DYNAM
DYNAM Co., Ltd. is Japan's largest pachinko and pachislot hall operator, running approximately 390 stores across 46 prefectures under two store formats. The company serves general consumers through its proprietary "Goraku" Private Brand gaming machines, multi-tier ball/medal pricing, and a nationwide physical retail network.
- Company typePublic
- Founded1967
- HeadquartersTokyo, Japan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What DYNAM does
DYNAM Co., Ltd. (株式会社ダイナム) is Japan's largest pachinko and pachislot hall operator, founded in 1967 and headquartered in Arakawa-ku, Tokyo. The company operates as the core operating subsidiary of DYNAM Japan Holdings Co., Ltd. (HKEX: 6889), which has been listed on the Hong Kong Stock Exchange since 2012. DYNAM runs approximately 390 branded stores across 46 prefectures of Japan under two formats — the standard high-denomination "DYNAM" stores and the budget-friendly "DYNAM Yuttari-kan" (ゆったり館) stores priced at 1-yen/2-yen pachinko and 2-yen to 10-yen pachislot — with a group total of approximately 424 stores. The company employs 5,001-10,000 people and serves general consumers across all demographics and income levels.
DYNAM's primary differentiation rests on its proprietary Private Brand "Goraku" (ごらく) gaming machine lineup, developed either jointly with manufacturers (Kyoraku, Heiwa, Newgin, Sanyo, Bisty, Amtex, Toyo Maru, Sammy, D-light) under "DYNAM Spec" configurations or fully designed in-house as "DYNAM Original" machines (e.g., eA Natsuiro Nikki, PA Mankai series, eA Planet Apollo GO). These machines are exclusive to DYNAM Group stores and cannot be played elsewhere. The company has deployed over 80 unique PB models since 2018. Supporting infrastructure includes the Dynacard membership system, the Slospach Spirit smartphone virtual hall app (co-developed with ComSeed, launched October 2025 with 100,000+ pre-registrations), responsible gaming programs (self-declaration and family-reporting systems deployed across all stores), and AAA-rated governance compliance certified by the independent Pachinko Trust Board.
DYNAM generates revenue primarily from per-play transactions at its physical halls — customers exchange cash for balls (玉) or medals (メダル) which are used to play machines, with winnings exchangeable for prizes at in-store counters. Pricing is segmented across six pachinko tiers (¥0.5 to ¥4 per ball) and five pachislot tiers (¥2 to ¥20 per medal) to accommodate different budgets. The company pursues an acquisition-led growth strategy — completing absorption-type acquisitions of Avic Kagayama (2022), Hawaii Corporation's two stores (2023), and Keiai Corporation's five stores (2023) — funded in part by a ¥200 billion syndicated debt facility arranged with Mizuho Bank and Sumitomo Mitsui Banking Corporation in April 2023. Beyond hall operations, the parent group launched the Clairn Mart entertainment-retail business in June 2026, signaling diversification beyond pure pachinko.
DYNAM firmographics
Firmographics- Name
- DYNAM
- Legal name
- 株式会社ダイナム
- Website
- https://dynam.jp
- Company type
- Public
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DYNAM Co., Ltd. is Japan's largest pachinko and pachislot hall operator, running approximately 390 stores across 46 prefectures under two store formats. The company serves general consumers through its proprietary "Goraku" Private Brand gaming machines, multi-tier ball/medal pricing, and a nationwide physical retail network.
- Ownership category
- akta.pro rank
Where DYNAM is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
DYNAM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Pachinko Hall Operations: DYNAM operates pachinko and pachislot halls across Japan, generating revenue from customer play. Customers exchange cash for玉(balls)/メダル(tokens), which are used to play machines. Winnings can be exchanged for prizes at the prize counter. Membership cards track spending and points. Revenue is generated per play transaction at varying price points (0.5円 to 4円 for pachinko玉; 2円 to 20円 for slot medals).
- Prize Exchange: Pachinko/slot winnings are exchanged for prizes at the store's prize counter. Prizes range from everyday items to luxury goods. The prize system is a core part of the revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Multiple pricing tiers per prefecture/region to serve diverse customer budgets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
DYNAM product offering
Product offeringCore offering
DYNAM Co., Ltd. operates Japan's largest chain of physical pachinko and pachislot amusement halls, with approximately 390 DYNAM-branded stores and 424 total group stores across all 47 prefectures of Japan. The company offers customers two store formats—standard ダイナム halls with higher-denomination 玉/medal play and ダイナム ゆったり館 halls featuring budget-friendly low-denomination play—along with an exclusive Private Brand "ごらく (GORAKU)" gaming machine lineup, a Dynacard membership and points system, and the スロパチスピリット virtual hall smartphone application for digital play experiences.
Product overview
DYNAM (株式会社ダイナム) operates Japan's largest pachinko hall chain with approximately 390 stores across all 46 prefectures, plus approximately 424 group-wide stores including subsidiaries. The company operates two physical store formats: standard 'ダイナム' (high-stakes玉/medal) and 'ダイナム ゆったり館' (low-cost, accessibility-focused). Its core proprietary product is the 'ご拉克 (GORAKU)' Private Brand (PB) gaming machine lineup — a portfolio of both co-developed 'ダイナムスペック機' (with manufacturers like 京楽, 平和, ニューギン, サンスリー, 豊丸, サムー, ビスティ, D-light, アムテック, etc.) and fully DYNAM-conceived 'ダイナムオリジナル機' (eA夏色日記, eAぷらねっとアポロGO, 満開シリーズ, アニマルマンション, PAナナシーお江戸ver., etc.) sold exclusively at DYNAM group stores. Supporting the physical business is a digital layer: the スロパチスピリット virtual hall app (co-developed with コムシード, 2025), the ダイナムメンバーズ loyalty card/membership system, a ダイナム店舗 app, store search, and machine ranking services. DYNAM also operates new entertainment businesses including クレーンマート (launched 2026). The company promotes responsible gaming via self-reporting and family reporting programs across all stores.
Differentiator
Problem solved
Functional benefit
Brands
- ごらく (Goraku): DYNAM's proprietary Private Brand (PB) pachinko machine brand, developed in collaboration with various gaming machine manufacturers or independently by DYNAM. Includes both 'ごらくスペックの共演機' (co-developed with manufacturers) and 'ダイナムオリジナル機' (fully DYNAM-original machines). Key machines include PA Nanashi Edo ver., PA Nakamori Akina, P Biohazard RE:2 Goraku Version, eA Natsuiro Nikki, eA Planet Apollo GO, P Winter Sonata Sweet Goraku Version, P Shin Evangelion, PA Sengoku Otome 7, PA Norimono Musume GO2, PA Mankai Mukashibanashi, PA Mankai Ranman GO, and PA Lupin III THE FIRST ~Fujiko 89 ver.~.
Products and services
- DYNAM Pachinko Halls (ダイナムパチンコホール店舗) Physical pachinko and pachislot amusement halls operated across all 47 prefectures of Japan. As of late 2025, DYNAM operates approximately 390 stores with the group total at 424 stores. Standard format offers higher-denomination 玉/medal play (4 yen 玉 and 20 yen medals).
- DYNAM ゆったり館 (Yuttari-kan) Low-Cost Stores Low-cost 玉/medal pachinko store format with 1 yen and 2.5 yen pachinko 玉 and 5 yen and 10 yen pachislot medals, providing an accessible, low-barrier entry option for casual and budget-conscious players, distinct from the standard DYNAM format.
- ごらく (GORAKU) Private Brand Gaming Machines DYNAM's proprietary Private Brand (PB) gaming machine lineup sold exclusively at DYNAM Group stores. Includes two types: ダイナムスペック機 co-developed with manufacturers (京楽, 平和, ニューギン, サンスリー, 豊丸, サムー, ビスティ, D-light, アムテック, etc.) where DYNAM participates in spec design; and ダイナムオリジナル機 fully conceived, designed, and produced by DYNAM (eA夏色日記, eAプラネットアポロGO, 満開 series, アニマルマンション, etc.). Over 80 unique models released since 2018.
- スロパチスピリット (Slospach Spirit) Virtual Hall App Smartphone application co-developed with Comseed that allows users to experience current and classic pachinko and pachislot machines digitally, including the PB ごらく series. Achieved over 100,000 pre-registrations before the October 2025 launch.
- ダイナムメンバーズ / ダイナムカード (Dynacard Membership Program)
Quantifiable outcome
- 390+ pachinko halls across all 47 prefectures of Japan
- +4 more outcomes
Companies that use DYNAM
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
DYNAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DYNAM partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Dynam Japan Holdings (Dynam Japan Holding)coreDynam Japan Holdings (DYJH) launched new entertainment business 'クレーンマート' (Craigen Mart) to provide new value combining shopping and entertainment. DYNAM is the main operating subsidiary of the group.
- アムテック (Amtex)coreCo-developed 'PA戦国乙女７ 終焉の関ヶ原 ときめき７８バージョン' with Amtex. Features the new lucky trigger system with over 93% continuation rate in the extreme bonus mode.
- コムシード (ComSeed)coreJoint development of 'スロパチスピリット' app with ComSeed and 京楽産業. App features current and classic pachinko/slot machines digitally, including PB機 '夏色日記'. Exceeded 100,000 pre-registrations.
- ニューギン (Newgin)coreCo-developed 'PA乗物娘GO2' with Newgin. A sequel to the popular 'PA乗物娘GO', featuring updated specs and the CYBERJAPAN DANCERS collaboration.
- ビスティ (Bisty)coreCo-developed 'Pシン・エヴァンゲリオン 99 ごらくver.' with Bisty. DYNAM Group exclusive spec version of Shin Evangelion, featuring custom hit probability designs and遊タイム (play time) feature.
- D-lightcoreCo-developed 'P中森明菜・歌姫伝説～BLACK DIVA 楽～' with D-light and 6 other hall companies. A PB機 with unique specifications for DYNAM Group stores.
- アムテック (Amtex)coreCo-developed 'Pバイオハザード RE:2 ごらくバージョン' with Amtex. This is a DYNAM Group-exclusive version of the popular Biohazard RE:2 pachinko machine, playable only at DYNAM Group stores.
- 平和 (Heiwa)coreCo-developed 'PAルパン三世 THE FIRST ～不二子89ver.～' with Heiwa and 5 other hall companies. This is a joint development PB機 with unique specs not available in standard market versions, exclusive to participating hall groups.
- 豊丸産業 (Toyoma Industries)coreCo-development of 'eAぷらねっとアポロGO' - a DYNAM original PB機 exclusively designed and developed by DYNAM, manufactured/collaborated with Toyoma Industries. This is a fully original DYNAM machine featuring unique game specifications, exclusive to the DYNAM Group.
- Terra Charge (EV Charging)minorTerra Charge EV charging infrastructure installed at approximately 300 DYNAM store parking lots nationwide. Provides convenient EV charging for customers visiting DYNAM stores, supporting environmental sustainability.
- コムシード (ComSeed)coreBusiness partnership for online virtual hall services. Developed 'スロパチスピリット' smartphone app - a virtual pachinko/slot experience platform. Pre-registration exceeded 100,000 users before launch. Also co-developed with 京楽産業 for game content.
- ISU (International Skating Union)minorDYNAM sponsors ISU Figure Skating Grand Prix Series events (multiple rounds per year, including Finland and France in 2018, Finland in 2024, and France in 2025). Supports the development of figure skating as a sport with global reach.
- 京楽産業 (Kyoraku)coreCo-developed 'Pぱちんこ冬のソナタG' and subsequent 'P冬のソナタ マイ・メモリー Sweet ごらくバージョン' with京楽産業. First collaboration with京楽, now a recurring PB development partner.
- サンスリー (Sanyo System / Sansuri)coreMultiple PB機 co-development projects including 'PAドラム海物語IN沖縄GO', 'PAわんわんパラダイスV-GO', and others withサンスリー. Ongoing strategic PB development partnership.
- マルハン (Maruhan)minorDYNAM and Maruhan (Japan's largest pachinko chain) co-founded an industry consortium to promote energy efficiency, power procurement optimization, and environmental sustainability in pachinko hall operations. Also collaborated on responsible gaming initiatives.
- アンダーツリー (UnderTree)minorCo-founded an energy efficiency and power procurement optimization consortium with DYNAM, Maruhan, andアンダーツリー. Partnered with東京電力エナジーパートナー to explore IoT and energy management solutions.
- 東京電力エナジーパートナー (TEPCO Energy Partner)minorPartner in the energy efficiency consortium, providing energy management expertise and supporting greenhouse gas reduction initiatives in DYNAM's operations.
- ニューギン (Newgin)coreCo-developed 'P信長の野望～創造～GO' and 'PA乗物娘GO' series with Newgin. Multiple joint PB機 developments.
- サンスリー (Sanyo System)coreCo-developed 'PAドラム海物語IN沖縄GO' withサンスリー. The follow-up to the 'CRAドラム海物語77DS', featuring a 6-tier setting new rule machine.
- 日本スカッシュ協会 (Japan Squash Association)coreOfficial partner of the Japan Squash Association. DYNAM sponsors the full line of national squash tournaments including the dyna CUP SQ-CUBE OPEN (PSA World Tour event), All-Japan Squash Championships, and regional opens. Sponsors pro players 机龍之介 and 松井千夏.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
DYNAM competitors and assessment
Company assessmentEmerging players
- Newgin: Pachinko/pachislot machine manufacturer with strong anime IP licensing that co-develops PB machines with DYNAM. Comparable as a PB machine partner rather than a hall operator; weaker direct overlap.
- Sanyo / Sansri (Sanyo Bussan): Pachinko/pachislot machine manufacturer with recurring PB machine co-development relationships with DYNAM. Comparable as a PB supply partner; not a significant direct hall operator competitor.
Direct peers
- Heiwa Corporation: Pachinko hall operator and gaming machine manufacturer that co-develops PB machines with DYNAM. Directly comparable as both a hall operator competing for players and a PB machine partner for chain-exclusive titles.
- Sankyo: Major pachinko machine manufacturer that also operates its own pachinko halls (Fever brand). Comparable to DYNAM as both a supplier of gaming machines to the industry and an integrated hall operator.
- Kyoraku Industrial Holdings: Major pachinko/pachislot machine manufacturer and operator group. Directly comparable as a recurring PB machine co-development partner for DYNAM and as a vertically integrated pachinko operator competing for hall share.
- Maruhan: One of Japan's largest pachinko hall chains operating hundreds of stores nationwide. Directly comparable to DYNAM in hall operations, PB machine strategy, and responsible gaming programs; the two have even co-founded an energy efficiency consortium.
Broad incumbents
- Universal Entertainment: Diversified gaming and entertainment company with pachinko/pachislot machine manufacturing and historically casino interests. Comparable as a vertically integrated gaming company with exposure to the same regulatory and player-demand dynamics.
- Fields Corporation: Diversified entertainment and pachinko-related content/IP company with planning, distribution, and machine manufacturing exposure. Comparable as a Japanese gaming entertainment peer serving the same end-player demand.
- Dynam Japan Holdings (HKEX: 6889): Publicly listed parent of DYNAM Co., Ltd. on the Hong Kong Stock Exchange. Most directly comparable parent entity for capital structure, M&A strategy, and group-level strategic positioning.
- Sega Sammy Holdings: Diversified gaming conglomerate whose Sammy unit is a major pachislot/pachinko machine manufacturer. Comparable as a supplier-partner to DYNAM's PB machine pipeline and as a Japanese gaming competitor broadly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DYNAM social profiles
Digital presenceDYNAM compliance and trust
Trust signalCompliance7 records
DYNAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
DYNAM leadership team
Management profileNumber of profiles
Profiles4 records
DYNAM subsidiaries and ownership
Company hierarchySubsidiaries2 records
DYNAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DYNAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DYNAM
What does DYNAM do?
DYNAM Co., Ltd. operates Japan's largest chain of physical pachinko and pachislot amusement halls, with approximately 390 DYNAM-branded stores and 424 total group stores across all 47 prefectures of Japan. The company offers customers two store formats—standard ダイナム halls with higher-denomination 玉/medal play and ダイナム ゆったり館 halls featuring budget-friendly low-denomination play—along with an exclusive Private Brand "ごらく (GORAKU)" gaming machine lineup, a Dynacard membership and points system, and the スロパチスピリット virtual hall smartphone application for digital play experiences.
Is DYNAM a public or private company?
DYNAM is a public company. It is classified as public and is currently operating.
When was DYNAM founded?
DYNAM was founded in 1967. It employs 5,001 to 10,000 people.
Where is DYNAM based?
DYNAM is headquartered in Tokyo, Japan, in the Asia region.
How does DYNAM make money?
Two revenue lines are on record. Pachinko Hall Operations are the primary driver. The others are prize Exchange.
Who are DYNAM's main competitors?
Emerging players on record are Newgin and Sanyo / Sansri (Sanyo Bussan). Direct peers are Heiwa Corporation, Sankyo, Kyoraku Industrial Holdings and Maruhan. Broad incumbents are Universal Entertainment, Fields Corporation, Dynam Japan Holdings (HKEX: 6889) and Sega Sammy Holdings.
Does DYNAM have an API?
No public API is recorded for DYNAM.