Oldfield

What Oldfield does

Oldfield is a private member-owned residential community and country club located on 860 acres along the Okatie River in Okatie, South Carolina. Established in 1998 when Crescent Resources, LLC purchased the property, the community transitioned to member-run governance in 2016 and has been managed by Troon Privé since 2022. Oldfield's product surface is anchored in physical lifestyle amenities rather than technology: an 18-hole Greg Norman signature golf course, a 12-stall equestrian center, a sports club with lagoon pool and fitness facilities, an outfitters center for water activities, and dining venues including Magnolia Grill and River Club. Architectural consistency is enforced through a community Pattern Book governing Lowcountry-style homes and homesites.

The business model is built on three revenue streams: recurring membership fees (golf and lifestyle tiers for property owners and non-property owners, plus young executive and corporate options), real estate sales within the development, and private event hosting (weddings, corporate gatherings, and celebrations), with annual wedding counts deliberately limited to preserve exclusivity. GTM is relationship-driven and direct: prospective members submit inquiries through the website for personalized consultations, real estate is sold through an in-house team, and events are booked via a dedicated Private Events & Lodging Director.

Key partnerships reinforce the value proposition and entry barriers. Audubon International certifications (Neighborhood for Nature since 2004, Sustainable Community since 2018, and Certified Audubon Cooperative Sanctuary for the golf course) establish third-party sustainability credentials. The Troon Privé affiliation provides reciprocal play access to an international network of private clubs. The community targets affluent homeowners, golf enthusiasts, equestrian enthusiasts, and event hosts in the Southeast United States, with 52 employees supporting operations across all functions.

Name

Oldfield

Legal name

Oldfield Club

Website

https://oldfieldsc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Oldfield is a private member-owned residential community and country club on 860 acres along the Okatie River in South Carolina, serving affluent families through golf and lifestyle memberships, real estate sales, and private event hosting under Troon Privé management.

Ownership category

akta.pro rank

Product category

Private Country Club & Residential Community

NAICS

Golf Courses and Country Clubs (71391), Lessors of Real Estate (5311)

SIC

Services-Membership Sports & Recreation Clubs (7997), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Private country club
• Golf community
• Equestrian facilities
• Residential club membership
• Lowcountry lifestyle

Headquarters

HQ city

Okatie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Membership Fees: Oldfield generates revenue primarily through membership fees from its private club operations. The club offers golf memberships and various lifestyle memberships to property owners and non-property owners, with special provisions for young executives and corporate affiliations. In 2022, the club became a Troon Privé Managed club, expanding its management resources and member privileges.
2. Real Estate Sales: As a private residential community, Oldfield derives revenue from real estate transactions within the 860-acre development. The community features architecturally significant Lowcountry-style homes and homesites positioned along the Okatie River.
3. Private Events Hosting: Oldfield generates revenue by hosting exclusive private events including weddings, corporate gatherings, and celebrations at venues such as the River Club. The club limits the number of weddings per year to maintain exclusivity, and employs a full-time Private Events & Lodging Director.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oldfield operates a private member-owned 860-acre riverfront community in South Carolina's Lowcountry, providing residential living alongside an 18-hole Greg Norman signature golf course, equestrian center, sports club, outfitters center, and dining venues. The community sells real estate lots and homes, offers tiered golf and lifestyle memberships (including non-property owner options and Troon Privé reciprocal privileges), and hosts private events such as weddings and corporate gatherings.

Product overview

Oldfield is a private member-owned riverfront community offering a unified lifestyle experience across golf, equestrian, fitness, dining, and outdoor recreation amenities. The community provides an 18-hole Greg Norman signature golf course, Oldfield Equestrian Center with stables and riding facilities, Oldfield Sports Club with pool and fitness centers, an Outfitters Center for water activities, and multiple dining venues including Magnolia Grill and River Club. Membership options include golf memberships for property owners and non-property owners with Troon Privé Privileges. The community also offers real estate for purchase and hosts private events including weddings and corporate gatherings. Amenities operate under Troon Privé club management with support from Jonas Club Software.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Troon PrivécoreStrategic or Co-development Partner · 1 January 2022In 2022, Oldfield became a Troon Privé Managed club and association, offering extensive management resources and additional privileges to members including access to Troon's international network of golf clubs for reciprocal play. Greg Norman, the course designer, noted this was their first course in the Lowcountry.
• Audubon InternationalcoreStrategic or Co-development PartnerOldfield has maintained an Audubon 'Neighborhood for Nature' certification since 2004 and achieved full Audubon Sustainable Community certification in 2018. The partnership involves annual progress measurement toward sustainability indicators defined in Oldfield's sustainability plan, with recertification every three years. The golf course also holds Certified Audubon Cooperative Sanctuary status.
• Greg NormancoreStrategic or Co-development PartnerGreg Norman designed the 18-hole signature golf course at Oldfield, which features six sets of tees, two sets of combo tees, and two sets of US Kids family tees. Norman stated they 'dreamed of getting a site like this one' and wanted to make it 'something special' as their first Lowcountry course.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Daniel Island Club: Established private club and residential community near Charleston, SC, with two golf courses, tennis, dining, and family-focused amenities. Comparable member-owned club model in coastal SC.
• Sea Pines Resort: Iconic Hilton Head Island private resort and residential community offering multiple golf courses, dining, beach, and real estate — a larger, more established incumbent that competes for the same Lowcountry HNW vacation-home market.

Direct peers

• Kiawah Island Club: Private member-owned club community near Charleston, SC, with multiple golf courses, dining, and resort amenities. Closest direct competitor for golf-centric private club living in coastal SC.
• Colleton River Club: Private member-owned club in Bluffton, SC, offering Jack Nicklaus and Pete Dye golf courses, dining, and fitness — competing directly for the same Okatie/Bluffton HNW member base.
• Palmetto Bluff: Large private residential and club community in Bluffton, SC, also in the Lowcountry, offering golf, equestrian, dining, and real estate in a similar heritage-narrative setting. Directly competes for the same HNW buyer relocating to coastal SC.
• Dataw Island Club: Private gated island club community near Beaufort, SC, offering golf, marina, dining, and residential real estate — competing for the same affluent coastal SC retiree and second-home buyer.
• Belfair: Private golf and residential community in Bluffton, SC, with two golf courses, clubhouse, and real estate offerings. Comparable Lowcountry private club model targeting similar demographics.
• Chechessee Creek Club: Private member-owned club in Bluffton/Okatie, SC, featuring a Jack Nicklaus-designed golf course and Lowcountry club setting — among the most direct competitors given proximity and target demographic.
• Berkeley Hall Club: Private member-owned club in Bluffton, SC, with two Tom Fazio golf courses, clubhouse, and real estate — a direct competitor within a few miles of Oldfield.
• Hampton Hall Club: Private member-owned club in Bluffton, SC, with Pete Dye golf, fitness, and residential real estate. Comparable amenity mix and member demographics in the immediate Lowcountry market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oldfield-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oldfield