritage and gated waterfront/golf model.
• Reynolds Lake Oconee: Large lakefront master-planned community in Greensboro, GA featuring multiple championship golf courses, a marina, residential real estate, and resort amenities. Directly comparable as a multi-amenity lake/golf residential community with similar revenue mix.
• Harbour Ridge Yacht & Country Club: Private luxury golf and yachting community in Palm City, FL featuring two championship golf courses, a deepwater marina, and residential real estate. Comparable as a luxury gated community combining golf, marina, and waterfront residential product.
• Big Canoe: Large gated mountain/lake residential community in Jasper, GA spanning thousands of acres with golf, marina, hiking, and dining amenities. Comparable as a multi-thousand-acre master-planned resort community in the Southeast U.S.
• The Cliffs at Glassy: Luxury mountain golf community in Landrum, SC offering gated real estate, championship golf, and member amenities. Comparable as an upscale gated golf-focused residential community with membership-based amenity access.
• Kiawah Island Golf Resort: Coastal South Carolina luxury island community with multiple championship golf courses, real estate, vacation rentals, and resort dining. Comparable as a high-end gated residential/resort destination combining golf, water access, and residential sales.
• Dataw Island Club: Private island residential and golf community in Beaufort, SC with two golf courses, marina, and member amenities. Comparable as a gated waterfront/golf community with mixed real estate, membership, and recreational offerings.
• The Currituck Club: Resort residential golf community in Corolla, NC featuring a Rees Jones-designed course, vacation rental homes, and resort amenities. Comparable as a master-planned golf community with vacation rental and residential product.
• Lake Arrowhead (Georgia): Gated lakefront residential community in Waleska, GA featuring an 18-hole golf course, marina, and resort amenities. Comparable as a Southeastern lakefront/golf master-planned community with similar product mix.

Regional players

• Tellico Village: Large lakefront residential and golf community on Tellico Lake near Loudon, TN. Highly relevant as a Tennessee-based competing lake/golf retirement community, though not a direct luxury competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tnnational
• Facebookfacebook.com/tennesseenationalresort
• Instagraminstagram.com/tennesseenationalresort
• TikToktiktok.com/@tennessee_national

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee National