Mobilsofa

What Mobilsofa does

Mobilsofa is a Hungarian event design, furniture rental, and exhibition-stand construction company headquartered in Budapest (registered seat at 1126 Budapest, Németvölgyi út 8.) with its operational warehouse at 1103 Budapest, Gergely utca 112/C. Founded in 1997 and operating as a privately held limited company (Mobilsofa Ltd.), the firm employs 11-50 people and serves enterprise and private clients across exhibitions, corporate events, weddings, music festivals, conferences, and product launches. Its core assets are an in-house designed and manufactured modular furniture system — including the proprietary SONJA wall system, a Modular stand system, and a 300+ page rental catalog of sofas, counters, tables, lamps, space elements, tents, and decorative items — organized into six themed collections (Metallic Motion, Boutique Baroque, Stripy Light, Zen Wood, Soft Hug, Mystical Botanic). The company supports full project delivery from 3D visualization and graphic design through manufacturing, logistics, on-site assembly, and dismantling, and has executed projects in Hungary plus international venues across Europe (London, Hannover, Paris, Munich, Berlin), the Middle East (Dubai, Doha, Abu Dhabi), Asia (Shanghai), and South America (Rio de Janeiro).

The business operates on a quote-based pricing model with no publicly listed rates. Revenue is generated through four primary streams: usage-based furniture rental (Bútorbérlés), professional services for stand design and execution (Stand tervezés és kivitelezés), one-time custom furniture manufacturing (Bútorgyártás) for partners and clients, and event design and production services (Event Design és Production), supplemented by digital printing and graphic preparation at a stated rate of 15,000 HUF + VAT per hour. Distribution is sales-led and event-driven: enterprise clients submit quote requests through the website and are handled by project managers, while the Drag-and-Drop self-service channel enables SMB and individual customers to pick up equipment from the Budapest warehouse. Marketing is content-led via the corporate website, downloadable catalog, and social channels (Facebook, Instagram, LinkedIn, Vimeo, Behance), combined with presence at major international exhibitions (BETT London, CeBIT, Sirha Lyon, MEES Dubai). Payment terms require 50% advance for returning customers, 100% prepayment for new customers, and 50% deposits for custom manufacturing, indicating a working-capital-intensive cash cycle. Named enterprise customers include Nike, Mercedes-Benz, BMW, Audi, Porsche, BYD, OTP Bank, Budapest Airport, Hell Energy, Unicum, MÜPA (Hungarian State Opera), FIFA (62nd Congress 2012), and Bocuse d'Or (Europe 2016), alongside partnerships with event agencies such as Creacity, Design Terminál, Salt & Pepper Events, Lounge Event, and Market Csoport.

Name

Mobilsofa

Legal name

Mobilsofa Ltd.

Website

https://mobilsofa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Furniture Rental and Exhibition Services

NAICS

Other Furniture Related Product Manufacturing (3379), Upholstered Household Furniture Manufacturing (337121), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590), Office Furniture (2520)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event furniture rental
• Exhibition stand design
• Event production services
• Custom furniture manufacturing
• Venue design services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bútorbérbeadás (Furniture Rental): Rental of proprietary-designed furniture including sofas, chairs, tables, counters, space elements, lamps, tents, and decorative items. Equipment is rented for events with optional delivery, assembly, and dismantling services. Revenue is generated through rental fees based on event duration and service level.
2. Stand tervezés és kivitelezés (Stand Design and Execution): Full-service exhibition stand design and construction from concept to completion. Includes 3D visualization, custom manufacturing, and on-site installation. Pricing includes design fees and manufacturing costs.
3. Bútorgyártás (Furniture Manufacturing): Custom furniture manufacturing for partners and clients. Products include specialized event furniture, display units, and branded elements.
4. Event Design és Production: Complete event design and execution services including 3D visualization, scenery design, decoration design, graphic design, animation design, furniture design, exhibition stand design, and event planning.
5. Grafikai anyagok előkészítése: Preparation of printed graphics for events and furniture branding at 15,000 HUF + VAT per hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilsofa designs, manufactures, and rents event furniture, exhibition stands, and event installations for exhibitions, corporate events, weddings, and festivals. The company provides end-to-end services including 3D visualization, custom furniture manufacturing, in-house modular stand systems, and on-site assembly, supported by a 300+ item rental catalog and a Budapest warehouse. It also offers a self-service "Drag and Drop" rental option for smaller clients who pick up equipment directly.

Product overview

Mobilsofa is a Hungarian event design and furniture rental company operating since 1997. The company offers a comprehensive portfolio centered around three core services: Event Design (covering 3D visualization, scenery, decoration, graphic, animation, furniture, and stand design), Event Production (including execution, stand construction, decoration and furniture production, digital printing, and equipment rental), and Equipment Rental (furniture and accessories available from their warehouse). The product line includes furniture categories such as tables, bar stools, armchairs, sofas, counters, lamps, space elements, benches, ottomans, tents, chairs, floors, and decorations. Mobilsofa also provides pre-designed style collections (Metallic Motion, Boutique Baroque, Stripy Light, Zen Wood, Soft Hug, Mystical Botanic) that enable clients to achieve cohesive event aesthetics. The company specializes in exhibition stands using their proprietary modular stand system and also offers LED wall rentals for visual displays.

Differentiator

Problem solved

Functional benefit

Brands

• Metallic Motion: Premium metallic-themed furniture collection featuring reflective surfaces and modern aesthetics.
• Boutique Baroque
• Stripy Light
• Zen Wood
• Soft Hug
• Mystical Botanic

Products and services

• Event Design

Quantifiable outcome

• 1000 guests seated simultaneously at Bocuse d'Or Gala Dinner
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CreacitycoreStrategic or Co-development Partner · 1 January 2018Collaborated with Creacity on Hungarian pavilion design for BETT London 2018 educational technology exhibition, including installation elements, graphic identity, and interactive games.
• Design TerminálcoreStrategic or Co-development Partner · 1 January 2017Partnered with Design Terminál to develop creative concept for Hungarian Pavilion at CeBIT 2017, featuring a house-shaped exhibition stand showcasing 21 tech companies.
• HungexpocoreStrategic or Co-development Partner · 1 January 2015Collaborated with Hungexpo and Hungarian Bocuse Academy for Sirha Lyon 2015, designing and building Hungarian gastronomy stand.
• Salt & Pepper EventscoreStrategic or Co-development PartnerFlat-pack exhibition system design for BMW Roadshow - creating mobile showroom concept from box-garage setup, disassemblable in under 12 hours for two truck transport.
• NOMAD EventsminorStrategic or Co-development PartnerConcept development for MINI Mall Activation showcasing new MINI 3-door and 5-door models with two distinct lifestyle living room setups.
• Imagine EventcoreStrategic or Co-development PartnerFull equipment provision for Porsche 75th anniversary celebration with premium furniture in casual style to match brand prestige.
• Lounge Event / Lounge GroupcoreStrategic or Co-development PartnerComplete event equipment, installations, and visual design for National Athletics Stadium opening in 2023. Also provided chillzone equipment for Olympic Qualifier Series 2024 at Ludovika.
• MEDIATOR KftminorChannel Partner/ Reseller/ DistributorFull furniture plan and automotive installations for BYD brand launch press event at Millenáris, Budapest 2023.
• Boutique AgencycoreChannel Partner/ Reseller/ DistributorMultiple wedding projects including Várkert Bazár, Vasúttörténeti Múzeum, and Vajdahunyad Vár venues - combining tradition with contemporary elegance.
• Magyar Optikus IpartestületminorChannel Partner/ Reseller/ DistributorExhibition stand layout planning, visual design, and execution for Optika Expo 2023 at Millenáris Budapest.
• MITTE CommunicationminorChannel Partner/ Reseller/ DistributorStand design and execution for Budapest Gazdasági Egyetem (BGE) at EDUCATIO 2024 Exhibition.
• Market CsoportcoreStrategic or Co-development PartnerLong-term partnership for NN Ultrabalaton event with custom painted furniture and event tents.
• Central Médiacsoport ZrtcoreStrategic or Co-development PartnerOngoing partnership for corporate events with flexible, professional collaboration focused on shared business objectives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Syma System: Swiss provider of modular aluminum exhibition and event systems, with strong penetration in European automotive and industrial trade shows. Comparable product category to Mobilsofa's modular stand and furniture systems.
• Moss (formerly Messe Frankfurt's stand-building unit): US-headquartered exhibition stand design and build company with European operations. Comparable custom exhibition stand execution services for enterprise clients, including automotive and technology sectors.
• GL Events: French global event services group operating exhibition venues, stand building, and event furniture/rental services across 90+ countries. A scaled, publicly listed incumbent serving many of the same automotive and corporate event clients as Mobilsofa.
• Octanorm: German-headquartered, globally distributed manufacturer of modular exhibition systems and event furniture. Competes with Mobilsofa's SONJA/modular platform in exhibition stand construction across Europe and the Middle East.

Regional players

• Expoteam: Hungarian/regional exhibition stand design and construction firm. Direct domestic competitor serving the same Hungarian enterprise exhibition market as Mobilsofa with overlapping automotive and industrial clients.

Direct peers

• Aluvision: Belgian provider of modular frame and panel systems for exhibition stands. Competes head-to-head with Mobilsofa's modular furniture/stand rental offering, with comparable product breadth in event and exhibition infrastructure.
• beMatrix: Belgian manufacturer of modular aluminum frame systems for exhibition stands and events. Directly comparable to Mobilsofa's proprietary modular stand platform (SONJA, modular standrendszer), targeting the same exhibition builder and event organizer customers across Europe.
• GRO (Event Furniture Rental): Germany-based event furniture rental specialist serving trade shows, corporate events, and conferences. Closest geographic peer to Mobilsofa, operating a comparable rental-and-logistics model across the German exhibition market.
• Showoff Group: UK-based exhibition stand design and build company offering design, production, and installation services for enterprise trade show clients. Comparable end-to-end event execution model to Mobilsofa.
• Création Esprit Bois: French custom event furniture and scenery manufacturer serving exhibitions, corporate events, and luxury brand activations. Similar niche custom-manufacturing approach to Mobilsofa's in-house furniture production.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/mobilsofa
• Facebookfacebook.com/mobilsofa
• LinkedInhu.linkedin.com/company/mobilsofa
• Instagraminstagram.com/mobilsofa
• Xx.com/mobilsofa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilsofa