Biker Bar & Cafe

What Biker Bar & Cafe does

Biker Bar & Cafe is an independent, single-location specialty bicycle retailer and service center headquartered at 10136 Fair Oaks Blvd. in Fair Oaks, California, in the Sacramento metropolitan area. Founded in 2020 and operating under the trade names "Biker Bar Bicycle Shop & Cafe," "Biker Bar and Cafe," and "Bike Bar Bicycle Shop," the company sells new bicycles across road, mountain, cyclocross, comfort, commuter/urban, cruiser, fitness, hybrid, children's, and electric categories, alongside an extensive catalog of parts, accessories, apparel, helmets, shoes, car racks, and gift cards. It carries a premium brand portfolio including Cannondale, Salsa, Surly, Pinarello, Pivot, Scott, Norco, and TENWAYS, with pricing ranging from roughly $230 for children's bikes to over $16,000 for premium road and e-bikes. The technology stack is a standard e-commerce storefront (bikerbarcafe.com) integrated with Klarna for point-of-sale financing and a multi-platform social presence (Facebook, TikTok, Instagram, YouTube, LinkedIn, Yelp).

The business generates revenue through multiple streams: one-time sales of bikes, parts, accessories, and apparel; professional services including repair, custom builds, and bike fitting; usage-based bike rentals targeted at riders on the American River Bike Trail; and a trade-in program that supports repeat purchase cycles. Its go-to-market is direct-to-consumer through both a physical retail showroom (positioned as the closest bike shop to the American River Bike Trail) and an online store offering shipping and in-store pickup. Customer segments span road cyclists, mountain bikers, commuters, casual/recreational riders, e-bike riders, families, and touring enthusiasts. A planned on-site cafe would extend the model into food and beverage, and the company is currently hiring, consistent with ongoing operational buildout.

Name

Biker Bar & Cafe

Legal name

Biker Bar Bicycle Shop & Cafe

Website

https://bikerbarcafe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Biker Bar & Cafe is an independent, single-location specialty bicycle retailer and service center in Fair Oaks, California, selling bikes, e-bikes, parts, apparel, and accessories alongside repair, fitting, rental, and trade-in services, serving Sacramento-area cyclists including road, mountain, commuter, and e-bike riders.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114), Recreational Goods Rental (532284), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bicycle retail store
• Bike repair services
• E-bike sales
• Cycling accessories
• Bike fitting services

Headquarters

HQ city

Fair Oaks Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bicycle Sales: Sale of new bicycles across multiple categories including road, mountain, comfort, commuter/urban, cruiser, fitness, hybrid, children's, and electric bikes. Carries brands such as Cannondale, Salsa, Surly, Pinarello, and others.
2. Parts and Accessories: Sale of bike components (brakes, chains, cassettes, wheels, tires, etc.), accessories (body care, electronics, lighting, locks, nutrition, pumps, safety gear, tools), car racks, and gift cards.
3. Clothing and Apparel: Sale of cycling clothing including accessories, eyewear, gloves, jerseys, outerwear, protective gear, shorts, socks, shoes, and helmets for adults and children.
4. Service and Repair: Bike repair services including maintenance, tune-ups, and custom builds.
5. Bike Rentals: Rental of bicycles for trail riding and adventures on the American River Bike Trail.
6. Bike Fitting: Professional bike fitting services to ensure proper fit and comfort.
7. Trade-In Program: Trade-in old bikes for credit toward new purchases, including E-bike trade-in program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Biker Bar & Cafe is a specialty bicycle retailer operating a physical shop in Fair Oaks, California, and an online store that sells new bicycles, e-bikes, cycling parts, accessories, apparel, helmets, shoes, and car racks. The business also delivers in-house bike repair, professional bike fitting, bike rentals, custom bike builds, a trade-in program for used bikes, and bike maintenance classes, with a cafe planned as an additional on-site offering.

Product overview

Biker Bar & Cafe is a bicycle retail shop and service center located in Fair Oaks, CA near the American River Bike Trail. The company operates as a single-location specialty bicycle retailer offering a comprehensive product portfolio organized around bicycles and cycling equipment. Core offerings include bicycles across multiple categories (Road, Mountain, Electric, Comfort, Commuter/Urban, Fitness, Hybrid, Children's), extensive parts and accessories inventory, cycling apparel and helmets, and cycling shoes. The business complements its retail operations with service offerings including professional bike repair, bike rentals, professional fitting, bike trade-in programs, maintenance classes, and custom bike builds. A cafe is planned for future operation. Payment options include Klarna financing, and the shop carries multiple premium brands including Cannondale, Salsa, Surly, Pinarello, Scott, Pivot, and TENWAYS.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Bikes New on-road bicycles for fitness, commuting, and long-distance riding, drawn from multiple brands in the store's catalog and aimed at individual consumers.
• Mountain Bikes New off-road mountain bikes for trail and off-pavement riding, sold to individual riders seeking performance and entry-level options.
• Gravel Bikes New gravel bicycles for mixed-surface riding, sold to individual consumers who want versatility between pavement and dirt.
• Electric Bikes (E-Bikes) New electric-assist bicycles for commuting, recreation, and assisted riding, sold to individual consumers seeking motorized support.
• Kids Bikes Bicycles sized for children, sold to parents and families for recreational and learning use, with the trade-in program positioning the category for ongoing upgrades.
• Custom Bike Builds Bespoke bicycle assembly service where the shop builds a custom-configured bike for an individual customer based on selected components and frames.
• Bike Parts & Components Replacement and upgrade parts and components for bicycles, sold to individual riders and to support the shop's own repair and custom build work.
• Cycling Accessories General cycling accessories such as lights, locks, bottles, and tools, sold to individual riders for everyday use.
• Cycling Apparel Riding clothing and apparel for cyclists, sold to individual consumers for on-bike use.
• Bike Helmets Protective cycling helmets sold to individual riders and families for safety.
• Cycling Shoes Cycling-specific footwear sold to individual riders for road, mountain, and casual riding.
• Car Racks Vehicle-mounted bike racks sold to individual consumers for transporting bicycles.
• Gift Cards Store gift cards redeemable online and in-store for products, accessories, and services.
• Bike Repair Services In-house bicycle repair and maintenance services for individual customers, with a free diagnostic checkup and per-service pricing from $8.99 to $199.99.
• Bike Rentals Short-term bicycle rental service for individuals and visitors wanting to ride the local trails, with rentals fulfilled at the Fair Oaks storefront.
• Bike Fitting Services Professional bicycle fitting services for individual riders to optimize comfort, performance, and injury prevention on their bikes.
• Bike Trade-In Program Year-round program that accepts used bikes in exchange for store credit, with a free diagnostic checkup, lowering the cost of upgrading to a new bike.
• Bike Maintenance Classes Educational classes for individual customers on bicycle maintenance and repair, taught in-store.
• Klarna Financing Third-party consumer financing through Klarna that allows individual customers to pay for online purchases over time, supporting higher-ticket bike and accessory orders.
• Biker Bar & Cafe (Cafe) On-site cafe concept inside the bike shop, planned as a complementary food and beverage offering for cyclists and the local community.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jenson USA: Online-direct specialty bicycle retailer based in California carrying mid- to high-end mountain, road, and e-bike brands. Comparable as a competing sales channel for the same premium brands Biker Bar stocks.
• Mike's Bikes: California-based multi-store independent bicycle retailer carrying premium road, mountain, and e-bike brands with in-house service, fitting, and rentals. Directly comparable as a same-region specialty bike shop operating retail + service + e-commerce.
• Competitive Cyclist: Premium online cycling retailer (part of Backcountry) focused on high-end road, mountain, and gravel bikes and gear. Comparable as a competing channel for the $2,999–$16,499 premium tier Biker Bar carries.
• Rapha: Premium cycling apparel and lifestyle brand with 'Clubhouses' that combine retail with a cyclist cafe/social space. Highly relevant as a model for the bike-shop-plus-cafe hybrid concept Biker Bar is building.
• Trek Bicycle Stores: Manufacturer-affiliated and independent Trek dealers selling premium road, mountain, and e-bikes with service, fitting, and trade-in programs. Direct competitor on product mix, services, and customer demographic.

Broad incumbents

• Backcountry: Large online outdoor retailer carrying premium cycling brands alongside broader outdoor categories. Comparable as a competing online channel for premium bike and apparel SKUs.
• REI: Large U.S. outdoor co-op retailer with broad cycling assortment (bikes, apparel, service) across many stores. Adjacent competitor on lower- and mid-tier bikes and accessories, and on cycling service.

Emerging players

• The Pro's Closet: Specialized used and refurbished bicycle marketplace. Comparable as a competing channel for trade-in and pre-owned bike buyers — directly relevant to Biker Bar's trade-in program economics.

Others

• Wiggle: Global online cycling and triathlon retailer carrying bikes, parts, apparel, and accessories. Overlaps with Biker Bar on cycling apparel, components, and accessories categories.
• Chain Reaction Cycles: Large global online bike and cycling accessories retailer. Competes on price and assortment breadth across parts and accessories that overlap with Biker Bar's parts catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubelinkedin.com/company/biker-bar-cafe
• Facebookfacebook.com/bikerbarcafe
• LinkedInlinkedin.com/company/biker-bar-cafe
• Instagraminstagram.com/bikerbarcafe/?hl=en
• TikToktiktok.com/@bikerbarcafe?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biker Bar & Cafe