What MOTT does

MOTT is a privately held, founder-owned e-learning and professional training center headquartered in Lima, Peru, founded in 2010. The company delivers in-person and online courses across digital marketing, social media management, design, photography, audiovisual production, and web development, targeting individual learners and small teams seeking creative and digital skills credentials. Beyond its core course catalog, MOTT has developed proprietary tooling including Firmick, a Facebook analytics platform, and MOTT Labs, indicating internal investment in technology assets that extend beyond standard course delivery.

The business model combines course tuition with separate certification fees, generating revenue through direct enrollment of students and small-business clients. MOTT also operates a second site in Mexico, making it a multi-country Latin American training operator, and uses promotional discounting as an active customer-acquisition lever. The company maintains a 9.5/10 average rating across more than 100 student reviews, a meaningful trust signal in a competitive regional market. Operations are bootstrapped with no external funding rounds identified, and the company runs with an 11–50 employee headcount, consistent with a stable, founder-led small business rather than a venture-scaled platform.

The market positioning is that of a specialized creative/digital-skills training brand serving Latin American consumers and SMBs, with proprietary tooling as a modest differentiator. Geographic footprint is limited to two countries, customer concentration is low and transactional, and there is no disclosed AI/ML capability. The unit economics implied by course fees plus separate certification, combined with active promotional pricing, suggest modest average revenue per learner and reliance on cohort throughput rather than enterprise contracts.

Name

MOTT

Legal name

MOTT Centro de Especialización Digital SAC

Website

https://mott.pe

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTT is a privately held Peruvian e-learning center founded in 2010 that delivers in-person and online courses in digital marketing, design, photography, audiovisual production, and web development to individual learners and small businesses in Peru and Mexico.

Ownership category

akta.pro rank

Product category

Vocational Digital Skills Training

NAICS

Professional and Management Development Training (61143), Computer Training (61142), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

akta.pro secondary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

Keywords

• Digital marketing training
• Social media courses
• Graphic design education
• Photography classes
• Web development training

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition Fees: Revenue generated from enrollment fees for courses, diplomas, and workshops in digital marketing, social media, design, photography, web development, and audiovisual training. Payment options include full payment, installment plans (up to 2 installments), bank deposit, transfer, and in-person payment with card or cash.
2. Certification Fees: Fees for digital certificates, study transcripts, and attendance confirmations issued upon course completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MOTT (MOTT Centro de Especialización Digital) is a Peruvian vocational training center that delivers in-person and online courses, workshops, and diploma programs across six digital disciplines: social media management, digital marketing, graphic design and digital illustration, photography, audiovisual production, and web development. The center enrolls individual students at its San Isidro and Miraflores campuses in Lima, complemented by live virtual classes for remote learners in Peru and Mexico.

Product overview

MOTT (Marketing Training Center) is a digital specialization center in Peru offering a unified platform of courses, workshops, and diploma programs across six core disciplines: social media, digital marketing, design, photography, audiovisual, and web development. The portfolio is structured around flagship courses such as the Community Manager Course and specialized diplomas including the Diplomado en Marketing Digital y Neuromarketing and Diplomado en Social Media Ads. These core programs are complemented by bundled promotional packs (such as Pack Community Expert, Pack Design, Pack Duo Social Media, and others) that combine related courses at discounted prices. Supporting the educational offerings are two key platforms: MOTT Labs, which provides students with exclusive management tools aligned with the teaching methodology, and Firmick, an internal Facebook analytics tool used for hands-on social media training. Additional products include advanced courses in Digital Illustration, Art Direction, Web Design, Inbound Marketing, and SEO. The center also issues digital certifications upon course completion. MOTT operates both in-person at its San Isidro, Lima campus and through live online classes.

Differentiator

Problem solved

Functional benefit

Brands

• Firmick: An online tool that measures Facebook page performance, providing complete analysis of engagement, daily activity, growth, fans, top posts, and competitive comparison features.

Products and services

• Community Manager Course A foundational training program that teaches participants to become digital brand spokespersons and expert social media managers, covering content creation, engagement strategies, and social media campaign management. Aimed at aspiring community managers, entrepreneurs, and marketing professionals.
• Diplomado en Marketing Digital y Neuromarketing (Diploma in Digital Marketing and Neuromarketing) An advanced diploma program covering all dimensions of digital marketing with a focus on neuromarketing strategies to understand consumer preferences and target audience behavior. Intended for marketing professionals and entrepreneurs seeking a comprehensive specialization.
• Diplomado en Social Media Ads (Diploma in Social Media Ads) A diploma program teaching the characteristics of different social media platforms and developing quality content that generates engagement with cost-effective advertising spend. For students aiming to master paid social media campaigns.
• Curso de Ilustración Digital y Dirección de Arte (Digital Illustration and Art Direction Course) A course teaching conceptual illustration development under art direction using digital platforms such as Adobe Illustrator and Adobe Photoshop, including vectorization and photographic effects. Geared toward graphic designers, illustrators, and creative professionals.
• Curso de Ilustración Digital Avanzada (Advanced Digital Illustration Course) An advanced course focused on exploiting creativity and defining a personal illustration style through mastery of Adobe Illustrator and Adobe Photoshop tools, covering vectorization, colorization, volume, textures, and typography.
• Curso de Diseño Web (Web Design Course) A course teaching the correct use of HTML tags to structure web pages and format them with CSS stylesheets to create navigable, attractive, and dynamic websites. Targeted at aspiring web designers and developers.
• Curso Integral de Inbound Marketing (Comprehensive Inbound Marketing Course) A course teaching effective inbound marketing strategies to found and grow a business, covering digital marketing and internet technologies. Aimed at entrepreneurs and marketing professionals.
• Curso de SEO Posicionamiento en Buscadores (SEO Search Engine Positioning Course) A course teaching how to optimize websites and apply search engine positioning strategies using organic SEO techniques to rank among the top results in Google. For marketers, web developers, and entrepreneurs.
• Pack Community Expert A promotional bundle offering a 30% discount, combining multiple courses focused on community management expertise.
• Pack Design A promotional bundle offering a 60% discount on design-related courses.
• Pack Duo Social Media A promotional bundle combining the Fundamentos de Facebook para Negocios course and the Diplomado en Social Media Ads, offering a 25% discount. Enables participants to become social media experts and manage a fanpage by creating quality content and optimizing advertising campaigns.
• Pack Community Manager Audiovisual A promotional bundle combining community management courses with audiovisual content creation at a 30% discount.
• Pack Community Manager Design A promotional bundle combining community management courses with design-focused training at a 30% discount.
• Pack Duo Community Manager A promotional bundle focused on community management training with dual course components, offered at a 20% discount.
• Digital Certification Services Issuance of digital certificates, study transcripts, and attendance confirmations for students who successfully complete courses, diplomas, or workshops with a minimum passing grade of 13. Operates as a separate platform at certificados.mott.pe.

Quantifiable outcome

• 9.5/10 average rating from 100+ student reviews
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Coursera: Global MOOC platform offering university-partnered courses including digital marketing specializations. Overlaps with MOTT's digital marketing curriculum but at much broader scale and credentialed by global universities.
• Udemy: Global online course marketplace with extensive Spanish-language digital marketing, social media, and design offerings. Competes with MOTT on price and breadth, particularly for self-paced learners in Latin America.
• LinkedIn Learning: Professional development platform offering digital marketing, social media, and creative courses integrated with LinkedIn's professional network. Competes for the same marketing professional segment MOTT targets.

Regional players

• Digital House: Latin American coding and digital skills bootcamp operating in Argentina, Brazil, Mexico, and other markets. Comparable as a regional digital training provider but more focused on intensive coding bootcamps rather than short professional courses.

Emerging players

• Lemontech Academy: Latin American digital training initiative focused on technology and digital skills. Tangentially comparable as a LatAm training provider in the digital skills space, though more narrowly focused.

Direct peers

• Domestika: Global creative skills course marketplace offering courses in illustration, design, photography, and audiovisual production in Spanish and Portuguese. Comparable to MOTT's design, photography, and audiovisual training lines, though operating as a marketplace model rather than owned content.
• Platzi: Leading Spanish-language professional edtech platform offering courses in digital marketing, programming, and business skills across Latin America. Directly comparable to MOTT as a Spanish-language course provider targeting similar SMB and marketing professional segments.
• Crehana: Peruvian-founded online learning platform specializing in design, marketing, illustration, and creative skills courses in Spanish. Closely comparable to MOTT's portfolio of design, digital marketing, and creative disciplines across Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mott_pe
• Facebookfacebook.com/mott.pe
• LinkedInlinkedin.com/company/mottpe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTT