What Inflatable World does

Inflatable World Australia Pty Ltd operates Australia's largest network of indoor inflatable playground venues, delivering two-hour active play sessions on obstacle courses, slides, jumping zones, and climbing challenges. The company was founded circa 2014-2015 and currently runs 20+ venues across Victoria (9), Queensland (8), South Australia (2), and Western Australia (1), with a headquarters in Bundoora, VIC. Each venue is independently owned and operated under a franchise/licensee model, with the parent entity providing brand standards, operational systems, and safety protocols.

The core technology stack centers on the proprietary IWOS (Inflatable World Operating System) Console, which handles risk management, staff training, and center operations across the network, supplemented by Sherm incident-reporting software and a partnership with Safety for Life Pty Ltd for OHS consultancy. The customer-facing Passport loyalty program uses physical stamp-collectible passports to drive repeat visits.

Revenue is generated through multiple streams: per-session general admission fees, tiered birthday party packages ($240-$428), full-venue private hire (from $850), corporate function bookings, school holiday programs, on-site food and beverage kiosk sales, and planned branded merchandise. Primary customer segments are families with children and birthday party hosts, with secondary demand from schools, vacation care providers, corporate clients, and community organizations. Distribution is direct-to-consumer via the national website and location-specific social media channels (Facebook, Instagram, YouTube, LinkedIn), with several venues co-located with established indoor sports facilities to share real estate costs.

Name

Inflatable World

Legal name

Inflatable World Australia Pty Ltd

Website

https://inflatableworldoz.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inflatable World Australia operates Australia's largest network of indoor inflatable playground venues under a franchise model, serving families, birthday party hosts, schools, and corporate clients across 20+ locations in four states.

Ownership category

akta.pro rank

Product category

Children's Indoor Entertainment

NAICS

Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor playground venues
• Children's entertainment
• Inflatable party hire
• Kids birthday parties
• Family entertainment centers

Headquarters

HQ city

Bundoora

HQ country

Australia

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. General Admission Sessions: Entry fees for 2-hour play sessions for children and adults. Pricing varies by age (under 5 vs 5+ years) and includes playing adults.
2. Birthday Party Packages: All-inclusive party packages including entry, table reservation, food catering, and decorations. Standard packages include 12 kids and 4 adults for 90-minute table reservations during 2-hour sessions.
3. Venue Hire / Private Bookings: Full venue hire for corporate functions, community events, and large group bookings. Includes exclusive access to all inflatables.
4. Corporate Functions: Private venue bookings for businesses including team-building, staff celebrations, family days, and end-of-year events.
5. Food and Beverage: On-site kiosk sales including snacks, confectionery, soft drinks, juices, and hot food options. Catering available for parties.
6. Merchandise: Sale of Inflatable World branded socks and other merchandise items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Inflatable World operates a national franchise network of indoor inflatable playground venues in Australia, offering two-hour General Admission play sessions on giant inflatables including obstacle courses, slides, and jumping zones. The company also provides all-inclusive Kids Birthday Party packages, private Venue Hire, School Holiday Programs, Corporate Functions, and Community Events, with each venue independently owned and operated under the Inflatable World brand.

Product overview

Inflatable World Australia operates as a network of indoor inflatable playground venues across Australia. The core offering consists of General Admission play sessions (2 hours of inflatable activities), supplemented by Kids Birthday Parties (with tiered catering and decoration packages), Venue Hire for private group bookings, School Holiday Programs, Corporate Functions for team-building events, and Community Events hosting. A loyalty program called Inflatable World Passport allows repeat visitors to collect stamps across visits. The business operates on a franchise/licensee model with venues across VIC, NSW, QLD, SA, and WA, with each venue independently operated. The company also offers merchandise (coming soon).

Differentiator

Problem solved

Functional benefit

Brands

• Inflatable World Passport: Loyalty program offering collectible passports for children who visit Inflatable World venues, with stamps and rewards for repeat visits.

Quantifiable outcome

• 2 hours of non-stop fun per session
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Safety for Life Pty LtdcoreStrategic or Co-development PartnerInflatable World Australia has partnered with Safety for Life Pty Ltd to develop, implement, and monitor their health and safety management system. Safety for Life conducts annual safety and compliance audits and provides ongoing consultancy support through Professional OHS Consultants. This partnership demonstrates the company's commitment to workplace safety culture.
• ShermcoreTechnology or IntegrationSherm software application is used at all Inflatable World centres throughout Australia for health and safety management, incident reporting, and compliance monitoring.
• Striker Indoor Sports and FitnessminorOthersThe Leeming venue is co-located with Striker Indoor Sports and Fitness facility at 55 Farrington Rd, Leeming WA.
• Geelong Indoor SportsminorOthersThe South Geelong venue is co-located with Geelong Indoor Sports facility.
• Action Indoor Sports Morphett ValeminorOthersThe Morphett Vale venue is co-located with Action Indoor Sports facility at 205-207 Main South Rd, Morphett Vale SA.
• Action Indoor Sports WynnumminorOthersThe Wynnum venue is co-located with Action Indoor Sports Wynnum facility at 242 Preston Rd, Wynnum West QLD.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bounce Inc: Australia-founded indoor trampoline and adventure park franchise operating multiple sites across Australia and globally. Directly comparable as a franchise-based indoor active entertainment venue serving families, parties, and corporate events with a similar per-session / per-party revenue model.
• Flip Out: Australian indoor trampoline and inflatable park franchise with venues nationwide. Closely comparable franchise operating model targeting the same family, birthday, and corporate customer segments with active-play indoor entertainment.
• Chipmunks Playland & Cafe: Australian franchise of indoor children's play centers combining playground equipment with cafe offerings. Comparable as a franchise-format indoor FEC targeting families with young children, birthday parties, and casual play sessions.
• Lollipop's Playland: Australian indoor playground and soft-play franchise catering to children under 10. Comparable as a franchise FEC model offering general admission play, birthday parties, and cafe revenue in suburban locations.

Broad incumbents

• Sky Zone: Global indoor trampoline park franchise with locations in Australia. Comparable as a broader indoor active-entertainment venue targeting similar family and party occasions, though with a different core format (trampolines vs inflatables).
• Strike Bowling / Kingpin: Australian FEC chain combining bowling with arcade, laser tag, and party/event venues. Comparable as a multi-format family entertainment operator competing for the same birthday party and group event occasions.
• Holey Moley Golf Club: Australian novelty mini-golf and entertainment venue chain. Comparable as a destination FEC targeting adults and groups for parties and corporate events in a similar venue-hire commercial model.
• Timezone: Australia-headquartered family entertainment arcade chain with venues across Australia and globally. Comparable as an Australian FEC operator targeting similar family and group entertainment occasions, though anchored on arcade gaming.

Regional players

• Jungle Buddies Indoor Play Centre: Australian indoor soft-play and adventure playground operator with multiple locations. Comparable as a regional Australian indoor play operator targeting the same family and birthday party use cases with a similar weather-proof indoor positioning.
• Adventure Park Geelong: Large Victorian-based adventure and amusement park operator. Comparable as an Australian family entertainment venue targeting similar birthday, group, and family outing occasions, though operating primarily as an outdoor rather than indoor venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inflatableworldoz5927
• Facebookfacebook.com/inflatableworldoz
• LinkedInlinkedin.com/company/inflatable-world
• Instagraminstagram.com/inflatableworldoz
• Xx.com/InflatableOz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inflatable World