Action Indoor Sports
- Company typePrivate
- Founded1994
- HeadquartersMorphett Vale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Action Indoor Sports firmographics
Firmographics- Name
- Action Indoor Sports
- Legal name
- Action Indoor Sports Morphett Vale
- Website
- https://actionmorphettvale.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Action Indoor Sports industry classification
Industry- Product category
- Indoor Sports Facility Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Intramural Sports & Recreational Leagues (EDALAIAC), Youth & Amateur Sports Tournaments (MPAGAMAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Action Indoor Sports is headquartered
LocationHeadquarters
- HQ city
- Morphett Vale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Action Indoor Sports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Sports Competition Fees: Teams and individuals pay per-game or per-season fees to participate in indoor sports competitions (Cricket, Netball, Soccer) across senior and junior divisions. Revenue is usage-based per match or season.
- Inflatable World Admissions: General admission fees for the indoor inflatable playground on weekends and school holidays, with separate pricing for ages 4 & under ($8) and ages 5+ ($15). Additional revenue from birthday party packages ($200) and corporate function bookings.
- Venue and Court Hire: Casual court hire at $6 per person (max 7), group court hire at $45 per court per hour, bowling lane hire at hourly/half-hourly rates with U/18 discounts, and bar room hire for private events with staffing included.
- Cricket Shop Services: Cricket bat repair and maintenance services including full refurbishment ($70), face recondition ($30), resleeve ($20), handle regrip ($13), and bat rehandle (quote-based).
- Junior Development Programs: Woolworths Cricket Blasts and Suncorp NetSetGO programs at $99 per participant for 8-10 week terms, providing youth sports development training.
- Bar and Membership: On-site club bar providing food and beverages with membership discounts and birthday free drinks. Revenue from bar sales during sports competitions and private bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Senior Indoor Cricket 6 Pack - $90/team per game ($15/player) |
| Usage-based | Pay-as-you-go | Senior Indoor Netball - $77/team per game ($11/player) |
| Usage-based | Pay-as-you-go | Senior Indoor Soccer - $50/team per game ($10/player) |
| Usage-based | Pay-as-you-go | Junior Sports Competitions - $7/player per game + $10 registration |
| Subscription | Multi-year contract | Woolworths Cricket Blasts & Suncorp NetSetGO - $99 per participant |
| Usage-based | Pay-as-you-go | Inflatable World General Admission - $8-$15 per person |
| Unit Pricing | Pay-as-you-go | Casual Court Hire - $6/person (max 7) or $45/court group rate |
| Unit Pricing | Pay-as-you-go | Birthday Party Package - $200 for 12 children |
| Unit Pricing | Pay-as-you-go | Cricket Bat Repairs - $13-$70 per service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Action Indoor Sports product offering
Product offeringCore offering
Action Indoor Sports operates a multi-purpose indoor sports venue offering organized social competitions in Indoor Cricket (6 Pack format), Indoor Netball (mixed and ladies), and Indoor Soccer across senior and junior divisions. The facility also operates Inflatable World, an indoor inflatable playground, and provides venue hire, junior development programs (Woolworths Cricket Blasts and Suncorp NetSetGO), club team participation through the Morphett Vale Sharks, national championships pathways, and a cricket bat repair shop.
Product overview
Action Indoor Sports operates a multi-purpose indoor sports venue in Morphett Vale, South Australia, offering a unified portfolio of sporting programs. The core offering centers on three indoor sports—Indoor Cricket (featuring the 6 Pack format), Indoor Netball (mixed and ladies), and Indoor Soccer—available across senior and junior age divisions. Adjacent programs include Inflatable World (indoor inflatable playground), junior development programs (Woolworths Cricket Blasts, Suncorp NetSetGO), the Morphett Vale Sharks club teams, national championships pathway, venue hire services, and a cricket repair shop. The venue also provides access to bowling lanes and a club bar for members.
Differentiator
Problem solved
Functional benefit
Brands
- Inflatable World Morphett Vale: Indoor inflatable playground - one of Australia's largest indoor inflatable playgrounds, open on weekends and school holidays for casual visits, birthday parties, and corporate functions.
- Morphett Vale Sharks
Products and services
- Indoor Cricket Six-pack format indoor cricket competitions for senior players and junior divisions (Under 10s, 12s, 14s), including All Abilities and boccia programs. Senior teams play Monday, Thursday, and Sunday nights.
- Indoor Netball Organized indoor netball competitions including Mixed Netball (Monday/Tuesday/Wednesday nights), Ladies Netball (Tuesday/Wednesday nights), and junior programs (Under 10s, 12s, 14s) on Wednesday afternoons.
- Indoor Soccer Non-stop, no-out indoor soccer competitions for seniors on Sundays and juniors (Under 10s, 12s, 14s) on Tuesdays during Terms 4 and 1.
- Inflatable World One of Australia's largest indoor inflatable playgrounds, open on weekends, public holidays, and school holidays. Offers general admission, birthday party bookings, school bookings, and corporate functions.
- Woolworths Cricket Blasts Cricket Australia endorsed junior cricket development program with Junior Blast (ages 5-7) and Master Blast (ages 7-10) sessions, running 8-10 week programs during school terms.
- Suncorp NetSetGO Netball Australia endorsed pathway program for boys and girls divided into Net, Set, and GO tiers based on age and experience, with 8-10 week programs during school terms.
- Venue Hire Casual and group hire of indoor courts, bowling lanes, and bar room for training, corporate events, birthday parties, and private functions.
- Cricket Shop Cricket bat repair and maintenance services including full refurbishment, face reconditioning, resleeving, handle regripping, and rehandling.
- Morphett Vale Sharks Club Teams Home club teams competing in Big Blast Indoor Cricket, Indoor Netball Premier League, and National Indoor Cricket League competitions across multiple divisions and age groups. Currently 100 members with 17 premierships over 30 years.
- National Championships Pathway State representative team trials and development pathways for Indoor Cricket and Indoor Netball national championships across Junior, Aged, Masters, and Open divisions.
Companies that use Action Indoor Sports
Customer profileSegments4 records
Ideal customer profiles4 records
Action Indoor Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Indoor Sports partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Action Indoor Sports competitors and assessment
Company assessmentDirect peers
- Timezone: Long-standing Australian family entertainment and arcade chain operating in shopping centres and entertainment precincts, competing for the same family/young-adult discretionary spend as Inflatable World.
- Bounce Inc: Australia's largest indoor trampoline and recreational entertainment chain, operating multi-location family entertainment venues in suburban catchments—overlapping with Action's Inflatable World and venue-hire side of the business.
- Archie Brothers: Australian indoor entertainment venues combining arcade, bowling, and dining—analogous to Action's combination of organized sports competitions, Inflatable World, bowling lanes, and club bar under one venue.
- Inflatable World: Action Indoor Sports Morphett Vale operates as a franchisee of Inflatable World, so other Inflatable World locations are direct peers sharing identical playground operational model, pricing structure, and birthday party product.
- Strike Bowling: Australian bowling entertainment chain combining bowling lanes with bar/dining in suburban entertainment venues; Action Indoor Sports operates bowling lanes plus a club bar, similar combo-venue entertainment model.
- Holey Moley: Australian mini-golf entertainment chain with food and beverage, targeting similar family/adult-group discretionary spend in the same suburban entertainment catchment.
- Zone Bowling: Bowling and family entertainment operator in Australia offering lanes, arcade, and food/beverage—overlapping with Action's bowling lane hire and bar room hire for group and corporate functions.
- Flip Out: Australian trampoline and inflatable arena chain operating indoor family entertainment venues with birthday party packages, directly comparable to Action Indoor Sports' Inflatable World offering and family demographic focus.
Broad incumbents
- Anytime Fitness: Major global fitness franchise with significant Australian footprint; competes for recreational activity spend in similar suburban catchments though core offering is gym access rather than organized team sports.
- Club Lime: Larger Australian fitness chain serving adjacent recreation demand with memberships and group classes—broader fitness/recreation incumbent that overlaps with the organized activity segment rather than the indoor competition format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Action Indoor Sports social profiles
Digital presenceAction Indoor Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Indoor Sports leadership team
Management profileNumber of profiles
Action Indoor Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Indoor Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Indoor Sports
What does Action Indoor Sports do?
Action Indoor Sports operates a multi-purpose indoor sports venue offering organized social competitions in Indoor Cricket (6 Pack format), Indoor Netball (mixed and ladies), and Indoor Soccer across senior and junior divisions. The facility also operates Inflatable World, an indoor inflatable playground, and provides venue hire, junior development programs (Woolworths Cricket Blasts and Suncorp NetSetGO), club team participation through the Morphett Vale Sharks, national championships pathways, and a cricket bat repair shop.
Is Action Indoor Sports a public or private company?
Action Indoor Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Indoor Sports founded?
Action Indoor Sports was founded in 1994. It employs 11 to 50 people.
Where is Action Indoor Sports based?
Action Indoor Sports is headquartered in Morphett Vale, Australia, in the Oceania region.
How does Action Indoor Sports make money?
Six revenue lines are on record. Sports Competition Fees are the primary driver. The others are inflatable World Admissions, venue and Court Hire, cricket Shop Services, junior Development Programs and bar and Membership.
Who are Action Indoor Sports's main competitors?
Direct peers on record are Timezone, Bounce Inc, Archie Brothers, Inflatable World, Strike Bowling, Holey Moley, Zone Bowling and Flip Out. Broad incumbents are Anytime Fitness and Club Lime.
Does Action Indoor Sports have an API?
No public API is recorded for Action Indoor Sports.
What industry is Action Indoor Sports in?
Action Indoor Sports's product category is Indoor Sports Facility Services. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of EDALAIAC, Intramural Sports & Recreational Leagues. Its NAICS code is 713940 and its SIC code is 7997.