The Sanger Family of Wines

What The Sanger Family of Wines does

The Sanger Family of Wines is a privately held, family-owned boutique winery and olive oil producer headquartered in Solvang, California. The company was formed through the December 2013 consolidation of three previously distinct labels: Consilience (founded by winemaker Brett Escalera in 1997, focused on French Rhône and Burgundian varietals), Tre Anelli (created in 2005 around Mediterranean Spanish, Portuguese, and Italian varietals), and Marianello (introduced by Bill and Jan Sanger in 2012, named after Bill Sanger's Italian grandparents Maria and Nello Ercolani). Operationally, it runs from a 25-acre estate vineyard in the Santa Ynez Valley planted to 13 grape varietals, a 10-11 acre olive grove containing 1,700 Lucca olive trees (the only exclusively planted Lucca grove in the United States), and an off-site vineyard in the Sta. Rita Hills AVA planted in 2008 to Chardonnay and Pinot Noir. Winemaking is performed at boutique scale (Consilience produces fewer than 2,000 cases per year, with most varietals below 150 cases) using traditional cold-pressing methods for olive oil at partner mill Figueroa Farms.

Revenue is generated through a multi-channel direct-to-consumer model: e-commerce sales through a Commerce7-hosted online store, an in-person tasting room in downtown Solvang (1584 Mission Drive) offering $30-$40 wine flights and olive oil tastings, three subscription clubs (Sanger Experience Wine Club, Consilience Wine Club, Olive Oil & Vinegar Club), private events and corporate retreats, and wholesale distribution via Breakthru Beverage for California accounts. Featured wines are priced $65-$100 per bottle, and ancillary products include flavored olive oils, 25-year aged balsamic vinegar imported from Modena, Italy, branded merchandise, and charcuterie pairings. The company serves wine enthusiasts and connoisseurs, Solvang tourists, wine club members, culinary-focused foodies, and wholesale/distribution partners, primarily in California with nationwide DTC shipping to all US states except Alabama, Kentucky, Louisiana, Maine, Mississippi, Nebraska, New Jersey, North Dakota, South Carolina, Utah, Vermont, West Virginia, and Wyoming.

Name

The Sanger Family of Wines

Legal name

The Sanger Family of Wines

Website

https://sangerwines.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sanger Family of Wines is a family-owned boutique winery and olive oil producer in Solvang, California, operating three wine labels (Consilience, Tre Anelli, Marianello) from a 25-acre estate vineyard and a Lucca olive grove, selling direct to consumers through tasting room experiences, online store, and subscription wine clubs.

Ownership category

akta.pro rank

Product category

Boutique Winery and Premium Olive Oil Producer

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Boutique winery
• Craft wine production
• Olive oil products
• Wine club subscriptions
• Tasting room experiences

Headquarters

HQ city

Solvang

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Wines sold directly to consumers through the Sanger Wines online store and tasting room. Featured wines include Consilience, Tre Anelli, and Marianello labels with prices ranging from $65 to $100 per bottle.
2. Wine Club Subscriptions: Sanger Experience Wine Club (5 shipments/year) and Consilience Wine Club (4 shipments/year). Members receive 3, 6, or 12 bottles per shipment with discounts of 20%, 25%, or 35% respectively, plus complimentary shipping and Monday discounts.
3. Olive Oil and Vinegar Sales: Sales of Lucca Extra Virgin Olive Oil, flavored olive oils (Basil, Garlic, Truffle, Jalapeño), 25-year aged balsamic vinegar, and flavored balsamic vinegars. Also includes Olive Oil & Vinegar Club with 3 shipments per year.
4. Tasting Room Experiences: Revenue from wine tasting flights (Consilience Flight $30, Sanger Reserve Flight $40), olive oil tastings, food and charcuterie pairings, and event bookings for private gatherings.
5. Merchandise Sales: Sale of clothing and branded merchandise through the online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Sanger Family of Wines produces and sells premium boutique wines under three labels (Consilience, Tre Anelli, Marianello), Lucca extra virgin olive oils, 25-year aged balsamic vinegars, and branded merchandise, primarily through direct-to-consumer channels including an online store, a tasting lounge in Solvang, CA, and recurring wine club subscriptions. The company owns and operates a 25-acre estate vineyard in the Santa Ynez Valley with 13 grape varieties, a satellite vineyard in the Sta. Rita Hills AVA, and a 10-11 acre olive grove containing the only exclusively planted Lucca olive trees in the United States.

Product overview

The Sanger Family of Wines operates as a unified winery portfolio comprising three distinct wine labels—Consilience (French Rhône/Burgundian varietals), Tre Anelli (Spanish/Portuguese/Italian Mediterranean varietals), and Marianello (Italian varietals plus olive oils and vinegars)—unified under Bill and Jan Sanger's ownership since December 2013. The company produces wines from its 25-acre Sanger Estate Vineyard in the Santa Ynez Valley plus sourced fruit from Sta. Rita Hills, and operates an adjacent 10-acre olive grove producing Lucca variety olive oil. Wine sales occur through direct-to-consumer e-commerce, wine club memberships (Sanger Experience and Consilience clubs), and distribution through Breakthru Beverage in California. The Solvang tasting room offers wine flights, olive oil tastings, charcuterie, and private event hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Consilience: French-style wines with New World expression, focusing on Rhône and Burgundian varietals. Founded in 1997, it was the original label of the winery and produces fewer than 2,000 cases per year with most wines below 150 cases.
• Tre Anelli
• Marianello

Products and services

• Consilience Wines French-inspired wine label featuring Rhône and Burgundian varietals (Viognier, Grenache Blanc, Syrah, Cabernet Sauvignon, Pinot Noir, Petite Sirah, Chardonnay, Roussanne, Grenache, and Converge Red/White blends) crafted in New World style. Production is boutique-scale at fewer than 2,000 cases per year, with most wines under 150 cases.
• Tre Anelli Wines Mediterranean-inspired wine label featuring Spanish, Portuguese, and Italian varietals including Albarino, Tempranillo, Sangiovese, Mourvèdre, Barbera, and Nebbiolo. Crafted to complement California Central Coast cuisine and Santa Maria-style BBQ.
• Marianello Wines

Quantifiable outcome

• Over 50 awards won by Consilience wines from competitions nationwide
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Breakthru BeveragecoreChannel Partner/ Reseller/ DistributorBreakthru Beverage is a distributor partner for Consilience brand wines in California. Located at 6550 E Washington Blvd, Commerce CA 90040. Contact is Kent Hill at [email protected].
• Sanger Estate Vineyard - Santa Rita HillscoreStrategic or Co-development PartnerOff-site vineyard in Sta. Rita Hills AVA off Sweeney Canyon offering ideal growing conditions for Chardonnay and Pinot Noir. Planted in 2008. Coastal proximity ensures cool nights and warm days.
• Rhodes VineyardminorStrategic or Co-development PartnerSupplier of Zinfandel grapes from Redwood Valley of Mendocino County. Previously sourced from 1998-2007, reestablished relationship for 2021 vintage after contractual obligations expired.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Justin Vineyards & Winery: Family-owned Paso Robles estate with tasting room, restaurant, and lodge — directly comparable as a family DTC-driven premium Central Coast producer at slightly larger scale.
• L'Aventure Winery: Small-production Paso Robles Rhône-style estate with DTC allocation model — analogous to Sanger's low-case, awards-driven boutique positioning.
• Bonny Doon Vineyard: Iconic California boutique winery known for unconventional Mediterranean/Rhône varietals with strong DTC and tasting room presence — similar philosophical positioning to Sanger's Tre Anelli and Consilience labels.
• Sunstone Winery: Family-run estate winery in Santa Ynez Valley with French-inspired wines, estate vineyard, tasting room, wine club, and olive oil production — near-identical business model and footprint to Sanger.
• Tablas Creek Vineyard: Paso Robles estate specializing in Rhône-varietal wines with direct-to-consumer emphasis and wine club; comparable to Consilience's French-Rhône positioning.
• Zaca Mesa Winery: Santa Ynez Valley family-owned estate specializing in Rhône-style wines — directly comparable to Consilience's Rhône/Burgundian varietal focus and DTC tasting room model.
• DAOU Vineyards & Winery: Family-owned premium Paso Robles estate with tasting room, wine club, and Bordeaux/Rhône-style positioning — comparable boutique premium DTC model.
• Fess Parker Winery: Family-owned Santa Barbara County winery where winemaker Brett Escalera previously worked crafting Consilience and Tre Anelli wines. Closest operational and regional peer — same appellation, similar DTC/tasting-room/lodge model.
• Firestone Vineyard: Established Santa Ynez Valley estate with tasting room, wine club, restaurant, and tours; comparable scale and DTC orientation even if larger output volume.

Broad incumbents

• Cakebread Cellars: Family-owned Napa Valley winery with a multi-decade DTC, wine club, and tasting-room playbook — illustrates the scaled outcome available to a multigenerational family winery executing Sanger's premium DTC strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/consiliencewine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sanger Family of Wines