Fivespot Design

What Fivespot Design does

Fivespot Design is a small, privately-held digital design agency based in Post Falls, Idaho, that has served small business owners for over two decades. Founded around 2000 by Jason Hudson, who continues to serve as CEO, founder, and lead web designer/developer, the firm offers a focused portfolio of services centered on responsive website design, WordPress site maintenance, branding design (logos, wordmarks, colors, taglines), and video creation, with landing pages offered as an entry-tier add-on for budget-constrained clients. Distribution is direct-to-client via the company's own website, with no marketplace, channel partner, or geographic expansion signals evident.

The firm's technology stack is built on WordPress, the dominant open-source content management system, with services delivered as custom projects rather than a packaged SaaS product. The offering includes an ongoing maintenance subscription (security and performance), while website design, branding, and video services are priced as one-time project engagements. No proprietary platform, app, API, or AI/ML capability is disclosed; the firm is a human-services shop rather than a technology company.

Fivespot operates a consultative, sales-led go-to-market targeting SMBs across industries including education, construction, consulting, food and beverage, real estate, faith-based organizations, and fitness. Pricing is quote-based with a free 30-minute consultation and a disclosed $25 estimate fee; the firm advertises a money-back guarantee on satisfaction. There are no disclosed funding rounds, parent companies, subsidiaries, acquisitions, partnerships, patents, or awards, and the ownership structure appears to be founder/management-owned with no external institutional investors indicated in the available material.

Name

Fivespot Design

Legal name

Fivespot Design

Website

https://fivespotdesign.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fivespot Design is a privately-held, founder-led digital design agency in Post Falls, Idaho, that builds and maintains WordPress websites, brand identities, and marketing videos for small businesses across the United States, with a budget-friendly landing page entry offering.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Website design services
• Branding design
• WordPress maintenance
• Video creation
• Landing page design

Headquarters

HQ city

Post Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design Services: Custom website design and development services deployed across all devices. Project-based pricing with consultation to determine scope.
2. Site Maintenance Services: Ongoing WordPress website maintenance, security, and performance optimization services. Likely subscription or retainer-based recurring revenue.
3. Branding and Design Services: Logo, wordmark, color scheme, and tagline design services for brand identity creation.
4. Video Creation Services: Marketing communications and explainer video production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Fivespot Design provides custom responsive website design and WordPress development, ongoing WordPress site maintenance and security, brand identity design (logos, wordmarks, color palettes, taglines), and video creation (marketing communications and explainer videos) primarily for small business owners. A budget-friendly landing page offering serves as an entry point for clients seeking a foundation for future website growth.

Product overview

Fivespot Design is a small business web design agency offering a portfolio of connected digital services. The core offering centers on Website Design (responsive sites built across devices), complemented by Site Maintenance (WordPress security and performance), Branding Design (logos and visual identity), and Video Creation (marketing and explainer content). A lightweight Landing Pages add-on provides an entry-tier, budget-friendly option for clients starting with a simple web presence before scaling to full sites. All services are positioned for small business owners seeking professional digital design.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom responsive website design and development built to work across desktop, tablet, and mobile devices, delivered as tailored digital experiences for small business owners.
• Site Maintenance Ongoing WordPress website maintenance, security, and performance optimization services to keep client sites secure and running at peak performance.
• Branding Design Brand identity services including logo creation, wordmarks, color palettes, and tagline development to communicate a business's identity at a glance.
• Video Creation Video production services for marketing communications and explainer videos intended to produce measurable business results for small businesses.
• Landing Pages Budget-friendly, brand-customized landing pages that serve as a foundation for future website growth, targeted at small businesses seeking an affordable starting point.

Quantifiable outcome

• Money-back guarantee if clients don't love both the product and the working experience

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Big Drop Inc: Big Drop is a digital design and web development agency that offers custom website design, branding, and digital strategy for SMBs and mid-market clients. It competes head-to-head with Fivespot on custom web design and brand identity services for small businesses.
• Coalition Technologies: Coalition Technologies is a full-service web design and digital marketing agency offering custom WordPress and e-commerce builds, branding, and SEO for SMBs and mid-market clients. It is directly comparable on WordPress-based custom web design for the SMB segment.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency offering web design, branding, and video services to small and mid-sized businesses, with a similar SMB-focused value proposition. It is comparable to Fivespot in service mix (web design + branding + ongoing marketing) and target customer.
• Lform Design: Lform is a small-business-focused web design and development agency offering custom websites, branding, and WordPress maintenance — a near-identical service mix to Fivespot. It is a direct peer in the SMB custom web design niche.
• Lounge Lizard: Lounge Lizard is a web design and branding agency that combines custom website design with brand strategy, video, and digital marketing — a service bundle closely mirroring Fivespot's. It serves a similar small-to-mid-market audience with comparable project-based and retainer offerings.

Broad incumbents

• Web.com: Web.com is an established SMB website builder and services provider offering DIY tools, custom design services, and marketing solutions. It overlaps with Fivespot on custom SMB web design but operates at much greater scale across the U.S.
• Wix.com: Wix is a leading do-it-yourself website builder that targets small businesses and solopreneurs seeking affordable web design without an agency. It directly competes for the same buyer who would otherwise hire Fivespot, though Fivespot differentiates on fully custom design and human service.
• Squarespace: Squarespace is a premium DIY website builder known for design-forward templates, commonly used by small businesses, creators, and local brands. It overlaps with Fivespot on the target SMB audience and on the visual branding/design positioning, but competes via self-serve rather than custom builds.
• GoDaddy: GoDaddy is a large-scale domain, hosting, and website builder platform that serves the same SMB customer base as Fivespot Design through its DIY site builder and managed website services. It competes on convenience and price rather than on custom design, but it occupies the same SMB web-presence buyer journey.

Emerging players

• Durable: Durable is an AI-powered website builder that generates SMB websites in seconds, directly targeting the budget-conscious small business segment Fivespot serves. It is an emerging threat to Fivespot's entry-tier landing page and basic website offerings.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fivespot-design
• Facebookfacebook.com/FivespotDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fivespot Design