Nowak

What Nowak does

Zakłady Mięsne Nowak is a family-owned Polish meat processing company founded circa 1994 in Kashubia, Poland, operating a single production facility in Jankowo Gdańskie with 500+ employees. The company produces traditional smoked meats, cold cuts (wędliny), slow-cooked (sous vide) meats, raw pork and poultry, and seasonal grill products, organized under five distinct sub-brands: Nowak (core everyday deli meats), Własnej Roboty (home-style Kashubian smoked meats), Kaszubska Wędzarnia (premium 14-day brine-cured cold cuts smoked with beech and apple wood), Mięsa Wolnogotowane (phosphate-free, gluten-free slow-cooked meats at ~85°C for up to 13 hours), and Byczy Grill (seasonal grill line). Technical capabilities include the proprietary traditional flooding curing method, natural wood smoking with beech and apple trees, an automated shashlik production line with on-line weight control, and FOSS analyzers for real-time meat composition verification; the facility is BRCGS Food Safety V9 certified, HACCP compliant, and holds EU and non-EU export permits.

The company operates a multi-channel go-to-market model. B2B sales flow through dedicated departments for cold cuts/slow-cooked meats, raw meats, and exports, serving distributors (e.g., Pomorskie Centrum Mięsne K&K as a direct distributor), retail chains and independent stores across Poland, and a dedicated HoReCa sales channel for hotels, restaurants, and caterers. Direct-to-consumer sales are conducted through a proprietary network of 15+ delicatessen stores (delikatesy) across Gdańsk, Sopot, Pruszcz Gdański, Przywidz, Kolbudy, and Tczew, with daily fresh meat deliveries from the production facility and in-store services including vacuum packing, meat grinding, and cutlet tenderizing. International sales are handled by dedicated export departments for both processed and raw meat products. Pricing is not publicly disclosed, and revenue figures are not reported. The company is a regional leader in cold cut sales in the Pomerania (Pomorze) region and pursues multi-brand positioning across budget to premium traditional tiers.

Name

Nowak

Legal name

Zakłady Mięsne Nowak sp. z o.o.

Website

https://zmnowak.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned Polish meat processor (est. 1994, 500+ employees) operating five sub-brands of traditional smoked meats, cold cuts, slow-cooked meats, and raw meat from a single facility in Jankowo Gdańskie, serving B2B distributors, retailers, and HoReCa clients domestically plus EU/non-EU exports, and operating 15+ company-owned delicatessen stores in the Pomerania region.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Animal Slaughtering and Processing (3116), Perishable Prepared Food Manufacturing (311991), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)

akta.pro secondary industries

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Meat processing
• Smoked meats
• Cold cuts
• Slow-cooked meats
• Kashubian sausages

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Meat and Cold Cuts Sales: Sales of processed meat products (wędliny) and raw meat to distributors, retailers, and gastronomy (HoReCa) businesses. Products include sausages, cold cuts, smoked meats, and slow-cooked meats.
2. Retail Store Sales: Direct-to-consumer sales through company-owned delicatessen stores. Fresh meat from own butchery delivered daily from production facility. Includes in-store services such as vacuum packaging, meat grinding, and cutlet pounding.
3. Raw Pork Meat Sales: Wide selection of pork meat from own butchery including pork elements, portions, sliced meat, goulash, shashlik, and ground meat sold to foodservice and retail customers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Zakłady Mięsne Nowak is a family-owned Polish meat processor that produces, cures, smokes, and slow-cooks traditional Kashubian cold cuts, sausages, smoked meats, and raw pork and poultry from its own butchery. The company sells its branded meat products (across the Nowak, Własnej Roboty, Kaszubska Wędzarnia, Mięsa Wolnogotowane, and Byczy Grill lines) through distributors, retail chains, a HoReCa sales channel, international export, and a network of company-owned delicatessen stores in the Pomerania region.

Product overview

Zakłady Mięsne Nowak is a family-owned meat processing company operating five distinct product brands: (1) Nowak — the core everyday deli meat brand covering sandwich meats, thin sausages, hot dogs, poultry, and offal products; (2) Linia Własnej Roboty — a home-style smoked meat line inspired by traditional Kashubian recipes, smoked over beech wood; (3) Kaszubska Wędzarnia — a premium traditional cold cuts line produced via flooding/brine curing and beech/alder smoking; (4) Mięsa Wolnogotowane — a slow-cooked (sous vide) range cooked at ~85°C for up to 13 hours, phosphate-free and gluten-free; (5) Byczy Grill — a seasonal grill-focused product line. The company also distributes fresh pork and poultry from its own butchery, and operates a network of proprietary retail deli stores across the Pomerania region offering in-store services (vacuum packing, meat grinding, cutlet tenderizing). Business segments include retail, HoReCa (food service), and B2B distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Własnej Roboty: Home-made smoked meat product line inspired by Kashubian cuisine, featuring traditionally smoked sausages, pork loins, and tenderloins smoked over beech wood.
• Kaszubska Wędzarnia
• Mięsa Wolnogotowane
• Byczy Grill
• Nasze Własne

Products and services

• Nowak (Core Brand)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pomorskie Centrum Mięsne K&KcoreChannel Partner/ Reseller/ DistributorDirect distributor of ZMNOWAK products located in Pruszcz Gdański at ul. Kupiecka 10. K&K serves as a key channel partner for distributing Nowak products in the region.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Animex (Morliny): Animex (formerly Morliny) is part of WH Group (Smithfield) and one of the largest pork and processed meat producers in Poland. It competes with Nowak in sausages, cold cuts, and raw pork, but at vastly larger scale with national distribution and broader brand portfolio including Morliny and Berlinki.
• Drosed: Drosed is one of Poland's largest poultry producers (part of the Cedrob group) and competes directly with Nowak's poultry product lines (Mięsa Drobiowe, Nasze Własne brand, cooked chicken/turkey products). It is substantially larger with national distribution and offers overlapping poultry products.
• Sokołów: Sokołów is one of Poland's largest meat producers (sausages, cold cuts, fresh meat) and a direct competitor across Nowak's product portfolio. It operates at national scale with broader geographic reach but overlapping product categories including traditional Polish sausages and cold cuts where Nowak competes for shelf space and HoReCa accounts.
• Zakłady Mięsne Henryk Kania: Henryk Kania is a major Polish meat processor producing sausages, hams, and cold cuts. It is a direct competitor in the traditional Polish wędliny category where Nowak's Kaszubska Wędzarnia competes, with similar product formats targeting retail and HoReCa channels across Poland.
• Danish Crown: Danish Crown is Europe's largest pork producer and an international exporter of processed meat products. It represents the global benchmark for export-oriented meat processing that Nowak is positioned to join with its EU/non-EU export permits, particularly in traditional cured and smoked meats sold across European markets.
• WH Group / Smithfield: WH Group (parent of Smithfield and Animex) is the world's largest pork producer and a major international competitor in processed meats. Through Animex it competes directly with Nowak in Polish sausages and cold cuts, while Smithfield provides the international export benchmark Nowak aspires to with its EU/non-EU export capabilities.
• Duda (Duda Meat): Duda is a Polish meat producer with operations in fresh and processed meats, competing with Nowak in retail and HoReCa channels. While larger and more diversified, it overlaps in sausage and cold cut categories and serves similar customer segments.

Direct peers

• Pini Polonia: Pini Polonia is a meat processor producing traditional Polish cold cuts and sausages with a focus on quality and heritage-style products. It is a direct comparable to Nowak in scale and product positioning, serving retail and HoReCa channels with overlapping traditional sausage and cold cut offerings.
• Olewnik: Olewnik is a Polish meat producer specializing in traditional sausages, cold cuts, and regional meat specialties. It is directly comparable to Nowak in product positioning (traditional Polish regional meats), customer segments (retail, HoReCa), and mid-market scale.

Regional players

• Łuków Meat (ZPM Łuków): Łuków Meat is a Polish meat processor based in eastern Poland with a regional brand identity comparable to Nowak's Kashubian/Pomeranian identity. It produces traditional sausages and cold cuts serving its regional market with similar artisanal positioning and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZMNowak
• LinkedInlinkedin.com/company/zmnowak
• Instagraminstagram.com/zmnowak

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowak