Changes Plastic Surgery & Spa

What Changes Plastic Surgery & Spa does

Changes Plastic Surgery & Spa is a privately held, founder-led medical aesthetic practice headquartered in San Diego, California, founded in 1994 and operating from a single location at 11515 El Camino Real #150. The practice delivers an integrated cash-pay service platform spanning facial plastic surgery (facelifts, deep plane facelifts, rhinoplasty, eyelid and brow surgery), breast surgery (augmentation, lifts, reductions, Motiva and revision procedures), body contouring (liposuction, tummy tucks, mommy makeovers, post-weight-loss contouring, male procedures including gynecomastia and the Adonis Procedure), a MedSpa offering injectables (BOTOX, Dysport, Restylane, Juvederm, Sculptra, Radiesse, Bellafill, Kybella), laser and skin treatments (CO2 FX, Fraxel, IPL, microneedling, chemical peels), and a newer Longevity vertical covering hormone optimization, peptide therapy, semaglutide-based weight management, and pre/postoperative recovery programs.

Its core technology stack centers on the Canfield Vectra 3D imaging system, a six-camera photography platform used for surgical planning and outcome simulation across face, breast, and body procedures. The practice's commercial operations are run through direct consultation-based sales (one-hour in-person consults plus remote Zoom consultations for out-of-state patients), supported by an e-commerce Shopify storefront for medical-grade skincare brands Alastin and Nutrafol. Patient financing is enabled through partnerships with Care Credit, PatientFi, and Alphaeon, allowing installment payments for higher-ticket procedures.

Revenue is generated across four streams: one-time surgical procedures (quote-based, valid for 90 days post-consult), MedSpa treatments (mix of one-time and series-based), Longevity and Wellness services (structured around hormone optimization, peptide therapy, and recovery programs), and financing-driven pricing economics. Primary customer segments are women seeking post-pregnancy body restoration and facial rejuvenation patients, supplemented by male aesthetic patients and out-of-town patients from across the United States who are accommodated via partnerships with The Lodge at Torrey Pines, Fairmont Grand Del Mar, and Marriott Del Mar. The practice reports a 4.76-star average across 378 verified reviews and maintains an active blog and YouTube presence for top-of-funnel education.

Name

Changes Plastic Surgery & Spa

Legal name

Changes Plastic Surgery

Website

https://changesplasticsurgery.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Changes Plastic Surgery & Spa is a privately held, founder-led San Diego medical aesthetic practice founded in 1994, offering cash-pay plastic surgery, MedSpa treatments, and longevity/wellness services to surgical, non-surgical, and out-of-town patients nationally.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Medical Spa Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Aesthetic medical spa
• Cosmetic surgery practice
• Medspa treatments
• Facial rejuvenation services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast procedures, body contouring, and mommy makeovers. Pricing provided after in-person consultation with personalized quotes valid for 90 days.
2. MedSpa Treatments: Non-surgical aesthetic treatments including injectables (Botox, Dysport, fillers), laser therapies, chemical peels, skin rejuvenation, and body sculpting. Mix of one-time and series-based treatments.
3. Longevity and Wellness Services: Hormone optimization, peptide therapy, pre-operative preparation, and postoperative recovery programs designed to support surgical outcomes and overall wellness.
4. Financing Partnerships: Partnership with Care Credit, PatientFi, and Alphaeon for patient financing, enabling higher-ticket procedure purchases through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Changes Plastic Surgery & Spa is a private aesthetic medical practice in San Diego offering cosmetic and reconstructive plastic surgery across face, breast, body, and male-specific procedures, complemented by a MedSpa providing non-surgical injectables, laser skin treatments, body contouring, and skin rejuvenation. The practice extends into longevity and wellness services including hormone optimization, peptide therapy, weight-loss management, and structured pre-operative and post-operative care. Revenue is generated through custom-quoted surgical procedures and MedSpa treatments delivered on-site at a state-licensed ambulatory surgical center.

Product overview

Changes Plastic Surgery & Spa is a comprehensive plastic surgery practice and medical spa offering a unified platform of surgical procedures, non-surgical aesthetic treatments, and wellness services. The core offering includes facial procedures (facelifts, rhinoplasty, eyelid surgery), breast surgeries (augmentation, lifts, reductions), body contouring (liposuction, tummy tucks, mommy makeovers), and male-specific procedures. The MedSpa component provides injectables (BOTOX, dermal fillers), laser treatments (CO2 FX, Fraxel, IPL), skin rejuvenation, and body sculpting (EmSculpt, Morpheus8). Wellness services include hormone optimization, peptide therapy, and weight-loss management. The practice integrates Canfield Vectra 3D imaging technology for surgical planning and visualization. Financing options through Care Credit, PatientFi, and Alphaeon support patient payment flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift (including Deep Plane Facelift)
• Eyelid Surgery (Blepharoplasty)
• Brow Lift
• Chin and Cheek Augmentation
• Facial Fat Transfer
• Lip Lift
• Neck Lift
• Otoplasty
• Rhinoplasty and Revision Rhinoplasty
• Breast Augmentation (including Motiva and Autologous Implant Breast Lift)
• Breast Lift (Mastopexy)
• Breast Reduction and Reductive Augmentation
• Breast Implant Revision
• Liposuction
• Tummy Tuck (Abdominoplasty, including Mini and Reverse variants)
• Arm Lift (Brachioplasty)
• Butt Augmentation
• AlloClae
• Mommy Makeover
• Body Contouring After Weight Loss
• Vaginal Rejuvenation
• Adonis Procedure
• Gynecomastia Surgery
• Neurotoxin Injectables (BOTOX and Dysport)
• Dermal Fillers (Juvederm, Restylane, Bellafill, Radiesse)
• Sculptra Biostimulatory Injectable
• Kybella
• Liquid Rhinoplasty
• Laser Skin Treatments (CO2 FX, Excel V+, Fraxel, Icon, IPL Photofacial, Laser Skin Resurfacing, Laser Vein Removal, Scar Treatment, Stretch Mark Treatment, Laser Hair Removal)
• Microneedling (SkinPen)
• Chemical Peels (including VI Peel)
• Facials and HydraFacial
• EmSculpt Non-Invasive Body Contouring
• Cellulite Reduction
• Skin Tightening and Morpheus8
• Thread Lifting
• Lymphatic Massage
• Weight-Loss Management
• Hormone Optimization and Peptide Therapy
• Pre-Operative Preparation
• Postoperative Recovery
• Medical-Grade Skincare Products

Quantifiable outcome

• 378 verified patient reviews with 4.76 star average rating

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CanfieldcoreTechnology or IntegrationProvider of Canfield Vectra 3D photography system used for surgical planning and outcome simulation. The system uses 6 cameras to capture simultaneous photos from multiple angles, creating virtual 3D reconstructions for collaborative treatment planning between surgeon and patient.
• The Lodge at Torrey PinesminorOthersAAA Five Diamond luxury hotel property near practice offering views of Torrey Pines Golf Course and Pacific Ocean. Featured as recommended accommodation for out-of-town patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Sciton / BTL (aesthetic device vendors): Aesthetic medical device makers (lasers, RF, body-contouring platforms) whose products Changes deploys. Comparable as ecosystem enablers — they shape which services Changes can offer but do not directly compete for patients.

Broad incumbents

• Westlake Dermatology & Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery group offering a full surgical-plus-medspa menu across Texas and other states. A broader incumbent demonstrating the scaled multi-site version of the Changes model.
• Sono Bello: National chain of body-contouring centers performing liposuction, tummy tucks, and BBLs at scale. Comparable on the body-surgery side but competes on volume and standardized pricing rather than concierge service.
• LaserAway: Largest U.S. medspa chain focused on laser hair removal, skin rejuvenation, and injectables with a digital-first marketing model. Adjacent competitor that competes for the same non-surgical aesthetic consumer.
• Ideal Image: National medspa chain offering Botox, fillers, laser hair removal, and body contouring through a multi-site, standardized brand. Comparable on MedSpa services and consumer-direct marketing playbook.

Direct peers

• Beverly Hills Plastic Surgery Group: Multi-surgeon private cosmetic surgery practice offering surgical, injectable, and skin services to a high-end clientele. Comparable in concierge service and focus on aesthetic surgery with a strong surgeon brand.
• The Naderi Center for Cosmetic Surgery: Boutique, surgeon-led plastic surgery practice specializing in facial and breast procedures with on-site medspa services. Directly comparable to Changes in concierge model, surgeon-brand reputation, and high-end pricing.
• Quatela Center for Plastic Surgery: Private, physician-led cosmetic surgery practice with on-site medspa and a reputation-driven brand. Closely comparable in operating model, surgeon brand equity, and integrated surgical/medspa service stack.
• La Jolla Cosmetic Surgery Centre: Long-established, single-location cosmetic surgery and medspa practice in San Diego/La Jolla offering surgical procedures, injectables, lasers, and skin care. Directly comparable to Changes in geography, service mix, and concierge-style positioning.

Emerging players

• SkinSpirit: Multi-location medical spa and aesthetics brand offering injectables, laser, and skin treatments with a clinician-led model. Comparable on the MedSpa stack that complements surgical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@changesplasticsurgeryspa
• Xx.com/changesplastic
• Facebookfacebook.com/ChangesPlasticSurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changes Plastic Surgery & Spa