Scoot and Ride

What Scoot and Ride does

Scoot and Ride VERTRIEBS GmbH is an Austrian, privately held manufacturer of children's mobility products, headquartered in Grieskirchen and operating in the DACH region (Germany, Austria, Switzerland). Founded in 2012, the company designs and sells a four-tier age-segmented scooter and ride-on portfolio: the My First slide vehicle (6-36 months) for early motor development, the Highwaykick 1 Push and Go with removable parental push bar (1.5-3 years), the Highwaykick 3S with LED wheels and dual steering (3-5 years), and the Highwaykick 5 LED for older children and pre-teens (6-10 years). Notable proprietary features include the Push and Go assisted-ride mechanism, integrated LED wheels for visibility and aesthetics, and a dual steering geometry aimed at higher-speed riding. The catalog also includes a licensed miffy/nijntje character collection, child-fit protective equipment (helmets and protector sets), spare parts, and digital gift cards.

The business runs a hybrid go-to-market: direct-to-consumer e-commerce on scootandride.at (German/English storefronts) is paired with a network of physical retail partners across German-speaking Europe for in-store purchase. Marketing is a mix of Instagram organic engagement, email newsletter, blog content, and brand video, supplemented in 2025 by a co-promotional giveaway partnership with infant nutrition brand Aptamil covering Germany, Austria, and Switzerland. Revenue is generated primarily through one-time hardware sales at the consumer level, with no disclosed subscription, licensing royalty, or recurring service component beyond gift cards. No public revenue, headcount, funding, or ownership data is available; the company is described in source material as likely founder or family owned, with no parent company or external investors identified.

Operationally, the company runs an own e-commerce storefront backed by standard cart/wishlist/account functionality, English and German language support, and a Jobs page indicating active hiring. Distribution is regional rather than global, and there are no disclosed patents, regulatory certifications, or AI/ML capabilities. Strategic emphasis in the available evidence is on catalog breadth across child age stages, character licensing, accessory attach, and partner-driven demand generation rather than geographic or technological expansion.

Name

Scoot and Ride

Legal name

Scoot and Ride VERTRIEBS GmbH

Website

https://scootandride.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Scoot and Ride is an Austrian, privately held manufacturer of children's scooters and ride-on vehicles, serving parents across the DACH region with an age-segmented product portfolio from 6 months to 10 years, sold via DTC e-commerce and a retail partner network.

Ownership category

akta.pro rank

Product category

Children's Mobility Products

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

akta.pro secondary industry

Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Children's scooters
• Kids mobility products
• Ride-on toys
• Toddler slide vehicles
• Children's protective gear

Headquarters

HQ city

Grieskirchen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Children's Scooter Sales: One-time hardware sales of branded children's scooters across multiple age segments (6-36 months through 6-10 years). Products include Highwaykick 1, Highwaykick 3S, and Highwaykick 5 lines.
2. My First Product Line: Slide vehicles and ride-on toys for toddlers aged 6-36 months supporting motor development
3. Accessories and Spare Parts: Protective helmets, knee and elbow pads, replacement wheels, and other accessories
4. Gift Cards: Digital gift cards sold through the e-commerce platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scoot and Ride designs, manufactures, and sells children's mobility products including kick scooters, ride-on toys, and slide vehicles organized by age group from 6 months through 10 years. The portfolio covers the My First slide vehicle (6-36 months), the Highwaykick 1 Push and Go (1.5-3 years), the Highwaykick 3S (3-5 years), and the Highwaykick 5 LED (6-10 years), complemented by a limited edition miffy/nijntje collection, kids' helmets, protector sets, spare parts, and gift cards. Products are sold through the company's own online storefront and a retail partner network across the DACH region.

Product overview

Scoot and Ride is a children's mobility company offering a portfolio of scooters and ride-on vehicles designed for different age groups. The product line includes: the My First series (6-36 months) featuring baby-walker, ride-on, and caster board options for toddlers; the Highwaykick 1 series (1.5-3 years) available as a Push and Go model with removable push bar or lifestyle version; the Highwaykick 3S (3-5 years) with LED wheels and dual steering; and the Highwaykick 5 LED (6-10 years) for older children. The company also offers the miffy/nijntje branded collection, protective accessories (helmets and protector sets), spare parts, and gift cards. The products share a unified design philosophy focused on child safety, motor development, and age-appropriate mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Highwaykick: Product line of children's scooters including Highwaykick 1, Highwaykick 3S, and Highwaykick 5 LED models
• My First
• Push and Go

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AptamilminorGTM or Marketing Partner · 1 January 2025Joint promotional campaign where Scoot and Ride products (Highwaykick 1 Push and Go) are offered as prizes. Parents purchase Aptamil child milk products, submit receipts via QR code or web links, and enter to win. Campaign runs in Germany, Austria, and Switzerland markets.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smoby Toys: Major French toy manufacturer (parent of Globber) producing ride-on toys, dollhouses, and outdoor play equipment. Smoby overlaps with Scoot and Ride's toddler My First segment and shares European retail channels.
• Kettler: Long-standing German children's products brand with ride-ons, scooters, and outdoor toys. Kettler competes in similar DACH retail aisles and historically in ride-on toy categories that overlap with My First.
• Razor USA: Iconic US scooter brand dominating the children's kick scooter category globally. Razor competes broadly with Scoot and Ride at the older child/teen segment and has far greater distribution scale.
• Hudora: Established German sporting goods and outdoor toy maker with a broad product portfolio including scooters, inline skates, and ride-ons. Hudora overlaps with Scoot and Ride across multiple categories and shares the same DACH distribution footprint.

Direct peers

• Micro Mobility Systems: Swiss-based global leader in children's and adult kick scooters. Micro is the most direct competitor to Scoot and Ride with overlapping product categories (Mini, G-Bike, Scooter) targeting similar age segments and the same premium DACH-adjacent positioning.
• Puky: German manufacturer of children's bikes, scooters, and balance vehicles with a long DACH heritage. Puky directly competes in the toddler-to-young-child segment where Scoot and Ride's Highwaykick 1 and My First lines compete.
• Globber (Smoby Toys): French-Dutch children's scooter brand with strong European retail presence across multiple child age segments. Globber directly competes with Scoot and Ride's Highwaykick line in the DACH and broader EU market.

Emerging players

• JD Bug: UK-based scooter brand focused on children's and adult scooters. Less of a direct head-to-head in DACH but competes for international distribution and older-child scooter segments.
• Chillafish: Belgian children's balance bike and ride-on brand. Smaller and more focused than Scoot and Ride but competes in the toddler mobility/learning-to-ride segment.

Others

• Ferrero / Kinder (related licensed kids brands): Not a competitor but analogous IP holder that has done kids' co-branded toys. Relevant context for the kind of branded children's products partnerships that Scoot and Ride pursues (e.g., miffy/nijntje, Aptamil).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scoot-ride-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoot and Ride