Creative Bath Products

What Creative Bath Products does

Creative Bath Products, Inc. is a privately held U.S. manufacturer and importer/exporter of value-priced housewares, bath accessories, storage, and organizational products, founded in 1974 and headquartered at 250 Creative Drive in Central Islip, New York, with 11-50 employees. The company operates a single 24/7 injection-molding manufacturing facility in Central Islip with in-house tool development, enabling a Just-in-Time replenishment cycle (orders placed Monday ship by Friday) for both its own brands and retailer private-label programs. Its portfolio is organized under three sub-brands: Creative Bath Products (bath coordinates, shower curtains, shower caddies, free-standing accessories, cosmetic organizers, liners/hooks/rods, wastebaskets, bowl brushes), CreativeWare (beverage dispensers, drinkware, serveware, partyware, tabletop collections, totes, trash cans, storage, organization, and bed risers), and CreativeWare Home (accent-on-metal collections, hampers and totes, serveware, and natural-influence lines), supplemented by a partnership with dakotah Creative Home Furnishings and licensed designer collections (Hautman Brothers, Skinny laMinx).

The company makes money through two primary streams: (1) wholesale/retail product sales of branded housewares through major U.S. mass, club, department-store, and e-commerce channels including Amazon, Walmart, Target, Costco, Macy's, Kohl's, J.C. Penney, Bed Bath & Beyond, Wayfair, and BJ's, and (2) OEM/private-label manufacturing under retailer-owned brands, positioning it as a leading U.S. housewares OEM. Go-to-market relies on channel partnerships and a permanent New York City trade showroom at 261 Fifth Avenue in The Textile Building rather than direct consumer marketing. Distribution extends internationally across Asia, Europe, the Middle East, South America, Canada, and Mexico, and pricing is not publicly disclosed. The firm remains independent and privately held, with executive leadership including Robert Weiss (COO) and Henny Lakin (VP of Design).

Name

Creative Bath Products

Legal name

Creative Bath Products, Inc.

Website

https://creativebath.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Bath Products is a privately held U.S. manufacturer of housewares, bath accessories, storage, and organizational products, selling own brands (Creative Bath, CreativeWare, CreativeWare Home) and OEM/private-label goods through mass, club, department-store, and e-commerce retailers domestically and across six international regions.

Ownership category

akta.pro rank

Product category

Bath & Housewares Manufacturing

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Bath accessories manufacturing
• Housewares manufacturing
• Bathroom storage products
• OEM private label housewares
• Injection molded home goods

Headquarters

HQ city

Central Islip

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Wholesale/Retail: Revenue generated from selling housewares, bath accessories, storage and organizational products through retail partners and wholesale channels
2. OEM/Private Label Manufacturing: Custom manufacturing services for national retailers under their own brands, operating as a leading housewares OEM/private label manufacturer

Go-to-market motion1 record

Distribution channels12 records

Marketing channels2 records

Core offering

Creative Bath Products, Inc. is a U.S.-based manufacturer and importer/exporter of value-added housewares, bath accessories, storage and organizational products. The company operates three primary sub-brands—Creative Bath Products, CreativeWare, and CreativeWare Home—plus a partnership with dakotah Creative Home Furnishings. In addition to branded products, the company operates as a leading OEM/private label manufacturer, producing custom housewares under national retailers' own brands.

Product overview

Creative Bath Products, Inc. is a U.S.-based manufacturer and importer/exporter of housewares, bath accessories, storage, and organizational products. The company operates three primary product sub-brands: Creative Bath Products (bath coordinates, shower curtains, shower caddies, free-standing accessories, cosmetic organizers, liners, hooks, rods, wastebaskets, and bowl brushes), CreativeWare (beverage dispensers, drinkware, serveware, partyware, tabletop collections, and storage/organization products including totes, trash cans, and bed risers), and CreativeWare Home (accent on metal products, hampers and totes, serveware, and natural influence collections). Products are sold through major retailers including Amazon, Bed Bath & Beyond, Costco, Target, Walmart, and Wayfair. The company operates manufacturing facilities in Central Islip, New York, and offers OEM/private label manufacturing services.

Differentiator

Problem solved

Functional benefit

Brands

• CreativeWare: Housewares brand featuring beverage dispensers, drinkware, serveware, partyware, tabletop and collections, totes, trash cans, storage, organization and bed risers
• CreativeWare Home
• dakotah Creative Home Furnishings

Products and services

• Creative Bath Products Parent brand of Creative Bath Products, Inc. offering bath accessories including bath coordinates, shower curtains, shower caddies, free-standing accessories, cosmetic organizers, liners, hooks, rods, wastebaskets, and bowl brushes for retail and OEM/private label customers.
• CreativeWare
• CreativeWare Home Home decor and storage sub-brand offering metal-accented products, hampers, totes, serveware, and natural-influence collections.
• Free Standing Bath Access Free-standing bathroom accessories line featuring multiple designer collections such as Capri, Cavalier, Celebrity, Cosmopolitan, Crystal Clear, Heirloom, and Spa Bamboo.
• Bath Coordinates & Shower Curtains Bathroom textile products including shower curtains and coordinated bath accessories with licensed Hautman Brothers designs and various designer collections.
• Shower Caddies Bathroom storage solutions including shower and bath caddies such as the Supreme Shower Caddy.
• Cosmetic Organizers & Creative Notions Cosmetic organization products including sectioned organizers, cosmetic trays, lipstick holders, stacking jars, and cotton ball/swab organizers.
• Liners, Hooks & Rods Shower curtain accessories including shower liners, hotel quality fabric liners, PEVA curtain liners, unbreakable hooks, crystal hooks, rod covers, and tension rods.
• Wastebaskets & Bowl Brushes Bathroom waste management products including wastebaskets, step pails, and bowl brushes.
• Beverage Dispensers Beverage dispensers ranging from 1.5 to 3.5 gallon capacities in sculptured, stacking, double, and ice core models.
• DrinkWare Drinkware products including tumblers, wine, margarita, martini, and pilsner glasses, insulated tumblers, mason jar mugs, pitcher sets, sports bottles, and infuser pitchers.
• ServeWare Serving products including bowls, salad hands, serving trays, CoolWare spin-on-ice products, condiment bowls, and chip & dip sets.
• PartyWare Party and outdoor entertainment products including cake towers, carousel trays, ice buckets, insulated beverage tubs, punch bowls, and Party-in-a-Box sets.
• Tabletop & Collections Tabletop serveware and collections including Bark TableWare, Atlantis, BasicWare, Ice Blocks, Holiday Collection, and Century Collection.
• Totes, Trash Cans, Storage, Organization & Bed Risers Storage and organizational products including bath caddies, cutlery trays, storage canisters, swing top waste cans, dish racks, sink organizers, bed risers, butter dishes, cake servers, microwave lids, and tortilla warmers.
• Accent on Metal Metal-accented home products including Soho Collection, Greenwich Collection, Ardsley 3-piece and Deerfield 5-piece bath ensembles, Somerset wall organizers, slim-fit sorters, rolling carts, and L'etagere Classic Chrome Series.
• Hampers & Totes Laundry and storage hampers and totes including wave poly straw, striped, woven paper cord, jute, cotton rope, and fabric hamper sets.
• Natural Influence Natural-themed home collections including Arizona, Capri, Artisan, Sun Washed Desert, Warwick, and Willowbrooke, plus Eco Spa bath accessories and louvered bath furniture.
• OEM / Private Label Manufacturing Services Custom manufacturing of housewares, bath accessories, and home goods for national retailers under their own private label brands. Leverages in-house injection molding, tool development, and 24-hour U.S. manufacturing operations. Customers include Amazon, Bed Bath & Beyond, BJ's Wholesale Club, Costco, J.C. Penney, Kohl's, Macy's, Sears, Target, Walmart, and Wayfair.
• dakotah Creative Home Furnishings Home furnishings brand offered as part of the company's families of distinctive product lines in partnership with dakotah Creative Home Furnishings, Inc.

Quantifiable outcome

• Just-in-Time inventory: Products ordered Monday ship Friday

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Seville Classics: Seville Classics specializes in home organization, storage, and housewares sold through major retailers. It is an emerging player in the storage and organization category that overlaps with CreativeWare Home.
• Joseph Joseph: Joseph Joseph is a design-led housewares brand with strength in bathroom, kitchen, and organization. It represents a design-forward adjacent player competing in the same aisle as Creative Bath's premium collections.

Direct peers

• iDesign (Linden Holdings): iDesign produces housewares, bath, and storage products sold through mass-market and club retailers. Comparable product categories and channel mix make it a close functional peer to Creative Bath Products.
• InterDesign: InterDesign is a U.S.-based housewares and home organization manufacturer with very similar categories (bath accessories, storage, kitchen organizers). It is the most direct analog to Creative Bath in product mix, customer base, and channel strategy.
• mDesign: mDesign is a housewares and home storage brand with a strong e-commerce and mass-retail presence. It competes head-to-head with CreativeWare Home's storage and organization assortment.
• Honey-Can-Do International: Honey-Can-Do is a housewares, storage, and organization brand carried by major retailers including Target, Walmart, and Amazon. It directly overlaps with Creative Bath's organizational products and retail go-to-market.

Broad incumbents

• Umbra: Umbra designs and distributes housewares and home organization products globally, including bath accessories. Its design-led, internationally distributed product portfolio overlaps with Creative Bath's branded offering.
• Simplehuman: Simplehuman is a higher-end housewares brand specializing in bath, kitchen, and organization products. It competes with Creative Bath in the bath accessories and storage category, but at a premium price point.
• Newell Brands: Newell Brands owns a portfolio of housewares and home organization brands (e.g., Rubbermaid, Sistema, Yankee Candle). It is a broad incumbent competing in many of the same retail aisles as Creative Bath Products.
• Spectrum Brands: Spectrum Brands' Home & Personal Care segment includes housewares and home organization categories. It is a diversified incumbent selling through the same mass, club, and e-commerce channels Creative Bath serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Bath Products