Louise émoi
Louise émoi is a French artisanal, certified-organic cosmetics maker founded in 2010, producing cold-process soaps, solid shampoos, deodorants, balms, oils, and serums from a single workshop in Tarn, sold direct-to-consumer online and through an independent reseller network across France.
- Company typePrivate
- Founded2010
- HeadquartersVielmur-sur-agout, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Louise émoi does
Louise émoi is a French artisanal certified-organic cosmetics manufacturer founded in 2010 by Véronique, producing cold-process soaps (saponification à froid) and a complementary range of personal-care products from a single workshop in Vielmur-sur-Agout, Tarn (Occitanie). The core technology is traditional cold saponification using vegetable oils and lye (sodium hydroxide for solid soaps, potassium hydroxide for liquids), yielding soaps with an 8–10% superfat — a significantly higher free-oil content than industrial soaps — alongside in-house annual botanical macerations of immortelle, calendula, millepertuis, and pâquerette in vegetable oils. The full product portfolio spans over 20 cold-process soap varieties, solid shampoos, natural solid deodorants, chewable solid toothpaste tablets, water-free nourishing balms, dry facial and care oils, bio face serums, liquid soaps, cleansing oils, sun sticks, gift sets, trial kits, zero-waste accessories (magnetic soap holders, loofah sponges, konjac sponges, dental floss), digital gift cards, and an AntiGaspi up-to-40%-off line. Every formulation is palm-oil-free and certified to the Nature & Progrès standard (the most stringent European organic label), with concurrent Cosmos Organic, Cosmebio, Slow Cosmétique, and ADNS Savon à Froid designations.
The business operates a hybrid go-to-market model. The primary direct-to-consumer channel is the company's own e-commerce storefront (louiseemoi.com), supported by a physical boutique at the workshop for on-site sales and online-order collection. A secondary B2B channel — formalized through an "Espace Revendeur" portal with professional pricing tiers, downloadable proforma and order forms, and a dedicated [email protected] contact — supplies independent bio shops, pharmacies, health stores, and local retailers across France. A small-format product offering targets the hotel and hospitality segment via the general inquiry form. Event-driven sales through ~7 annual trade shows (Salon Vivre Autrement and Marjolaine in Paris, NatExpo in Lyon, Festi'Valériane in Belgium, plus regional fairs) serve both consumer acquisition and B2B reseller prospecting. Marketing is community-led, anchored by the "Le Journal de la Savonnerie" educational blog, an Instagram presence (@savonnerielouiseemoi), Facebook, YouTube, and Pinterest, supplemented by an influencer/affiliate program and prominent display of 9,300+ verified reviews averaging 4.86/5 across 15,000+ cumulative customers.
Revenue mechanics are pure transactional: one-time product purchases across an entry-level price ladder from €3 accessories and €3.18–€5.90 soaps up through €22 balms, €23.50 serums, and €200 gift cards. Trial kits (€12.80–€21.40) and a 10% first-order welcome discount (BIENVENUE10) drive acquisition; the AntiGaspi line provides inventory clearance at up to 40% off. Free pickup-point delivery is offered for orders ≥€55 in Metropolitan France. The company is privately held, bootstrapped, founder-operated, and shows no external institutional capital, no M&A activity, no disclosed revenue, and a documented social-impact supply chain (Emmaüs, ESAT workshops, prison work program, Enercoop renewable electricity, Ecolabel-certified regional printer) that anchors its ethical brand narrative.
Louise émoi firmographics
Firmographics- Name
- Louise émoi
- Legal name
- Louise émoi
- Website
- https://louiseemoi.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Louise émoi is a French artisanal, certified-organic cosmetics maker founded in 2010, producing cold-process soaps, solid shampoos, deodorants, balms, oils, and serums from a single workshop in Tarn, sold direct-to-consumer online and through an independent reseller network across France.
- Ownership category
- akta.pro rank
Louise émoi industry classification
Industry- Product category
- Natural and organic artisanal cosmetics
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand Soap & Hand Wash (CRABAEAC)
- akta.pro secondary industry
- Tongue Cleaners & Breath Fresheners (CRABAFAI)
Keywords
Where Louise émoi is headquartered
LocationHeadquarters
- HQ city
- Vielmur-sur-agout
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Louise émoi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct e-commerce sales (B2C): The company sells its full range of certified organic cosmetics directly to consumers through its own website. Customers can purchase individual products, trial kits, gift cards, and curated gift sets. Orders above €55 qualify for free delivery to pickup points in Metropolitan France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual cosmetic products — one-time purchase |
| Unit Pricing | Pay-as-you-go | Trial kits for product discovery |
| Unit Pricing | Pay-as-you-go | AntiGaspi discounted products — limited inventory |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Louise émoi product offering
Product offeringCore offering
Louise émoi is an artisanal certified-organic cosmetics maker producing cold-process soaps (savons à froid) as its flagship, alongside a complementary range of solid shampoos, solid deodorants, solid toothpaste tablets, nourishing balms, dry oils, bio face serums, liquid soaps, and zero-waste accessories. All products are handmade at the company's workshop in Vielmur-sur-Agout (Tarn, France), using in-house botanical macerations, with no palm oil, and certified under Nature & Progrès and Cosmos Organic standards.
Product overview
Louise émoi is an artisanal soap maker specializing in certified organic cosmetics manufactured through cold saponification. The product portfolio centers on cold process soaps (savons à froid) as the core offering, supplemented by solid shampoos, natural deodorants, solid toothpastes, nourishing balms, care oils, and bio face serums. Additional offerings include liquid soaps, zero-waste accessories, gift sets, trial kits, and an AntiGaspi discount line. All products are handmade in their Tarn workshop in southwest France, certified under Nature & Progrès (the most demanding bio label) and Cosmos Organic. The company emphasizes zero-waste packaging, local producer partnerships, and traditional craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Savons à Froid (Cold Process Soaps)
Quantifiable outcome
- 9,300+ verified customer reviews with an aggregate 4.86/5 rating
- +2 more outcomes
Companies that use Louise émoi
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Louise émoi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Louise émoi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- EmmaüsminorLouise émoi sources second-hand fabrics from Emmaüs to clean production equipment, including rinse water containers and vats. This partnership supports the circular economy and reduces waste from the soapmaking process.
- ESAT (Établissement et Service d'Aide par le Travail)minorESAT facilities treat and wash the second-hand fabrics sourced from Emmaüs that are used for equipment cleaning. This supports the professional integration of people with disabilities in a meaningful work setting.
- Prison work program (short-sentence detainees)minorIncarcerated individuals in a short-sentence prison facility cut and sew the reusable tote bags used for Louise émoi orders. This social reintegration program adds a meaningful community impact layer to the brand's packaging operations.
- EnercoopminorLouise émoi sources 100% renewable electricity from Enercoop, a French energy cooperative. This commitment supports the development of renewable energy and avoids fossil fuel use in the workshop's manufacturing operations.
- Local and regional printers (certified Ecolabel)minorAll labels and printed materials are produced by a regional partner printer certified with the European Ecolabel. Inks are water-based and carry FSC and EcoMark certifications. This ensures sustainable print production within the local supply chain.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Louise émoi competitors and assessment
Company assessmentDirect peers
- Savonnerie Fer à Cheval (La Corvette): Historic Marseille-based savonnerie (est. 1856) producing traditional and cold-process soaps and liquid soaps with olive-oil formulations, sharing Louise émoi's artisanal cold-process craft and France-centric distribution.
- Comme Avant: French artisanal maker of cold-process certified organic soaps, solid shampoos, deodorants and toothpaste tablets, sold DTC and via independent bio shops — overlapping nearly one-to-one with Louise émoi's product mix, certification philosophy, and target customer.
- Lamazuna: French zero-waste personal care brand offering solid shampoos, deodorants, toothpaste tablets and skincare, targeting the same conscious-consumer segment with a strong DTC and reseller model.
- Savonnerie de l'Atelier: Small French artisanal soap maker producing cold-process certified organic soaps with surgras formulations, sold DTC and through independent retailers — directly comparable artisanal craft and channel model.
Broad incumbents
- Melvita: Established French organic beauty brand (founded 1983, now part of L'Occitane group) offering certified organic skincare, soaps and hygiene products — broader catalog and far larger distribution but overlaps heavily on certified-organic positioning and target customer.
- L'Occitane en Provence: Global French beauty group with strong organic/natural credentials and a wide soaps, body-care and skincare portfolio; competes for the conscious consumer at much larger scale and has launched its own solid-format lines.
Emerging players
- Respire: French natural personal-care brand specializing in natural deodorants, solid soaps and oral care with a strong digital-native presence; overlaps on solid-format deodorants/soaps and the same conscious French consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Louise émoi social profiles
Digital presenceLouise émoi compliance and trust
Trust signalCompliance5 records
Louise émoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Louise émoi leadership team
Management profileNumber of profiles
Profiles2 records
Louise émoi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Louise émoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Louise émoi
What does Louise émoi do?
Louise émoi is an artisanal certified-organic cosmetics maker producing cold-process soaps (savons à froid) as its flagship, alongside a complementary range of solid shampoos, solid deodorants, solid toothpaste tablets, nourishing balms, dry oils, bio face serums, liquid soaps, and zero-waste accessories. All products are handmade at the company's workshop in Vielmur-sur-Agout (Tarn, France), using in-house botanical macerations, with no palm oil, and certified under Nature & Progrès and Cosmos Organic standards.
Is Louise émoi a public or private company?
Louise émoi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Louise émoi founded?
Louise émoi was founded in 2010. It employs 11 to 50 people.
Where is Louise émoi based?
Louise émoi is headquartered in Vielmur-sur-agout, France, in the Europe region.
How does Louise émoi make money?
One revenue line is on record: direct e-commerce sales (B2C).
Who are Louise émoi's main competitors?
Direct peers on record are Savonnerie Fer à Cheval (La Corvette), Comme Avant, Lamazuna and Savonnerie de l'Atelier. Broad incumbents are Melvita and L'Occitane en Provence. Respire is listed as an emerging player.
Does Louise émoi have an API?
No public API is recorded for Louise émoi.
What industry is Louise émoi in?
Louise émoi's product category is Natural and organic artisanal cosmetics. Its primary akta.pro industry code is CRABAEAC, Hand Soap & Hand Wash, with a secondary code of CRABAFAI, Tongue Cleaners & Breath Fresheners. Its NAICS code is 3256 and its SIC code is 2840.