What ToolBarn.com does

SouthernCarlson is a U.S. B2B distributor of construction and industrial supplies, operating a multi-branch physical network augmented by phone-based inside sales and a B2B e-commerce platform with customer web accounts and an online payment portal (BillTrust). The company sells and distributes fasteners, tools, packaging, and related supplies through 75,870 stocked SKUs and supports 317,228 special order items sourced, serving nine identified verticals: commercial construction, multi-family construction, residential/single family construction, manufacturing, distribution/logistics, facilities maintenance, independent hardware stores, lumberyards, and wholesale building materials.

The company's proprietary technology is limited in scope and centers on transactional rather than analytical capabilities. Key productized services include Interchange Pro (a product interchange/procurement system), Challenger Packaging (a packaging solutions sub-brand), and an affiliated workwear brand (BURTLE Workwear). The customer-initiated web account onboarding flow and credit application process anchor its commercial motion; no patents, certifications, AI capabilities, or public integrations are disclosed.

Commercially, SouthernCarlson runs a sales-led go-to-market combining field sales through branch locations, inside sales via a national toll-free number (1-800-745-6735), and self-service e-commerce via web accounts. Pricing is quote-based for commercial B2B accounts and is not publicly disclosed. The company emphasizes urgency-driven service and long-term relationship management, with operational evidence of 684,063 deliveries completed and 74,819 jobsites served. Ownership, founding year, headcount, and financial results are not disclosed in the available source data.

Name

ToolBarn.com

Legal name

SouthernCarlson

Website

https://toolbarn.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SouthernCarlson is a U.S. B2B distributor of construction and industrial supplies, serving commercial contractors, manufacturers, facilities maintenance, hardware stores, and lumberyards via multi-branch physical locations, phone sales, and B2B e-commerce web accounts.

Ownership category

akta.pro rank

Product category

Construction & Industrial Supply Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Hardware (5072), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Construction supply distribution
• Industrial supply distribution
• B2B building materials
• Facilities maintenance supplies
• Wholesale hardware distribution

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Distribution - Construction & Industrial Supplies: SouthernCarlson generates revenue through distribution of construction and industrial supplies to commercial contractors, manufacturers, distributors, facilities maintenance operations, hardware stores, and lumberyards. Revenue is generated through product sales with potential for recurring orders from established B2B customer relationships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SouthernCarlson is a B2B distributor of construction and industrial supplies, offering 75,870 stocked SKUs and special-order sourcing across commercial construction, multi-family and single-family construction, manufacturing, distribution, facilities maintenance, hardware stores, lumberyards, and wholesale building materials customers. Distribution is executed through multiple branch locations, an e-commerce/web-account ordering platform, phone-based inside sales, and direct jobsite delivery, complemented by credit accounts and a BillTrust-powered online payment portal.

Product overview

SouthernCarlson is a construction and industrial supply distributor offering products and services through a unified platform. The company provides construction supply, industrial supply, and wholesale supply offerings across multiple channels including 684,063 deliveries, 317,228 special order items sourced, 74,819 jobsites served, and 75,870 stocked SKUs. The platform includes special programs such as Interchange Pro for interchange services and Challenger Packaging for packaging solutions.

Differentiator

Problem solved

Functional benefit

Brands

• BURTLE Workwear: Workwear brand mentioned in footer navigation.

Products and services

• Construction Supply Distribution Distribution of construction materials and supplies to commercial construction contractors, multi-family builders, and residential/single-family builders, with takeoff/quoting, delivery to jobsites, and special-order sourcing for non-stock items.
• Industrial Supply Distribution Distribution of industrial supplies and MRO materials to manufacturing facilities, distribution/logistics operators, and commercial/industrial facilities maintenance departments, with plant install and quick-turn delivery.
• Wholesale Supply Distribution Wholesale distribution of hardware, lumber, and building materials to independent hardware stores, lumberyards, and wholesale building materials dealers for resale.
• Interchange Pro Product interchange/procurement program offered by SouthernCarlson to help customers identify and source interchangeable or alternative products from its supply assortment.
• Challenger Packaging Packaging solutions brand offering packaging materials and packaging-related supply to SouthernCarlson's construction and industrial customer base.

Quantifiable outcome

• 684,063 deliveries completed
• +3 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BURTLE WorkwearminorOthersBURTLE Workwear is a related brand/service offered through SouthernCarlson's website, providing workwear apparel to construction and industrial customers. This appears to be an affiliated brand rather than a formal partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fastenal: Industrial supply and fastener distributor with on-site vending and branch locations serving manufacturing and construction end markets. Overlaps with SouthernCarlson's industrial supply segment but with a different go-to-market mix.
• Ferguson Enterprises: Large publicly traded distributor of plumbing, HVAC, and waterworks supplies with a deep U.S. branch network. Operates in an adjacent construction-supply category but at materially larger scale than SouthernCarlson.
• Grainger: Large industrial MRO distributor serving facilities maintenance and manufacturing customers — overlapping with two of SouthernCarlson's named verticals but at much larger scale and with a heavier industrial MRO tilt.
• Beacon Building Products: Major U.S. distributor of roofing and complementary building products, formed via consolidation of Allied and others. Comparable in serving contractors via branches but at significantly larger scale.

Direct peers

• Lansing Building Products: National distributor of exterior building products with a branch-led sales model targeting contractors. Comparable in customer base, distribution format, and product mix to SouthernCarlson.
• SRS Distribution: Fast-growing building products distributor with a national branch network serving roofing, siding, and other trades. Competes head-to-head with SouthernCarlson for the same contractor customers and adjacent product categories.
• ABC Supply Co. The largest U.S. wholesale distributor of roofing, siding, windows, and other exterior building products, serving contractors through hundreds of branches. Directly comparable to SouthernCarlson's contractor-focused, branch-and-delivery distribution model.
• White Cap (formerly HD Supply Construction Supply): Major U.S. distributor of construction supplies and tools to concrete, drywall, and mechanical contractors. Mirrors SouthernCarlson's branch-based, field-sales-driven B2B model across overlapping construction verticals.

Regional players

• Border States Electric: Employee-owned electrical distribution company with strong regional presence in the U.S. Comparable as a B2B construction/industrial supplier serving contractors and industrial buyers, though focused specifically on the electrical category.
• CED (Consolidated Electrical Distributors): Wholesale electrical products distributor serving contractors, industrial users, and utilities across the U.S. Comparable B2B distributor model but concentrated in a single product category adjacent to SouthernCarlson's industrial supply offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/toolbarn
• Facebookfacebook.com/ToolBarn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToolBarn.com