What IID does

IID Inc. (株式会社イード, TSE Growth: 6038) is a Japanese content marketing company operating three integrated business segments built on a foundation of consumer reach and proprietary media properties. Founded in 2000 through the merger of marketing research/design firm IID and web media developer IRI-CT, the company is led by founder-CEO Miyagawa Hiroshi and positions itself as a 'User Experience Company' serving consumers, advertisers, and enterprises.

The Media Business operates 81 websites across 21 genres plus 8 magazines covering IT/telecom (RBB TODAY), automotive (Response), gaming (Inside, GameSpark), anime (AnimeAnime), education (Resemom), security (ScanNetSecurity), film (CinemaCafe), and lifestyle (LiPro, Robo Sta), plus Media Innovation as a B2B digital media trade publication. The Research Business delivers quantitative, qualitative, and international marketing research and consulting, leveraging consumer insight capabilities to support B2B marketing decisions. The Media Commerce Business operates marbleASP, an e-commerce shop-operation ASP system used by Japanese EC operators, alongside iDC data center services and the iid-CMP private cloud platform that supports both internal operations and external customers.

Revenue is generated across diversified streams: advertising and sponsored content on owned media sites, subscription/ASP fees from marbleASP EC operators, professional services fees from Research consulting engagements, affiliate commissions on comparison verticals such as LiPro water server and Konkatsu matchmaking, and merchandise revenue from Entertainment Print IP collaborations. The company maintains two consolidated subsidiaries — Link Co., Ltd. (operating Shingaku-Soudan.com education information and school fair events) and Edict Co., Ltd. (financial-sector media services) — plus webCG (automotive). Go-to-market combines direct sales for enterprise research and platform clients, self-service online access for SMB consumers and EC operators, and B2C content marketing via the owned media network.

Name

IID

Legal name

株式会社イード

Website

https://iid.co.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

IID Inc. is a Japanese content marketing company operating 81 consumer websites across 21 genres plus 8 magazines, a marketing research consulting arm, and the marbleASP e-commerce platform. It serves B2C consumers, B2B advertisers, EC operators, and enterprise research clients through diversified advertising, subscription, and affiliate revenue streams.

Ownership category

akta.pro rank

Product category

Digital Media and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Online media publishing
• Marketing research consulting
• E-commerce platform services
• Content marketing services
• Consumer comparison sites

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Business: Operating news websites and magazine publications across 21 genres and 81 sites, generating revenue through advertising, content licensing, and media partnerships. Covers IT, automotive, education, film, games, anime, money, security sectors.
2. Research Business: Providing quantitative, qualitative, and overseas research services with marketing consulting to solve customer marketing challenges. Revenue from research project fees and consulting services.
3. Media Commerce Business (marbleASP): E-commerce operator ASP system providing shop operation infrastructure. Revenue from platform subscription fees and service charges to EC operators.
4. Consumer Media & Affiliate: Operating consumer-facing media sites like LiPro water server comparison and marriage services. Revenue through affiliate marketing, advertising, and sponsored content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IID operates a portfolio of 81 web media sites plus 8 magazines across 21 genres covering IT, automotive, education, film, games, anime, money, and security topics. The company delivers quantitative, qualitative, and overseas marketing research and consulting services. It also provides an e-commerce shop operation ASP platform called marbleASP for EC operators, supported by its own iDC data center services and a private cloud platform (iid-CMP). The company is organized around three business pillars: Media, Research, and Media Commerce.

Product overview

IID (株式会社イード) is a Content Marketing Company operating three core business segments: Media Business (81 websites across 21 genres plus 8 magazines covering IT, automotive, education, games, anime, entertainment, security, and lifestyle), Research Business (quantitative/qualitative marketing research and consulting), and Media Commerce Business (marbleASP EC platform and iDC services). The portfolio includes notable sub-brands such as RBB TODAY, Response, Inside-Games, Game*Spark, and AnimeAnime for media; Robo Sta for robotics/AI; Media Innovation for digital media industry coverage; marbleASP for e-commerce platform; LiPro lifestyle verticals including matchmaking and water server comparison; and proprietary services like Entertrainment Print merchandise, Funboo/Playtoys mobile content, and U-Site UX consulting. The company also operates IID Award annual customer satisfaction program and maintains a private cloud platform (iid-CMP) for its services and customer server needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Business (メディア事業) News website and magazine operations spanning 21 genres and 81 websites plus 8 magazines covering IT, automotive, education, film, games, anime, money, security, and other business/lifestyle/hobby topics. Targets both consumer readers and business advertisers.
• Research Business (リサーチ事業) Marketing research and consulting services using quantitative, qualitative, and international surveys to support marketing decision-making. Offers large-scale online research analysis and consumer behavior observation/insight extraction as a one-stop service for corporate clients.
• Media Commerce Business (メディアコマース事業) EC shop operation ASP system providing the high-functionality e-commerce platform 'marbleASP' for EC operators, plus iDC data center services supporting IT infrastructure. Positioned as a continuously evolving EC service emphasizing usability and stability.
• marbleASP (マーブルASP) High-functionality EC shop operation ASP system for e-commerce operators, marketed as a continuously evolving EC service. Features include daily evolution, ease of use, stability, and integration with IT infrastructure and iDC services. Adopted by various domestic EC sites.
• iid-CMP Private Cloud Platform Private cloud platform serving both IID's own services and external customers as server infrastructure. Part of the company's four business pillars.

Quantifiable outcome

• IID Award recognition provides third-party validation for featured brands

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 株式会社エディトcoreStrategic or Co-development PartnerGroup company specializing in media services for financial institutions. Represented by Mori Naoki who appeared on 'Fujisawa Kumi's President Talk' (Voicy). Part of IID group structure.
• 株式会社リンクcoreStrategic or Co-development PartnerConsolidated subsidiary operating Shingaku-Soudan.com education information service. Organized private school/college fair events including Shingaku-Soudan Passport app. Headquartered in Yokohama with 7 venues across Kanagawa and Tokyo.
• GK MarketingminorStrategic or Co-development PartnerCollaboration brand 'GK Print' producing entertainment print merchandise including movie/anime collaboration products and spa partnership items.
• Water server brands (エブリィフレシャス, ピュアライフ, ハミングウォーター, etc.)minorGTM or Marketing PartnerAffiliate marketing partnerships on LiPro water server comparison site. Featured brands include Everfresh, Waterstand, Humming Water, Frecious, Premium Water, Cosmo Water, and others.
• Marriage service providers (エン婚活エージェント, ツヴァイ, オーネット, etc.)minorGTM or Marketing PartnerFeatured marriage matchmaking services on LiPro marriage comparison site with affiliate links. Includes En-Konkatsu Agent, Zwei, O-net, Partner Agent, Sanmarie, IBJ Members, and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kakaku.com, Inc. Operates Japan's leading price comparison and affiliate platforms (Kakaku.com, Tabelog). Comparable business model to IID's LiPro comparison sites at much larger scale, illustrating both the opportunity and competitive threat for IID's affiliate media verticals.
• Septeni Holdings Co., Ltd. Listed Japanese digital advertising and marketing group combining digital ad agency services with owned media. Comparable to IID's combination of media operations and marketing services, though Septeni is far larger and more agency-focused.

Direct peers

• Gunosy, Inc. TSE-listed Japanese digital media company operating news curation app Gunosy and media brands like LUCRA and DIGIMOSH. Comparable business model of operating owned media properties with ad-driven revenue and aggressive vertical expansion.
• All About, Inc. Japanese digital media operator running lifestyle comparison and information sites. Closely comparable to IID's LiPro vertical portfolio (water server, marriage, internet comparisons), with similar affiliate-driven revenue model and audience overlap.
• Macromill, Inc. Japan-headquartered online market research firm offering quantitative/qualitative/overseas research. Directly comparable to IID's Research Business segment and a natural competitor for marketing research client budgets.
• LIFULL Co., Ltd. TSE-listed operator of Japan's major real estate and lifestyle vertical media (LIFULL HOME'S). Comparable to IID's vertical media model (e.g., RBB TODAY, Response, AnimeAnime) in operating category-leading Japanese content sites with strong ad and lead-gen revenue.
• ValueCommerce Co., Ltd. TSE-listed affiliate marketing platform and digital media operator. Comparable to IID's Challenging Japan affiliate service and LiPro affiliate-driven verticals, with overlapping advertiser base and content commerce model.
• Mediba Inc. Japanese digital media operator historically tied to KDDI's mobile media properties, running multiple content verticals. Comparable as a multi-vertical owned media operator in Japan, though its portfolio is more mobile-centric than IID's web-first approach.
• Intage Holdings Inc. Largest Japanese market research company spanning consumer panels, custom research, and consulting. Comparable to IID's Research Business with a broader offline research heritage, representing both a competitor and a potential partner for larger research mandates.

Regional players

• ZOZO, Inc. While primarily a fashion e-commerce company, ZOZO operates multiple owned fashion/lifestyle media properties and uses a vertically integrated content-commerce model. Comparable as a Japan-based illustration of how content media can be monetized through commerce, validating IID's media commerce thesis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/iid_official
• TikToktiktok.com/@iid_official
• LinkedInlinkedin.com/company/iid-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IID