Rehabilitation Centre In Punjab

What Rehabilitation Centre In Punjab does

Rehabilitation Centre In Punjab is the trade identity of the New Generation Care Foundation, a privately held, non-profit operator of drug and alcohol de-addiction facilities headquartered in Patiala, Punjab, India, founded in 2015 under the leadership of Mr. Rajbir Singh. The organization runs a network of De-Addiction Centres and Nasha Mukti Kendras that deliver medically supervised detoxification, pharmaceutical therapy, individual and group psychotherapy, family counselling, sober-living residential programs, and outpatient aftercare to individuals struggling with substance abuse addiction in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, and Uttarakhand.

Service delivery is built on a recurring monthly subscription model priced between ₹3,999 at the flagship Patiala centre and ₹12,000-₹12,999 at premium Nasha Mukti Kendra network facilities, with a distinct ₹12,500/month rate at the Kurukshetra location. Customer acquisition is driven by direct phone and email inquiry plus an extensive SEO footprint of 200+ location-specific landing pages targeting regional de-addiction and nasha mukti kendra searches; there is no disclosed technology stack, mobile application, AI tooling, or third-party accreditation. Headcount is reported at 11-50 employees and no external funding, parent company, institutional ownership, M&A activity, or leadership changes beyond the founder have been recorded in the source material.

Operationally the business functions as a founder-led regional healthcare services network whose reported unit economics depend on high patient churn risk inherent to addiction treatment, self-reported outcomes (88.25-91.2% success rates and 5,000+ cumulative patients at multiple centres) that have not been externally validated, and a fragmented B2C revenue base with no enterprise payer, insurance, or government contract disclosed.

Name

Rehabilitation Centre In Punjab

Legal name

New Generation Care Foundation

Website

https://rehabilitationcentreinpunjab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

New Generation Care Foundation, operating as Rehabilitation Centre In Punjab, is a Patiala-based non-profit running a network of drug and alcohol de-addiction centres and Nasha Mukti Kendras across northern India, offering inpatient detox, therapy, sober-living, and aftercare on a monthly subscription model to individuals with substance abuse addiction.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAFACAD

Substance Use Detoxification Centers (Medical Detox)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Drug rehabilitation services
• Alcohol addiction treatment
• De-addiction centres
• Nasha mukti kendra
• Substance abuse recovery

Headquarters

HQ city

Patiala

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Treatment Fees: Recurring monthly subscription model for residential/inpatient rehabilitation treatment. Patients pay monthly fees for accommodation, medical supervision, counselling, therapy sessions, and aftercare support. Fee structure varies by location tier: main Patiala centre offers ₹3999/month entry pricing, while Nasha Mukti Kendra network facilities charge ₹12,999/month for premium recovery programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The organisation operates residential and outpatient drug and alcohol rehabilitation centres (De-Addiction Centres and Nasha Mukti Kendras) providing medically supervised detoxification, individual and group psychotherapy, family counselling, sober living housing, and aftercare support across northern India. Services are sold on a monthly subscription basis ranging from ₹3,999 at the Patiala headquarters to ₹12,999 at premium Nasha Mukti Kendra network facilities.

Product overview

New Generation Care Foundation operates a network of rehabilitation centres across Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir under the Nasha Mukti Kendra brand. The core offerings include De-Addiction Centres and Nasha Mukti Kendras providing inpatient and outpatient drug and alcohol rehabilitation services. These centers offer integrated treatment modules including medically supervised detoxification, individual and group psychotherapy sessions, family counseling, and aftercare support programs. The organization provides services at various price points, with affordable monthly plans starting at ₹3999 and premium options from ₹12,999, led by Mr. Rajbir Singh with locations including Patiala headquarters and numerous regional centers.

Differentiator

Problem solved

Functional benefit

Products and services

• De-Addiction Centre Inpatient and outpatient drug and alcohol rehabilitation services providing medically supervised detoxification, individual counselling, group therapy, and family counselling for individuals recovering from substance abuse.
• Nasha Mukti Kendra (Rehabilitation Centre) Network of residential rehabilitation facilities offering structured recovery programs with professional counselling, therapy-based treatment, and aftercare support across multiple locations in Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, under the RCIP umbrella.
• Sober Living Facilities Drug-free residential environment with structured supervision for individuals requiring additional support after initial treatment, offering continued outpatient treatment, peer community integration, and assistance with employment within residence guidelines.

Quantifiable outcome

• Patients who completed rehab program showed lower rates of personality disorders, depression and suicide attempts compared to those who failed to complete
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RCIP (Rehabilitation Centre In Punjab)coreOthersRCIP appears to be the parent/umbrella brand under which the New Generation Care Foundation operates its network of rehabilitation centres and Nasha Mukti Kendras across northern India. The centres are RCIP-supervised with ethical treatment practices.

Scale indicators34 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vandrevala Foundation: Indian mental health and addiction support organisation offering helpline, outpatient, and residential recovery services. Comparable in mission (affordable access to addiction care) and patient demographic, though focused more on crisis support than physical residential centres.
• Cadabams Hospitals: One of India's largest private mental health and de-addiction hospital chains offering residential and outpatient substance use treatment across multiple states. Directly comparable in offering residential rehab, detox, and aftercare, though at higher price points and with established clinical credentials.
• Jagruti Rehab Centre: Indian mental health and de-addiction chain with multiple Nasha Mukti Kendra-style centres. Operates residential rehab across several Indian states with similar service modules (detox, therapy, family counselling) and price-tiering strategy.
• Sahara Rehabilitation Centre: India-based residential addiction treatment provider offering Nasha Mukti Kendra services. Directly comparable in being a residential rehab operating under the 'Nasha Mukti Kendra' brand family in India.
• Tahaan Foundation: Mumbai-based non-profit providing free addiction recovery and rehabilitation services with residential sober living. Comparable non-profit recovery model with residential treatment, though operating primarily in Maharashtra rather than northern India.
• Asha Foundation: India-based non-profit providing free drug de-addiction and rehabilitation services through residential programmes. Comparable non-profit recovery model serving lower-income Indian populations.
• Anatta Rehabilitation Centre: India-based private residential addiction treatment provider offering inpatient rehab, detox, and aftercare. Comparable core service offering (residential SUD treatment) with similar target patient demographic in India.

Broad incumbents

• Sukoon Health: Premium inpatient mental health and addiction treatment provider in India with multi-disciplinary clinical teams. Comparable in inpatient addiction offering but positioned at the higher end of the market with stronger clinical credentials.
• TTK Hospital (TT Ranganathan Clinical Research Foundation): Chennai-based hospital specialising in de-addiction treatment including alcohol and drug rehabilitation with inpatient and outpatient programmes. Comparable residential SUD service model with longer operating history and established clinical standing.
• NIMHANS: India's premier government mental health and neurosciences institution with a dedicated Centre for Addiction Medicine offering residential and outpatient SUD services. Sets the standard for clinical credibility and accreditation in Indian addiction treatment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rehabinpunjab
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehabilitation Centre In Punjab