Alyousuf Motors

What Alyousuf Motors does

Al Yousuf Motors (AYM), founded in 1965 and headquartered in Dubai, is the exclusive distributor of Yamaha powersports, marine, and utility products in the United Arab Emirates. The company operates as a subsidiary of the Al Yousuf Group conglomerate, led at the group level by CEO Ahmed Habib Al Yousuf and COO Yousuf Ahmed Al Yousuf, with Ahmed Tarek heading the Yamaha Division. AYM carries Yamaha's full product portfolio across seven categories: on-road motorcycles (supersport YZF-R series, hyper-naked MT series, TÉNÉRÉ adventure touring, XSR heritage, TMAX scooters, and commercial DT/YBR bikes), off-road motorcycles (YZ/WR motocross), ATVs (RAPTOR, YFZ, GRIZZLY, KODIAK), side-by-side vehicles (VIKING, WOLVERINE RMAX, YXZ), golf carts and PTVs (Drive2, UMAX), waverunners/personal watercraft (VX, GP SVHO, FX Limited SVHO, JetBlaster, SuperJet), sports boats (252SE, 275SDX), and outboard motors (2-stroke 8-200HP and 4-stroke 70-450HP). The company does not develop proprietary technology; it distributes and services Yamaha-manufactured products.

The business operates a direct retail model through six company-owned showroom-and-workshop facilities with attached spare-parts departments in Dubai, Abu Dhabi, Ajman, Ras Al-Khaimah, and Fujairah, generating revenue primarily through one-time vehicle and equipment sales and secondary recurring revenue from authorized servicing and genuine spare parts (pricing is quote-based, with a handful of products displaying base prices). Go-to-market combines enterprise field sales through the showroom network with event-driven and community-led acquisition: AYM runs the AYM Racing Team across 15 motocross events, sponsors the DSBK UAE National Championship at Dubai Autodrome, and operates ambassador programs plus the Dubai Police co-branded Riders Meet (300+ riders). Strategic partnerships in 2023 included a Dubai Maritime Authority MoU to streamline watercraft registration, marketing collaborations with Monster Energy and Bikers Cafe, and ongoing senior-level engagement with Yamaha Motor Japan to reinforce the 50-plus-year OEM relationship.

Customer segments are horizontally distributed across on-road motorcyclists, off-road/ATV enthusiasts, marine customers, and golf/utility-cart buyers (golf courses, resorts, commercial facilities). With 1,001-5,000 employees, multi-emirate physical coverage, and no public funding or revenue disclosure, AYM functions as a mature, family-controlled exclusive-brand distributor whose competitive position rests almost entirely on the longevity of its Yamaha mandate and the supporting service and motorsports ecosystem it has built over six decades.

Name

Alyousuf Motors

Legal name

Al Yousuf Motors

Website

https://aym.ae

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al Yousuf Motors is the exclusive UAE distributor of Yamaha motorcycles, ATVs, side-by-sides, golf carts, waverunners, sports boats, and outboard motors, operating showrooms, workshops, and spare-parts facilities across Dubai, Abu Dhabi, Ajman, Ras Al-Khaimah, and Fujairah.

Ownership category

akta.pro rank

Product category

Powersports and Marine Vehicle Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Powersports distribution
• Motorcycle retail
• Marine equipment sales
• Vehicle servicing
• Off-road vehicles

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle and Equipment Sales: Al Yousuf Motors generates primary revenue through the sale of Yamaha motorcycles, ATVs, outboard motors (OBM), waverunners, sports boats, and golf carts. Products are sold through company showrooms across the UAE with pricing available upon inquiry.
2. Service and Spare Parts: The company operates workshops for vehicle servicing and sells spare parts for all Yamaha products. Showroom locations include dedicated spare parts departments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Al Yousuf Motors is the exclusive distributor of Yamaha products in the UAE, selling Yamaha on-road and off-road motorcycles, ATVs, side-by-side vehicles, golf carts, personal watercraft (waverunners), sports boats, and outboard motors through company-owned showrooms. The company also operates authorized service workshops and supplies genuine spare parts across Dubai, Abu Dhabi, Ajman, Ras Al-Khaimah, and Fujairah.

Product overview

Al Yousuf Motors (AYM) is Yamaha's exclusive distributor in the UAE since 1965, offering a comprehensive portfolio of Yamaha powersports products across multiple categories. The product lineup includes on-road motorcycles (supersport YZF-R series, hyper naked MT series, adventure touring TÉNÉRÉ 700, sport touring XSR and TRACER models, scooters TMAX, and commercial bikes), off-road motorcycles (motocross YZ series, cross-country WR series), ATVs (sport RAPTOR/YFZ and utility GRIZZLY/KODIAK), side-by-side vehicles (VIKING, WOLVERINE, YXZ series), golf carts (Drive2 lineup including 2/4/6 seater, PTV, UMAX), waverunners/personal watercraft (VX, GP, FX luxury, JetBlaster, SuperJet), sports boats (252SE 25FT, 275SDX 27FT), and outboard motors (2-stroke 8-200HP, 4-stroke 70-450HP). The company operates showrooms, workshops, and spare parts facilities across Dubai, Abu Dhabi, Ajman, Ras Al-Khaimah, and Fujairah, offering test rides, accessories, and motorsports team sponsorship programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 300 riders participated in Riders Meet 2023 event
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Furiosa RacingcoreStrategic or Co-development Partner · 1 December 2023Partnership with Furiosa Racing for the Ride with a Champion Track Night event featuring 2-time world DSBK champion Domi Aegerter at Yas Marina Circuit.
• Dubai Maritime Authority (PCFC)coreStrategic or Co-development Partner · 1 November 2023Al Yousuf Motors signed a Memorandum of Understanding with the Dubai Maritime Authority represented by H.E. Sheikh Saeed bin Ahmed Al Maktoum at the Dubai International Boat Show. The partnership aims to simplify the watercraft registration process for customers.
• Monster EnergyminorGTM or Marketing Partner · 1 November 2023Collaboration with Monster Energy including promotional events and giveaways. Mr. Nouman won the inaugural Monster Energy draw for an MT07 motorcycle.
• Dubai MX Ride AcademyminorGTM or Marketing Partner · 1 November 2023Sponsorship of the Dubai MX Ride Academy to foster safe motocross activities and provide education in secure environment.
• Dubai AutodromecoreStrategic or Co-development Partner · 1 October 2023Al Yousuf Motors became Gold Sponsor for the DSBK UAE National Championship 2023-24 at Dubai Autodrome, supporting various circuit configurations including National, Club, Grand Prix, and International Circuits.
• Bikers CafeminorGTM or Marketing Partner · 1 May 2023Collaborative venture providing 20% off food and drinks for motorcycle enthusiasts during May, combining Yamaha motorcycle displays with cafe ambiance.
• Dubai PolicecoreStrategic or Co-development Partner · 1 February 2023Collaboration with Dubai Police for the Riders Meet 2023 event promoting safe riding practices. Over 300 riders participated in the rally from Sheikh Zayed Road to Al Qudra.
• Yamaha Motor JapancoreStrategic or Co-development PartnerRepresented by Mr. Ahmed Habib Al Yousuf (Al Yousuf Group CEO) and Mr. Ahmed Tarek (Head of Al Yousuf Motors Yamaha Division), meetings with Yamaha Japan team (Mr. Hideki Yamanaka and Mr. Shinji Hirano) to strengthen business relations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sumer Motors: UAE distributor for KTM and other motorcycle brands. Directly competes with AYM in the premium motorcycle and off-road segments of the UAE market with similar showroom and service models.
• Harley-Davidson UAE: Distributor for Harley-Davidson motorcycles in the UAE. Direct competitor in the premium on-road motorcycle category, targeting similar affluent riding enthusiasts with comparable showroom and service offerings.
• BMW Motorrad UAE: Distributor for BMW motorcycles in the UAE. Direct competitor in the premium and adventure-touring motorcycle segments, with overlapping customer base in the UAE's affluent riding market.
• Laguna (H1 Motors): One of the largest motorcycle and powersports distributors in the UAE, representing Honda, Kawasaki, Suzuki, and other brands. Directly competes with AYM for the same UAE motorcycle and powersports buyer through overlapping showroom and service models.
• Triumph Motorcycles UAE: Distributor for Triumph motorcycles in the UAE. Direct competitor in the premium modern classic and roadster motorcycle categories, with similar showroom and service model.

Broad incumbents

• Al Masaood: Abu Dhabi-based diversified automotive distributor representing multiple international brands (Nissan, Renault, etc.). Comparable as a major UAE multi-brand automotive distributor with showrooms, service, and parts operations across the Emirates.
• Al Tayer Group: Major UAE automotive distributor representing premium and volume brands (BMW, Ferrari, Ford, etc.). Comparable as a large UAE automotive group with multi-brand showrooms, service, and parts infrastructure.
• Al-Futtaim Automotive: One of the largest automotive distributors in the UAE, representing Toyota, Honda, Lexus, and other brands. Comparable as a multi-brand UAE automotive distributor with extensive showroom, service, and parts network.
• AW Rostamani Group: UAE automotive group representing brands including BMW, Nissan, and others. Comparable as a major UAE automotive distributor with full sales-service-parts operations and government/enterprise relationships.

Regional players

• Ebrahim K. Kanoo: Bahrain-headquartered distributor representing major automotive brands across the GCC. Comparable as a regional multi-brand automotive distributor with similar showrooms, service, and parts infrastructure, though primarily GCC rather than UAE-only.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlYousufmotors
• Instagraminstagram.com/aym_yamaha_motors_uae
• Xx.com/yousufmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alyousuf Motors