WaterWerks

What WaterWerks does

WaterWerks, founded in 1992 and headquartered at 20859 Lakewood Drive, Grantsburg, Wisconsin, is a privately held manufacturer of high-end Vichy shower systems and wet/dry treatment tables for the professional spa industry. Each unit is individually hand-crafted in a single Northern Wisconsin facility. Over 32 years, the company has produced more than 2,169 Vichy shower units, delivered 197 custom systems, and supplied spas in 47 countries.

The product portfolio comprises five Vichy shower models — The Blast ($9,995), Torrent ($8,495), Typhoon ($7,995), Ditto ($5,995), and Cascade ($5,495) — distinguished by proprietary features including all-stainless-steel-and-brass working components (no plastic or enamel), a built-in cold-plunge valve for contrast hydrotherapy, and showerheads that consume 40% less water than competing systems. A complementary wet/dry table line spans stationary and battery-powered adjustable configurations priced from $1,995 to $5,995. All products carry a five-year warranty (vs. typical industry warranties of one to two years) and are ANSI and CSA certified.

WaterWerks operates a hybrid go-to-market combining an authorized distributor network (for global spa operators, with annual January price-list updates and a vetted application process) and direct sales to large resort spas at competitive pricing. The customer base is split across three segments: resort spas, day spas, and a growing private home spa segment that receives design-through-equipment-selection advisory support. Revenue is generated exclusively through one-time hardware sales (showers, tables, custom systems) plus spare parts; no recurring software, service-contract, or subscription layer is evident. The company has been bootstrapped and independently held throughout its history, with no disclosed institutional capital, no public listing, and no recorded M&A activity.

Name

WaterWerks

Legal name

WaterWerks

Website

https://vichyshower.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterWerks hand-crafts Vichy shower systems and wet/dry treatment tables in Wisconsin for the professional spa industry, supplying resort spas, day spas, and private home spas across 47 countries with a five-year warranty.

Ownership category

akta.pro rank

Product category

Professional Spa Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

akta.pro primary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Vichy shower systems
• Spa hydrotherapy equipment
• Wet dry tables
• Professional spa equipment
• Water conservation showers

Headquarters

HQ city

Grantsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of Vichy shower systems and wet/dry tables. Products include The Blast ($9,995), The Torrent ($8,495), The Typhoon ($7,995), The Cascade ($5,495), The Ditto ($5,995), and various wet tables ranging from $1,995 to $5,995. Custom systems and spare parts also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

WaterWerks manufactures and sells hand-crafted Vichy shower systems and complementary wet/dry treatment tables for the professional spa industry. The company offers five Vichy shower models (The Blast, The Torrent, The Typhoon, The Cascade, The Ditto) along with stationary and battery-powered wet/dry table variants, all individually assembled in Northern Wisconsin and shipped to resort spas, day spas, and private home spas worldwide.

Product overview

WaterWerks offers a comprehensive portfolio of Vichy shower systems and wet tables for the professional spa industry. The core product line includes five Vichy shower models: The Blast ($9,995) featuring contrast hydrotherapy with cold-plunge valve and 40% water savings; The Torrent ($8,495) as the original 1992 model with Scots Hose; The Typhoon ($7,995) with high-capacity mixing; The Cascade ($5,495) as an entry-level 5-headed option; and The Ditto ($5,995) with swinging rain bar. Complementary wet tables range from stationary models (Stationary Wet/Dry Table $1,995, Stationary Acrylic $2,795) to battery-powered adjustable versions (Hi Lo Battery Wet Dry Table $4,195, Hi Lo Battery Acrylic $4,895, Stationary Soft-Top $3,895, Hi Lo Battery Softop $5,995). All products are handcrafted in Northern Wisconsin, USA, and carry a 5-year warranty with ANSI and CSA certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• The Blast Vichy Shower Premium flagship Vichy shower with a 7-headed rain bar, built-in cold-plunge valve for contrast hydrotherapy, Scots Hose feature, and signature showerheads that use 40% less water than other Vichy showers. Inspired by the original Vichy shower designs from 100 years ago.
• The Torrent Vichy Shower Original WaterWerks Vichy shower featuring 7 adjustable shower heads with a high-pressure Scots Hose for invigorating tissue massage. Allows the therapist to walk all the way around the table and offers the most accurate temperature control. Designed for high-end destination spas.
• The Typhoon Vichy Shower 7-headed Vichy shower with a high-capacity mixing valve for adjustable water volume. Provides both soothing and invigorating water experiences with self-cleaning shower heads and optional Scots Hose attachment.
• The Cascade Vichy Shower Entry-level 5-headed 'garden variety' Vichy shower delivering a warm, soothing rain-like spray. Features self-cleaning shower heads and a built-in hand shower for thorough rinsing of spa products.
• The Ditto Vichy Shower 7-head Vichy shower with a swinging 88-inch stainless steel rain bar for complete guest coverage. Features individually adjustable spray showerheads with individual volume controls ranging from full spray to positive shut-off.
• Stationary Wet/Dry Table Economical wet/dry spa treatment table with a plush upholstered marine-grade vinyl top, water/mildew-resistant underside, and corrosion-resistant base. Features manual height adjustment with spring buttons.
• Stationary Acrylic Wet Table Seamless, molded-acrylic wet table with a contoured torso section and trough-and-drain system to keep wash-off away from the client. Manual height adjustment with spring buttons.
• Hi Lo Battery Wet Dry Table Plush upholstered wet/dry table with battery-powered motorized lift system operated via hand control. Marine-grade vinyl top and corrosion-resistant base designed for wet or dry spa treatments.
• Hi Lo Battery Acrylic Wet Table Motorized wet table with a seamless molded-acrylic top and generous trough-and-drain system. Battery-powered height adjustment with hand control for hydrotherapy treatments.
• Stationary Soft-Top Wet/Dry Table Stationary wet/dry table with a cushioned waterproof SoftTop surface that cradles the body during wet treatments. Built with corrosion-resistant materials for daily use in moist environments.
• Hi Lo Battery Softop Wet/Dry Table Battery-operated wet/dry table with a molded-acrylic drain system and 3.5-inch thick comfort top. Battery-powered motorized lift system with hand control for adjustable table height.

Quantifiable outcome

• 40% less water consumption compared to other Vichy showers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized DistributorscoreChannel Partner/ Reseller/ DistributorWaterWerks has a network of authorized distributors who market spa equipment to the professional spa industry. Distributors receive annual price lists and must be approved through an application process. The company prefers distributors already marketing spa equipment of all types.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Silhouet-Tone: Canadian manufacturer of professional spa equipment including hydrotherapy and treatment tables. Direct peer in specialty spa equipment for resort and day spa customers with international distribution.
• Pibbs Industries: US manufacturer of professional beauty and spa equipment including shampoo systems, spa furniture, and treatment tables. Direct peer in specialty spa equipment manufacturing serving similar professional channels.
• Lemi: Italian manufacturer of spa and wellness equipment including hydrotherapy tables and treatment furniture. Direct peer serving global resort and day spa markets with similar B2B specialty manufacturing model.
• Oakworks: US manufacturer of medical, spa, and massage tables including wet treatment tables. Direct peer in specialty spa and treatment table manufacturing with similar customer base of spas and wellness facilities.
• Gharieni: German premium spa equipment manufacturer offering hydrotherapy tables, Vichy showers, and spa furniture. Direct peer in specialty spa equipment manufacturing with global distribution to resort and day spas.
• REM: US manufacturer of professional spa and salon equipment including wet tables and treatment furniture. Direct peer in specialty spa equipment manufacturing serving day spas and resort spas.
• Living Earth Crafts: US manufacturer of premium massage tables and spa furniture. Direct peer in specialized treatment table manufacturing (overlapping with WaterWerks' wet/dry tables) for the spa industry.
• Earthlite: US manufacturer of massage tables, spa equipment, and wellness furniture. Direct peer serving day spas and resort spas globally with comparable product breadth and price points.

Broad incumbents

• Universal Companies: US-based broad distributor of spa and wellness products including equipment, supplies, and apparel. Incumbent distributor that competes with WaterWerks' authorized distributor network and carries competing hydrotherapy products.

Regional players

• Ellisons: UK-based distributor of professional spa and beauty equipment with regional focus on European markets. Regional peer in spa equipment distribution that sources similar products for the European spa industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VichyShower

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterWerks